1.

You are Male Male Female Female Male Male Male Female Female Male Male Male Male Male Male Female Male Female Male Male Male Male Female Male Male Male Female Male Female Male Female Male Male Male Female Female Female Female Male Female Male Female Female Female Male Female Male Female Male Male

2. Your age is 12 13 14 15 15 15 16 16 17 17 17 17 17 17 17 17 17 18 18 18 18 18 18 18 18 18 18 18 18 18 19 19 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20 20

3. How many times 4. How much is are you come to your average McDonalds per monthly income? month? (Dollars) 26 25 25 25 25 25 25 25 25 25 24 24 24 24 24 24 24 24 23 23 23 22 22 22 21 21 21 21 21 21 21 20 20 19 19 19 18 18 18 18 17 17 17 17 17 17 17 17 16 16 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Male Male Female Male Male Male Female Female Female Male Male Female Female Female Female Male Female Male Female Female Female Female Male Female Male Female Female Female Female Female Male Female Male Female Male Female Female Female Male Male Male Male Male Female Female Male Male Male Male Male Male Male Male Male Male Female

21 21 21 21 21 22 22 22 22 22 22 22 22 22 22 22 22 22 22 22 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 24 24 24 24 24 24 24 24 24 24 24 24

16 16 16 15 15 15 15 15 15 14 14 14 14 14 14 14 14 14 13 13 13 13 13 13 13 13 13 12 12 12 12 12 12 12 12 12 12 12 12 12 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 6 8 20 20 30 30 39 40 100 100 100 120 150 160 200 200 200 200 200 200 300 300 300 300 300 400 400 400 400 400 500 500 500

Male Female Female Male Male Male Male Male Female Male Female Female Male Male Male Female Female Female Male Male Male Male Male Female Male Female Female Male Male Female Female Female Male Female Female Female Female Female Male Male Male Male Female Male Female Male Female Male Male Male Male Female Male Female Male Male

24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 26 26 26 26 26 26 26 26 26 27 27 27 28 28 28 29

11 10 10 10 10 10 9 9 9 9 9 9 9 9 9 9 9 9 9 8 8 8 8 8 8 8 8 8 8 8 8 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 6 6 6 6 6 6 6 6 6

500 500 500 500 500 532 550 600 600 600 600 685 700 700 800 854 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,200 1,200 1,200 1,200 1,200 1,200 1,300 1,300 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,600 1,700 1,800 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000

Male Female Male Male Female Male Female Female Male Male Male Male Male Female Female Female Male Male Male Male Male Male Female Male Male Female Male Female Female Male Male Female Female Male Male Female Male Female Female Male

29 29 29 29 29 30 30 30 32 33 35 35 35 36 37 38 38 38 38 39 40 41 43 44 44 45 45 45 47 51 52 52 56 56 58 58 60 63 64 67

5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 1 1

2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,200 2,500 2,500 2,500 2,500 2,500 3,000 3,000 3,000 3,000 3,500 3,500 4,000 4,250 4,500 4,800 5,000 5,400 6,000 6,000 8,000 9,000 10,000 10,000 10,000 11,000 12,000 13,000 15,000 20,000 45,000

5. What would you like to drink? Soft drink Soft drink Smoothies Smoothies Soft drink, Coffee Smoothies Coffee Smoothies Soft drink Soft drink Soft drink Soft drink Soft drink Smoothies Smoothies Coffee Smoothies Smoothies Soft drink Soft drink Soft drink Soft drink Coffee Soft drink Soft drink Smoothies Smoothies Smoothies Smoothies Soft drink Smoothies Soft drink Coffee Coffee, Hot Chocolate Smoothies Soft drink Smoothies Smoothies Coffee Smoothies Soft drink Soft drink Soft drink Coffee Soft drink Hot Chocolate Soft drink Soft drink Smoothies Soft drink, Smoothies

6. Where do you eat usually? To go To go For here To go For here To go To go To go For here For here For here For here To go To go To go For here To go For here To go For here For here For here For here To go To go To go For here To go For here To go To go To go For here To go To go To go To go To go To go To go To go To go To go For here To go For here To go To go To go To go

7. Compared with other fast food restaurants, you come to McDonalds More More Equally Equally Equally Less More Less More More More More Equally More Equally More Less More Less Equally More Equally More More Less Equally Less Less Less Less Equally Equally Equally Equally Less Equally Less Less Equally Equally More Equally More Equally Less Less Less Less Less Less

8. Do sales promotions will make you willing to come? 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

Smoothies Soft drink Smoothies Smoothies Coffee Hot Chocolate Soft drink Coffee Smoothies Coffee Coffee Smoothies Coffee Smoothies Smoothies Coffee Coffee Coffee Hot Chocolate Coffee Hot Chocolate Hot Chocolate Soft drink Soft drink Soft drink Hot Chocolate Coffee Soft drink Smoothies Soft drink Soft drink Soft drink Soft drink Soft drink Coffee Soft drink Coffee Soft drink Soft drink Coffee Soft drink Soft drink, Smoothies Soft drink, Smoothies Smoothies Soft drink Coffee Soft drink Coffee Smoothies Soft drink Soft drink Soft drink Soft drink Soft drink Soft drink Smoothies

For here To go To go To go To go To go To go To go For here To go For here For here For here For here To go For here To go To go For here To go For here For here To go To go For here For here For here For here To go To go To go To go To go For here For here For here For here For here To go For here To go To go For here For here To go For here For here To go For here For here For here For here For here To go To go For here

Less More Less Equally Less Equally Equally Less Less Less Less Less Less Less Equally Less Less Less Equally Less More Less More More More Less More Equally Equally Less More Equally Less Less Equally More Equally Less Less Less Less Less Equally Less Equally More Less More Less Equally Less Equally Less More Equally More

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

Soft drink Soft drink Soft drink Soft drink Soft drink Coffee Coffee Smoothies Smoothies Soft drink Soft drink Hot Chocolate Soft drink, Coffee, Hot Chocolate Hot Chocolate Smoothies Soft drink Coffee Smoothies Smoothies Smoothies Coffee Smoothies Soft drink Coffee Soft drink, Coffee, Smoothies Soft drink Soft drink Smoothies Soft drink Soft drink, Coffee Smoothies, Hot Chocolate Smoothies, Hot Chocolate Soft drink Hot Chocolate Coffee Coffee Soft drink Hot Chocolate Soft drink Soft drink Soft drink Soft drink Soft drink, Smoothies Smoothies Soft drink, Smoothies Coffee Soft drink, Smoothies Coffee Coffee Soft drink, Coffee Coffee Coffee Soft drink Soft drink, Coffee Soft drink Coffee, Smoothies

To go For here For here For here For here For here For here To go For here To go To go To go For here To go To go To go To go To go To go To go For here For here For here To go For here For here For here For here For here For here To go To go To go For here For here To go For here To go To go To go To go For here For here For here To go To go To go For here For here To go To go For here To go To go For here To go

Equally Less More Equally Less More Equally Less Equally Less Less Equally Equally Equally Equally Less Less Equally Equally Less Less Less Equally Less Equally More Equally Less Less Equally Less Less Less More Less Equally Less More Less Less More Equally More Less Less Less Less Equally Equally Equally Less Less Less Less Less Less

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

Smoothies Soft drink Soft drink Soft drink Soft drink, Smoothies Coffee Smoothies Hot Chocolate Soft drink Coffee Smoothies Coffee Soft drink Coffee Coffee Coffee Coffee Coffee Coffee Soft drink, Smoothies Smoothies Soft drink Soft drink Soft drink Hot Chocolate Soft drink Coffee Coffee Soft drink Soft drink Coffee Coffee Smoothies Coffee Soft drink Smoothies Coffee Soft drink Soft drink Soft drink

For here To go For here For here For here To go For here For here To go To go To go To go For here For here To go To go To go To go For here For here For here To go For here To go To go To go To go To go To go For here For here To go For here To go For here To go For here For here To go For here

Less Less Equally Equally Less Equally Less Equally Equally Less More Less Equally More Equally Equally Less More Equally Equally Less More Equally Equally Less Equally Less Less More Less Less Less Equally Less Equally Equally Equally More More Equally

2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

9. How does new product attract you? 3 5 3 1 3 3 4 3 2 3 4 3 4 3 4 3 3 3 2 3 3 4 3 2 3 3 2 3 3 3 1 3 3 1 4 4 3 3 4 3 4 3 3 3 4 3 3 3 5 1

10. Why do you choose McDonalds? Taste Saving time Distance Taste Saving time Saving time Distance Price Taste Taste Saving time Saving time Taste Distance Saving time Saving time Taste Saving time Saving time Saving time Price Distance Taste Saving time Taste Saving time Distance Saving time Taste Saving time Distance Saving time Distance Price Price Taste Saving time Saving time Taste Saving time Price Price Saving time Taste Distance Price, Saving time Taste Distance, Taste, Price, Price Price

11. Usually, you come here with friend by yourself with friend with friend with friend with friend by yourself with friend with friend by yourself with friend with friend with friend with boy/girl friend with friend with family with family by yourself by yourself with friend with boy/girl friend with friend with boy/girl friend with friend with friend with friend with family with friend with friend by yourself by yourself by yourself with friend with friend with friend with family with friend by yourself with friend by yourself with friend with friend with friend with friend with friend with friend with boy/girl friend by yourself with boy/girl friend with friend

12. Are you satisfied with the service? 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

2 4 3 4 5 3 3 1 4 1 3 2 2 4 2 1 3 5 1 3 2 1 2 1 3 3 5 1 1 2 2 3 3 4 3 3 4 3 4 3 3 1 5 3 3 2 3 3 1 1 1 2 2 1 5 2

with boy/girl friend Saving time with friend Distance with friend Saving time by yourself Taste with friend Saving time with friend Taste by yourself Saving time with friend Distance by yourself Taste with boy/girl friend Taste by yourself Taste with friend Price, Saving time by yourself, with Distance, Taste, Price, with friend Distance with friend Saving time by yourself Saving time by yourself Distance with boy/girl friend Taste with family Saving time by yourself Distance, Price with friend Saving time with friend Saving time with friend Saving time with friend Price friend Price by with yourself, with Taste, Price, Saving boy/girl friend, with time with friend Distance with friend Distance by yourself Taste Distance, Price, Saving with friend time by yourself Price with friend Saving time with boy/girl friend Saving time with friend Saving time by yourself Price with friend Saving time with friend Distance with friend Saving time by yourself Distance by yourself Saving time by yourself Environment with family Saving time with boy/girl friend Saving time with family Saving time with friend Saving time with boy/girl friend Saving time with boy/girl friend Saving time with friend Saving time with friend Price with friend Saving time with family Distance with friend Price with friend Distance by yourself Saving time with boy/girl friend Distance by yourself Taste

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

3 4 3 4 1 1 1 3 3 3 1 4 2 3 2 3 1 3 4 1 1 4 1 4 1 2 1 2 4 2 1 3 4 2 3 1 3 1 4 2 2 2 2 3 4 3 3 3 4 3 3 2 3 2 2 1

Price Saving time Saving time Saving time Saving time Saving time Saving time Price Price Distance, Price, Saving time Saving time Distance Distance, Taste, Price, Saving time Price, Saving time Saving time Saving time Distance Distance, Price Saving time Saving time Distance Price Saving time Saving time Price Price Saving time Saving time Price Price Saving time Saving time Saving time Distance Price Saving time Saving time Saving time Saving time Price Saving time Price Price, Saving time Saving time Taste Price Price Saving time Taste Saving time Distance, Price Saving time Saving time Distance Saving time Distance

by yourself with boy/girl friend by yourself by yourself by yourself with family by yourself by yourself by yourself with friend by yourself by yourself by yourself with boy/girl friend with boy/girl friend with boy/girl friend with friend with friend by yourself by yourself, with friend by yourself with friend with friend with friend with friend with boy/girl friend with boy/girl friend with friend with family with friend by yourself by yourself with friend by yourself by yourself with family with friend by yourself with friend with friend with friend with friend by yourself with friend by yourself by yourself with friend with friend by yourself with boy/girl friend with family with boy/girl friend with friend by yourself with friend by yourself

3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

1 2 2 2 2 4 3 3 1 3 3 1 1 4 4 3 4 4 1 2 2 3 1 2 3 5 1 5 4 3 2 3 5 3 1 3 5 3 2 3

Saving time Taste Saving time Taste Saving time Taste Saving time Price Saving time Environment Environment Environment Saving time Taste Saving time Distance Saving time Saving time Environment Saving time Price Taste Distance Saving time Taste Distance Distance Taste Price Price Saving time Taste Price Price Saving time Price Taste Distance Saving time Saving time

with friend with friend with friend with friend with boy/girl friend with boy/girl friend with family with boy/girl friend with family with family with family with family with family with family with family with family with friend with friend with friend with family with friend with friend by yourself with friend with friend by yourself with friend with friend with family with family with family with family with family with friend with family with friend with family with family with boy/girl friend with boy/girl friend

4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

13. How far from your home to McDonalds? (Miles) 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5

14. Usually, you come to McDonalds all the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way all the way by the way all the way by the way by the way by the way by the way all the way by the way all the way by the way by the way by the way by the way all the way by the way by the way all the way by the way by the way by the way all the way by the way by the way by the way by the way all the way by the way by the way by the way by the way all the way by the way by the way by the way by the way

15. How long do you wait for your food usually? (Minutes) 12 9 13 12 14 10 15 14 16 17 9 9 8 7 8 10 9 8 7 8 9 8 9 9 10 10 9 9 5 6 5 6 5 6 5 6 7 6 5 6 7 5 6 6 6 5 5 5 5 5

16. How long you think it is acceptable to get the meal? (Minutes) 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

17. In usual, how much you will spend for a meal? (Dollars) 15 5 7 5 5 8 25 6 10 10 5 12 7 15 8 12 6 10 7 20 15 17 4 9 10 5 30 10 10 30 6 5 6 5 10 10 8 15 7 7 8 6 10 7 6 10 8 8 5 5

5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

by the way by the way by the way by the way by the way by the way by the way by the way by the way all the way by the way all the way by the way all the way by the way by the way by the way all the way all the way by the way by the way by the way by the way by the way all the way by the way all the way by the way by the way by the way by the way all the way all the way by the way by the way by the way all the way by the way all the way all the way by the way by the way all the way all the way by the way by the way by the way by the way by the way by the way by the way by the way all the way by the way by the way by the way

5 5 5 7 5 6 5 5 7 5 5 5 6 5 5 8 7 5 5 5 8 8 6 6 7 8 5 6 8 8 6 8 7 5 6 6 5 7 6 5 6 6 5 6 6 5 6 7 6 7 6 6 5 6 7 6

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

10 9 6 3 15 15 4 20 3 10 10 10 2 8 7 3 5 10 7 5 8 7 8 7 10 7 20 3 10 6 7 10 20 6 5 10 7 5 7 6 10 8 10 10 6 6 10 20 10 7 10 10 10 7 20 10

7 7 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way by the way all the way by the way by the way by the way by the way by the way by the way by the way by the way by the way all the way by the way by the way by the way all the way all the way by the way by the way by the way all the way by the way by the way by the way by the way by the way by the way all the way by the way by the way by the way by the way by the way by the way by the way by the way by the way

6 7 4 3 5 3 5 4 5 4 5 4 5 6 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 3 3 3 3 3 3 3 3 4

5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 7 7 8 8 8 9 10 10 10 10 10

5 7 10 15 5 20 20 5 5 3 5 100 6 5 10 10 10 15 5 5 6 10 10 15 6 10 25 7 5 5 10 7 3 3 10 20 10 15 7 5 5 2 5 10 5 9 10 10 5 10 5 10 5 10 10 15

12 12 12 12 12 12 12 12 12 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 14 14 14 14 14 14 15 15 15 15 15 15 15 15 15 15

by the way by the way by the way by the way by the way all the way all the way all the way by the way all the way all the way all the way all the way all the way all the way all the way all the way all the way by the way by the way all the way all the way all the way by the way by the way all the way all the way all the way all the way all the way all the way by the way all the way all the way all the way all the way all the way by the way all the way by the way

4 4 3 3 3 3 3 2 2 4 4 3 3 3 2 3 2 1 2 2 2 3 3 3 1 2 1 2 2 2 2 1 2 2 2 2 2 2 2 1

10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 15 15 60 20 30 20 20 20 30 40 30 60

15 18 15 10 20 5 8 3 10 10 8 4 6 5 6 6 7 7 5 6 6 8 8 5 5 3 8 5 13 15 7 7 6 7 4 5 10 4 10 8

18. What aspect you think we should to get improved? Service Food Food Food Food Food Cleanness Food Food More shop Food Food Food Food Service Cleanness Food Cleanness Time Cleanness Food Cleanness Cleanness Food Food Food Food Food Price Food Cleanness Saving time Food Food Food Food Price Service Food Service Food Food Food Food 1) Discontinue use of mechanically seperated chicken 2)Discontinue use of highly toxic pesticides on chikens Food Price Food, Service Food Service

Food Food Service Food, Price, Service Nothing Food Price Food Food, Price, Service Food Food Food, Cleanness Food Price Food Food Cleanness, Service Food Price Cleanness, Service Service Make items that appeal to a higher lifestyle Service Service Cleanness Cleanness Food Food Food Food Food Food Service Price Food Price Price Food Price Atmosphere Food, Cleanness, Price, Service Food Price Food Cleanness Food Food Service Food Service Food, Service Price Food Service Food Food

Cleanness, Price Food Cleanness Food Cleanness Food Food Food Cleanness, Price Food, Service Food Food Service Food, Price Food Food Food Food Food Price Price Price Food Cleanness Price Service Cleanness Food Cleanness Food Cleanness Service Food Food Service Service Food Cleanness Cleanness Food Price Food Food Food Service Food Food Cleanness Service Cleanness Price Cleanness Food Food Price Food

Food Food Food Service Food Nothing Service Nothing Food Ice is too cold Service Food None No salads More salads Nothing Price Price Price Price Food Price Service Price Price Nothing All of them Nothing Nothing Nothing Food Cleanness Price Price Price Service Service Price Food Food