Product Analysis

Submitted To: Sir Imran Ejaz

Product Analysis

Group Members
Umer Asif Khadija Iqbal Seher Aslam Hashir Khan Sarfraz Khan 11529 11577 11581 11589 11575

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Product Analysis

ACKNOWLEDGEMENT

Firstly we would like to thank Allah for helping us complete this assignment on time. Without His blessings we would not have been able to come this far. Then our assignment would not have been possible without the continuous help of our teacher Sir Imran Ejaz. This was our first consumer behavior assignment and he has been a great support for all of us. His guidelines have been very useful for us in preparing this Assignment. Then comes the hard work of our whole group which includes Umer, Hashir, Seher, Khadija and Sarfraz. Last but not the least we would like to thank our families for their support and approval.

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Product Analysis

FINAL ANALYSIS

Final analysis of three products: 1. lux soap 2. coke 3. Milkpack

Lux soap
I have purchased lux soap of uniliver brand to satisfy my need, to wash my hands. I purchased the product from Victoria departmental store in model town link road. I have purchased 10 bars for the whole month. It will be disposed of by washing hands whenever needed. The alternatives of lux in the market are pearl, safeguard, imperial leather etc.

Consumption Process
PREPURCHASE ISSUES I decided to purchase the product because when I feel dirt on hands or on body. We have to get clean and it is essential to purchase a thing which removes dust and which helps in maintaining cleanliness

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Product Analysis

PURCHASE ISSUES When I went to the market to purchase the product the atmosphere I faced was a pleasant one, because I purchased the product from Victoria departmental store. I went there in the morning so there were no busy counters and rushing people here and there. The most important thing is that when I begin to search the product I easily found that due to these reasons it was a pleasant experience. POSTPURCHASE ISSUES The product provides pleasure or it fulfills my requirements which I needed because the brand promise which lux says they full fills that and it was having a nice smell indeed. I disposed of the product by using the soap to wash hands etc, to satisfy my needs.

The Perception Process

Sensory Stimuli and Sensory Receptors
All we are expose to different messages and marketer can contact to its customer through different means, through different ways... By sight: I see lux ads, billboards, posters in the environment through my eyes and I get to know about it. By smell: When I purchased the product I smell it from nose and it smells great, which attracts me towards the product. By texture: When I purchased the product I feel it with skin and it feels so smooth and it feels great

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Product Analysis

Exposure
The type of exposure I get was random exposure because I was never intended to see the adds specifically but while in the breaks of the shows and programs I saw it and I get to explore that it have a name in market and I should try it.

Attention
It activates my sensory receptors in many ways like, 1. Stimulus By size By bright color Attractive packing Its position in market Its quality

2. Individual Its a need Adaptation Perceptual vigilance( current need)

Interpretation
The interpretation I do was Cognitive interpretation because I search about the product, use it and looking at all the results which the product gives me I and satisfied with the product at the end and will use it I future also.

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Product Analysis

Learning
Incidental learning: the learning from where I get to know about the product was Incidental learning because I never search deeply for the product on Google or somewhere else but still I get to know about it on screens, ads, billboards newspapers etc Learning under low-involvement conditions: I learned about the product under the low involvement conditions because the ads of the products occur in between the programs which we cannot skip and we have to see it.

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Product Analysis

Coke
I have purchased coke of coca-cola brand to satisfy my need whenever I am thirsty I use to consume coke. I purchased the product from sunstar departmental store situated in faisaltown. I have purchased 1 family size coke for me for the whole day. It is disposed of by drinking it whenever I feel thirsty. The alternatives of coke in the market are shezan, nestle etc

Consumption Process
PREPURCHASE ISSUES I decided to purchase the product to satisfy my need whenever I am thirsty I use to consume coke and I just love its taste and I am very loyal to the brand PURCHASE ISSUES When I went to the market to purchase the product the atmosphere I faced was a pleasant one, because I purchased the product from sunstar departmental store. I went there at night so there were no busy counters and rushing people here and there. The most important thing is that when I begin to search the product I easily found that due to these reasons it was a pleasant experience. POSTPURCHASE ISSUES The product provides pleasure or it fulfills my requirements which I needed because the brand promise which coke do they full fills that and it was having a nice taste indeed. It is disposed of by drinking it whenever I feel thirsty.

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Product Analysis

The Perception Process

Sensory Stimuli and Sensory Receptors
All we are expose to different messages and marketer can contact to its customer through different means, through different ways... By sight: I see coke ads, billboards, posters in the environment through my eyes and I get to know about it. By smell: When I purchased the product I smell it from nose and it smells great, which attracts me towards the product. By taste: when I purchased the product I taste it and it fells refreshing for me and I enjoyed it.

Exposure
The type of exposure I get was random exposure because I was never intended to see the adds specifically but while in the breaks of the shows and programs I saw it and I get to explore that it have a name in market and I should try it.

Attention
It activates my sensory receptors in many ways like, 1. Stimulus

By advertisement By attractive color Attractive packing

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Product Analysis
Its position in market Its quality

2. Individual Personal Selection factors Its a need

Interpretation
The interpretation I do was Cognitive interpretation because I search about the product, use it and looking at all the results which the product gives me I and satisfied with the product at the end and will use it I future also.

Learning
Incidental learning: the learning from where I get to know about the product was Incidental learning because I never search deeply for the product on Google or somewhere else but still I get to know about it on screens, ads, billboards newspapers etc Learning under low-involvement conditions: I learned about the product under the low involvement conditions because the ads of the products occur in between the programs which we cannot skip and we have to see it.

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Product Analysis

Milkpack
I have purchased Milkpack of Nestle brand to satisfy my need whenever I want to have milk for coffee or something I use to consume Milkpack. I purchased the product from five star departmental store situated in Model town. I have purchased 1 Liter pack to make coffee and tea. It is disposed of by drinking it whenever I need it. The alternatives of Milkpack in the market are Nesvita, Olpers, Haleeb etc

Consumption Process
PREPURCHASE ISSUES I decided to purchase the product to satisfy my need whenever I want to make coffee or tea I use to consume Milkpack and I just enjoy its taste and I am very loyal to the brand. PURCHASE ISSUES When I went to the market to purchase the product the atmosphere I faced was a pleasant one, because I purchased the product from five star departmental store. I went there in weekdays so there were no busy counters and rushing people here and there. The most important thing is that when I begin to search the product I easily found that due to these reasons it was a pleasant experience. POSTPURCHASE ISSUES The product provides pleasure or it fulfills my requirements which I needed because the brand promise which Milkpack do they full fills that and it was having a nice taste indeed. It is disposed of by drinking it and whenever I want to make coffee or tea.

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Product Analysis

The Perception Process

Sensory Stimuli and Sensory Receptors

All we are expose to different messages and marketer can contact to its customer through different means, through different ways... By sight: I see Milkpack ads, billboards, posters in the environment through my eyes and I get to know about it. By smell: When I purchased the product I smell it from nose and it smells great, which attracts me towards the product. By taste: when I purchased the product I taste it and it fells refreshing for me and I enjoyed it.

Exposure
The type of exposure I get was random exposure because I was never intended to see the adds specifically but while in the breaks of the shows and programs I saw it and I get to explore that it have a name in market and I should try it.

Attention
It activates my sensory receptors in many ways like, 2. Stimulus

By advertisement By attractive color Attractive packing Its position in market

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Product Analysis
Its quality

2. Individual Personal Selection factors Its a need

Interpretation
The interpretation I do was Cognitive interpretation because I search about the product, use it and looking at all the results which the product gives me I and satisfied with the product at the end and will use it I future also.

Learning
Incidental learning: the learning from where I get to know about the product was Incidental learning because I never search deeply for the product on Google or somewhere else but still I get to know about it on screens, ads, billboards newspapers etc Learning under low-involvement conditions: I learned about the product under the low involvement conditions because the ads of the products occur in between the programs which we cannot skip and we have to see it.

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