Visual Communication Sanand Factory

Colgate Palmolive Sanand

CP India has a 75 year old legacy in India, winning across geographies, and establishing a strong hold on the category. Among other reasons, CP has achieved this because of people working together around a common vision, central goals, guided by CP global Values and MWR principles*. Every factory in Colgate has its own vision and mission which are aligned to the global vision. Colgate believes that people are its most important asset and any success is linked to a workforce that is aligned with the vision of the factory.

*Please refer colgate.com and colgate.co.in for more details

Challenge New facility

Because of the increasing demand for CP Products in India, a new factory would be opening in Sanand, which is in vicinity of Ahmedabad. This is a new geography for CP. The facility has world class technology and has systems and processes which are highly automated. CP is driven by strong culture building and relevant communication with the employees. The need for the moment in Sanand is to
Create a connect with the community & new employees hired from Gujarat Imbibe the local culture into CP culture

Creating Colgate Culture entails employees who are

Aligned with CP Sanand Vision and Mission Abiding by CP Values* Managing with Respect* Creating Emotional Connect with the local workforce

*Please refer colgate.com and colgate.co.in for more details

CP Manufacturing Pillars
Operational Excellence
Colgate facilities are driven by operational excellence in everything we do in and out of shop floor. We strive to achieve operational excellence by practicing & implementing CP Factory performance & reliability , EOHS & quality standards.

EOHS Environmental , Occupational Health & Safety

The protection of our environment and the health and safety of our customers, our employees and the communities in which we live and operate is an integral part of our EOHS philosophy Standards or rules to improve performance of the factory, increasing plant capability, responsiveness and ensuring available capacity are called factory performance and reliability (FP&R) Delivering quality products and services which not only meets but exceeds the customer & consumer expectation to grow business

FP&R Factory Performance & Reliability

Quality

Sanand : Vision & Mission

VISION
To be best in class, sustainable, oral care facility, with a global outlook

MISSION
Meeting growing business demand with flexibility to meet future market requirements at competitive cost, and developing people who continually strive for excellence leading to visibly superior outcomes.

Motif & Theme Expectations

Motif: Distinctive and recurring form, shape, figure, etc., in a design, as in a painting or on wallpaper
Keep alive the sense of belonging

Theme: A unifying or dominant idea that would be the primary binding factor for all the visuals
Set the Culture of operational excellence

Theme Line: Support the Vision of New facility in Gujarat

Key Deliverables
Central Visual Communication Design
Motif Logo for facility Tag Line

Communication Template Design

PPT Template Poster Template SOP word template

Each concept to be supported with strong reasoning on local cultural connect and CP global connect while being relevant and professional. It should be simple and linkage should be clearly visible.

Competition Details
Team Size: 1 to 3 members

Members need to be from the same college

Deadline: September 6th 2013

Questions, clarifications and entries to be sent to ankita_dwivedi@colpal.com

Award for one Winning Team Across All Colleges/ Entries Received

10,000/- Rupees

Rules and Regulations

CP will have right to use any material given by any participating team in whatever way they seem fit.

Judgment would be done by internal CP team and would be final and binding.

The prize money would be sent in the name of the college from the winning team, who would then forward it to the respective team.

The top 4 teams, including the winning team, would receive Certificates of Appreciation from Colgate Palmolive India.