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issue 28
suMMeR 2012
GB 25
de E28 it E24
issn 1767-4751
Printed in France
EI28_couv_OK.indd 1 15/06/12 12:57
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EI20_06.indd 6 11/06/10 20:16 ei28_abonnement.indd 20 31/05/12 17:18
A lack of direction, a mad rush to include content devoid of meaning,
without understanding, without a critical lter. Putting together a
coherent overall project takes time, which is news to no one. Frequently,
the fast pace at which we live makes us forget our initial intentions and
wipe out the orientation we had established. And this enterprise be it
social, human or professional in nature can, as a result, fall apart even
implode, because of a lack of detachment.
What form should we give to a graphic, publishing, artistic or cultural
project? What importance should be given to this or that element? Why is
it justiable to use one choice rather than another? How might we explain
its relationship to the parameters that condition it? There are many
possible ways to lead a project forward in a meaningful direction. Chance
sometimes makes things work out well, but thats a rare occurrence.
The simplicity and speed with which we gain access to information, and to
content generally, have increased exponentially with the Internet. And
when a piece of information, a work or a subject retain our attention in this
excess of proposals, what is it that actually captures us and makes us
question ourselves or our certainties? It is the why, how and with what
that this item is made.
The requirement of the reader, listener or visitor today is precisely that.
It is in this context that pauses are recreated, that the time given to the
understanding of a creative process increases, and that the choices are
appreciated and justied. Some bearings are sketched out and it becomes
essential to dissect the links between each element and establish new
ones. The participation of the individual is exponential. The brains are
ticking along. Phew.
Travelling from one festival to another, we aimed to discover fresh
research, projects and visual works: the International Poster and Graphic
Design Festival, Une Saison graphique (A graphic season) at Le Havre, and
the Festival international de mode et de photographie (International
Festival of Fashion and Photography) at Villa Noailles. It has been a
pleasure to note that high-quality initiatives, installations and exhibitions
are being created that are coherent and meaningful in terms of graphic
design. We had no doubt about this beforehand but we were reassured
nevertheless. The changing of the guard of graphic design is assured.
Caroline Bouige and Isabelle Moisy
EDITORIAL MASTHEAD
PLEASE MAKE
SENSE
Publisher & Design Director
Michel Chanaud mchanaud@pyramyd.fr
Editorial Coordinator
Caroline Bouige cbouige@pyramyd.fr
Editorial Coordinator
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Editorial Coordinator UK
Liz Farrelly
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Graphic and layout design PYRAMYD
Contributors
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Jean-Baptiste Leve, Sbastien Morlighem, John OReilly,
Morgan Prudhomme, Romuald Roudier Theron,
Robert Urquhart, Michel Wlassikoff
Translation
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Cyril Petroff cpetroff@pyramyd.fr
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Charles Loyer cloyer@pyramyd.fr
Magazine Co-founder / Former Editor
Patrick Morin
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design and
visual culture
WINTER 2009

15
issue 15 Winter 2009 de E28 GB 25 it E24 printed in france issn 1767-4751
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28
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ei28_edito.indd 7 07/06/12 16:38
8 :
n

28
IMAGES & QUICK HITS
P10
P14
P16
P18
P20
P22
P24
P27
P26
BREA SOUDERS
CRAIG REDMAN
MARTA ANTONIAK
JESSICA EATON

P12 INA JANG
P21
NEO NEO
JEAN WIDMER &
ALEX DALMAU
HEY STUDIO
THE SHELF COMPANY
Cover: Art Direction & design for the
Spring / Summer advertising campaign for
Aizone, a luxury department store in the
Middle East. Models were body painted
in typographic sentences Forget Regret
The Time is Now and Talk Less Say
More. Printed in newspapers, magazines,
and billboards throughout Lebanon.
Creative Direction: Stefan Sagmeister.
Direction & Art Design: Jessica Walsh.
Photography: Henry Hargreaves
Body Painting: Anastasia Durasova.
Model: Marina Ponomareva /
Red Model Management.
Hair Stylist: Gregory Alan.
Retouching: Lutz & Schmitt.
LES GRAPHIQUANTS
DINA SILANTEVA
DESIGN STUDIOS
LUNA
^'~~
~.
~'^
~''~ '~
'^
& HAN
NIBAL
Romuald Roudier Theron is an
independent exhibition curator
and cultural project manager.

^~' ''

^~' ''
~.c
~.
Caroline Bouige is a journalist on
the editorial sta of tapes: magazine.
Caroline Bouige is a journalist on
the editorial sta of tapes: magazine.
STUDIO
\'
~

'^ '
PAM &

Isabelle Moisy is editorial coordinator

of tapes: magazine.
~.
^'~
CORREGAN

'^ '
Isabelle Moisy is editorial coordinator
of tapes: magazine.
~.
ANAGRAMA

'^ '
Isabelle Moisy is editorial coordinator
of tapes: magazine.
~.

~^ ~~''
^ '
WENDY
Morgan Prudhomme is a graphic
design student at the cole rgionale
des Beaux-Arts, Valence.
EI28_sommairep.indd 8 15/06/12 13:04
: 9
BY PIERRE
FRESNAULTDERUELLE
OPINION
WWW.ETAPES.COM/ENGLISH
P140 BOOKS
P135
BY
JOHN OREILLY
John OReilly is a freelance journalist
and editor/contributor for the British
illustration magazine, Varoom.
P130
SPECIAL FEATURE: TYPOGRAPHY
An image analyst now retired from the
Sorbonne, Fresnault-Deruelle
specializes in art, the science of art,
aesthetics and cultural mediation.
P116
BY
ROBERT URQUHART
Robert Urquhart is a journalist,
publisher and lecturer in the fields
of art, advertising and design.
TYPE IN
SPACE
P80
BY
MICHEL WLASSIKOFF
BY SBASTIEN
MORLIGHEM
Michel Wlassikoff is a historian,
researcher and exhibition curator.
GARA
MOND
P90
Sbastien Morlighem teaches graphic
arts and typography at the cole
suprieure dArt et de Design, Amiens.
CHAMP
FLEURY
2.0
P94
BY
JEANBAPTISTE LEVE
Jean-Baptiste Leve is a font designer
and founder member of the Bureau des
Affaires Tyographiques.
P122
BY
CAROLINE BOUIGE
Caroline Bouige is a journalist on
the editorial staff of tapes: magazine.
TYPO
GRAPHIC
INTERVIEWS
JESSICA
HISCHE
JEANBAPTISTE LEVE
BRUNOBERNARD
PATRICKPALETA
CHRISTOPHEBADANI
DAMIENGAUTIER
MATTHIEUCORTAT
JONATHANPEREZ
MALOUVERLOMME
MILIERIGAUD
JACKUSINE
LAURENTBOURCELLIER
Headings set in Neutraface and Stag
designed by Christian Schwartz;
text in Oranda by Gerard Unger.
HIS
MASTERS
VOICE
PLAY
TIME
EI28_sommairep.indd 9 15/06/12 13:04
10 :
ei28_darcelp.indd 10 04/06/12 10:06
: 11
Darcel in Paris
Member of the Rinzen design collective, the New York-based, Australian artist Craig Redman enjoys putting his
avatar Darcel in the colourful universe that refects his everyday life. This one-eyed character with simplifed features
and a monocle is the star of an exhibition entitled And a miserable day to you, too, at the Parisian concept store,
Colette. Specially for the occasion, Redman has created several new series of illustrations attesting to his distinctive
slant on artists, designers and other big names from the world of art, culture and fashion. IM
www.darceldisappoints.com / www.colette.fr
ei28_darcelp.indd 11 04/06/12 10:06
12 :
Enigmatic identity
The visual identity of the 27th International Festival of Fashion and Photography, held in Hyres this April, was
designed by Ina Jang, one of the photographers shortlisted for last years edition. Commissioned by the festival,
the Korean photographers images of the collections submitted by the ten fashion designers in this years contest
reveal her playful and poetic approach. Jang herself describes her work as rigorously physical, often requiring
lengthy sessions of cutting, gluing and pasting all sorts of materials. IM
www.inaphotography.com / www.villanoailles-hyeres.com
Outfit by the Canadian fashion designer Steven Tai, Prix Chlo 2012
Ina Jang, Festival International de mode et de la photographie Hyres, 2012
ei28_jangp.indd 12 04/06/12 10:08
: 13
Outfit by the Canadian fashion designer Steven Tai, Prix Chlo 2012
Ina Jang, Festival International de mode et de la photographie Hyres, 2012
Outfit by the Swiss fashion designer Jasmina Barshovi
Ina Jang, Festival International de mode et de la photographie Hyres, 2012
ei28_jangp.indd 13 04/06/12 10:08
14 :
Exploring colour
Winner of the Hyres 2012 International Festival of Fashion and Photography Grand Prize, Jessica Eaton explores the possibilities
of manipulating time, space, perception and the additive system of colour. After graduating from the Emily Carr Institute
in Vancouver, the Canadian photographer began her in-depth experiments with colour hues, exhibiting her series Cubes for
Albers and LeWitt in 2011. Each image is constructed on 4 x 5 inch sheet flm. The subject is monochromatic, either a set of cubes
or grounds painted white, two tones of grey and black. The colour hues are obtained by exposing the flm several times
to the additive primaries (red, green and blue). The refective value of the cubes determines the value of the fnal hue,
whereas black is used as a refective mask, holding potential on the flm for other exposures. The end result is impressive:
disconcerting works with instant pulling power. IM
www.jessicaeaton.tumblr.com
14 :
ei28_eatonp.indd 14 05/06/12 12:23
: 15
Jessica Eaton, Festival International de mode et de la photographie Hyres, 2012
ei28_eatonp.indd 15 05/06/12 12:23
16 :
Globetrotting Brea!
One of the photographers shortlisted for the 27th International Festival of Fashion and Photography, American-born
Brea Souders presents Sunburn in Naples, a series in which she explores places in Europe where her ancestors
came from or which have infuenced her: feelings and desires related to a place or an occurrence (getting sunburnt),
a family tradition, or an image (e.g. a postcard). Shifting between bright light and a play of transparency, Brea
Souders uses global forms to create a world full of delicacy. IM
www.breasouders.com
Brea Souders, French Postcard, Sunburn in Naples series
ei28_soudersp.indd 16 05/06/12 12:24
: 17
Brea Souders, Sunburn in Naples, Sunburn in Naples series, Italy, 2010
ei28_soudersp.indd 17 05/06/12 12:24