USGBC Logo Usage Guidelines PDF

USGBC LOGO GUIDELINES
1800 Massachusetts Ave, NW, Suite 300 Washington, DC 20036 T: 202 828-7422 F: 202 828-5110 www.usgbc.org
Why Are Logo Guidelines Important?

The U.S. Green Building Council (USGBC) community is connected by our mission: To transform the way buildings and communities are designed, built and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves the quality of life. The way we communicate conveys important messages about USGBC. Image and identity are expressed not only in what we say and how we say it, but also in the look and feel of our communicationsthe colors we use, the use of our logos, typeface (font), etc. When all of our communications share a distinct and consistent look and feel, we communicate our core values before even a single word is read. The purpose of the USGBC Logo Guidelines is to assist our community in the use of USGBC proprietary marks and corresponding language that accurately and consistently convey USGBCs messages and identity. This document highlights common uses and misuses of USGBC marks and language. Through consistent application of these guidelines and repetition of these messages, USGBCs image and credibility will be reinforced, increasing the value of USGBC, its products and its services and enhancing your standing as a proponent of buildings and communities that are responsible, healthy, and prosperous places to live and work. These guidelines are not all-inclusive. If you have questions regarding logo use and language, please contact the USGBC Marketing Department: marketing@usgbc.org
Applying Guidelines
Guidelines are not meant to be a straight jacket. Rather, the strictness of their application follows a logical order, based on the type of material being developed. The most rigid standards apply to organization identity. A secondary tier includes marks that represent USGBC programs and services. Business and marketing materials should be designed so that placement of logos and descriptive text are consistent from one piece to another.
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USGBC Proprietary Marks

Organization Program Project
USGBC Logo Page 6
LEED Logo Page 11
Chapter Logo Page 7
LEED for Homes Logo Page 12
Member Logo Page 9 EPP Logo Page 15
LEED Certification Marks Page 17
Greenbuild Logo Page 16
USGBC in Text .................................................................. Page 18 LEED in Text ..................................................................... Page 19 Referencing LEED in Product Literature ........................... Page 20 Referencing LEED Registered Projects ............................. Page 21 Page 2

Use of USGBC Proprietary Marks

The following terms and conditions govern the use of ALL proprietary marks owned by the U.S. Green Building Council (referenced below as "the mark"): USGBC will provide logo artwork files. Only artwork files provided by USGBC may be used. Images captured from websites, publications, and other sources may not be used. All uses must include the appropriate trademark symbol. The appropriate symbol will be part of the artwork provided by USGBC. Below are general rules regarding these symbols. Use of a mark that has been officially registered must be followed by the registration symbol . Use of a mark owned by but which has not yet been registered by USGBC must be followed by either the trademark symbol TM or the service mark symbol SM (in superscript). These symbols are only necessary for the first and most prominent appearance of the mark; they do not need to appear after every use of the mark within a single publication. If use on short promotional materials is permitted, the symbol should appear at least once. If the material is longer, the symbol should be repeated in each section. If website use is permitted, the symbol should be used with the first and most prominent use on each page within the website. The mark must be accompanied by an acknowledgement of USGBC ownership. This acknowledgement should appear as a footnote with the users copyright notice, at the end of a printed document, or at the bottom of a webpage. For example, use of the LEED Logo must be accompanied by the statement: " 'LEED' and related logo is a trademark owned by the U.S. Green Building Council and is used by permission." The mark may be used only to refer to the USGBC program or USGBC products. The mark (or any word or design that is confusingly similar to the mark) may not be used as part of a companys name, logo, domain name, or brand name for a product or service. The mark may not be the most prominent visual element on the materials. The users name and logo must be significantly larger than the mark. (This does not apply to use of the USGBC Chapter logo by Chapters.) The mark may not be used to indicate any kind of endorsement by USGBC of any product or service, to indicate that any official status for any product or service has been conferred by or is otherwise associated with USGBC, or to show any kind of relationship
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with USGBC aside from those permitted by the terms and conditions specified for each proprietary mark. The mark may not be used on official documents to include any sales contracts or official disclosure documents provided to potential or actual clients of purchases of an organizations services or products. The mark may not be used in connection with any disparaging statements about USGBC or its products, or statements that otherwise reflect poorly on USGBC. The mark may not be altered in any way, including proportion, color (outside of logo specifications), element, type, etc. It may not be animated, morphed or distorted in any other way. The mark, including its associated words, may not have additional text wrapped around it. See page 4 for examples of unacceptable uses. The mark may not be reduced to more than 20% of its original print size and may not be enlarged to more than 380% of its original print size. Original print size is set in the EPS file. On Web pages, the mark may not be reduced to less than a 50-pixel height, and may not be enlarged to more than a 200-pixel height. The height and width of the mark must be constrained to its original proportions. The mark is intended to stand alone and should not be integrated into other logos. For printing purposes, a provided EPS or high-resolution JPEG file should be used. In instances where the mark is printed at a larger size, an EPS file must be used to ensure that the image retains clarity. Lower-resolution, Web-optimized JPEG or GIF files should be used when placing the mark on Web sites. USGBC reserves the right to approve or disapprove the use of any USGBC proprietary mark on non-USGBC printed materials or Web sites. Any unauthorized use of a USGBC proprietary mark may result in legal action.
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Unacceptable Uses of USGBC Proprietary Marks
Chapter Name
Distortion or warping of the mark Watermarked or ghosted behind type Two-color or colors beyond those specified within the logo guidelines
ec
Wrappe ame dA N t
nd Mark rou
Your Proj
Wrapping text
Effects that distort edge crispness
CHAPTER NAME
USGBC's trademarked oak leaf extracted from a logo
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The USGBC Logo

The USGBC Logo is a powerful marketing tool and a valuable asset of the USGBC community. Use of the USGBC Logo is governed by strict legal guidelines designed to safeguard USGBCs rights to this valuable mark. USGBC requires strict adherence to these guidelines.
Use
Use of the USGBC Logo is authorized by the USGBC Marketing Department on a caseby-case basis through written request and thorough review of intent for usage. Contact: marketing@usgbc.org The logo may be printed in black, gray or reverse in white only (no color). When printing in gray, either the Pantone color PMS 424U or 60% black may be used. The logo may only appear in reverse white on a dark background.
The logo may be used on editorial and marketing materials to signify sponsorship or when placed spatially near/adjacent to text that describes who the U.S. Green Building Council is and what we do. A copy suggestion follows: The U.S. Green Building Council (USGBC) is a 501(c)(3) non profit composed of leaders from every sector of the building industry working to promote buildings and communities that are environmentally responsible, profitable and healthy places to live and work. The logo may be placed on an approved Web site as a link only to the USGBC homepage www.usgbc.org. It may not be used to link to other pages on USGBC's, the owner's or any other third party Web site. Materials in which this logo appears must contain the following acknowledgement: " 'USGBC' and related logo is a trademark owned by the U.S. Green Building Council and is used by permission." See pages 3 & 4 for additional guidelines that govern the use of this USGBC proprietary mark.
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The Chapter Logo

The Chapter Logo uses the USGBC Logo as the basis, substituting the word Chapter for USGBC at the bottom of the mark. The chapter logo is meant to stand alone, that is, unlike previous marks used by chapters, it identifies an entity as a bona fide Chapter of USGBC. The logo in conjunction with the chapter name creates the unique identifier for each chapter.
Use USGBC Chapters

Use of the Chapter Logo is authorized by USGBC upon execution of either the provisional chapter license agreement or, for full chapters, the Chapter Charter. Only recognized provisional and full chapters may use the Chapter Logo. For more information, contact: chapters@usgbc.org The logo must always be used in conjunction with the name of the chapter for all advertising, publicity, news items and fundraising literature.
The logo may be printed in black, gray or reverse in white only (no color). When printing in gray, either the Pantone color PMS 424U or 60% black may be used. The logo may only appear in reverse white on a dark background. The logo may be placed on the chapter's Web site to identify the organization as a bona fide USGBC chapter. It may not be used to link to other pages on the chapter's or any other third party Web site. See pages 3 & 4 for additional guidelines that govern the use of this USGBC proprietary mark.
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Design Guidelines for Using the Chapter Logo

1. The Chapter Logo should look clean (i.e. ample white space for visibility) 2. The chapters name should appear to the side of the logo or neatly stacked underneath 3. A sans serif font is preferred (e.g. Trade Gothic, Arial, or Interstate) 4. Use of the logo in gray (60% black) is recommended
CHAPTER NAME
USGBC's trademarked oak leaf extracted from a logo
Chapter Name
Watermarked or ghosted behind type
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The Member Logo

The Member Logo is available for use by members with current standing to promote their membership with USGBC. Members may download the logo from the USGBC Web site or obtain the mark by contacting the USGBC Marketing Department: marketing@usgbc.org The Member Logo is distinguished from the USGBC Logo by the replacement of USGBC at the bottom of the mark's circular band with Member.
Use USGBC Members

Use of the Member Logo is authorized by the USGBC Membership Department. Contact: membership@usgbc.org The logo may be used in connection with the members business and marketing materials including, but not limited to, the following: stationery, letterhead, business cards, print ads, brochures, flyers, signage and product packaging. See page 9 for details on product packaging.
The logo may be printed in black, gray or reverse in white only (no color). When printing in gray, either the Pantone color PMS 424U or 60% black may be used. The logo may only appear in reverse white on a dark background. The logo may be placed on the members Web site as a link to the USGBC homepage (www.usgbc.org) and to identify the company as a USGBC member. It may not be used to link to other pages on USGBC's, the member's or any other third party Web site. Only USGBC members in good standing may use the logo. The privilege to use the Member Logo is immediately terminated upon the lapse or termination of an organizations membership. See pages 3 & 4 for additional guidelines that govern the use of this USGBC proprietary mark.
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Member Logo on Product Packaging

USGBC does not review, certify, or endorse products. As such, the Member Logo may not be used to indicate any kind of endorsement by USGBC of any product or service, to indicate that any official status for any product or service has been conferred by or is otherwise associated with USGBC, or to show any kind of relationship with USGBC other than to signify the company is a USGBC member. The Member Logo may be placed on product packaging under the following terms and conditions: The logo must be positioned spatially near/adjacent to the name of the member company (not the brand or product name that is featured on the packaging). The logo must not be printed larger than a relative height of 1.50 inches or smaller than 0.5 inches high. The packaging must include the following acknowledgement: "The 'USGBC Member Logo' is a trademark owned by the U.S. Green Building Council and is used by permission. The logo signifies only that __[COMPANY NAME]__ is a USGBC member; USGBC does not review, certify, or endorse the products or services offered by its members." Placement of the Member Logo on product packaging must be reviewed and approved by the USGBC Marketing Department: marketing@usgbc.org See page 18 for guidelines on referencing LEED in product literature.
Page 10

The LEED Logo

The LEED Logo is a powerful marketing tool and a valuable asset of the USGBC community. Use of the LEED Logo is governed by strict legal guidelines designed to safeguard USGBCs rights to this valuable mark. USGBC requires strict adherence to these guidelines. This logo combines the USGBC Logo with a distinctive banner with the word LEED across its face.
Use
Use of the LEED Logo is authorized by the USGBC Marketing Department on a case-bycase basis through written request and thorough review of intent for usage. Contact: marketing@usgbc.org
The logo may be printed in black, gray or reverse in white only (no color). When printing in gray, either the Pantone color PMS 424U or 60% black can be used. The logo may only appear in reverse white on a dark background. The logo may not be placed on product packaging, ads, or be used as a visual reference to LEED claims in product literature. For example, the logo cannot be placed next to text that says "Product A can help fulfill Credit X under the LEED Rating System." The logo may be used on editorial and literature when placed spatially near/adjacent to text that defines the LEED Green Building Rating System. Copy suggestions follow: "The LEED ( Leadership in Energy and Environmental Design) Green Building Rating System is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings." The logo may be placed on an approved Web site as a link to the USGBC's Web page about LEED (www.usgbc.org/leed). It may not be used to link to other pages on the Web site or to link to any other third party Web sites. Literature in which this logo appears must contain the following acknowledgement: " 'LEED' and related logo is a trademark owned by the U.S. Green Building Council and is used by permission." See pages 3 & 4 for additional guidelines that govern the use of this USGBC proprietary mark.
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The LEED for Homes Logo

The LEED for Homes Logo is a mark developed for project team members to signify newly constructed homes (or major rehab projects) that are being designed and built with the intention of being certified under the LEED for Homes Green Building Rating System.
Use
Use of the LEED for Homes Logo is authorized by USGBC LEED for Homes staff. The LEED for Homes Logo may be used only by project team members to promote a registered project that is actively seeking LEED certification under the LEED for Homes program. Contact: homes@committees.usgbc.org The logo may be printed in its default color, another color with gray type, its default color in grayscale (for no color printing), and reverse in white on a dark background. The default color is green (Pantone color PMS 390U) with gray type (Pantone color PMS Warm Grey 9 U). The logo can also be other colors as long as type remains gray on a light background. Reverse white must be used when the logo is applied to a dark background.
From left to right: logo with default colors, logo in grayscale, logo reverse white on a dark background. There are 3 primary ways that the LEED for Homes Logo may be used: 1. The logo may be used on on-site signage and marketing materials specific to a LEED for Homes registered project that is actively seeking LEED certification. The mark must be positioned near/adjacent to text that provides context for use. Accepted text: Project "registered under LEED for Homes" Project "[designed/built] to qualify for LEED certification"
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"LEED for Homes Project Under Construction" 2. The logo may be used on marketing and collateral materials by builders to signify their commitment to building LEED homes. In this context, the mark must be positioned near/adjacent to text that a) describes the builder's commitment to the program, or b) describes in detail the LEED for Homes Green Building Rating System. Accepted: "committed to building LEED homes" "The LEED for Homes Green Building Rating System is a consensus-based tool developed by the U.S. Green Building Council that verifies the durability, sustainability and performance of homes." Prohibited: "Builder of LEED homes" "LEED for Homes Builder" 3. The logo may be used on marketing and collateral materials by liscensed LEED for Homes Providers. The logo must be used in context with referencing the LEED for Homes program, and not used to identify a LEED for Homes Provider. To avoid confusion, the logo must be placed near/adjacent to text referencing the program. Accepted: "providing LEED for Homes support services to builders" "verifying that homes are built to meet the requirements of LEED for Homes" or "the LEED for Homes Green Building Rating System" Prohibited: "LEED for Homes Provider" as the only text placed near/adjacent to the logo. Logo placement in this context risks creating the perception that the LEED for Homes logo is a certification mark for Providers. Following the above terms, the logo may be placed on project team member or Provider's Web site as a link to USGBC's Green Home Guide LEED for Homes Web page: http: www.greenhomeguide.org/green_home_programs/LEED_for_homes.html It may not be used to link to other pages on the Web site or to link to any other third party Web sites.
Additional Usage Terms

The logo may not be used or associated with homes or developments that are not seeking
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LEED certification, or have not received a Preliminary Rating by a LEED for Homes Provider. After a registered project is completed and has been certified, the project team must cease using the LEED for Homes logo in association with the newly certified project and begin using the appropriate LEED Certification Mark. See page 15 for more information on the LEED Certification Mark. The logo may not be used in any way that creates the perception that an individual or organization is an official builder, contractor, designer, etc. of LEED homes. Literature in which this logo appears must contain the following acknowledgement: "The 'LEED for Homes Logo' is a registered trademark owned by the U.S. Green Building Council and is used by permission. The logo signifies only that __ [COMPANY NAME]__ is actively participating in the USGBC LEED for Homes Program; USGBC does not guarantee the products or services offered by its participants." See pages 3 & 4 for additional guidelines that govern the use of this USGBC proprietary mark.
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The EPP Logo

Chapters or member organizations that are actively participating in USGBC's Education Provider Program (EPP) may use the EPP Logo to signify their involvement in the program and signify specific courses approved under EPP.
Use Providers of EPP-Approved Courses

Use of the EPP Logo is authorized by the USGBC Education Department. Only EPP providers that have signed the USGBC Education Provider Agreement and have current standing may use the logo. The logo may be presented in two ways depending on context. The logo with "USGBC Education Provider Program" underneath may be used to reference an organization's active participation in the program. The logo without text underneath may be used to signify specific courses that have been reviewed by USGBC and approved as official EPP programs. No other text can be placed directly underneath or around the mark. The logo may be used on marketing and collateral materials associated with EPP approved courses. If non-approved courses are listed within the same document, either text, color, or the logo must be used to distinguish approved from non-approved courses. The logo may be printed in black, gray, default green or reverse in white on a dark background. The default green for the EPP Logo is Pantone color PMS 390U. When printing in gray, you may use either the Pantone color PMS 424U or 60% black. The logo may only appear in green or reverse white on a dark background.
The logo may be placed on the provider's Web site as a link to USGBC's EPP Web page www.usgbc.org/epp. It may not be used to link to other pages on USGBC's, the provider's or any other third party Web site. Literature in which this logo appears must contain the following acknowledgement:
"The 'USGBC Education Provider Program Logo' is a registered trademark owned by the U.S. Green Building Council and is used by permission."
The privilege to use the EPP Logo is immediately terminated upon the lapse or termination of an organizations status as a USGBC Education Provider.
See pages 3 & 4 for additional guidelines that govern the use of this USGBC proprietary mark.
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The Greenbuild Logo

The Greenbuild Logo incorporates the signature USGBC oak leaves into a circular arrangement between the words "GREEN" and "BUILD."
Use
Use of the Greenbuild Logo is authorized by the USGBC Marketing Department. Contact: marketing@usgbc.org The Greenbuild Logo may be used on business and marketing materials in conjunction with text that describes/promotes the Greenbuild International Conference & Expo.
The logo may be printed in its default colors, black, or reverse in white on a dark background. The default colors for the Greenbuild Logo are teal (Pantone color PMS 5545U), green (Pantone color PMS 390U) and blue (Pantone color PMS 7454U) as viewed above. NOTE: The logo may not be printed in all gray. The logo may be placed on an approved Web site as a link to the Greenbuild homepage www.greenbuildexpo.org. It may not be used to link to other pages on the Greenbuild, the owner's or any other third party Web site. Literature in which this logo appears must contain the following acknowledgement: " 'Greenbuild' and related logo is a registered trademark owned by the U.S. Green Building Council and is used by permission." See pages 3 & 4 for additional guidelines that govern the use of this USGBC proprietary mark.
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The LEED Certification Mark

The LEED Certification Mark combines the LEED Logo with a distinctive banner that designates a level of LEED certification across its face. Once a project has been certified, the LEED Certification Mark appropriate to the level of certification (see below: Certified, Silver, Gold, Platinum) may be used in collateral and other marketing materials to promote the associated LEED project.
Use LEED Certified Projects

Use of the LEED Certification Mark is authorized by the USGBC LEED Department once a project is LEED certified. Contact: leed@usgbc.org Use of the LEED Certification Mark on anything other than promoting a LEED project is prohibited. The mark may be used on business and marketing materials associated with a particular LEED certified project. Additional uses must be approved by the USGBC Marketing Department. Contact: marketing@usgbc.org
The mark may be printed in black, gray, any uniform color and reverse in white. When printing in gray, either the Pantone color PMS 424U or 60% black can be used. The mark may appear embossed, with a slight gradient, or with other lighting or shadow effects to add dimension to the graphic. The logo may only appear in reverse white on a dark background. NOTE: USGBC only provides the mark in black. Literature in which the LEED Certification Mark appears must contain the following acknowledgement: " The 'LEED Certification Mark' is a registered trademark owned by the U.S. Green Building Council and is used by permission."
See pages 3 & 4 for additional guidelines that govern the use of this USGBC proprietary mark.
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USGBC in Text
The official organization name is the U.S. Green Building Council. "USGBC" is the official acronym. Use the complete name on any first reference. Subsequent references in copy may use USGBC.
Acceptable
U.S. Green Building Council USGBC NOTE: When using "USGBC" as a noun, do not precede with "the." For example, "the USGBC offers LEED certification" should be changed to "USGBC offers..." When using USGBC as an adjective, however, articles such as "the" or "a" may be used as appropriate. For example, "Contact the USGBC Marketing Department..."
Unacceptable
U.S.G.B.C. U.S. GBC United States Green Building Council US Green Building Council GBC
Describing USGBC
"The U.S. Green Building Council (USGBC) is a 501(c)(3) non profit composed of leaders from every sector of the building industry working to promote buildings and communities that are environmentally responsible, profitable and healthy places to live and work." "The U.S. Green Building Council (USGBC) is a 501(c)(3) non profit that developed the LEED (Leadership in Energy and Environmental Desing) Green Building Rating System." Other USGBC descriptive copy may be found on the USGBC Web site: www.usgbc.org/about
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LEED in Text
LEED, as a registered trademark of the U.S. Green Building Council, does not have to be spelled out in the first reference; however, exercise professional discretion when applying the use of the complete name, "Leadership in Energy and Environmental Design," in printed materials. "LEED" with the registered trademark superscript is only necessary for the first use in a short document, or the first use in each section of a longer document. Following the first mention, use "LEED." When a project achieves certification it should be referred to as a LEED certified project (not: LEED-NC certified, or LEED-CI v2.0 certified). If appropriate, supporting text may be written that gives additional detail about the specific Rating System under which the project was certified. When referencing a specific Rating System, the full name must be used for first mention. For example: "LEED for New Construction" "LEED certification" with lowercase "c" is used to describe the certification process. "LEED certified" with lowercase "c" is used to describe a project that has been certified. "LEED Certified" with capital "C" is used to describe a project that has been certified to the base level: Certified. When a project is certified, the correct wording is "project A is LEED Silver" or "project A is LEED certified to the Silver level" or "project A is LEED Silver certified." Due to repetition, the wording "project A is LEED Certified certified" is not recommended. "Certified" to reference both certification and level is sufficient. "LEED Green Building Rating System" is used for the first mention of the full title. If the LEED acronym is also being used for the first time, then the is used. "LEED Rating System" is used as the shorthand for the formal name.
Describing LEED
"The LEED (Leadership in Energy and Environmental Design) Green Building Rating System is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings." Other LEED descriptive copy may be found on the USGBC Web site: www.usgbc.org/leed
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Referencing LEED in Product Literature

Manufacturers may reference LEED in their product literature providing that the language neither states nor implies endorsement by USGBC or the LEED program. Furthermore, the language must clearly acknowledge that LEED credit requirements cover the performance of materials in aggregate, not the performance of individual products or brands. Therefore, products that meet the LEED performance criteria can only contribute toward earning points needed for LEED certification; they cannot earn points individually toward LEED certification.
Acceptable
"Product A contributes toward satisfying Credit X under LEED." "Product A [complies with] X requirements of Credit X under LEED." NOTE: Short statements claiming that a product meets certain LEED performance criteria may be used if the statement does not suggest endorsement by USGBC or product certification and the following statement is included in connection with the claim: Products are not reviewed or certified under the LEED Rating System. LEED credit requirements cover the performance of materials in aggregate, not the performance of individual products or brands. For more information on LEED, visit www.usgbc.org/leed
Unacceptable
"Product A is LEED [certified/qualified/compliant/ accredited/approved]" "LEED product" "Product A [meets/satisfies/fulfills/complies with] Credit X" Statements not mentioned above connecting the performance of a product with LEED must be reviewed and approved by the USGBC Marketing Department. Contact: marketing@usgbc.org
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Referencing LEED Registered Projects

"LEED registered project" is the approved language to be used only in the event that the project is officially registered with LEED (to verify with the LEED Department, contact leed@usgbc.org). A project that is registered may also be referred to as "LEED Registered," a "LEED candidate project," or a "LEED certification candidate." USGBC does not have a LEED Registered Logo. Use of the LEED Logo to reference or indicate a LEED Registered Project is prohibited. However, permission may be obtained from the USGBC Marketing Department to use the LEED Logo to reference the LEED Green Certification Rating System. In this case, the LEED Logo may be placed on signage that states "This project is registered under the LEED Green Building Rating System." Contact: marketing@usgbc.org
Acceptable
"Registered with the certification goal of ______ " "Upon completion, this [building/project] will apply to become LEED certified" "Upon completion, this [building/project] will apply to become certified under the U.S. Green Building Council's LEED (Leadership in Energy and Environmental Design) program" "As a first step toward LEED Green Building Certification, [organization name] has registered this project with the U.S. Green Building Council to achieve LEED certification" "This project is registered with the U.S. Green Building Council and intends to pursue certification under USGBC's LEED (Leadership in Energy and Environmental Design) program" "This project is registered under the LEED Green Building Rating System"
Unacceptable
"This project is LEED Gold Registered" Note: Projects cannot register to achieve a specific level of certification. "This project is LEED [Qualified/Reviewed/Enrolled/Verified, etc.]."
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USGBC Logo Usage Guidelines PDF

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USGBC Logo Usage Guidelines PDF

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USGBC LOGO GUIDELINES

Why Are Logo Guidelines Important?

USGBC LOGO GUIDELINES

USGBC Proprietary Marks

USGBC Logo Page 6

LEED Logo Page 11

Chapter Logo Page 7

LEED for Homes Logo Page 12

Member Logo Page 9 EPP Logo Page 15

LEED Certification Marks Page 17

Greenbuild Logo Page 16

USGBC LOGO GUIDELINES

Use of USGBC Proprietary Marks

USGBC LOGO GUIDELINES

USGBC LOGO GUIDELINES

Unacceptable Uses of USGBC Proprietary Marks

Effects that distort edge crispness

USGBC LOGO GUIDELINES

The USGBC Logo

USGBC LOGO GUIDELINES

The Chapter Logo

Use USGBC Chapters

USGBC LOGO GUIDELINES

Design Guidelines for Using the Chapter Logo

USGBC LOGO GUIDELINES

The Member Logo

Use USGBC Members

USGBC LOGO GUIDELINES

Member Logo on Product Packaging

USGBC LOGO GUIDELINES

The LEED Logo

USGBC LOGO GUIDELINES

The LEED for Homes Logo

USGBC LOGO GUIDELINES

Additional Usage Terms

USGBC LOGO GUIDELINES

USGBC LOGO GUIDELINES

The EPP Logo

Use Providers of EPP-Approved Courses

USGBC LOGO GUIDELINES

The Greenbuild Logo

USGBC LOGO GUIDELINES

The LEED Certification Mark

Use LEED Certified Projects

USGBC LOGO GUIDELINES

USGBC LOGO GUIDELINES

USGBC LOGO GUIDELINES

Referencing LEED in Product Literature

USGBC LOGO GUIDELINES

Referencing LEED Registered Projects

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