SWF PUBLISHING SYMPOSIUM

Co-organised with Jacaranda Literary Agency 7 November 2013 | 9.00am 5.00pm 8 November 2013 | 9.00am 5.00pm The Salon, Seminar Rooms 1 & 2, National Museum of Singapore Tea and Lunch provided (for full-day attendees) Tickets from SISTIC $60 / Day 1 $80 / Day 2 $120 / 2 day pass The SWF Publishing Symposium 2013 brings together a host of experts from the field of publishing, both locally and internationally, to discuss and share their knowledge and insights on the state of the business today. The aim of this two day event is to offer local publishers, writers, content creators and other stakeholders in the business of publishing, the opportunity to learn from the many fascinating insights speakers will bring. Speakers include a number of highly regarded international publishers, keen to discover more about the wealth of literary talent and opportunity that can be found here in Singapore and in the wider region as a whole.
PUBLISHING SYMPOSIUM Daily Schedule Day 1 Thursday 7 November Venue: The Salon 9.00 AM Registration 9.25 AM - 9.30 AM Welcome Remarks 9.30 AM - 10.00 AM KEYNOTE: New Trends in Publishing By JO FLETCHER Publishing is undergoing many changes, such as the Random House-Penguin merger, the shift from traditional to online publishing. Jo Fletcher discusses the many issues affecting publishing today. Does new media mean new story formats? How has Amazon changed the market for books? What has selfpublishing done to the quality of writing? 10.00 AM -10.30 AM Tea Break 10.30AM -12.00 PM The Book That Travels Well By RACHEL KAHAN, CHERYL ROBSON, JO LUSBY Moderated by JAYAPRIYA VASUDEVAN What are the universal qualities of books that are able to cross markets? Some specific market descriptions will also be tackled to give publishers an idea what might work for each market.

12.00 PM -1.30 PM

Lunch and networking

1.30 PM - 2.30 PM The Growth of New Genres By JO FLETCHER, DEEPTHI TALWAR Moderated by KRISHNA UDAYASANKAR What is the lure of fantasy and mythology and the reasons why this genre has become a growing market. 2.30 PM - 3.30 PM The Way Forward: New Developments in Asian Publishing By DEEPTHI TALWAR, JO LUSBY Moderated By ZAFAR ANJUM Asian publishers and Asian content are coming to their own. This panel discusses whats happening in the Asian publishing scene, trends in the region, and where its headed. 3.30 PM - 4.00 PM Tea Break 4.00PM - 5.00 PM New and Different Ways to Get Published By RAVI MIRCHANDANI, ANNA DAVIS, JAYAPRIYA VASUDEVAN Moderated by ANDREA PASION-FLORES Before, the writer had to go through many gatekeepers, such as agents and publishers, to reach his audience. Nowadays, there are new paths to publication. This panel discusses the pros and cons of the different routes to publication and a description of the publishing journey, including pitching to agents and publishers. Day 2 Friday 8 November 9.00 AM Registration 9.30 AM -10.30 AM Concurrent Sessions Venue: The Salon The Writing Process and the Path to Publication A conversation between award-winning author SUCHEN CHRISTINE LIM and publisher CHERYL ROBSON about Suchens own path to publication, its joys and challenges. Moderated by JAYAPRIYA VASUDEVAN Venue: Seminar Room Judging a Book By Its Cover By KENNY LECK, KELLEY CHENG and EDMUND WEE Moderated by RISHAD PATEL A panel on design and how it complements content to communicate the whole reading experience. 10.30 AM -11.00 AM Tea Break 11.00 AM -12.30 PM Concurrent Sessions Venue: The Salon The Creation of a Prize-winning Novel By RAVI MIRCHANDANI, JO LUSBY, ROMESH GUNESEKERA Moderated by DEEPIKA SHETTY From conceptualization, writing, the pitch, the auction, and editing of the novel.

Venue: Seminar Room Electronic Publishing By STEPHEN LEATHER Moderated by ZAFAR ANJUM The ins and outs of publishing on the Internet and working towards discoverability on the Net; from apps to eBooks and self-publishing (what books are appropriate for apps and other platforms). 12.30 PM - 1.30 PM Lunch 1:30-3:00 PM Concurrent Master Classes

Venue: The Salon The Path to Publication: Speed Pitching Panelists: RAVI MIRCHANDANI, JO FLETCHER, CHERYL ROBSON, JAYAPRIYA VASUDEVAN, JO LUSBY, EDMUND WEE Try your hand at pitching your book or book idea to a publisher or a literary agent. Each participant is given five minutes with a publishing professional to pitch his book or book idea. Venue: Seminar Room 1 Building a Market Base By ARCHANA RAO Moderated by PHIL TATHAM From literary fiction to fantasy, how different titles create their own market base. Venue: Seminar Room 2 The Chopping Block: A Master Class By RACHEL KAHAN Moderated by ZAFAR ANJUM Whip your manuscript into an unstoppable success, try this in-depth look at the editing process. 3.00-3.30 Tea Break 3.30-5.00 PM Concurrent Sessions Venue: Seminar Room 1 Reading the Fine Print By ANDREA PASION-FLORES Moderated By ARCHANA RAO Deciphering the publishing contract and its various provisions. Venue: Seminar Room 2 Reaching Out to the Young Adult reader with new and exciting titles By JO FLETCHER Moderated by TRISHA DAS DAGUR Young adult literature as a genre has gotten bigger and more exciting over the years. More and more people are writingand readingthis genre, including adults! Know the varied ways to engage the YA reader. Venue: The Salon The Great Debate: Literary Fiction v. Commercial Fiction By RAVI MIRCHANDANI, DEEPTHI TALWAR, RACHEL KAHAN, JO LUSBY, ROMESH GUNESEKERA Moderated by ALVIN PANG Writing for the market or writing for the ages, whats a writer to do? The publishers and a writer have the last word!