AT&T

Eliezer Santana Jr. 12/9/12 GEB 1101

Introduction
What is the first thing that you think of when AT&T comes to your mind? When I asked some people they say Cell phones or High speed internet. AT&T is one of the biggest and oldest leaders in telecommunication industry in the nited !tates and the world with "reat

history and the #$st century technology AT&T is still one of the %eaders in phones and High !peed Internet and &'en Tele'ision. Their history go(s almost as far as the in'ention of the telephone in the nited !tates and with today competition in the Telecommunication industry

this company is still one that cannot be bet that easily.

History o t!e "o#$any

The history of AT&T can go as )ar as the History of the In'ention of the Telephone in the nited !tates. !ince $*+,- with the )ounder of the company Ale.ander "raham /ell(s in'ention of the Telephone. AT&T is stand for 0American Telephone and Telegraph company1 they ser'ice more than ##2 countries and for mobile broadband in more than $32 countries. Watch in those countries more than ##4-444 global high speed internet hot spots for customers. They ha'e o'er a total of #,,-254 global employees. Threw out the years this corporation had a lot of changes. In $5*3- in an agreement with AT&T and the .!. 6epartment of 7ustice- /ecause AT&T was too big. The

company agreed to di'est itself from its local telephone 8perations but still kept there long distance- also there 9anufacturing arms and there :&6. with this agreement to !/C Communications Inc. 0formerly known as !outhwestern /ell Corp.1 was /orn. Then almost a few years after that on ;an $- $553 there were in the <ew =ork

!tock &.change 0<=!C> T1. a few years later in $55,. The Telecommunication Act Triggered 6ramatic changes in the competiti'e landscape for the telecommunication world. The company !/C Communication Inc. &stablished themsel'es as a global communication pro'ider by a buyout of ?acific Telesis "roup in $55+ and !outhern <ew &ngland Telecommunications in $55* also Ameritech Corp. in $555 making them one of the biggest Telecommunications company in the world. /ut a few years late in #442- !/C Communications Inc ac@uired AT&T Corp to creating the new AT&T. The company got another ac@uisition of /ell !outh in #44, and also the ownership of Cingular wireless and =?.com. To 9ake AT&T one of the primary in the telecommunications Industry and most ma7or transformations for a corporation in that industry since the creation of the telephone more than $44 years ago.

%roduct &ines
ATT&T started with the home phone as their main product with local and long distance plan. The company e.pended their product line by adding wireless merchandises such as cellphones- which has prepaid "o?hone- smartphones- Ipad- Tables- computer- mobile hotspots!/ modems- mobile electronics and cellphone accessories. /y the wireless and home phone product lines- they got into the market of Internet and digital TA. The corporation has different internet plans like dialBup- internet with out a phone line- internet broadband 'ia satellite- 6!% high speed internet- WiB)i- and the most recent addition to the product line B'erse internet. The B'erse is part of the digital TA ser'ices that

also ha'e 6I:&CTA programming packages- 6A: recei'er and the B'erse TA that comes with the Internet plan- wireless recei'er- :) remote control and the ability to use the Cbo. D,4. This

inno'ate technology of

B'erse enhanced almost all the product lines including the home phone

with AT&T B'erse 'oice home phone plans. ATT&T not only focus on the personal and family plans but also on business such as small- enterprise- wholesale and go'ernment agency. The company has been recogniEed as one of the leading worldwide pro'iders of I?Bbased communication ser'ices to business- to ha'e the nation(s largest 3" networks and it operates the nation(s largest WiB)i network. ATT&T is a corporation that keeps thinking of new and inno'ate technology to keep impro'ing and adding merchandises to their product lines.

'ar(etin) Strate)y
AT&T has numerous marketing strategies. A few to analysis on are there big 'iew on Internet ads with offers for deals on smart phones on the social media and 'aries websites to promote their $44 dollars off on their tables when signing up for a two year deal or there big promo for windows phone *. by HTC starting off at 55.55 with a two year contact and there high speed internet with their TA Commercials with big A list celebrity(s watch they are push their B'erse high speed internet for $3.52 for $# mouth contact or there ma. turbo internet for

33.52 with a $ year term. When 'iewing there presentation online or on TA they spend o'er $ million dollars alone this year in ad'erting their products to get more customers to buy their products. E*+usiness Strate)y AT&T has a really big attendance on Tele'isions. They also ha'e a big fan base

on )ace book. They ha'e presently o'er D-2,,-52* fans. There always offering promos and great deals on there for their smart phones. Also they ha'e Twitter and you can catch a commercial on you tube. /ut when 'iewing them there biggest commercials are on tele'ision(s most of their A6(s. !hown with their smart phones and their biggest sale with the Apple iphones. With Tele'ision and )ree !ocial media endless potential to compete with other completers with there products. "o#$etition AT&T biggest competition is with AeriEon- !print- Comcast and Century link. According to C<< 9oney there biggest one is AeriEon and Comcast. AeriEon with their smart phone and there signal and Comcast with their high speed internet and Tele'ision. AeriEon you pay a little more but a customer will pay it when there signal strength is stronger than AT&T and Comcast is e.pensi'e but the product dose gi'e a faster speed of high speed internet. The 8nly thing that bets there competition is they offer their products in more countries and city(s then both of these companies. /ut that won(t stop Aersion(s proof of their signal. &'erywhere in the nited !tates AT&T has been working hard to upgrade their towers and add more to bet Aersion and with Comcast trying to promo there Internet e'ery that they are faster than AT&T. The company has been changes there Cable lines to ha'e their B'erse up to speed. In figures $- # and D- it shows the performance of AT&T- AeriEon and !print. This graphs demonstrations that AT&T and AeriEon were losing price 'alue and that !print was the only one that gained price 'alue. It illustrations that e'en thou sprint does not seems to ha'e much competition as a big company- the stock market is impro'ing. ,inancial Hi)!li)!ts

AT&T is currently ranked at number $$ in the )ortune 244 %ist. It shows by the end of #4$4 the key financial re'enue shown in 9oney C<< is $#,-+#D million a $.+F increase and a profit of only D-533-444 million to a negotiate B*4.$F. ?rofit as of #4$# show in re'enue a D.$ increase. There earning per share in #4$$ is 4.,, to the change of #4$4 of B*4.D. )rom the market hurting a few years ago there annual growth rate is B$$.$. With the Iphone opening up to other competitors. There stocks ha'e been suffering to DD.+3 per share. There low in their 2# weeks are #*.*$ per share and there high are D*.2* per share. There still in the top of their industry with rank AeriEon at #nd at number rank $2 with $$4-*+2-444 million and Comcast at Drd rank 35 with 22-*3#-444 million. !tock ?erformance /y using the G$4-444 dollars- I ac@uired #,3.$D shares of AT&T stock. The closing stock market price was GD+.*, dollars a share and it was bought on 8ctober 2- #4$#. 4n )igure DB AT&T !tock ?erformance- It shows the progress of the company stock that I bought for eight weeks. /y analyEing the graph- it is easy to see that the stock started to lose 'alue in the first week and kept dropping slowing and securely for the rest of the weeks. At the end of week eight- on <o'ember D4- #4$# the closing stock market price was GD3.$D dollars. With the company stock 'alue dropped- the total loss of the in'estment was G 5*2.#4 dollars. /y these 'alues- it is clear that it was not smart for me to in'est at that moment. I put my trust on AT&T because it is the leading telecommunication company in the stock market with a 9arket CapitaliEation 09kt Cap1 of $5$.,$/ compare to its competitor- AeriEon with an 9kt Cap of $#,.+3/ and !print with an 9kt Cap of $+.$4/. !hown on table $B !tock 9arket ?erformance- The stock market price of AT&T and AeriEon was losing 'alue but !print(s price

was slowly increasing. If I had in'ested the G$4-444 dollars on !print I would had made a G$4$5.#D profit- shown in Table #B G$4-44 In'estment. At this moment I would not in'est in AT&T and switch to sprint. Table 1- Stock Market Performance

Stock Market Performance

AT&T
Date 5-Oct-12 12-Oct-12 19-Oct-12 26-Oct-12 2-Nov-12 9-Nov-12 16-Nov-12 23-Nov-12 30-Nov-12

Verizon

Sprint
5.2 5.73 5.65 5.49 5.7 5.55 5.48 5.64 5.73

Stock Market Price 37.86 47.05 35.63 44.62 35.32 45.16 34.63 44.73 34.93 44.52 33.54 42.64 33.14 41.4 34.36 43.76 34.13 44.12

Table 2- $10,000 In e!tment

$ 10,000 In e!tment
AT&T
S"are! lo!!e!#$ai n 264.131009 985.2086635

Verizon
212.5398512 622.7417641

Sprint
1923.07692 3 1019.23076 9

%i&'re 1- AT&T Stock Market Performance

%i&'re 2-Verizon Stock Market Performance

%i&'re (-Sprint Stock Market Performance

Bi+lio)ra$!y B AT&T Inc raised its #4$# smartphone sales target to #, million from #2 million on strong demand so far this @uarter. http>HHwww.reuters.comHfinanceHstocksHo'er'iew?symbolIT <&W =8:J- 6ec , B AT&T Inc and Akamai Technologies Inc said they ha'e agreed to work together to sell content deli'ery network 0C6<1 ser'ices to corporate customers- sending AkamaiKs shares higher in premarket trading. 4, 6ec #4$# http>HHwww.reuters.comHfinanceHstocksHo'er'iew?symbolIT

<o' #* B )itch :atings has assigned an KAK rating to AT&T Inc.Ks 0AT&T1 offering of & :$ billion $.*+2F senior unsecured notes due #4#4. ?roceeds are e.pected to be used for general corporate purposes. The :ating 8utlook is <egati'e. The current KAK rating is supported by AT&TKs financial fle.ibility- the companyKs di'ersified re'enue mi.- its significant siEe and economies of scale as the largest telecommunications operator in the .!.- and )itchKs e.pectation that AT&T will benefit from http>HHwww.reuters.comHfinanceHstocksHcompany<ews?symbolIT AT&T is a leader in telecommunication ser'ices- including cell phones- wireless- B'erse- digital TAhigh speed internet- 6!%- home phone- and bundled www.att.comH

/uild a career with AT&T- the company whoKs re'olutioniEing the telecommunications industry. %earn about careers- de'elopment programs- benefits att.jobs/ AT&T !outheast workers ha'e ratified a threeByear contract with its ##444 wireline workers in "eorgia and other parts of the !outheast http>HHwww.a7c.comHnewsHbusinessHattBreachesBcontractBdealBwithBsoutheastBworkersHnTLJ/H AT&T. D23+223 likes M #DD3D2 talking about this M $D34$5 checkins www.facebook.comHATT NATT. =our official Twitter source for ATT news and announcements. Also find us at http>HHwww.facebook.comHatt - http>HHwww.youtube.comHatt and on Twitter https>HHtwitter.comHATT

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Endnotes

http://www.corp.att.com/history/

http://www.att.com/g !/i!v stor-r "atio!s#pi$%5711 http://www.statistic&rai!.com/att-compa!y-statistics/

http>HHmoney.cnn.comHmagaEinesHfortuneHfortune244Hinde..html http>HHfinance.yahoo.comH http>HHwww.reuters.comHfinanceHstocksHo'er'iew?symbolIT http>HHwww.att.comHshopHspecialBoffers.htmlOfbidI/J"HACne@!! http>HHwww.statisticbrain.comHattBcompanyBstatisticsH http>HHwww.google.comHimgres?@Iat F#,tPlogo&numI$4&hlIen&tboId&biwI5+,&bihI22$&tbmIisch&tbnidIQ5*WCrifmy7%=9 >&imgrefurlIhttp>HHen.wikipedia.orgHwikiH)ile>AT F#2#,TQlogoQ0horiEontal1.s'g&docidIC4 *pRh$&WiQQ9&imgurlIhttp>HHupload.wikimedia.o rgHwikipediaHenHthumbHDHDaHATF#2#2#,TQlogoQ0horiEontal1.s'gH2#,p.BAT F#2#2#,TQlogoQ0horiEontal1.s'g.png&wI2#,&hI#23&eiI=#6) <CA"I"u5AT*o=H3Aw& EoomI$&iactIhc&'p.I#&'pyI$**&durI$45,&ho'hI$2,&ho'wID#D&t.I$,+&tyI+*&sigI $4+D4*##2$4#2#4*2#D#4&pageI$&tbnhI$2$&tbnwID$#&startI4&ndspI$D&'edI$t>3#5-r>4-s >4-i>$2#

http>HHwwwb.comcast.comH http>HHwww##.'eriEon.comHhomeH'eriEonglobalhomeHghpQlanding.asp.

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