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Evaluation of the See it, Hear it, Say it Campaign Visibility research

Macedonia, YEAR 2008

By Marina Pavlovska project co-coordinator Coordinator of the research

Presentation outline:

Basic information for the Campaign See it, Hear it, Say it Evaluation of the See it, Hear it, Say it campaign
Methodology of the research Sample definition Research results

Basic information for the campaign See it, Hear it, Say it

1. Basic information for the campaign See it, Hear it, Say it

Duration: 7th November 10th December,2008 Opening: Press conference held on the 7th of November in the offices of the First Childrens Embassy in the World Megjashi.

On the press conference, the journalists were presented with several cases of physical abuse upon children from our SOS phone line for children and youth, and from the Free legal department.

2. Basic information for the campaign See it, Hear it, Say it

3. Basic information for the campaign See it, Hear it, Say it

Campaign materials:
Number of copies 110 000 Way of dissemination Type of publication Leaflet Number of copies 110 000 Daily newspapers Different events 1 000 Poster 1 000 Different Institutions Different events 20 3 City lights Billboards 20 3 Center of Skopje city Center of Skopje city

4. Basic information for the campaign See it, Hear it, Say it

Campaign materials:

5. Basic information for the campaign See it, Hear it, Say it

Closing: Press conference held on the 10th of December in the offices of the First Childrens Embassy in the World Megjashi.

On the press conference, the journalists were presented with the statistical facts from our SOS phone line for children and youth regarding the increased number of calls reporting violence upon the children

6. Basic information for the campaign See it, Hear it, Say it

Statistical facts:
The total number of calls from November 7 to December 7 was 90 out of which 51 were on certain problems. In 2008 (the period from January to October) out of 251 calls, the percent of calls connected with child abuse and violence was 32.5 %, while in 2007 it was 13.4%, and only for one month after the campaign began there were 51 calls on the SOS phone line for children and youth 0 800 1 2222 out of which 36 calls were connected with abuse or the overall percent of calls connected with abuse for this month is 70.6%. This could be found as increased awareness after the realized campaign.

Evaluation of the See it, Hear it, Say it campaign


Methodology of the research

1. Methodology of the research

Objective of the research:

To estimate if Macedonias people were aware of the See it, Hear it, Say it campaign and how useful it is.

The method of the research:

The research was organized regarding the Omnibus survey techniques. Respondents were directly interviewed by phone.

2. Methodology of the research

Sample:

The respondents were selected for the research using the random sampling. As a population frame was used the official Phonebook of Republic of Macedonia. Randomly were selected phone numbers from each letter in the phonebook (6-7 phone numbers were selected from each letter, taking every 7th phone number from each letter)

3. Methodology of the research

Respondents:
All respondents were from Skopje, the capital city of Macedonia, as in Skopje are living nearly half of the TTl population of Republic of Macedonia The research sample is 202 respondents

Fieldwork:

20 March 05 April 2009

Evaluation of the See it, Hear it, Say it campaign


Sample definition

1. Sample definition
Gender Female Male TTL
Religion Christian Ortodox Muslim TTL 174 28 202 86% 14% 100%
Muslim 14%

Gender

113 89 202

56% 44% 100%

Male 44% Fem ale 56%

Religion

Christian Ortodox 86%

Education Without education Only Primary education Only Secundary education University (graduate or postgraduate) TTL 4 15 92 91 202 2% 7% Only Secundary 46% education 46% 45% 100%
Education
University (graduate or postgraduate) 45%

Only Prim ary education 7%

Without education 2%

2. Sample definition
Age 15-20 21-30 31-40 41-50 51-60 over 60 TTL 4 34 54 41 48 21 202 2% 17% 27% 20% 24% 10% 100%
Age 41-50
20% 31-40 27% 51-60 24%

21-30 17%

15-20 2%

over 60 10%

Family status Single Married Divorced Widow TTL 48 125 15 14 202 24% 62% 7% 7% 100%
Married 62%

Family status
Divorced 7%

Widow 7% Single 24%

Evaluation of the See it, Hear it, Say it campaign


Research results

1. Have you noticed the ongoing See it, Hear, Say it campaign? Overall results
Campaign awareness Yes No TTL 140 62 202 69% 31% 100%

Campaign awareness
No 31%

Yes 69%

Have you noticed the ongoing See it, Hear, Say it campaign? Sex
Campaign awareness Female Gender Male TTL
80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No 29% 33% Female Male 71%

Yes No 80 71% 33 60 67% 29 Campaign awareness 140 69% 62

29% 33% 31%

TTL 113 89 202

100% 100% 100%

67%

Have you noticed the ongoing See it, Hear, Say it campaign? Religion
Campaign awareness Christian Ortodox Religion Muslim TTL Yes No 122 70% 52 18 64% 10 Campaign awareness 140 69% 62 30% 36% 31% TTL 174 28 202 100% 100% 100%

80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No 30% 36% Christian Ortodox Muslim 70% 64%

Have you noticed the ongoing See it, Hear, Say it campaign? Education
Campaign awareness Without education Only Primary education Yes 4 100% No 0 0% TTL 4 100%

53%

47%

15

100%

Education Only Secundary education

54

59%

38

41%

92

100%

University degree (graduate or postgraduate) TTL

74 140

81% 69%

17 62

19% 31%

91 202

100% 100%

Have you noticed the ongoing See it, Hear, Say it campaign? Education
Campaign awareness
120% 100% 100% 80% 60% 40% 19% 20% 0% 0% Yes No 53% 59% 47% 41% Only Secundary education University degree (graduate or postgraduate) 81% Only Primary education Without education

Have you noticed the ongoing See it, Hear, Say it campaign? Age
Campaign awareness 15-20 21-30 31-40 41-50 Age 51-60 over 60 TTL
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No 25% 26%26% 22% 75% 74%74% 78% 58% 57% 42% 43% 15-20 21-30 31-40 41-50 51-60 over 60

No Yes 3 75% 1 25 74% 9 40 74% 14 32 78% 9 28 58% 20 12 57% 9 Campaign awareness 140 69% 62

25% 26% 26% 22% 42% 43% 31%

TTL 4 34 54 41 48 21 202

100% 100% 100% 100% 100% 100% 100%

Have you noticed the ongoing See it, Hear, Say it campaign? Family status
Campaign awareness Single Married Family Divorced status Widow TTL
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Yes No 38 79% 10 83 66% 42 12 80% 3 7 50% 7 Campaign awareness 140 69% 62

21% 34% 20% 50% 31%

TTL 48 125 15 14 202

100% 100% 100% 100% 100%

79% 66%

80%

Single Married 50% 34% 21% 20% 50% Divorced Widow

Yes

No

2. Do you consider the See it, Hear it, Say it campaign as efficient? Overall results
Campaign efficiency Absolutely efficient Efficient It`s hard to tell Not so much efficient Absolutely not efficient TTL 40 69 14 17 0 140 29% 49% 10% 12% 0% 100%

Campaign efficiency
It`s hard to tell 10% Not so much efficient 12% Absolutely not efficient 0%

Efficient 49%

Absolutely efficient 29%

Do you consider the See it, Hear it, Say it campaign as efficient? Sex
Campaign efficiency Female Gender Male TTL Absolutely efficient 26 33% 14 23% 40 29% It`s hard to Not so much Absolutely Efficient tell efficient not efficient 43 54% 6 8% 5 6% 0 0% 26 43% 8 13% 12 20% 0 0% Campaign 69 49% efficiency 14 10% 17 12% 0 0% TTL 80 100% 60 100% 140 100%

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Absolutely efficient Efficient 54% 43% 33% 23% 8% 13% 6% 0% 0% Absolutely not efficient 20% Fem ale Male

It`s hard to tell

Not so m uch efficient

Do you consider the See it, Hear it, Say it campaign as efficient? Religion
Campaign efficiency Christian Ortodox Religion Muslim TTL
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Absolutely efficient 36 30% 4 22% 40 29%

It`s hard to Not so much Absolutely Efficient tell not efficient efficient 58 48% 14 11% 14 11% 0 0% 11 61% 0 0% 3 17% 0 0% Campaign 69 49% efficiency 14 10% 17 12% 0 0%

TTL 122 100% 18 100% 140 100%

61% 48% 30% 22% 11% 0% Absolutely efficient Efficient It`s hard to tell Not so m uch efficient 11% 17% 0% 0% Absolutely not efficient Christian Ortodox Muslim

Do you consider the See it, Hear it, Say it campaign as efficient? Education
Absolutely efficient 1 3 13 25% 38% 24% It`s hard to tell 0 0 6 0% 0% 11% Not so much efficient 1 1 8 25% 13% 15% Absolutely not efficient 0 0 0 0% 0% 0%

Campaign efficiency Without education Only Primary education Only Secundary education

Efficient 2 4 27 50% 50% 50%

TTL 4 8 54 100% 100% 100%

Education

University degree (graduate or postgraduate) TTL

23 40

31% 29%

36 69

49% 49%

8 14

11% 10%

7 17

9% 12%

0 0

0% 0%

74 140

100% 100%

Do you consider the See it, Hear it, Say it campaign as efficient? Education
Campaign efficiency
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Absolutely efficient Efficient It`s hard to tell Not so m uch efficient Absolutely not efficient 0% 0% 38% 25% 31% 24% 11%11% 25% 13%15% 9% 0% 0% 0% 0% 50%50%50%49% Only Secundary education University degree (graduate or postgraduate) Only Primary education Without education

Do you consider the See it, Hear it, Say it campaign as efficient? Age
Campaign efficiency 15-20 21-30 31-40 41-50 Age 51-60 over 60 TTL
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Absolutely efficient Efficient It`s hard to tell Not so m uch efficient Absolutely not efficient 0% 44% 67%

Absolutely efficient 0 0% 7 28% 14 35% 6 19% 9 32% 4 33% 40 29%

It`s hard to Not so much Absolutely Efficient tell efficient not efficient 1 33% 2 67% 0 0% 0 0% 11 44% 3 12% 4 16% 0 0% 19 48% 3 8% 4 10% 0 0% 19 59% 2 6% 5 16% 0 0% 14 50% 3 11% 2 7% 0 0% 5 42% 1 8% 2 17% 0 0% 69 49% efficiency 14 10% 17 12% 0 0% Campaign

TTL 3 100% 25 100% 40 100% 32 100% 28 100% 12 100% 140 100%

15-20 21-30 31-40

59% 48%
50% 42%

35%
28%

41-50 51-60 over 60


12% 16%

32% 33%

33% 17% 7% 0% 0% 0% 0% 0% 0%

19% 8% 6%
11% 8% 0%

16% 10%

Do you consider the See it, Hear it, Say it campaign as efficient? Family status
Campaign efficiency Single Married Family Divorced status Widow TTL
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Absolutely efficient 10 26% 22 27% 4 33% 4 57% 40 29%

It`s hard to Not so much Absolutely Efficient tell efficient not efficiency 14 37% 6 16% 8 21% 0 0% 49 59% 8 10% 4 5% 0 0% 5 42% 0 0% 3 25% 0 0% 1 14% 0 0% 2 29% 0 0% efficiency 69 Campaign 49% 14 10% 17 12% 0 0%

TTL 38 100% 83 100% 12 100% 7 100% 140 100%

57%

59%

Single Married 42% Divorced 25% 29% Widow

33%
26% 27%

37% 21%

14%

16% 10%

0%
Absolutely efficient Efficient

0%

5% 0% Not so m uch efficient 0%

0%

0%

It`s hard to tell

Absolutely not efficiency

3. Do you consider the See it, Hear it, Say it campaign as necessary? Overall results
Campaign necessity Absolutely necessary Necessary It`s hard to tell Not so much necessary Absolutely not necessary TTL 98 36 5 1 0 140
Campaign necessity
Necessary 26% It`s hard to tell 4% Not so much necessary 1% Absolutely not necessary 0%

70% 26% 4% 1% 0% 100%

Absolutely necessary 69%

Do you consider the See it, Hear it, Say it campaign as necessary? Sex
Campaign necessity Female Gender Male TTL
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Absolutely necessary Necessary It`s hard to tell Not so m uch necessary Absolutely not necessary 16% 4% 3% 1% 0% 0% 0% 58% 79%

Absolutely necessary 63 79% 35 58% 98 70%

It`s hard to Not so much necessary Necessary tell 13 16% 3 4% 1 1% 23 38% 2 3% 0 0% Campaign necessity 36 26% 5 4% 1 1%

Absolutely not necessary 0 0% 0 0% 0 0%

TTL 80 100% 60 100% 140 100%

Female
38%

Male

Do you consider the See it, Hear it, Say it campaign as necessary? Religion
Campaign necessity Christian Ortodox Religion Muslim TTL
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Absolutely necessary Necessary It`s hard to tell Not so m uch necessary Absolutely not necessary 2% 25% 11% 1% 0% 0% 0% 33% 56% Christian Ortodox Muslim 72%

Absolutely necessary 88 72% 10 56% 98 70%

It`s hard to Not so much Necessary tell necessary 30 25% 3 2% 1 1% 6 33% 2 11% 0 0% Campaign necessity 36 26% 5 4% 1 1%

Absolutely not necessary 0 0% 0 0% 0 0%

TTL 122 100% 18 100% 140 100%

Do you consider the See it, Hear it, Say it campaign as necessary? Education
Campaign necessity Without education Only Primary education Only Secundary education Absolutely necessary 4 100% 6 33 75% 61% Necessary 0 2 15 0% 25% 28% It`s hard to tell 0 0 5 0% 0% 9% Not so much necessary 0 0 1 0% 0% 2% Absolutely not necessary 0 0 0 0% 0% 0% TTL 4 8 54 100% 100% 100%

Education

University degree (graduate or postgraduate) TTL

55 98

74% 70%

19 36

26% 26%

0 5

0% 4%

0 1

0% 1%

0 0

0% 0%

74 100% 140 100%

Do you consider the See it, Hear it, Say it campaign as necessary? Education
Campaign necessity
100% 100% 90% 80% 70% 60% 50% 40% 30% 20% 9% 10% 0% Absolutely necessary Necessary It`s hard to tell Not so m uch necessary Absolutely not necessary 0% 0% 0% 0% 0% 0% 2% 0% 0% 0% 0% 0% University degree (graduate or postgraduate) 28% 25% 26% Only Secundary education 75% 74% Without education

61% Only Primary education

Do you consider the See it, Hear it, Say it campaign as necessary? Age
Campaign necessity 15-20 21-30 31-40 41-50 Age 51-60 over 60 TTL
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Absolutely necessary Necessary It`s hard to tell Not so m uch necessary Absolutely not necessary 16% 33% 31% 30% 25% 21% 8% 4%3%6% 0% 0% 0%0%3%0%0%0% 67% 67% 65% 63% 15-20 21-30 31-40 41-50 51-60 over 60 80% 79%

Absolutely necessary 2 67% 20 80% 26 65% 20 63% 22 79% 8 67% 98 70%

It`s hard to Not so much Necessary tell necessary 1 33% 0 0% 0 0% 4 16% 1 4% 0 0% 12 30% 1 3% 1 3% 10 31% 2 6% 0 0% 6 21% 0 0% 0 0% 3 25% necessity 1 8% 0 0% Campaign 36 26% 5 4% 1 1%

Absolutely not necessary 0 0% 0 0% 0 0% 0 0% 0 0% 0 0% 0 0%

TTL 3 100% 25 100% 40 100% 32 100% 28 100% 12 100% 140 100%

0%0%0%0%0%0%

Do you consider the See it, Hear it, Say it campaign as necessary? Family status
Campaign necessity Single Married Family Divorced status Widow TTL
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Absolutely necessary Necessary It`s hard to tell Not so m uch necessary Absolutely not necessary 26%24% 14% 0% 5% 0% 14% 0% 1% 0% 0% 0% 0% 0% 0% 58% 42% Single Married Divorced Widow 74% 70% 71%

Absolutely necessary 28 74% 58 70% 7 58% 5 71% 98 70%

It`s hard to Not so much necessary Necessary tell 10 26% 0 0% 0 0% 20 24% 4 5% 1 1% 5 42% 0 0% 0 0% 1 14% 1 14% 0 0% Campaign necessity 36 26% 5 4% 1 1%

Absolutely not necessary 0 0% 0 0% 0 0% 0 0% 0 0%

TTL 38 100% 83 100% 12 100% 7 100% 140 100%