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Advertising: A form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action APPEARS IN THIS RELATED CONCEPT: Consumer Influence 2. Behavior: The way a living creature acts. APPEARS IN THIS RELATED CONCEPT: Definition of Ethics 3. Brand: A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. APPEARS IN THIS RELATED CONCEPT: Defining a Brand 4. Brand: A name, symbol, logo, or other item used to distinguish a product, a service, or its provider. APPEARS IN THIS RELATED CONCEPT: Determining a Budget 5. Branding: This process involves researching, developing, and implementing brand names, brand marks, trade characters, and trademarks. APPEARS IN THIS RELATED CONCEPT: Value of Branding 6. Consumer: The consumer is the one who pays to consume the goods and services produced. As such, consumers play a vital role in the economic system of a nation. In the absence of their effective demand, the producers would lack a key motivation to produce, which is to sell to consumers. APPEARS IN THESE RELATED CONCEPTS: Client-Based Relationships Who is a Consumer 7. Consumer Behavior:

The study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs; and the impacts that these processes have on the consumer and society. APPEARS IN THIS RELATED CONCEPT: Perception 8. Consumer buying process: There are 5 stages of a consumer buying process. They are: The problem recognition stage, the search for information, the possibility of alternative options, the choice to purchase the product, and then finally the actual purchase of the product. This shows the complete process that a consumer will most likely, whether recognizably or not, go through when they go to buy a product. APPEARS IN THIS RELATED CONCEPT: Value-Based Pricing 9. Exchange: to trade or barter APPEARS IN THIS RELATED CONCEPT: The Marketing Exchange 10. Hierarchy: Any group of objects ranked so that every one but the topmost is subordinate to a specified one above it. APPEARS IN THIS RELATED CONCEPT: Applying the Diffusion of Innovation Theory 11. Image: an attitude or lifestyle advertisers attempt to link to a product. APPEARS IN THESE RELATED CONCEPTS: Advertising Corporate Advertising 12. Impulse: A wish or urge, particularly a sudden one prompting action. APPEARS IN THIS RELATED CONCEPT: Distribution Intensity 13. Marketing: The process of communicating the value of a product or service to customers. APPEARS IN THIS RELATED CONCEPT: The Purposes of Packaging

14. Media: The mass media are all those media technologies that are intended to reach a large audience by mass communication. APPEARS IN THESE RELATED CONCEPTS: Create a Media Plan Media Types and Scheduling 15. Objective: Not influenced by irrational emotions or prejudices. APPEARS IN THIS RELATED CONCEPT: Define Objectives and Formulate Problem 16. Process: in reference to capabilities, a process is how the capability is executed. APPEARS IN THIS RELATED CONCEPT: Company Capabilities 17. Product: Anything, either tangible or intangible, offered by the firm as a solution to the needs and wants of the consumer; something that is profitable or potentially profitable; goods or a service that meets the requirements of the various governing offices or society.  APPEARS IN THIS RELATED CONCEPT: Products, Placement, Promotion & Price 18. Product: Any tangible or intangible good or service that is a result of a process and that is intended for delivery to a customer or end user. APPEARS IN THIS RELATED CONCEPT: What is a Product? 19. Promotion: dissemination of information about a product, product line, brand, or company APPEARS IN THIS RELATED CONCEPT: Sales Promotion 20. Purchase Decision: The fourth stage in the consumer decision process and when the purchase actually takes place. APPEARS IN THIS RELATED CONCEPT: Purchase

21. Sales promotion: media and non-media marketing communication employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability APPEARS IN THIS RELATED CONCEPT: Sales Promotion 22. Social media: Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet. APPEARS IN THESE RELATED CONCEPTS: Use of New Technologies in Marketing & Research Impact of Technology on Marketing Making Appropriate Changes to Product, Placement, Promotion, and Pricing Measuring Effectiveness of Public Relations Efforts 23. Target: A person (or group of people) that a person or organization is trying to employ or to have as a customer, audience etc.