Power of Subscribers
Power of Community
Product Placement
Merchandising
Fundraising
Gosia Krasowska
YouTube Partner Manager
SUBSCRIBE ANNOTATION
SERIALIZED
=
UNIQUE UGC MAINTAINING AUDIENCE ENGAGEMENT
Community Management
Curation
> Best of > Playlists > UGC
Content delivery
> Audio/Video fingerprints > Content policy choice
> Teaser > Video lyrics > Hangout > End Card
Check why the video is not monetized - email from the team Appeal through the video link in the email
online resource
license agreement
Google Confidential and Proprietary
Content ID (CID)
cover
Remix
background music
Google Confidential and Proprietary
Alex Cuzic
Account Manager
Google+
1) What is Google+? 2) Google+ features 3) Social Music 4) Music and Brands
AlexCuzic@Google.com
What is Google+?
A Social Destination...
190M +
Monthly active users on Google+
500M +
youtube.com/account_advanced
Google+
2) Google+ features
+ Beautiful Stream + Hangouts + New Photos + Party Mode + Top Fans + YouTube Comments + Share Soundcloud songs
Beautiful Stream
Allows you to follow and engage different bands and artists in the same time from your own Google+ page
Hangouts On Air
Live stream video for up to 10 participants. Upgraded to 720p video with capacity to broadcast live full-screen Hangouts On Air on your YouTube channel Introduces artists and bands to their fans and creates live globally impactful social moments.
Photos
Google+ is coupled with vibrant photographer and music communities Full size photos can be uploaded without compression. Google+ will automatically enhance photos to ensure your artist looks their best.
Party Mode
Create an event - your concert and a shared photo stream from all guests that want to share their pictures goes live during the event. Live shots from all attendees - who choose to share - can stream through for the ultimate shared photo experience
Top Fans
Linking artist's Google+ to YouTube opens up Top Fans Identify your most engaged YouTube viewers, add them to a Google+ circle. Create competitions, involve your top fans and drive more YouTube channel engagement.
Google+
3) Social Music uses Google+Hangouts
The top 5 twitter topics of 2011 were all music related. Music dominance is the sign of a mature network.
Music Momentum
+All Major Labels +40m Followers +80 Artist Campaigns
Click Circle to explore Music on Google+
Google+
Brands are welcomed by artists and fans as a driving force for some of the most exciting projects in todays music industry. MTV, Music and Millennials White Paper 2012
Google+
1) What is Google+?
Social spine unifying your identity across Google
G+ has uniquely innovative social functionalities that foster engagement with audiences across the web
Use Hangouts to promote artists, bands, albums and engage with fans
Mulumesc!