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TOY BIZ SPECIAL News Letter

Largest B2B Toy Show for Child Related Products Presents

Volume 3 No.1

April 2013

THE TOY ASSOCIATION OF INDIA

7 Toy Biz International 2013

New Biz avenues
Profitable Tie-ups Biz Networking

th

Safe Toys

Quality Toys

National Exposure International Buyers

Biz Growth

Hurry!
77% already Booked !! Only a few Stands left !!!

Countdown Begins
Book Your Stand Now !

SUPPORTED BY : MIN. OF COMMERCE / MSME / NSIC /SGEPC / TRADE INDIA / BIZZ DUNIYA

NATIONAL INTERNATIONAL BUYERS, EXHIBITORS

Focus Areas Retail : USA, Europe, SAARC Countries

Venue Pragati Maidan Hall No.11, New Delhi

Dates 20th - 23rd July, 2013 10:00am 7:00pm

Inauguration 20th July, 2013 2:00 pm

CONTENTS
Clusters Messages

Theme : DESTINATION INDIA

Report : 6th Toy Biz International Participating Brands Highlights : 7th Toy Biz International

Children below 18 years NOT allowed

NEWS LETTER NEWS LETTER

Volume 3 No.1

April 2013

Clusters Simulating The Success Story of China

These generally come under State Owned Enterprises (SOEs) and their contribution to the economy is significantly decreased over the years. The second type of cluster under the non-SOE (private) sector is formed by a large number of small and medium sized enterprises. They are left to support on their own and they do not receive any economic support from the government. These privately-owned firms today produce well over half of the national gross domestic product and contribute an overwhelming share of Chinese exports and generate most of the new jobs. In recent years these clusters have spread across the country and it has already covered all major provinces of the country. Impact of Clusters on Supply Chain Performance Two of the main difficulties of managing a supply chain are determining system wide costs and dealing with demand uncertainty. A supply cluster addresses both these challenges through its inherent advantages in efficiency, effectiveness and flexibility. Clusters facilitate the efficient sourcing of inputs, sharing of information, process improvements and technological know-how. A cluster has a strong impact on the supply chain performance drivers viz. Facilities, Transportation, Inventory and Information. This is elaborated in the book Supply Chain Management: Strategy, Planning and Operation by Sunil Chopra and Peter Meindl. Facilities Facilities are the places in a supply chain where products are produced and stored. Decisions regarding location, capacity and flexibility of facilities have a significant impact on the supply chain's performance. The close proximity of similar facilities allows companies to share the investment costs of building facilities and other infrastructure. Capacity aggregation also helps individual firms to get over supply disruptions since resources can be shared among firms located in the same vicinity. The cluster effectively affords them greater buying scale without requiring the firms to sacrifice their independence and flexibility. Transportation By purchasing large volumes of inbound (many exporters use imported raw materials) and consolidated shipments of finished goods, supply clusters can lead to substantial savings on transportation costs. This avoids less-thantruckload (LTL) option and helps the companies to go for a more competitive bulk and aggregated full truckload or container load shipping. The cost savings from this permeate to individual firms in the cluster and eventually to the end customer. Within the supply cluster itself, shipping costs between suppliers and manufacturers are greatly reduced because of the close proximity of these firms. Inventory The geographic closeness of facilities and activities within a supply cluster facilitates the flow of inventory (raw-materials, work-inprogress or finished goods) in just-in-time manner. With frequent small shipments occurring between facilities, in-transit inventories are minimised. Many firms use a continuous replenishment ordering policy although they may not be able to identify the process as such. Information Information plays a vital role and deeply affects every part of the supply cluster. Since many of the enterprises are in the small and medium sector, they may not have the means to build an effective Information Technology infrastructure. Although the internet is used at the initial stages of business transactions, most of the information is transferred through face-to-face interaction due to proximity. In a nutshell, supply clusters provide manufacturers with a superb capability to respond to unpredictable market demands and capitalize on the through fast delivery, by utilizing its advantages in the above discussed four supply chain performance drivers. Beyond the Supply Chain Drivers Marketing the cluster as a whole creates a reputation for the region within a particular industry. Cluster members benefit from joint marketing campaigns such as company referrals and trade fairs. This becomes possible because of the proximity among cluster members. Although clusters foster cooperation in efforts like marketing, they also fuel competition which is healthy and helps the members to strive for improvements by way of acquiring new technologies. The supply clusters in China have created low barriers of entry. Add to this an entrepreneurial culture and the ease of obtaining loans from private sources and the result is that total production capacity greatly exceeds product demand. This in turn, creates even stronger competition, improved business environments and lower product prices.

China is emerging as the most competitive manufacturing platform in the world, ambitiously aiming to saturate the global market with low-priced products. Chinese products have consistently captured a dominant share in markets around the world. According to Business Week, The China Price are the three scariest words for US manufacturers. Their prices are so low that the US companies must cut their prices by at least 30 percent or risk losing their customers to made-in China products. Reasons beyond Low Labour Cost Defying the normal perception, labour cost cannot be termed as the main reason for low product prices. For instance, labour cost in Vietnam and Zimbabwe are less than those in China, but their products are not cheaper compared to Chinese products in the global market. The location of the existing manufacturing capacities in China further refutes the conventional wisdom that low labour costs are the sole source of manufacturing advantage. Even when it remains one of the factors, other factors like lower capitalinvestment costs, lower domestic-sourcing costs, greater economies of scale and government incentives. Supply Chain and its Phases There is a systematic supply chain perspective on low-cost manufacturing in China. The cost advantage is reflected in the entire supply chain from components sourcing to manufacturing, logistics, warehousing, storage and finally commercial transaction. The three main phases of supply chain are: (a) the sourcing and manufacturing phase; (b) the shipment of finished goods from China to the importing countries via air, sea or land transportation and (c) the distribution and retailing phase in the importing countries. Since most of the production capacity for export is situated along the eastern coast, transportation costs of moving products to the importing countries will be low compared to the higher costs within the country. Supply Clusters The organization used in the sourcing and manufacturing phase of this supply network is called a supply cluster. According to Michael Porter, cluster is a geographical proximate group of interconnected companies and associated institutions in a particular field, including end-product manufacturers, component suppliers and supporting firms. These supply chains contain many levels of independent suppliers and manufacturers with different suppliers possibly serving the same manufacturer, and different manufacturers ordering from the same supplier. The large number of supply clusters formed in China in recent years has contributed significantly to the nation's manufacturing competitiveness. Hundreds (or even thousands) of factories producing the same type of merchandise are located in the same township along the east cost. Two Types of Clusters There are mainly two types of clusters in China. The first is the hub-and-spoke cluster, where a giant manufacturer is surrounded by a large number of suppliers and supporting firms in the local region.

Malady of the Indian Toy Industry

According to an Industry Body study, the size of India's toy industry may touch Rs 13,000 crore by 2015 compared with Rs 7,500 crore at present, on account of increasing consumerism and a growing population. The industry is growing at a compounded annual growth rate (CAGR) of about 20 per cent, the study said. The Secretary General of ASSOCHAM, Mr D.S. Rawat sometime back said, The Indian toy industry caters to about four crore kids in the age group of 12 years across the country. But domestically manufactured toys account for only 15 per cent of the market and the rest of the market is flooded with imported toys from countries like China, Korea, Malaysia, the UK and the US. The industry offers a wide range of products like electronic toys, board games, construction toys, educational games and collectibles, the study said. The domestic toy industry is highly fragmented, unorganised and is predominantly dominated by micro, small and medium-scale manufacturers, it said. Credit, marketing assistance Dogged by lack of innovation, marketing, advertising, distribution and abundance of imported products, the domestic toy industry must be provided with credit and marketing assistance by the Government, Mr Rawat said. Furthermore, the study said cities like Ahmedabad, Bangalore, Hyderabad and Pune are fast-emerging as toy manufacturing hubs. The industry employs about 25 lakh people both in the organised and unorganised sector. About 70 per cent of the toy market in India is unorganised, the study said. It said small toy shops cater to the masses, while branded ones like FisherPrice, Funskool, Hamleys, Lego and Mattel cater to the middle and high-class.
[Courtesy: The Hindu - Business Line, 2012]

NEWS LETTER

Volume 3 No.1

April 2013

MESSAGE FROM THE CHAIRMAN

Dear friends, Warm greetings. It gives me immense pleasure to address you through the First Issue of the News Letter brought out by the Toy Association of India in the month of April, 2013. It is customary on the part of the Toy Association of India to reach out to people directly or indirectly associated with the Toy Industry through News Letters before every Toy Biz International, B2B fair. It gives the Association a forum to place before the readers a report of the preceding Toy Biz International, discuss various issues and showcase the highlights of the forthcoming Toy Biz International. The response to The 6th Toy Biz International was tremendous and hence it gives The Association more confidence to host the 7th Toy Biz International, 2013 at Pragati Maidan from 20th July to 23rd July, 2013 in Hall No. 11. Time and again, The Toy Association has proved that they can manage such a mega show on their own without the support and guidance by any third party event management company. All credit to The President, General Secretary, General Convenors and Convenors of various sub-committees for their leadership and efforts in putting up a show of this magnitude. I also place on record my appreciation of the efforts taken by the entire Governing Body and the Staff in the TAI Office for their relentless efforts for the success of the Fair. A committed team of people guided by the Publicity Convenor is working day-in and day-out to increase the footfall and try to cover the length and breadth of the Country from Jammu and Kashmir in the North to Kannyakumari in the South, Gujarat/Maharashtra in the West to Assam/Meghalaya in the East. Through this News Letter I invite all my friends to give their wholehearted support to make the show even better. Wish you all my best wishes to make this event a grant success. Regards, Raj Kumar

FROM THE PRESIDENT'S DESK

Dear friends, Greetings from all my colleagues of the governing body of The Toy Association of India. After the unprecedented success of 6th Toy Biz International, The Toy Association of India is organizing the 7th Toy Biz International B2B Fair for Child Related Products at Pragati Maidan between 20th and 23rd July, 2013 in Hall No 11. The Toy Association of India is a non profit organization and therefore the event works on the same principle. Interestingly, the governing body has become so competent that it works like a specialized event management company. The fair committee has sub committees to look into and execute the event in the minutest details. My personal opinion is that The Toy Association is more professional and sustainable compared to any outside Event Management Agency working for us and is very competent to organize the event. The focus and thrust of the exhibition this year shall be in projecting India as Destination to produce quality and quantity toys. As per internationally acclaimed agency Mckinsey, the global trend to manufacture and source products in the skill intensive industries is likely to gather momentum. MNCs as per known trends are keen to develop India as one of the top three sourcing hubs. The Govt. is also keen and proactive to implement key reforms in taxation, infrastructure, clusters (SEZ), labor and skill development to help unlock India's manufacturing potential. As per the reports from the recent visit of GMR group to New York Fair, we expect 24 companies coming to India from USA. UPDATES A magnificent function was organized as a Curtain Raiser 7th Toy Biz which witnessed around 120 company representatives keenly looking forward to participating in the forthcoming show. The Toy Fair Committee booked 67 stands and 1700 sq. mtrs. in the very first phase. There were presentations and addresses by key governing body members explaining various aspects of the show. The key points emphasized were that our exhibitors experience: 1. Togetherness of a family 2. Presence of key Government officials to whom concerns of industry can be addressed. 3. Presence of Designers and Professors from Design Colleges 4. Presence of CEOs from big format stores, wholesalers and retailers 5. Media presence 6. International buyers and exhibitors 7. Social cause such as We Care 8. Seminars on key issues. This year, we shall witness all this with more finesse and with introduction of new verticals such as Baby care products and Back to School merchandise. A dedicated website www.toybiz.co has been hosted with all details of the fair. It is a dynamic website and shall have updates on a regular basis. So what you can look forward to in the forthcoming show as hi lights are : 1. Enthusiastic exhibitors in big numbers; minimum 100 exhibitors with a focus on world class display, and clear objectives of participation. We expect around 10000 visitors during the show. A dedicated team covering 250 cities with the assistance of 100 plus Toy Biz partners will ensure such attendance. 2. Promotion of the show has been taken care of at a level much higher than any previous show. Newsletters, Mailers, brochures, personal conversations, hoardings, banners will all be part of the tools to have maximum quality attendance from all over India. We expect foreign exhibitors and buyers. There are efforts to invite big global players through Trade High Commissions to initiate and develop joint venture businesses. Special arrangements are being made to call for a Press conference to project Indian Toy Industry as a recognized Industry. Big Format Stores are being invited separately to interact with exhibitors to explain their needs and trends. The buyers from all over India are being invited through many channels of communication. It is your show and all readers may please contribute to the success of the show by generously sending suggestions. I deeply acknowledge the hard work of Mr Sunil Garg, Mr Ankush Jain, Mr Ajay Aggarwal and all other members of the governing body and people from toy trade including our staff from the Association in making the show progress towards success. Regards, Sunil Nanda

LARGEST B2B FOR CHILD RELATED PRODUCTS

Dear Readers, As you all know, the 6th Toy Biz International, 2012 was a grand success with your whole hearted support and participation. The Toy Association is organizing The 7th Toy Biz International, 2013 B2B fair for Child Related Products from 20th to 23rd July, 2013 at Hall No.11, Pragati Maidan, New Delhi. Response to the 6th Toy Biz International fair was so overwhelming and it gave ample opportunities to the Toy Fraternity to showcase their products to both domestic and international buyers. The Toy Association has once again proved its mettle to organize such a mega event singlehandedly without the support and guidance of any event management agency. We are moving towards the 7th Toy Biz International, 2013 with more confidence and enthusiasm. Various Committees have been formed and each Committee is headed by Governing Body members of the Association and everybody is working on the minutest detail to precision. A dedicated website www.toybiz.co has been launched which will have the latest updates on a regular basis. Our marketing team headed by our Treasurer, Mr. Ankush Jain is working day-in and day-out to reach out to Retailers & wholesaler in the length and breadth of the country and this year we are expecting more than 10,000 visitors in the pavilion. The marketing team will have a one on one interaction with the Toy Fraternity explaining the importance of the Toy Biz. Our target is to visit 250 cities across the country before the fair. To propagate the event in right earnest we are using mailers, brochures, hoardings, banners, etc. besides the News Letter to reach our friends. I am sure, the 7th Toy Biz International will open ample avenues for both the Exhibitors and the Buyers. Over the years, the number of foreign buyers has been steadily increasing and that is a very good sign for the Indian Toy Industries. Apart from buyers from Europe and USA, we are also expecting a very good number of buyers from the SAARC countries as it has become the focus area this year. The whole purpose of the Toy Biz International is to propagate and promote the Indian toy products to the foreign buyers rather than inviting foreign Toy Manufacturers into the Indian market. The Toy industry has come a long way and the Indian Manufacturers and producing quality products which are as per the needs of the generation and are more competitive vis--vis the foreign products and I hope the exhibitors will be able to prove this point through the 7th Toy Biz International. Through this column I invite one and all in the Toy Fraternity, manufacturers, wholesalers and retailers alike to make this a wonderful event. It will be a time of goodwill, brotherhood and an opportunity for seamless interaction through seminars and workshops. I sincerely appreciate the able guidance of Shri. Raj Kumar our Chairman and the dynamic leadership of Shri Sunil Nanda our President and also the untiring and hard work put in by each one of the Governing Body Members, Convenors and the staff in the Toy Association office. Looking forward to meeting you all and wish you the very best. Warm Regards, Sunil Garg

NEWS LETTER

Volume 3 No.1

April 2013

NEWS LETTER

Volume 3 No.1

April 2013

A Brief Report - 6th Toy Biz International

Toys and flier on buying toys was released as part of We Care program. Display: Due to great demand and high enthusiasm this year we had booked hall no 11 which was approximately 5300 sq. mtr. in area. This year the participants were provided a day and half for stall preparation. The exhibitors were very happy with this approach as it gave them enough time to decorate their stand. The stall size varied from 12 sq mtr to 150 sq mtr. Special panel was formed to judge the display of various stalls. Listed below are the companies which were category wise awarded with Best Display Award: Under 12-20 sq.mtr. category, 1st, 2nd & 3rd prizes were awarded to Toy Son India, Mind Power Educational Aids and Archies Ltd. (Hallmark Division) respectively. Under 25-36 sq.mtr. category, 1st, 2nd & 3rd prizes were awarded to Tripple Ess Toys Pvt Ltd, BPI India Pvt Ltd and Sunlord Apparels Mfg.Co.Ltd. respectively. Under 42-60 sq. mtr. category, 1st & 2nd prizes were awarded to Sutra Products Pvt Ltd. & Radnik Exports Pvt Ltd. and 3rd prize was shared by HiLife Marktech Pvt Ltd & Ekta Products Pvt Ltd. Under 60-84 sq. mtr. category, 1st prize was awarded to Ti Cycles of India, 2nd prize was shared by Olympia Games & Toys Pvt Ltd & Toy Zone Impex Pvt Ltd and 3rd prize was awarded to Khanna & Sons. Under 85-96 sq.mtr. category, 1st prize was awarded to Playgro. Under 97-150 sq. mtr. category, 1st prize was awarded to UA Toys. Toy Biz Nite: Around 400 people including the participants and members were invited for the Toy Biz Nite. The Nite took place on 1st July, 2010 in Hotel Country Inn, Sahibabad. The main highlights of the event included the Best Display Award ceremony, thanks to special guests and speakers from United States, National Institute of Design (NID) and Bureau of Indian Standard (BIS). Interactive Session with Jt. Secretary (SME):

Inauguration: Mr. R.K. Mathur, Secretary, Ministry of Micro, Small and Medium Enterprises (MSME) inaugurated the 6th Toy Biz International. Mr Samir K Brahmachari, Director, Council of Scientific and Industrial Research (CSIR) was the Guest of Honour.

Release of Books: Buyers Guide The book was released by the Guest of Honour Mr Samir K Brahmachari, Director of CSIR. This book contained all the information regarding the fair layout and exhibitor's information. Your Guide to Buying Toys The four page flier was released during the press conference on 29th June by Dr. (Mrs) Shyama Chona, Educational and Social Activist. She is Goodwill Ambassodor of WE CARE initiative of the Toy Association of India. The flier gives a brief on the tips to keep in mind while buying toys. The Joy of Toys Booklet The Chief Guest released the book 'THE JOY OF TOYS' during inauguration. The Joy of Toys includes all the necessary information which the parents should know while choosing the right age appropriate toy for the child. The booklet Joy of

A session took place on 2nd July with Mr. C K Mishra, Joint Secretary, Ministry of MSME wherein industry members' toy category wise shared their hindrance and problems they are facing. In response, the Joint Secretary mentioned that Government is ready to support the industry and planning with association to give focus on sectorial intervention. Therefore, they requested us to provide them detailed note on problems and recommendations on different toy specific category, so the government can intervene at policy level. Visitors: Due to the active participation and efforts from the GB members more than 2000 business visitors visited the fair. Kit Bag: Kit bag was provided to all the visitors who visited the fair. It included essential stationary, visiting card holder and buyers guide. Media Coverage & Patnership: This year our media partners were Child Magazine, News 24 and National Duniya. They actively promoted Toy Biz on all the days. Press release and new coverage was done on every day of the Toy Biz, this year we got huge press and electronic media coverage. Toys Donated: Under the 'We Care' Program that we initiated in 2011, this year the association members have gifted two trucks loaded with variety of toys to Amar Jyoti Charitable School and Handicapped Children's Rehabilitation Association on 2nd July.

MESSAGE FROM THE CONVENORS

Dear Readers, We feel honoured to be part of the 7th Toy Biz International, 2013 B2B Fair organized by the Toy Association of India from 20th to 23rd July, 2013 as General Convenors. The success of the 6th Toy Biz International, 2012 has given us the much needed confidence to go for the mega show without being dependent on any outside event management agency. Ajay Aggarwal This year we are trying to get maximum participation from the Exhibitors, Visitors and Buyers. We are expecting more foreign buyers than the previous years and participation from SAARC Countries will be a new phenomenon starting with this year's fair. The publicity committee is making all out efforts to reach out the Toy Fraternity all over India for increasing the footfall. As a precursor to the Toy Biz International, The Association had organized a Curtain Raiser 7th Toy Biz on 22nd February, 2013 at Hotel Metropolitan New Delhi which was witnessed by around 120 company representatives. We have already booked 75% of the stands for participants and there are very limited stands available which will be booked first-cum-first basis. We earnestly solicit your support and participation to make The 7th Toy Biz International, 2013, B2B Fair a grand success. We will appreciate the feedback of our exhibitors for better management of the event. Wish you all the very best. Warm Regards, Ajay Aggarwal/Vipin Nijhawan

Vipin Nijhawan

Jh egkohjk; ue%

DINESH JAIN
TM No. : 2187790

0+9810133578 0+9711333578

TM No. : 2197710

Mfg. of: Soft Toys, Games, Sport Goods, Baby Products & Baby Rides Etc.
OFFICE: 3037, GALI AHIRAN, BAHADUR GARH ROAD, SADAR BAZAR, DELHI-110006 TEL.: 011+23545007 (M) 0+9311834322 SHOP: 263, IST FLOOR, GALI TOLIA WALI, PAN MANDI, SADAR BAZAR, DELHI-110006 TEL.: 011+32945007 (M) 0+9650287595
e-mail : jainex_mukesh@yahoo.co.in Visit us at: www.jainexmukesh.com

NEWS LETTER

Volume 3 No.1

April 2013

Participating Brands

Countdown Begins! 77% Space Booked!! Hurry! Limited Space Left!!

manu@playgrotoysindia.com

uatoys@gmail.com

info@dashbabyrides.com

mamalovetoys@gmail.com ektatoys@yahoo.com

khannatoys@hotmail.com

ogt.rtp@gmail.com

narayanjee@tii.murugappa.com

srsons73@msn.com

guptatoyscorporation@yahoo.com

khannasamit@yahoo.com

ankittoysindia@hotmail.com

mukesh@bpiindia.com

Choice Creations
rita.nemchand@rediffmail.com pallavi@chalkandchuckles.com sharadk@circleeretail.com karmasolutions11@gmail.com tarunchetwani@natkhattoys.com info@planetbaby.in

de

BABY

PRODUCTS
Email : marketing@hilifemarktech.com

info@decomfort.co.in

naresh@funzoogroup.com

pandababyproduct@gmail.com

vishal@playwell.com

contact@replcorp.com
E-mail : sales@shreebookcentre.com

info@smarttoys.com

vinay@smarttoystrade.com

tarun.monga@sterlingpublishers.com girnar97@gmail.com

amit@sunlord.com

vke95@hotmail.com

toysonsindia@gmail.com

eulex@airtelmail.com alpakskids@yahoo.com
EMAIL ID: centytoys@gmail.com

clevercubes@yahoo.co.in

bobby@stoln.in

sales @lasovereign.com gaurav@ahlawats.com

Merida Huffy Bicycles

nuagetoys@gmail.com

SINCE 1981
nippontoys@indiatimes.com

rajesh@parksonsgames.com

Rahul Enterprises
rahulj339@gmailcom info@learnersplay.com

Richi Rich Products

richietoys@yahoo.com vineet.kanaujia@safexpress.com

info@arezzogallery.com

sonali@sunbabyindia.com

enquiry@shaktisports.com

Style Products

Sun Flower The National Impex Trading Co.

sun7007@rediffmail.com national-baby@yahoo.com

toyparkdelhi@gmail.com info@toytriangle.com sumit.bajaj@ul.com welby@vsnl.com

moderntrade@littlesindia.com

Ronix Electronics We Expect You To Be A AD Pvt. Ltd. Part of This Mega Show Furniture
ramankejeriwal@infanttoys.com

B2B FAIR FOR CHILD RELATED PRODUCTS

NEWS LETTER

Volume 3 No.1

April 2013

(Stand Rates)

16312

148312

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2. 3. 4. 5. 6. 7. 8.

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NEWS LETTER

Volume 3 No.1

April 2013

Organizers:

THE TOY ASSOCIATION OF INDIA

259, Anarkali Complex, Jhandewalan Extn., New Delhi-110055. INDIA Tel No. : 91-11-41540977, 43558149, 23632352, 9582609943, 9313239943 Email : toyassociationofindia@gmail.com, toyassociation@yahoo.com Website : www.toybiz.co
Published by : Mr. Sunil Garg, (Gen. Secretary) on behalf of The Toy Association of India & Printed at S&S Marketing, Delhi