Svad

Introducton
The School of Visual Arts and Design is expand-

ing its program in the custom-built new
campus at Tarogil, designed by the internaton-
ally renowned architect Nayyar Ali Dada. These
inspiring premises cater for the dynamic vision
of SVAD, which is broadening its portolio with
the expanding disciplines of Textle, Fibre Arts,
Fashion Studies, Jewelry and Accessory Design.
The new M.A programs at SVAD reect our
innovatve approach and are unique to us. The
Masters in Art and Design Studies and the
Summer MA Art Educaton program are not
oered in any other insttuton in Pakistan.
SVAD welcomes new forms of visual
experience and oers a multdisciplinary
approach as a way to explore the connecton
between art and dierent branches of
knowledge. We believe that art and design
educaton makes great demands on all who
engage in it - the students and Faculty. SVAD
encourages experimentaton and aims to
ensure that each student is visually artculate
and equipped with the ability to consolidate
ideas and concepts. Providing our students
with the opportunity to achieve their creatve
potental is a primary objectve.
SVAD draws its well-qualied Faculty from all
parts of the world; from the Great Britain,
Scotland, Germany, as well as from within
Pakistan. Among these are internatonally
renowned professionals and art educators. The
Faculty regularly partcipates in local and
internatonal exhibitons, undertakes design
and community projects and partcipates in
seminars, conferences and workshops. SVAD's
degrees are accredited by HEC and its students
have qualied for Fulbright Scholarships,
internatonal residencies, projects and
exhibitons.
SVAD is proud to welcome art and design
students from all the SAARC countries. They
are supported by South Asia Foundaton and
the UNESCO Madanjeet Singh Insttute of
South Asian Arts [UMISAA]. Sharing the
teaching and learning experience with people
from other parts of the world helps build
enduring relatonships. SVAD believes in taking
the lead in celebratng diversity through
creatve inquiry.
At this tme of economic recession and global
turmoil, we are in the forefront of providing
our students with the tools to equip
themselves professionally and become
economically viable. We have formed links
with industry and relevant insttutons both
here and abroad. Our graduates have already
joined the wider art and design community not
only in Pakistan, but in the United Kingdom,
United States, Canada, the Middle East, South
Asia and Australia. We are condent they will
make their way in the world as knowledgeable,
creatve professionals.
Foundaton Studies
The foundaton course at SVAD is a prolic and
dynamic programme designed to meet
individual needs of students with diverse
aspiratons, learning capacites and artstc
sensibilites. It is a seminal year of exploraton
of art fundamentals and practcal techniques of
making art and design. In the rst year, all
students undertake this pre-requisite
programme, which prepares them for their
future majors in Fine Arts, Visual Communica-
ton Design, Art History, Jewellery, Textle
Design or Fashion Studies The foundaton
course aims to impart methods of conceptual
thinking and to teach students how to
artculate an idea individually as well as
collaboratvely, to record and communicate,
narrate a story, or create a scenario with an
attude of placing art and design as agents of
change in society. Students are introduced to a
range of materials, mediums, technical and
conceptual tools of traditonal and contempo-
rary practces in art and design. Various
theories, issues and principles of space, scale,
weight, compositon, colour, texture and
volumetrics etc are explored in depth through
studio courses such as Drawing, Sculpture and
Graphic Communicaton. The theory courses
Histories of Art and Design, and Visual Commu-
nicaton Theory provide stmulatng insight into
the complex aesthetc historical aspects of
artstc producton.
It is also the aim of the foundaton program to
address, rethink and revisit concepts that
consttute dening frameworks of contempo-
rary cultures and global realites essental for
art and design in the twenty rst century. The
goal is to expose students to the diversity of
artstc and design practces while encouraging
critcal outlook, intellectual curiosity and
innovatve drive.
For rst year students, the choice amongst ne
art and design majors can be a confounding
experience. The demanding foundaton course
is not only a crucial year of creatve and
intellectual discovery, it is also a tme of
guidance and support, giving students the
condence to choose their future educatonal
and career paths. Beyond this and in the spirit
of liberal academic ethos, we believe that it is
not only our responsibility to facilitate creatve
talent but also to educate and develop the
overall personality of each student in the most
positve and enlightened way.

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Mariam Dawood School of Visual Arts and Design
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1st Year \ Semester I
Course Code
V-FD 119 Histories of Art and Design - I 3
V-FD 121 Visual Communication Theory I 3
V-FD 123 Art and Society 3
V-FD 104 Foundation Drawing I 3
V-FD 105 Foundation 2D Studio I 3
V-FD 108 Foundation 3D Studio I 3
V-FD 106 Techniques and Technologies of Graphic Communication 2
20
Course Credits
Total
1st Year \ Semester II
Course Code
V-FD 120 Histories of Art and Design - II 3
V-FD 122 Visual Communication Theory II 3
V-FD 114 Foundation Drawing II 3
V-FD 115 Foundation 2D Studio II 3
V-FD 118 Foundation 3D Studio II 3
V-FD 124 Techniques and Technologies of Graphic Communication 2
17
Course Credits
Total
Foundation Year Program Courses and Course Codes
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Beaconhouse National University
Department of
Fine Art
The School of Visual Arts and Design at BNU
was initated in 2003. In the past ten years, the
school has contnued to examine modes of
teaching Art, and each year, areas that require
modicaton have been investgated and
improved. This requires exceptonal convicton
and courage, and has been possible due to
complete condence between faculty,
students, the administraton and the founding
members of the University. The Fine Art
Department oers a Bachelor of Visual Arts
degree that exposes students to a wide range
of actvites, faculty, resources and facilites.
This experience is further enriched through
frequent visits by many distnguished visitng
artsts, scholars and guest critcs from all over
Pakistan and abroad.
Students work closely with faculty and visitng
artsts, through electves, workshops and the
Fine Art major studio, a largely independent,
practce driven studio, where they are encour-
aged to explore individual concerns.
A mandatory Foundaton Year Program,
impartng fundamental skills in the rst
semester, and a thematcally driven second
semester, equips students from all depart-
ments, to independently become aware of,
conceptual as well as socio-politcal concerns
through their personal art practce.
Crucial to the success of a Program like ours, is
the faculty. The faculty at SVAD is drawn from
diverse backgrounds. These are well known
practcing professionals in their respectve
elds and it is their hands-on knowledge of
contemporary practce that guides the
experience of students, who, from the outset
have a choice of intersectng through
disciplines, blurring and questoning existng
lines and engaging in a close dialogue between
the local and the global. This is aimed at helping
them develop a positon on issues important to
them in the context of their reality. For this, we
are indebted to both the teaching faculty, as
well as the extremely dedicated and compe-
tent technical sta. All of this is accomplished
in conjuncton with a strong component of
theoretcal courses, both mandatory and
electve, which range from lectures and
seminars on art history, to Beyond Art
Making, a course which familiarizes students
with professional practce, legal aspects of art
practce, alternatve practces in contemporary
culture, informaton on historical and current
leanings in curatng, collectng and exhibitng.
This equips them with the tools required to set
out into the world with condence and ease,
and to enable them to contnue to evolve a
critcal practce.
SVAD undergraduate students complete their
degrees with an exhibiton and work assessed
by external jurors.
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* Studio Electve
A studio electve, in the case of a BFA Visual Arts
Degree, can be any practce-based course
oered by the Department of Fine Art or any
other Department within BNU. Students can
take studio electves in consultaton with their
advisor. However, students specializing in 2
Dimensional, 3 Dimensional or New Media Arts
must complete introductory, intermediate and
advanced level courses in the area of their
specializaton - for example Paintng I, II, III.
Potental Career Paths
Visual Artst, Painter, Printmaker, Photographer,
Sculptor, Installaton Artst, Video Artst,
Performance Artst, Web Artst, Curator,
Exhibiton Designer, Gallerist, Art Writer, Set
Designer for television and theatre, Art
Educator.
Fields
Studio, Advertsing, Fashion, Editorial Photogra-
phy, Lightng Design, Illustraton, Arts Adminis-
traton, Art Educaton, Ceramics Industry, Model
Maker, Set Design for Theatre, Film and T.V,
Furniture Design, Interior Design, Exhibiton and
Events Design, Public Art Projects, Computer
Graphics related professions, Advertsing,
Entertainment Industry, Art Educaton.
Areas
Paintng
Printmaking
Miniature Paintng
Drawing
Photography
Sculpture
Digital Arts

4th Year \ Semester VII
Course Code
V-FA 451 Fine Art Major Studio IV 9
See list Studio Elective (Independent Studies) 3
V-HC 449 Contemporary Art Seminar 3
15

Course Credits
Total
4th Year \ Semester VIII
Course Code
V-FA 471 Fine Art Major Studio V 12
V-HC 450 Beyond Art Making 3
15
Total Credit Amount: 133

Course Credits
Total
A Degree Show and an essay are required.
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2nd Year \ Semester IV
Course Code
V-FA 251 Fine Art Major Studio I 3
See list Two Studio Electives 6
See list Drawing Elective 3
See list Art History Elective 3
SLA -103 Pakistan Studies 3
18
Course Credits
Total
3rd Year \ Semester V
Course Code
V-FA 351 Fine Art Major Studio II 6
See list Studio Elective 3
15
Course Credits
Total
3rd Year \ Semester VI
Course Code
V-FA 371 Fine Art Major Studio III 6
See list Studio Elective 3
See list Theory Elective 3
15
Course Credits
Total
2nd Year \ Semester III
Course Code
See list Two Studio Electives 6
V-HC 239 History of Perception 3
SLA-102 Islamic Studies 3
18
Course Credits
Total
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Purposeful and versatle, design is a pervasive
form of visual culture. Everywhere and every
day, we interact with it - consciously or
unconsciously, ephemerally or memorably.
Design, at its worst, can mislead, oend,
discriminate and sensatonalize. At its best, it
can inform, guide, delight, persuade, inspire,
captvate and alert us. It most certainly
inuences our environment profoundly and
determines the choreographies of daily life.
SVAD is concerned with the queston of what
consttutes a sound educaton for visual
communicaton designers in Pakistan. Design is
most commonly associated with the commer-
cial eld, yet its scope is not limited to this
aspect, and its potental lies also in its service
and inspiraton to humanity.
The Department of Visual Communicaton
Design prepares students to encounter the
challenges of their environment through
professional design skills. These include
creatve tools and methodologies as well as
hands-on experiences in areas such as print
design, electronic design, animaton and
illustraton. Students learn how to communi-
cate professionally with dierent target groups
and to develop appropriate communicaton
strategies for various purposes like publicaton,
promoton, advertsing, educaton, informaton
or entertainment.
We introduce students to internatonal design
tendencies as well as to local trends in visual
culture. This includes traditonal aesthetcs and
techniques luckily stll very common among
local crafsmen, calligraphers, typeseters or
poster artsts and at the same tme the latest
technologies in areas such as web and
interface design, animaton or desktop publish-
ing. Furthermore they gain the ability to use
sof skills such as exibility, precision, mobility,
creatve risk, teamwork and innovaton, which
are vital for the realizaton of daring, functonal
and atractve design solutons within the
professional design reality. Equipped with
these skills students learn how to cater to the
demands of the permanently changing society
and industry in the local context as well as on
the internatonal scene.
The curriculum consists of studio classes,
theory courses, hands-on experiences with
visitng practtoners and regular eld trips,
which aim to inspire the students to dene
their own design questons and to introduce
them to professional practces within Lahore
and beyond.
Course Code
V-CD 355 Visual Communication Design Major Studio II 6
See list Two VCD Studio Electives, Level II
Or one VCD and one other Studio Elective 6
V-HC 442 Media Theory 3
15
Course Credits
Total
Course Code
V-CD 373 Visual Communication Design Major Studio III 6
See list Liberal Arts Elective 3
D-HC 447 Marketing 3
15
Course Credits
Total
Course Code
V-CD 238 Typography and Layout 3
V-CD 239 Computer Graphics 3
V-HC 239 History of Perception 3
D-HC 242 History of Design 3
18
Course Credits
Total
Course Code
V-CD 255 Visual Communication Design Major Studio I 3
See List Three VCD Studio Electives, Level I 9
V-HC 342 Theory of Modern Design I 3
SLA 103 Pakistan Studies 3
18
Course Credits
Total
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Department of Visual Communication Design
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* Studio Electve
A studio electve can be any practce based
course oered by the Department of Visual
Communicaton Design or any other Depart-
ment within BNU. For example, students may
pursue courses such as Video, Photography,
Paintng etc. Students can take studio electves
in consultaton with their advisor. However,
students specializing in Print Design, Electronic
Design, Illustraton must complete introduc-
tory, intermediate and advanced level courses
in the area of their specializaton - for example
Illustraton I, II, III.
Career Paths
Graphic Designer, Illustrator, Cartoonist,
Animator, Interface Designer for Web and
Media, Typographer, Desktop Publisher, Brand
Manager, Art Director, Design Educator, Design
Researcher, Academic Theorist, Entrepneur,
Public and Media Relaton Specialist, Event
Manager, Copywriter
Fields
Animaton, Copywritng, Illustraton (Editorial
and Book), Print Design, Packaging Design,
Corporate Design, Multmedia Design,
Exhibiton and Display Design, Museum Design,
Studio Photography, Design Educaton.
Areas
Print Design
Electronic Design
Illustraton
Animaton
Print Design
The omnipresence of advertsing in all parts of
the globe may have eclipsed the gamut of text
and image that comprise the domain of print
design. Print Design is Graphic Designs historic
medium. It is debated where and when in
history the rst printng press with moveable
type was put to work. The inventon is generally
atributed to Johannes Gutenberg in Germany
in 1436 C.E. but there are claims going as far
back as 1041 C.E. in China. Chinese characters
were reputed to be in clay, as opposed to the
Gutenberg typefaces which were in cast metal.
Applied thus to paper, earlytext became
accessible with speed and clarity.
Undoubtedly, moveable type and the printed
image gave birth to a lineage of leterforms and
design sensibilites, which have been central to
social and industrial development. Today the
printed word and the delivery of informaton
have become increasingly technological. The
transformaton of leter, word, symbol,
diagram, shape and style into message poses a
stmulatng challenge. The print designer
balances the need for communicaton with
aesthetc compulsion. Techniques have
proliferated since the rst books, posters,
broadsheets, pamphlets, magazines and
newspapers swept through human societes.
The ecacy and ever-evolving nature of print
design remains challenging today, even with
the advent of numerous other forms of visual
communicaton.
Electronic Design
The courses in Electronic Design look at
changing notons of tme and space through an
engagement with web design, interactvity and
network communicatons. Everything that
appears on a computer screen is constructed of
code, text, language, applicatons and images,
yet it is part of a larger uid structure that
connects people around the globe. Electronic
Design is an excitng partcipatory medium
where we can interact with programmes, with
designs and with other computer users. The
point of this medium is not to only follow given
standards but to transform and innovate.
Illustraton
Contrary to popular understanding illustraton
is not only about the adornment of books. It
encompasses much wider perspectves - the
visualizaton and elucidaton of concepts,
images, messages - tangible and intangible.
Illustraton can range from making a storyboard
for a lm, producing a wity newspaper
cartoon, drawing a cow for a milk package,
designing a trac sign, or illustratng a book of
poetry. The objectve of the course at SVAD is
to equip the student for a professional career in
all of the above situatons and beyond.
Therefore the courses familiarize students with
two broad areas of illustraton. Commercial
Illustraton introduces them to illustraton for
fashion, products, iconography info-graphics,
packaging, corporate identty, web design and
animaton.
Editorial Illustraton covers illustraton for
literature, book covers, magazine/newspaper
illustraton, childrens books, cartoons,
animaton and posters.
Lectures and seminars provide a theoretcal
framework for the studio experience. Subjects
taught are history of illustraton, text interpre-
taton, text/image and meaning, marketng
ideas, as well as general art theory. Short
workshops dealing with a large variety of
subjects serve as a free space for experimenta-
ton and fun. Internships and guest lectures by
professionals give the students a chance to
apply their knowledge and gain an insight into
professional practce.
Animaton
The area of animaton explores the design eld
beyond the statc, two dimensional surface.The
Animaton courses introduce the students to
dierent animaton types two dimensional
and three dimensional and gain knowledge of
the various sofware that are used for
animaton producton. The courses focus on
the development and modeling of characters
and objects as well as whole environments.
Amongst others aspects like storytelling and
story boarding, sound, tme, light and camera
movement are important to create a holistc
complete project.

Course Code
V-CD 455 Visual Communication Design Major Studio IV 9
See list Studio Elective Level III 3
(Independent Studies)
V-HC 444 Contemporary Art Seminar 3
15
Course Credits
Total
Course Code
V-CD 475 Visual Communication Design Major Studio V 12
D-HC 448 Design Portfolio 3
15
133
Course Credits
Total
Total credit amount
A Degree Show and an essay are required
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Department of Visual Communication Design
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Course Code
PG 2201 Photography Major Studio I 3
PG 2202 Editing, Narrative and Typology 3
PG 2203 Reading Photographs 3
PG 2204 Digital Truth and Photographic Ethics 3
---- Art History Elective 3
SLA- 102 Pakistan Studies 3
18

Course Credits
Total
Course Code
PG 3101 Photography Major Studio 2 3
PG 3102 Beyond the Photograph 3
PG 3103 Documentary Research Methodology 3
----- VCD or Fine Arts Elective 3
PG 3104 Media Theory 3
15

Course Credits
Total
Course Code
PG 2101 Photography I 3
PG 2102 Colour Theory and Practice 3
PG 2103 Lessons in Light 3
PG 2104 History of Photography 3
PG 2105 History of Perception 3
SLA-V-103 Islamic Studies 3
18
Course Credits
Total
The Photography Department is placed within
the ne arts department. It teaches students
from Fine Arts, VCD, Architecture and SLASS on
two electves, rst and second level. Third level
courses are also taught as is appropriate. MA
level courses are also been taught for the MA
in Fine Arts. Contributon to the foundaton
year courses and to other programs are
handled on request.
The Photography department also runs the
following facilites;
The Media Stores
We handle almost 2000 individual requests for
equipment a year.
The Mac Lab
Contains the highest speed computers that are
availible at the Tarogil Campus. Complex
editng and video producton is undertaken
there.
The Photographic and Video Studios
Two large spaces are available with lightng.
The Analogue Darkrooms
For developing and printng black and white
photographs and photographic printmaking.
The Digital Darkroom
We supply high quality scanning and printng
to all and teach students through the handling
of high end equipment.
The Sound editng Suite
We have an isolated recording area suitable for
voice overs for lm making and artsts
requiring high quality sound recording.
These facilites are open to student from all
departments and foundaton year on a needs
basis.
It can be seen that the photography depart-
ment covers many areas of expertse not only
camera skills. Photography also includes
recording video, recording sound, all pre and
post producton areas associated with the
creaton and use of stll, and moving images.
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BFA Photography
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A Degree Show and an essay are required.
Course Code
PG 4202 Professional Development 3
09

Course Credits
Total
Total Credit Hours 133
Course Code
PG3202 Contemporary Photographic Theory 3
PG 3203 Advanced Colour Correction /
OR / VCD of Fine Arts Elective (Art History Elective) 3
09
Course Credits
Total
Course Code
---- Studio Elective Level 3 /
PG4102 Portfolio Development 3
PG 4103/ PG 4104 Contemporary Arts or Design Seminar 3
09
Course Credits
Total
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BFA Photography
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Textle Department
The textle design program in the Textle
Design Department, at BNU, is aimed at
preparing designer-artsts. Accordingly, it has
two-fold approach: it actvely assists students
to explore their potental as design profession-
als in designing multpurpose and multvariate
fabrics for industrial products and solutons;
and, prepares them as artsts who can realize
their creatve ideas through fabric art. By
expanding the parameters of its traditonal
identty beyond cloth, craf and fashion, the
primary objectve of the textle design program
is to redene textles. The program aims to ll
the interstces between textles, ne
art-sculpture, architecture and jewelry by
connectng all these disciplines through ber.
The textle curriculum is designed to create a
stmulatng environment for students who
choose to work in textle-based tactle artstc
medium. The academic learning ranges from
indigenous historical studies, universal
contemporary trends, to the realm of embed-
ded in our culture to the basic technological
knowledge required to understand the core
foundaton of a variety of textle-related
material and techniques textles-yarn and
ber. The program, by combining research and
practce relies heavily on the rich textle
traditons of South Asia and contemporary
universal textle art and design practces, has
created a curriculum that is not only rooted in
the essental past and present, but strives to
maintain its relevance in contemporary
insttutonal and societal setngs.
The programme, with its emphasis on the
broad based conceptual and technical aspects
of textle design, is expected to facilitate future
postgraduate studies in specialized textle
related areas - i.e. art history, textle marketng
and merchandising, textle technology,
industrial design, fashion design, new media
design and textle conservaton; and teaching.
The textle faculty being reectve practtoners
themselves is encouraged to contnuously
evolve classroom pedagogy by staying abreast
of domestc and worldwide design innovatons,
and collaboratng in interdisciplinary sustain-
ability projects. The department also aims to
adjust to the implicatons of learning-teaching
the coexistence of design democracy conven-
tonal textles in the domestc and internatonal
markets.
The department also realizes the responsibility
of community engagement thereby providing
empowerment strategies and design solutons
to several underserved areas.
Structure
The four-year textle design programme
consists of various levels of studio courses and
a range of lecture/theory electves in art and
design. Afer completng a one-year founda-
ton course, students wishing to specialise in
textle design pursue textle major in the next
three years. During this tme students are
taught and exposed to dierent aspects of
design, which includes intensive studies in
colour theory, handcrafed and industrial
printng, dyeing and weaving techniques.
Other essental courses include in Marketng
and Contemporary Seminar. By creatng
internships opportunites in the textle design
industry, the course Marketng introduces
them to the strategies of marketng and
entrepreneurship. The Contemporary
Seminar provides an avenue for conceptual
development, broadening their knowledge
base, and opening of new intellectual vistas.
The fourth and nal year is devoted to
independent study programme. It culminates
in a degree-project show. In the degree-
project, the graduatng students are expected
to demonstrate prociency in the creatve,
technical, and professional skills atained
during the four-year textle design program.
2nd Year \ Semester 03
Course Code
D-TX 233 Surface Design I 3
D-TX 234 Weave I 3
D-TX 235 Colour Studies 3
D-HC-242 History of Modern Design 3
D-HC 243 T. Seminar I 1.5
D-HC 246 Textile Technology I 1.5
See list Drawing/Illustration Elective 3
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Course Credits
Total
Course Code
D-TX 262 Textiles Major Studio I 3
D-TX 244 Weave II 3
D-HC 244 T. Seminar II 1.5
D-HC 247 Textile Technology II 1.5
D-TX 243 Surface Design II 3
T-FS 201 Drawing for Design 3
18
Course Credits
Total
3rd Year\ Semester 05
Course Code
D-TX 362 Textiles Major Studio II 6
D-TX 335 Constructed Textiles 3
T-FD 200 Fashion Drawing 3
See list Liberal Arts Elective 3
D-HC 346 Textile Marketing I 2
17
Course Credits
Total
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3rd Year \ Semester 06
Course Code
D-TX 382 Textiles Major Studio III 6
D-TX 336 Computer Aided Textile Design 3
D-HC 347 Textile Marketing II 2
14
Course Credits
Total
4th Year \ Semester 07
Course Code
D-TX 462 Textiles Major Studio IV (internship required) 9
D-HC 444 Allied Thesis Research 3
D-HC 446 Contemporary T. Seminar 3
15
Course Credits
Total
Course Code
D-TX 482 Textiles Major Studio V 12
15
Total credit amount 137
Course Credits
Total
Career Paths:
Textle Designer (apparel), Weaver, Home-Textles Designer, Fiber Artst
Fields:
Fabric Development, Costume Design, Product Design, Interior Decoraton, Textle Marketng and Merchandising, Textle Design Management, Art
Educaton.
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Fashion Studies
The Fashion Studies program at BNU is insttuted
for the training of a new generaton of highly
skilled, innovatve, serious yet adventurous
fashion designers and entrepreneurs. Realizing
the cultural power of fashion designers, the SVAD
designers will not only be inventve in responding
to the demands of the local and internatonal
fashion clientele, but also take the responsibility
of setng classic to eclectc fashion trends with
conscientousness. The program while highlight-
ing the strength of fashion world, and how its
distnct styles will always inuence the way
people dress, and the way new designers
approach their work. The fashion design curricula
will ensure that designers cultural power is
utlized with a sense of civic responsibility. This
program aims at providing a strong professional
educaton in the diverse cultural and technical
aspects of the fashion world. Focusing on new
trends, fashion forecastng and investgatng, the
course will incorporate research on garments and
styling to achieve the intended objectves. The
program is expected to eventually extend its
training to other areas of the emerging fashion
sectors e. g. shoes, handbags, accessories and
interiors.
Design sensibilites and skills are developed in a
critcal-holistc context. Rooted in the indigenous
cultural connotatons of art and design, informed
by worldwide fashion trends, and nurtured by
actve research, the fashion design educaton is
now expected to respond to the fashion needs of
the citzens of the world. Depending on the
traditonal sources and sectors of materials,
applied-textles, style and patern- making,
planning of collectons and accessories, the
fashion design responds to the non-traditonal
wider visual culture and the domestc and
internatonal clientele demands.
Course Code
D-TX 233 Surface Design I 3
D-TX 234 Weave I 3
D-TX 235 Colour Studies 3
D-HC -242 History of Modern Design 3
D-HC 243 T. Seminar I 1.5
D-HC 246 Textile Technology I 1.5
See list Drawing/Illustration Elective 3
21
Course Credits
Total
Course Code
D-TX 262 Textiles Major Studio I 3
D-TX 244 Weave II 3
D-HC 244 T. Seminar II 1.5
D-HC 247 Textile Technology II 1.5
D-TX 243 Surface Design II 3
T-FS 201 Drawing for Design 3
18
Course Credits
Total
Course Code
D-FH 301 History of Fashion I 1.5
D-FT 302 Trend Forecasting 2
D-FM 303 Fashion Major lI (fashion drawing +pattern) 6
D-FS 304 Sewing 2
See List Liberal Arts elective 3
14.5
Course Credits
Total
42
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Degree show and research report are required
Career Paths:
Fashion designer, fashion merchandiser, fashion
choreographer, Fashion accessory designer,
fashion illustrator
Fields:
Fabric development, costume design, knitwear
design, textle marketng, textle merchandising,
fashion journalism, fashion choreography,
fashion illustraton, Fashion trend forecastng,
Color forecastng, fashion stylist
Course Code
D-FH 305 History of Fashion II 1.5
D-FM 306 Fashion marketing & merchandising I 1.5
D-FC 307 Computer Aided Fashion 2
D-FF 308 Fabrication for Fashion I 2
D-FM 309 Fashion Major IIl (fashion drawing+pattern+sewing) 9
16
Course Credits
Total
Course Code
D-FM 401 Fashion marketing & merchandising II 1.5
D-FA 402 Fashion Accessories 2
D-FF403 Fabrication for Fashion II 2
D-FM 404 Fashion Major IV (summer internship included) 9
14.5
Course Credits
Total
Course Code
D-FD 405 Design Portfolio 3
D-FD 406 Fashion Major Studio V 12
15
Total Credit Amount 136
Course Credits
Total
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A precious object speaks a thousand words. A
ne piece of jewelry is no less than a masterful
work of art, adorning the body in every age and
culture. But what lies within its very core, as
we unravel it layer by layer, are the many
stories of its creator, the creaton and the
created. Whether it is a precious keepsake or a
trendsetng fashion accessory, contemporary
jewelry explores the traditonal along with the
unconventonal.
The creaton of ne and costume jewelry is a
global industry, oering many opportunites to
build a career as a jewelry artst, accessory
designer, producton designer, metal smith,
teacher or gallery owner thus oering
graduates a range of entrepreneurial pursuits
with a passion for designing and making.
The degree programme at the Department of
Jewelry & Accessory Design encourages
students to explore and queston the inherent
relatonship of jewelry to the body. The
program is focused on questoning the
meaning and value of both traditonal and
contemporary jewelry and accessories through
the process and practce of making. The
historical, cultural, aesthetc and emotonal
signicance of jewelry is examined within the
context of both current artstc trends and
movements, and in relaton to developments
in the wider context of contemporary society.
The courses are structured to stmulate
learning through a multdisciplinary mode of
study, thereby questoning, exploring,
developing and realizing ideas. Through
discussion and debate with distnguished
academia, artsts, designers, crafspeople and
professionals in the industry, students learn to
extend their observatonal, analytcal,
technical and communicaton skills to become
innovators in their eld.
Students learn to develop an understanding of
not only jewelry & accessory design, manufac-
turing and merchandising, but also a broad
range knowledge and skills in drawing,
research, digital techniques and marketng.
The programme is closely linked to the
industry thereby providing opportunites to
actvely engage in live projects and compet-
tons. Students work alongside with leading
designers and artsts in their nal year of study
to develop a showcase of customized designs
for high-end collectons, fashion jewelry or
home accessories.
Semester 5
Course Code
D-JW 361 Jewelry & Accessory Design Studio II -Intermediate 6
D-JW 323 CAD for Jewelry & Accessory III 2
D-JW 482 Traditional Practices 3
D-HC 346 Marketing I 3
See list Studio/Theory Elective 3
17
Course Credits
Total
Semester 3
Course Code
D-JW 221 Introduction to Jewelry & Accessory Making 6
JW 2363 Design: Explorations & Investigations I 3
D-HC 243 T.Seminar I 3
D-JW 222 CAD for Jewelry & Accessory I 2
17
Course Credits
Total
Semester 4
Course Code
D-JW 261 Jewelry & Accessory Design Studio I - Fundamentals 6
JW 2463 Design: Explorations & Investigations II 3
D-HC 244 T.Seminar II 3
D-JW 322 CAD for Jewelry & Accessory II 2
17
Course Credits
Total
46
Department of Jewelry & Accessory Design
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Studio Electve:
A studio electve can be any practce based
course oered by the Department of Jewelry
Design or any other Department within BNU. For
example, students may pursue courses such as
Textle Design, Photography, and Paintng etc.
Students can take studio electves in consulta-
ton with their advisor. Please see a list of studio
electves with their descriptons in the separate
SVAD prospectus.
Career Paths:
Graduates of the course may pursue careers as:
Jewelry Designer
Jewelry Artst/Studio Jeweler
Silversmith / Goldsmith
Accessory Designer (Fashion, Theatre, Film)
Producer
Retailer
Sales/Marketng Consultants
Gemologist
Entrepreneur
Design Educaton
Design Consultant
Semester 6
Course Code
D-JW 381 Jewelry & Accessory Design Studio III -Advanced 9
D-JW 483 Contemporary Materials & Technologies 3
D-HC 347 Marketing II 3
15
Course Credits
Total
Semester 7
Course Code
D-JW 461 Jewelry & Accessory Design Studio IV Independent Study 9
D-JW 484 Professional Practice 3
See list Studio Elective /Liberal Arts elective 3
15
Course Credits
Total
Semester 8
Course Code
D-JW 481 Jewelry & Accessory Design Studio V Graduate Collection 12
15
Total Credit Amount 133

Course Credits
Total
A Degree Show and an Essay is required.
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Department of Jewelry & Accessory Design
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The School of Visual Arts and Design [SVAD] at
the Beaconhouse Natonal University [BNU]
has taken the lead in implementng an interdis-
ciplinary approach to art and design educaton
in a liberal arts environment. Our rst
graduates have become actve partcipants of
the contemporary internatonal art and design
circuits.
Contributng to the critcal attudes and
rened skills of the next generaton of artsts
and designers, as well as educators, writers,
and thinkers, is fundamental to our mission.
With this vision, the MA in Art and Design
Studies [MA ADS] provides a structure that is
not only specic to our academic and
professional needs in South Asia, but is also on
par with the global standards of educaton,
practces, and research.
Since there is an immediate and growing need
for practtoner-researchers in this age of
accelerated urbanizaton, environmental
challenges, an ever-intensifying culture of
cyber communicaton and its atendant
socio-politcal challenges, we aim to provide
rigorous and focused studies in art and design
research.
This program is aimed at intensifying the
exploratve and critcal thrusts of our existng
studio-based practces at undergraduate
levels, and undertakes the task of preparing
researchers, scholars, and, educators in these
realms.
Postgraduate work dened under the umbrella
of Studies is intended to facilitate studio
based exploratons and academic research to
meet across mutually excluding boundaries
conventonally raised among practce and
theory. Towards this objectve, students are
guided in their research, and accompanying
writng and studio practces, simultaneously. In
consultaton with the MA commitee and their
advisors, the students decide the ratos for the
writen and studio components of their theses.
The students follow a multmodal, heuristc,
aesthetc, critcal framework of systematc
qualitatve research method to do visual
research and accompanying textual inquiry. To
examine/interpret/understand the social,
cultural and natural phenomena qualitatvely,
they follow research as a model of cultural
practce, and maintain, at the same tme, the
rigor of academic inquiry in their choice of data
collecton and data analysis frameworks.
Examining the research questons that usually
originate in their art-design practce, grounded
in their studio experience, the MA ADS
students are expected to undertake research
projects that address humanistc, ontological,
or sociocultural-historical issues. In these
imaginatve and intellectual quests, they
broaden their topics of inquiry, culminatng in
writen and studio works. While systematc
research procedures are adhered to, the
research students personal perspectves or
biases take central stage, informing their
respectve research designs and research
ndings, in this visual arts-design research
model.
SVAD has fostered links with universites and
insttutes worldwide that allow for
cross-faculty research initatves and possibili-
tes of artsts and designers in residence and
internship placements for our students.
Degree Structure and Requirements
Students are required to take initatves across
broad frames within the theories and practces
of art and design, making use of
directed/independent studies model. The
exible structure of the program allows
students/researchers to take core courses of
cross-disciplinary importance while simultane-
ously building a concentraton of their choice
through selectng pertnent electves.
MA ADS | 2 years | 64 credits + thesis
Two year /four semester full-tme study, and a
Thesis/Major Project required at the end of
two years
Prerequisite | Applicants with minimum 16
years of undergraduate art-design educaton
maybe admited to this two-year program, and
are required to complete 64 credits of course-
work
Time allowed for completon of the program |
Minimum 2 years and maximum 5 years
Semester I \ Spring
Course Code
ADS 5300 Integrated Graduate Colloquium I 4
ADS 5301 Research Methods and Academic Writing for Art and Design I 4
ADS 5100 Strategies & Contexts in Practice 4
- Studio or Theory Elective | Directed
Study | Internship or Fieldwork or Residency etc. * 4
16
Course Credits
Total
Semester II \ Fall
Course Code
ADS 5400 Integrated Graduate Colloquium II 4
ADS 5401 Research Methods and Academic Writing for Art and Design II 4
ADS 5200 Major Project I 4
- Studio or Theory Elective |Directed
16

Course Credits
Total
Semester III \ Spring
Course Code
ADS 6300 Integrated Graduate Colloquium III 4
ADS 6100 Major Project II 8
- Studio or Theory Elective |Directed
16
Course Credits
Total
Semester I \ Summer I Independent | Directed studies | Internships, fieldwork, residencies, or travel
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MA ART
EDUCATION
The Master of Art in Art Educaton is a 36
credit hour degree program completed over 3
summer semesters. It is for students who
have a BA/BA Hons/BFA/MA/MFA, who are
already teaching or wish to pursue a career in
the teaching of the Arts, in a school system or
in Higher Educaton. A thesis/acton research
is required for the completon of this degree.
The MA in Art Educaton at the School of
Visual Art & Design at BNU is the rst of its
kind in Pakistan. At the core of the program is
the belief that the arts nurture creatvity and
imaginaton and play a signicant role in the
development of an individual.
The program is designed around a core of
courses that integrate theoretcal knowledge
with professional practce, as we believe this
to be fundamental to a comprehensive arts
educaton program. Beyond the core,
students along with their advisors will have
the exibility to design individual
projects/theses that suit their specic
concerns.
Traditonally it has been believed that educa-
ton in the visual arts is sucient qualicaton
for the teaching of art. However, teaching the
arts requires a deeper understanding of the
pedagogical and critcal issues, of both theory
and practce, of the arts in educaton. We aim
to prepare students to be well-informed
critcal thinkers, and beter teacher-
practtoners.
The MA in Art Educaton is designed to be
conducted over three summers to facilitate
in-service teachers.
Degree Structure and Requirements
Students are required to contnue their
professional careers while working for the
degree to enable the two experiences to
inform each other thereby inculcatng a
model of reectve practce.
3 years/summer semesters | 36 credits +
thesis
Three years /three semesters full-tme
study, and a Thesis at the end of the three
years
Coursework - 29 credit hours | Research
Project/Thesis - 7 credit hours
Prerequisite | Applicants with a
minimum of 16 years of prior
undergraduate educaton in
art-design, or related elds (BA/BA
Hons., BFA/B. Des., MA/MFA), may
be admited to the program and are
required to complete 36 credits of
coursework
Time allowed for completon of the
program | Minimum 3 years and
maximum 5 years
Module Text based research Studio Practice or Visual component Paper Requirement
1 30% 70%* Minimum 3000 words
2 50% 50%* Minimum 5000 words
3 70% 30%* Minimum7000 words
Semester IV \ Fall
Course Code
ADS 6400 Integrated Graduate Colloquium IV 4
ADS 6200 Major Project III + Thesis 12
16
Total credits 64
Course Credits
Total
Summer II Thesis | Major Project
* An electve can be any graduate level theory or studio based course oered by schools and departments within BNU. Students can take electve in
consultaton with their advisers.
Thesis | Dissertaton Requirement
A thesis, in the form of a degree show and a writen paper, is required. There are three modules of the MA ADS thesis:
*Since studio practce or visual component percentage cannot be dened, like text requirement, it is up to the advisor and one commitee member /
MA ADS faculty to decide the percentage of the visual producton.
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MA in Art & Design Studies | MAADS
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Thesis | Dissertaton Requirement
A thesis is required for completon of the degree. The MA thesis is a unied, comprehensive body of work produced during the capstone experience of
graduate study that encompasses the students research or problem solving and must be completed during the nal semester. There are two compo-
nents to the course of study. One is the writen thesis project. The thesis paper utlizing the APA Manual describes and claries the student's work in the
context of art and art educaton, including philosophy, methods, media, sources and inuences. The second component is the exhibiton of creatve
work.

Year One\ Summer Semester
Course Code
AAE 5105 Studio I (Drawing, painting, printmaking) 3
AAE 5307 Survey of Art Education: Historical Foundations and Philosophies 3
AAE 5306 Research Methods in Art and Art Education 3
AAE 5308 Educational/Developmental Psychology: Artistic
development of Children and Adolescents 3
12
Course Credits
Total
Year Two \ Summer Semester
Course Code
AAE 5206 Studio II (Sculpture, ceramic, photography/video) 3
AAE 5309 Curriculum Development and Assessment 3
AAE 5310 Strategies and Instruction for Teaching Art 2
AAE 5500 Research and Professional Practice I 2
AAE 5600 Research and Professional Practice II 2
12
Course Credits
Total
Year Three \ Summer Semester
Course Code
AAE 6107 Studio III (Digital media and/or any other) 3
AAE 6108 Processes and Structures 3
AAE 6109 Technology in Art Education 3
AAE 6100 Masters Seminar/ Thesis advisement 3
Masters Thesis
12
Total Credits 36
Course Credits
Total
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MA Art Education
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Permanent Faculty
Prof. Salima Hashmi
Dean SVAD
MA Art Educaton, Rhode Island School of
Design, USA
Diploma Art Educaton, Bath Academy of Art,
Bristol University, U.K.
Visual Artst, Critc, Curator, Former Principal
Natonal College of Arts
Prof. Naazish Ata-ullah
Senior Fellow
B.A. Punjab University, Lahore
N.D.F.A. Natonal College of Arts, Lahore
A.T.C. London University, U.K.
Post-Graduate Studies in Printmaking, Slade
School of Fine Art, London, U.K.
Visual Artst, Former Principal Natonal College
of Arts
Rashid Rana | Visual Artst
Associate Professor
BFA (Fine Arts), Natonal College of Arts,
Lahore
MA Fine Art, Massachusets College of Art,
USA
Studies in Fashion Design, La Chambre
Syndicale de la Couture, Paris, France
Ali Raza | Visual Artst
Associate Professor
Lahore
MFA (Drawing & Paintng), University of
Minnesota, USA
David Chalmers Alesworth | Visual Artst
Associate Professor
B.A.,Picker Fellow, A.R.B.S.
B.A.,Honours, Wimbledon School of Art,
MFA (New Media Arts), Transart Insttute,
Berlin,
Donau-Universitt Krems, Austria
Picker Fellowship in Sculpture, Kingston
University,
Associate Royal Society of Britsh Sculptors.
Sahr Bashir | Jewelry & Accessory Designer
Associate Professor
B. Des, Natonal College of Arts, Lahore,
Pakistan
M. Des. College of Fine Art, University of New
South Wales, Sydney, Australia
Kiran Farooq Khan | Textle Designer
Associate Professor
B.Des, Natonal College of Arts, Lahore
Studies in Textle Design, Accessories and
Fashion Drawing,
La Chambre Syndicale de la Couture, France
Huma Mulji | Visual Artst
Associate Professor
BFA (Sculpture), Indus Valley School of Art and
Architecture, Karachi
MFA (New Media Arts), Transart Insttute,
Berlin,
Donau-Universitt Krems, Austria.
MalcolmHutcheson | Photographer, Film
Maker, Print Maker
Assistant Professor
BA (Honours) Photographic Arts, London
College of Printng, U.K.
Gwendolyn Kulick | Designer
Assistant Professor
Diplom Design, Universitaet der Kuenste
Berlin, Germany
PhD. Candidate, Bergische Universitaet
Wuppertal, Department of Art and Design
Wuppertal, Germany
RishamHosain Syed | Visual Artst
Assistant Professor
Lahore
MA Fine Art, Royal College of Fine Art,
London, U.K.
Umar Hameed | Designer
Assistant Professor
BFA (Design), Natonal College of Arts, Lahore
MA Innovaton in Design, University of
Hudderseld, U.K
MA Media Studies (Certcate), Sheeld
Hallam University, U.K.
Saira Raq Sheikh | Visual Artst
Assistant Professor
Lahore
EdM Art and Art Educaton, Columbia
University, New York
Sadaf Chughtai | Graphic Designer
Assistant Professor
B.FA (Communicaton Design) Concordia
University Montreal, Canada
MFA Candidate, Beaconhouse Natonal
University, Lahore
Dr. Razia Sadik
Assistant Professor
B.Des (Textle Design), Natonal College of
Arts, Lahore
EdD Art and Art Educaton
Ayyaz Jokyio | Visual Artst
Assistant Professor
B.FA (Fine Arts), Natonal College of Arts,
Lahore
Mehbub Shah | Visual Artst
Assistant Professor
B.FA (Fine Arts), Natonal College of Arts,
Lahore
Pakeeza Khan | Fashion Designer
Assistant Professor
B.Des (Fashion Design) Pakistan Insttute of
Fashion Design
Sumaira Malik
Assistant Professor
M.A Interior Design, Natonal College of Arts,
Lahore.
Rohma Khan | Textle Designer
Assistant Professor
B.Des (Textle Design), Natonal College of
Arts, Lahore
Faseeh Saleem| Textle Designer
Assistant Professor
B.Des (Textle Design), Beaconhouse Natonal
University, Lahore
PGD, Beaconhouse Natonal University, Lahore
Masters candidate, University of Boras,
Sweden
Aarish Ali Sardar | Multmedia Artst &
Designer
Assistant Professor
M.A Multmedia Arts, Natonal College of Arts,
Lahore
M.A Communicaton Design, Kingston
University London, UK
Ehsan-ul-Haq | Visual Artst
Lecturer
BFA, Beaconhouse Natonal University, Lahore
Iqra Tanveer Toor | Visual Artst
Lecturer
BFA, Department of Visual Studies, University
of Karachi.
Iman Sheikh | Textle Designer
Lecturer
Bachelor of Design, Beaconhouse Natonal
Universitye
Visitng Faculty
Dr. Shabnam Khan | Textle Designer,
Researcher, Educatonist
Quddus Mirza | Visual Artst
Zeb Bilal | Textle Designer
Zil-e-Batool | Jewelry Designer
Ali Murtaza | Graphic Designer
Rabbya Naseer| Visual Artst
Ayesha Vellani | Photographer
Kamran Nawaz Malik| Textle Engineer
Saima Rana | Marketng Consultant
Ammar Shahid | Fashion Designer
Bilal Ahmed | Animator
Amna Zuberi | Design Strategist
Inaam Zafar | Visual Artst
Aroosa Rana | Visual Artst
Tariq Habib Mirza | Sculptor, Carpet
Manufacturer, conservator
Ismet Jawaad Khawaja | Visual Artst
Basir Mehmood | Visual Artst
Mahvish Saleem | Jewelry Designer
Zaineb Siddiqui | Visual Artst
Aiza Mahmood | Visual Artst
Shahzad Ali | Visual Artst
Pratma Thakali | Visual Artst
Asima Khan | Visual Artst
Haider Ali Jan | Visual Artst
Naila Kazim | Graphic Designer
Hina Razzak | Fashion Designer
Hamza Khalil | Researcher
Dr. Tehniyat Majeed | Scholar, Musicologist
Academic and Professional
Advisors
Dr. Catherine Wilson, EdD
Associate Professor
Director Art Educaton Programs,
Memphis College of Art
USA
Dr. Judith Burton
Ed. D, Harvard University
M.Ed, University of Manchester
Natonal Diploma in Design, Hornsey College
of Art- London
Academic Diploma in Educaton, University of
London
Shehnaz Ismail
Dean
Indus Valley School of Art & Architecture
Adjunct Faculty
Adeela Suleman
Adil Khalid
Adnan Madani
Akmal Cheema
Alia Hasan Khan
Ambar Hammad
Amber Sami
Asma Mundrawala
Bani Abidi
Danish Jabbar Khan
Faisal Anwar
Farhan Qamar
Farida Batool
Imran Ahmed
Imran Nafees Siddiqui
Mariam Afaf
Mariam Suhail Abbasi
Maryam Hussain
Masooma Syed
Mohsin Sha
Muqeem Khan
Dr. Musstanser Tinauli
Nadeem Bashir
Omer Jilani
Rana Ghose
Samia Mehdi
Sana Mustafa Ali
Shalalae Jamil
Sheeraz Wania
Shoaib Nabi
Unum Babar
Dr. Virginia Whiles
Yasmeen Shaq
Simon Wille
Aisha Abid Hussain
Dr. Dina Bangdel
Academic Coordinator - SVAD
Mohammad Irfan Mughal
Secretary to Dean SVAD
Abdal Ahmed Jafri
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Faculty
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Technical Supervisors & Atendants
Aasif Khan | Media Lab
Altaf Hussain | Sculpture, 3-D Studios
Amir | Textle technician | crafsman
Asif Hamdani | Sewing technician
Asif Hanif | Multmedia Operator
Deemas Shallum | Multmedia Operator
Farooq Ali | Assistant, 3-D Studios
Ghulam Rasool | Textle echnician/crafsman
Imran Ahmed | Sculpture, 3-D Studios
Mohammad Farooq Mushtaq | Studio
Atendant
Mubashir Salman | Incharge Foundaton Lab
Raq Maseh | VCD Studio Atendant
Syed Basit Hussain | Studio Atendant
Zeeshan Iqbal | Computer Lab Assistant
Rana Faisal | Lab Atendant
Oce Assistant - SVAD
Waqar Amin Chughtai
Collaboratng Organizatons and Industry
Partners
Fahad Hussayn Couture
Saleem Hemani, Aliel
Athar ur Rehman Sheikh, Ruby Jewellers
Jean Claude Michelou, ICA
Sarwat Abdul Razzak, ARY Gold
Dr. Shehzad Alam, PCSIR
Lahore Chamber of Commerce & Industry
SMEDA
Citzens Archive of Pakistan (CAP)
Fabrica The Beneton Group Communica-
tons Research Center
Insttute for Peace and Secular Studies (IPSS)
Sungi Development Foundaton & SABAH
Pakistan
Nishat Textle Mills Ltd.
Kayseria by Bareeze'
Mannam Carpets pvt ltd
Pakistan Internatonal Airlines (PIA)
Hassan Shehryar Yasin (HSY)
The Britsh Council Lahore
Red Ant Army Associates
Vasl Artsts Collectve, Karachi/Lahore
The Slought Foundaton, Philadelphia
Ogilvy & Mather
Thata Kedona The Toy Village of Pakistan
Annemarie Schimmel Haus, Lahore (German
Cultural Center)
Bergische Universitt Wuppertal, Department
of Art & Design, Germany
American University of Sharjah, UAE
Mausammary Lawn
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Faculty
School of Architecture
(SA)
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