NGO Management

Skill Based Elective-I (Semester – III)

Principles of Management

Unit –I

The Nature of Management, the management functions, management types, management skills,
Manager’s role and functions.

Unit II : Foundations of Management understanding.

Historical forces shaping management -Early management-Classical Perspective -Human resource

perspective -Management science perspective-Contemporary extensions -Recent historical trends

Unit III : Organizational goal setting and planning

Overview of goals and plans-The nature and purpose of planning -Types of plans-Steps in planning -The
planning process-Strategies and policies-Premising-Decision Making-Making Planning Effective

Unit IV : Organizing

Overview of goals and plans-The organizing process - Organizing the vertical structure-Organizing the
lateral structure – Balancing vertical and lateral structure - Departmentation-Line and Staff relationship-
Committees and groups

Unit V : Staff

Nature of staffing -Recruitment and selection of managers-Training and development of manager-

Appraisal of managers

References

Goyal. V.P. (2005), Schemes for NGO’s in Development, Mangal Deep Publications, Jaipur.
Gulati, Ravi and Kaval Gulati (1996), Strengthening Voluntary Action in India, Delhi: Konark.
Laxmi, Kulshreshta and Archana Gupta, (2002), NGO’s in Micro-financing Patterns in Rural
Development, Kurukshetra- Journal of Rural Development, Vol-50.
Laxmi, Kulshreshta and Archana Gupta, (2002), NGO’s in Micro-financing Patterns in Rural
Development, Kurukshetra- Journal of Rural Development, Vol-50.
Manimekalai, N., (2000), NGOs Intervention through Micro-credit for Self- Help Women Groups in Rural
Tamil Nadu, NGO’s and Socio- Economic Development Opportunities, Deep& Deep Publications, PVT.
Ltd, New Delhi.
Pruthi.R.K., (2006), NGO’s in the New Millennium, Saad Publications, New Delhi.
Puran Chandra, (2005), NGOs in India – Role, Guidelines & Performance Appraisal. Akansha Publishing
House, New Delhi.

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Skill Based Elective-II (Semester – IV)

NGO Accounting & Documentation

Unit- I

Fundamentals of Accounting – Booking Keeping, definition, objects and importance Accounting,

definition, objects, functions and purpose of accounting, branches of accounting – different systems,
double entry and receipts and payments systems of accounting – Banking procedure and formalities.

Unit-II

Recording of transactions – kinds of accounts – Rules for recording transactions books of accounts :
journal – subsidiary books (Cash book only) – preparation of Bank Reconciliation Statement – Ledger
Accounts – Balancing Ledger Accounts – Trial Balance, meaning, objectives, scope and preparation –
errors and their rectification – Maintenance of financial records and documents – Performs invoice,
vouchers, documents of fixed assets – Stock Registers.

Unit-III

Final accounts and balance sheet, Adjusting entries – Capital and revenue expenses, meaning and
distinction – final accounts and balance sheet, Definition, objects and preparation of Trading account,
profit and loss account and balance sheet.

Unit-IV

Accounts of Non Trading Concerns, Receipts and payments accounts, income and expenditure account,
balance sheet of non trading concerns, maintenance of project account.

Unit-V

Accounting information system – meaning and importance – End users of accounting information’s –
Limitations of financial statements – need for rearrangement and modification of financial statements –
accounting Vs. Reporting formats of financial statements – Reporting to National and International
Funding.

References

Manual of Practical Management for Third world Rural Development associations – Fernard Vincent –
Volume II – Financial Management – IRED-3, rue de varembe, Case 116, 1211 Geneva 20, Switerland. 2001

Governance & Financial Management in non-profit organization – M.Kandaswamy – Exective Director,

Canitas India, CBCI Centre, Ashok Place, New Delhi – 110 001, 2003

Manual on Financial Management and Accounts Keeping, Society for participatory Research in Asia. 2000

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Skill Based Elective-III (Semester – V)

Fund Rising

Unit-I
Historical role of Philanthropy – Achievements of Philanthropy – Limitations – Role of Philanthropy
today.

Unit-II

How to get started on Fund raising – Strategies for getting started – who to approach and why –
communication – How to present your case.

Unit-II

Corporate Partnership – Pre-preparatory stage – Preparing stage – Determining your needs – Identifying
and prioritizing corporate partners – Preparation of basis communication materials – Implementation –
Follow up and reporting.

Unit IV

Director Mail – Contents of the mailer – Types of mailers – Mailing – Factors for success of mailers – Cost
benefit Analysis – Follow up – Infrastructures – Date Base Analysis and Reliability.

Unit V

Event Marketing – need for events – Types – Steps for planning an event – benefits of organizing events -
Limitations of events – Internet applications for fund raising – Networking – Exchange information –
Building contracts – Sharing experience – Lobbying.

References

NGO – Guidelines for good policy & Practice – Published by The Common Wealth Foundation, 2004.

Schemes for Voluntary Organization – vol-1 Published by PDC Network. 2003.

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Skill Based Elective-IV (Semester – V)

Social Marketing

Unit-I

Core concepts of marketing, 4 P’s of Marketing – Essentials of Marketing – Environmental Scanning for
Marketing – Marketing Research.

Unit –II

Role of Marketing with special reference to India – Segmentation, Positioning and Targeting – Product
Life Cycle.

Unit -III

Social Marketing and its implications for NGO’s Social Marketing Institution for India, Social Marketing
strategies – Marketing – Sanitation , Education, Family Planning, Medicare, Afforestation and Small
Savings.

Unit -IV

Social Advertising – Importance – Positive and Negative influences – Policy divisions – Testing and
effectiveness.

Unit - Unit
Rural Marketing – International Marketing, emerging trends in Social Marketing, Internet Marketing.

References

S.M. Jha -Social Marketing , 2004

Philip Kotler - Marketing Management , 1999
Bhatt, Arthur, Averting the Apocalypse: Social Movement in India today, Durham: Duke University
Press, 1990

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Skill Based Elective-V (Semester – VI)

Community Health

Unit-I

Introduction History of Medicine – concept & Health – Dimension, Indicators of health and health
situation in India Concept and natural history of disease, causative agents, prevention and control –
Concept of social and cultural factors in health and disease – Ecology – Environment and health

Unit-II

Nutrition and Health – Assessment of Nutrition status, Food Surveillance, Food borne diseases,
Nutrition Programmes, - Social Science & Health- Occupational Health,

Unit-III

Occupational Environment , Occupational Hazards, Prevention of Occupational Diseases – Genetics and

Health , Genetics Diseases, Preventive Diseases – Mental Health, Problem, Preventive –

Unit-IV

Maternal and Child Health, Maternal Care, Problems, Solutions, Paediatric Care, Problems, Solutions –
Epidemiology of Communicable Diseases and Non Communicable diseases, Preventions and control -
Health Care of the Community, Concept of Health Care, Health Care Services, Levels of Health Care,
Basics Primary-

Unit-V

Health Education and Communication, Health Education and its principles, Mode of Health Education –
Health Planning and Management , Health Planning, Management, Evaluation of Health Services –
Health Programmes in India, National Programmes, Health Planning in India, Demography & Family
Planning – International Health Agencies.

References

J.E. Park, Text Book of Preventive Medicines.

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Skill Based Elective-VI (Semester – VI)

Technology Transfer

Unit – I

Technology – Overview of Technology – Definition – Appropriate Technology – Process of Development

– Conventional Technologies and Modern Technologies – Their Characteristics – Integrating Technology
with society – Technology forecasting.

Unit – II

Extension Education : Concept – Philosophy – Principles – Aims – Steps – Relationship with other Social
Sciences – Role of Extension Education in Development – Characteristics of extension.

Unit – III

Communication : Concept – Definition – Meaning – Communication Process – Elements – Importance in

Extension work - Communication models – scope and functions – Feedback – Problems in
communication – Types – Interpersonal and Mass Media.

Unit – IV

Audio – Visuals : Communication and extension approaches – Individual, Group and mass Approach –
Motivating the audience – Aids – Audio, Visual and audio – visual – other teaching aids –
Communication through written words.

Unit – V

Advances in Training : Meaning – Importance – Concepts – Systems approach – Problem and prospects –
Assessing training needs – Training models – Types Trainer’s Role and ethics – Training methods – Micro
Lab – Lecture – Case study – Role Play – Brain storming – Promoting team work.

Reference

Allini Reddi A, Extension Education, Lakshmi Press, Babetla, 2003

Dhahama O.P. Bhatnapar C.P., Education and communication for Development Oxford and IBHCO,

New Delhi. 2005

Craig, Roberts L (Ed) Training and Development Hand Book: A guide to Human Resource Development,

McGraw Hill, Book, 2005