Master Brandmark

The Symbol & Signature

This logo is made using the initials of Mutts & Mittens, which is M&M. It was tilted in the way which it looks like two Ms, but in the other way of view, it is a dog, with a little dot at the centre, representing the eye. A circle is bordered on the image and simpli ed. It was also outlined with yellow to make the logo more outstanding.

The double Ms are combined together to form another M in between, which is a reversed look. The Bold fonts and outlines represents the strong and solid image of the company. The slogan, We sweeten your pets day is aligned right below the brand name to emphasise on the good service and products of the entire company.

Master Brandmark

Primary Version (Horizontal)

Master Brandmark

Secondary Version (Vertical)

Master Brandmark
Logo Construction Grid

Logo (Colour applications)

Reversed and Grayscale Version.
How the logo should look like if there is no colour applied. Grayscale Colour Palettes K=5,50,70

Reversed Colour Palettes K=10,30,100

Inappropriate Usage
Incorrect ways of applications treated to our logo.

Thickening of outline

Distortion of logo

Interchanging of colours Applying to background that is unpleasing to the eye

Tilting for more than 45degrees.

No repositioning of typographical elements

Main Coporate Colour Palette

Using the right colours in our logo.

The logo Colour Palettes

The signature Colour Palettes

Y80 C41M70 Y96K48

C41M70 Y96K48

M30Y80

Logo on Coloured Background

Apply them prefebly on a lighter coloured (eg.aqua,pink,cyan..) background.

Secondary Graphics
Supporting Graphic Elements.
This secondary graphic is created with silhouettes of cats and dogs, it is made in such a way that it is playful and fun- lled. It represents happiness of the pet, showing everyone that this brand provides services that keep pets happy. These graphics are resizable interchangeable, only with our primary colours.

Typography

Main coporate fonts (for headings and subheads).

Myriad Pro (Regular) ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!$%&(),. Myriad Pro (Bold) ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!$%&(),.

Typography

Main coporate fonts (for headings and subheads).

Myriad Pro (Italic) ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!$%&(),. Myriad Pro (Italic Bold) ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!$%&(),.

Typography

Secondary Fonts (for body copy and adminstrative applications)

Lithos Pro (Regular) ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!$%&(),. Lithos Pro (Bold) ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!$%&(),.

Typography

Secondary Fonts (for body copy and adminstrative applications)

AR CENA (Regular) ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!$%&(),. AR CENAA (Bold) ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!$%&(),.

Applications on Letterhead

Applications on Namecard

front

Back

Applications on Envelope

front

Back

Applications on Vehicle Graphic

Back

Side

Applications on Sta T-Shirt(Female)

Applications on Sta T-Shirt(Male)

Applications on Paper carrier and boxes

Applications on Pictograms
Pet Supplies Playground

Training Room

Grooming Service

CASHIER

Pet Toys

Applications on DL Brochure (Front)

Applications on DL Brochure (Back)