COMMUNICATION MODELS AND THEIR ROLES

CONTENTS
Introduction Sender- Receiver Model Aristotle Model Aristotles Proof Model Schramms Model Transactional Model Berlos Model Shannon-weavers Model Ecological Model

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INTRODUCTION

Communication, comes from the Latin communis, "common." When we communicate, we are trying to establish a "commonness" with someone. That is, we are trying to share information, an idea or an attitude. "Communications is the mechanism through which human relations exist and develop." This presentation will show you the most recognized and accepted models of communication and how they work.

THE SENDER RECEIVER MODEL

Feedback

Sender
Thought Encoding

Receiver
Message transmission Reception Understand Decoding

Noise
4

THE COMMUNICATION PROCESS

Encoding The sender generates and encodes thoughts to be conveyed . Noises from outside may disturb the encoding, which may alter the meaning. Transmission: The encoded message gets transmitted to the receiver. Receiving and Decoding: The receiver accepts the messages. (S)He then assigns meaning to the message and sends feedback to the sender.

ROLE OF MODEL

Exchange ideas, feelings and values It gives relevant information We learn to communicate Create understanding

ARISTOTLE MODEL OF COMMUNICATION

Aristotle model was speaker-centered model. Aristotle called the study of communication Rhetoric. Rhetoric communication falls into three divisions: 1. Ethos- The nature or qualities of communicator. 2. Logos- The nature, structure and content of the message. 3. Pathos- The nature, feelings and thoughts of the receiver or audience.

ROLE OF ARISTOTLE COMMUNICATION MODEL

Provided an explanation of Oral Communication. Recognize the importance of audience at the end of communication chain. This model helped in developing public relationships.

ARISTOTLES PROOF MODEL OF COMMUNICATION

FEATURES OF THE MODEL { given by kinneavy}

Artistic proofs 1. LOGOS - Inheres in the content itself. 2. ETHOS - Inheres in the speaker. 3. PATHOS - Inheres in the audience. Inartistic proofs Facts ,oaths ,documents and constitution etc.

SENDER: encodes the messages

RECEIVER: decodes the message Feedback from receiver to sender. Better the overlapping between two field of experience better the communication takes place

ROLE OF INTERACTIONAL MODEL

It introduced feedback between between sender and receiver Provided field of experience Explained that communication is reciprocal, two way process.

ROLE OF TRANSACTIONAL MODEL

Provides symmetrical interfaces for creation and consumption of messages Interpersonal model People are communicators who create and consumer messages

Berlos S-M-C-R Model Of Communication

This Berlos model of communication was developed by David Berlo (1960)

It

is the simplest and most influential message-centered model of that time. is essentially an adaptation of the Shannon-Weaver model.

It

This model consists of following elements :

Source Message Channel Receiver

Assumptions of Berlos Model

There has to be a balance between the source and the receiver if we want the communication process to be efficient.

The balance exists in the following: Communication skills Knowledge Social system Culture Attitude

ROLE

The idea of source was flexible enough to include oral, written, electronic, or any other kind of symbolic generator-of-messages. Message was made the central element, stressing the transmission of ideas. The model recognized that receivers were important to communication, for they were the targets.

ROLE
Instrumental model Most common model used in low-level communication contexts Solves technical problem of how accurately transmission can occur Reflects a commonsense understanding of what communication is?

ECOLOGICAL MODEL OF COMMUNICATION

SIMPLIFIED VIEW
All communication is mediated Mediated by (1)the message, (2)the languages that the message is encoded in, and (3)the media Creator and Consumer Communication is instantiated in messages Messages are instantiated using language and media Communication is instantiated using languages and media

Cont
Learn language and media Create (e.g. invent and evolve) languages and media Languages are instantiated using media Consumption of messages allows perceptions and relationships with creators

ROLE OF ECOLOGICAL MODEL

Initiating an integrated communication A field can be remade by altering the organizational format Invent and evolve language Learn how to create messages through the act of consuming other people messages Creation and maintenance of relationships we have with others

GROUP MEMBERS: 1.NISHI 2.BHAWANA 3.LOVELY 4.ANKIT 5.APARNA 6.ATUL 7.GAGAN 8.SANKET 9.DEBASHISH