SERVICES MARKETING MS 215 MBA 3nd Semester (2013-14)

ASSIGNMENT on SERVICE BLUEPRINT OF INSURANCE SECTOR

Submitted By: Shruti Gaur (02714803912)

Submitted To: Mr. Jatin Vaid Maharaja Agrasen Institute of Technology MAIT, Sector-22, Rohini, Delhi-110086 Affiliated to GGS IP University, Delhi

SERVICE BLUEPRINT OF INSURANCE ORGANIZATION ICICI PRULIFE INSURANCE

COMPANY OVERVIEW
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). For the past decade, ICICI Prudential Life Insurance has maintained its dominant position (on new business retail weighted basis) amongst private life insurers in the country, with a wide range of flexible products that meet the needs of the Indian customer at every step in life. ICICI Prudential Life had achieved to be the dominant Life, Health and Pensions player built on trust by world-class people and service by: Understanding the needs of customers and offering them superior products and service Leveraging technology to service customers quickly, efficiently and conveniently Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policyholders Providing an enabling environment to foster growth and learning for our employees And above all, building transparency in all our dealings The success of the company will be founded in its unflinching commitment to 5 core values -- Integrity, Customer First, Boundaryless, Ownership and Passion. Each of the values describe what the company stands for, the qualities of our people and the way we work.

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PRODUCTS
Term life insurance: Term Insurance Plans are designed to ensure that in the event of the policyholders death, the family gets the sum assured (the cover amount). 4 step claim process: Intimation of claim to ICICI Prudential Life ICICI Prudential Life to help the claimant to complete the documentation Claimant to submit the required documents ICICI Prudential Life to take decision on the claim Wealth insurance: Wealth insurance ensures that you receive a lumpsum amount of money at the maturity of the Policy. In the unfortunate event of death during the term of the policy, your family receives lumpsum amount, called the Sum Assured. Thus it combines the benefits of protection and saving in a single instrument. Child insurance: Education solutions ensures comprehensive financial planning for your childs education/ developmental needs. It offers financial protection to your childs future in the unfortunate event of your death.

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SERVICE BLUEPRINT

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FLOW CHART PRUDENTIAL

DEPICTING

SERVICE FLOW OF ICICI

ICICI Prudential Branch

Service Being Divided by customer

Attended by executive

Queries Being Asked

Convincing the Person

Removing any Misconceptions

Efforts made to provide solutions

Efforts made to know interest

Creating liking for the Product

Ending with

Solving the query/closing the deed

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