A

Project Report

On

ANALYSIS OF SALES PROCESS IN MATRIX CELLULAR

SERVICES

A report submitted towards the partial fulfillment of the requirement of the two year
fulltime post graduate diploma in management

Submitted By:

Swati Singh
2k81/IB/45
2008-10

ASIA PACIFIC INSTITUTE OF MANAGEMENT

3 & 4, Institutional Area, Jasola, Newdelhi-110025
 ACKNOWLEDGEMENT

I would like to acknowledge the support & guidance that was extended to me from time to time by
all the people during the period of the project.

I extended my deep gratitude and thanks to Mr Sanjay Panday (Sr. Manager International Sales)
for his overall guidance and support. I express my sincere thanks to Mrs. Priyanka Chakraborthy
(unit manager) for the necessary guidance and professional support that she extended towards me.
Also, I would like to convey my thanks to Prof A. K Sinha (Project guide) for his kind support.

I owe special thanks to the entire respondent and my friend who were a regular source of hard
work and inspiration.

Swati Singh
2k81/IB/45
2008-2010
 TABLE OF CONTENTS

Acknowledgement.................................................................................................... ...............2
Table Of Contents............................................................................................. .......................3
Preface........................................................................................................ ............................4
1. Executive Summary............................................................................................................. 5
2. Research Objectives......................................................................................... ...................6
3. Introduction......................................................................................................... ................7
3.1 Telecom Industry....................................................................................... .....................7
3.2 Matrix Cellular Services ...................................................................................... .........15
3.3 Sales Process and Telemarketing.................................................................................. 21
Customer Segmentation........................................................................................31
4. Research Design........................................................................................................ ........38
5. Research Methodology............................................................................. .........................39
6. Data Analysis................................................................................................................... ..40
6.1 Frequently Asked Questions Identified.........................................................................40
6.2 Detailed Analysis Of FAQ..............................................................................................42
6.3 Detailed Analysis According To Segmentation............................................................133
7. Conclusion.......................................................................................................... .............149
8. Future Scope Of The Project............................................................................................150
9. Limitations Of The Project...............................................................................................150
10. Recommendations................................................................................................ .........150
Appendix A...................................................................................................... ....................151
Appendix B....................................................................................................... ...................153
References.......................................................................................................................... .155
PREFACE

The success story of good sales and success of a product depends upon the sales network and
procedure of the organization. The telesales is the interface between the producer or service
provider & user. Hence it should be highly effective to generate maximum sales.

Started in 1995, Matrix Cellular Services is a Delhi-based company providing complete

telecommunication solutions for Indian travelers going abroad. Their services include international
SIM cards, 3G data cards and wireless communication for use in India and abroad.

One of the ways Matrix Cellular services do its marketing is telemarketing, by calling the potential
customers and making them aware of the services that Matrix Cellular services provide.
 1. EXECUTIVE SUMMARY

As the world is and business is growing, the ways to market your product is also growing. Today
in almost each and every industry, people at the top management hire marketing managers to
device new ways of marketing the product and selling the product.

In recent years, one of the most famous ways that have outcome is telemarketing which is also
known as telesales in various countries; Telemarketing is a method of direct marketing in which a
salesperson solicits to prospective customers to buy products or services, either over the phone or
through a subsequent face to face or Web conferencing appointment scheduled during the call.

Telemarketing can also include recorded sales pitches programmed to be played over the phone via
automatic dialing. Telemarketing has come under fire in recent years, being viewed as an
annoyance by many.

Customer segmentation is the practice of dividing a customer base into groups of individuals that
are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits,
and so on. Using segmentation allows companies to target groups effectively, and allocate
marketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,
traditional segmentation focuses on identifying customer groups based on demographics and
attributes such as attitude and psychological profiles. Value-based segmentation, on the other hand,
looks at groups of customers in terms of the revenue they generate and the costs of establishing
and maintaining relationships with them.

If we know a customer well enough beforehand and we know the traits and characteristics he
exhibits, we can derive the needs that he has, which is also called profiling. Usually the main goal
of Customer Profiling is to categorize the traits and characteristics of current customers, to identify
the primary characteristics of good and bad customers. Incorporating Customer Profiling into
strategic thinking can help revitalize a struggling business or lead an already successful enterprise
into new and profitable territory.

If we can somehow profile the potential customers based on their specific traits, we can use the
information we have for better marketing purposes.

Started in 1995, Matrix Cellular Services is a Delhi-based company providing complete

telecommunication solutions for Indian travelers going abroad. Their services include international
SIM cards, 3G data cards and wireless communication for use in India and abroad.

One of the ways Matrix Cellular services do its marketing is telemarketing, by calling the potential
customers and making them aware of the services that Matrix Cellular services provide.

My report tried to find out the general questions that a potential customer asks. I tried to analyze
these questions and tried to found out the pattern between the traits of a potential customer and the
questions he asks, general and simple analysis can show us that in which type of information a
particular potential customer will be interested.
 2. RESEARCH OBJECTIVES

The objective of my research project has been

1. To analyze the sales process at Matrix Cellular Services.

2. To analyze the lead generation process by Telemarketing at Matrix Cellular Services.

3. To identify the general questions asked by a potential customer while generating leads in
telemarketing.

4. To analyze these questions identified vigorously.

5. To segment the customers depending on particular traits and find a pattern between these
traits and questions asked by these customers.
3. INTRODUCTION

3.1 TELECOM INDUSTRY

The telecom network in India is the fifth largest network in the world meeting up with global
standards. Presently, the Indian telecom industry is currently slated to an estimated contribution of
nearly 1% to India’s GDP.

The Indian Telecommunications network with 110.01 million connections is the fifth largest in the
world and the second largest among the emerging economies of Asia. Today, it is the fastest
growing market in the world and represents unique opportunities for U.S. companies in the
stagnant global scenario. The total subscriber base, which has grown by 40% in 2005, is expected
to reach 250 million in 2007. According to Broadband Policy 2004, Government of India aims at 9
million broadband connections and 18 million internet connections by 2007. The wireless
subscriber base has jumped from 33.69 million in 2004 to 62.57 million in FY2004-2005. In the
last 3 years, two out of every three new telephone subscribers were wireless subscribers.
Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as
compared to only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million new
subscribers per month by 2007. The wireless technologies currently in use are Global System for
Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily
9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities,
covering 2000 towns across the country.

Evolution of the industry-Important Milestones

History of Indian Telecommunications

Year
1851 First operational land lines were laid by the government near Calcutta (seat
of British power)
1881 Telephone service introduced in India
1883 Merger with the postal system
1923 Formation of Indian Radio Telegraph Company (IRT)
1932 Merger of ETC and IRT into the Indian Radio and Cable Communication
Company (IRCC)
1947 Nationalization of all foreign telecommunication companies to form the
Posts, Telephone and Telegraph (PTT), a monopoly run by the
government's Ministry of Communications
1985 Department of Telecommunications (DOT) established, an exclusive
provider of domestic and long-distance service that would be its own
regulator (separate from the postal system)
1986 Conversion of DOT into two wholly government-owned companies: the
 Videsh Sanchar Nigam Limited (VSNL) for international telecommunications
and Mahanagar Telephone Nigam Limited (MTNL) for service in
metropolitan areas.
1997 Telecom Regulatory Authority of India created.
1999 Cellular Services are launched in India. New National Telecom Policy is
adopted.
2000 DoT becomes a corporation, BSNL

Major Players

There are three types of players in telecom services:

• State owned companies (BSNL and MTNL)

• Private Indian owned companies (Reliance Infocomm, Tata Teleservices,)

• Foreign invested companies (Hutchison-Essar, Bharti Tele-Ventures,

Escotel, Idea Cellular, BPL Mobile, Spice Communications)

BSNL

On October 1, 2000 the Department of Telecom Operations, Government of India became a

corporation and was renamed Bharat Sanchar Nigam Limited (BSNL). BSNL is now India’s
leading Telecommunications Company and the largest public sector undertaking. It has a network
of over 45 million lines covering 5000 towns with over 35 million telephone connections.

The state-controlled BSNL operates basic, cellular (GSM and CDMA) mobile, Internet and long
distance services throughout India (except Delhi and Mumbai). BSNL will be expanding the
network in line with the Tenth Five-Year Plan (1992-97). The aim is to provide a telephone density
of 9.9 per hundred by March 2007. BSNL, which became the third operator of GSM mobile
services in most circles, is now planning to overtake Bharti to become the largest GSM operator in
the country. BSNL is also the largest operator in the Internet market, with a share of 21 per cent of
the entire subscriber base

BHARTI

Established in 1985, Bharti has been a pioneering force in the telecom sector with many firsts and
innovations to its credit, ranging from being the first mobile service in Delhi, first private basic
telephone service provider in the country, first Indian company to provide comprehensive telecom
services outside India in Seychelles and first private sector service provider to launch National
Long Distance Services in India. Bharti Tele-Ventures Limited was incorporated on July 7, 1995
for promoting investments in telecommunications services. Its subsidiaries operate telecom
services across India. Bharti’s operations are broadly handled by two companies: the Mobility
group, which handles the mobile services in 16 circles out of a total 23 circles across the country;
and the Infotel group, which handles the NLD, ILD, fixed line, broadband, data, and satellite-based
services. Together they have so far deployed around 23,000 km of optical fibre cables across the
country, coupled with approximately 1,500 nodes, and presence in around 200 locations. The
group has a total customer base of 6.45 million, of which 5.86 million are mobile and 588,000
fixed line customers, as of January 31, 2004. In mobile, Bharti’s footprint extends across 15
circles.

Bharti Tele-Ventures' strategic objective is “to capitalize on the growth opportunities the company
believes are available in the Indian telecommunications market and consolidate its position to be
the leading integrated telecommunications services provider in key markets in India, with a focus
on providing mobile services”.

MTNL

MTNL was set up on 1st April 1986 by the Government of India to upgrade the quality of telecom
services, expand the telecom network, introduce new services and to raise revenue for telecom
development needs of India’s key metros – Delhi, the political capital, and Mumbai, the business
capital. In the past 17 years, the company has taken rapid strides to emerge as India’s leading and
one of Asia’s largest telecom operating companies. The company has also been in the forefront of
technology induction by converting 100% of its telephone exchange network into the state-of-the-
art digital mode. The Govt. of India currently holds 56.25% stake in the company. In the year
2003-04, the company's focus would be not only consolidating the gains but also to focus on new
areas of enterprise such as joint ventures for projects outside India, entering into national long
distance operation, widening the cellular and CDMA-based WLL customer base, setting up
internet and allied services on an all India basis.

MTNL has over 5 million subscribers and 329,374 mobile subscribers. While the market for fixed
wire line phones is stagnating, MTNL faces intense competition from the private players—Bharti,
Hutchison and Idea Cellular, Reliance Infocomm—in mobile services. MTNL recorded sales of
Rs. 60.2 billion ($1.38 billion) in the year 2002-03, a decline of 5.8 per cent over the previous
year’s annual turnover of Rs. 63.92 billion.

RELIANCE INFOCOMM

Reliance is a $16 billion integrated oil exploration to refinery to power and textiles conglomerate
(Source: http://www.ril.com/newsitem2.html). It is also an integrated telecom service provider
with licenses for mobile, fixed, domestic long distance and international services. Reliance
Infocomm offers a complete range of telecom services, covering mobile and fixed line telephony
including broadband, national and international long distance services, data services and a wide
range of value added services and applications. Reliance IndiaMobile, the first of Infocomm's
initiatives was launched on December 28, 2002. This marked the beginning of Reliance's vision of
ushering in a digital revolution in India by becoming a major catalyst in improving quality of life
and changing the face of India. Reliance Infocomm plans to extend its efforts beyond the
traditional value chain to develop and deploy telecom solutions for India's farmers, businesses,
hospitals, government and public sector organizations. Until recently, Reliance was permitted to
provide only “limited mobility” services through its basic services license. However, it has now
acquired a unified access license for 18 circles that permits it to provide the full range of mobile
services. It has rolled out its CDMA mobile network and enrolled more than 6 million subscribers
in one year to become the country’s largest mobile operator. It now wants to increase its market
share and has recently launched pre-paid services. Having captured the voice market, it intends to
attack the broadband market.
TATA TELESERVICES

Tata Teleservices is a part of the $12 billion Tata Group, which has 93 companies, over 200,000
employees and more than 2.3 million shareholders. Tata Teleservices provides basic (fixed line
services), using CDMA technology in six circles:

Maharashtra (including Mumbai), New Delhi, Andhra Pradesh, Tamil Nadu, Gujarat,and
Karnataka. It has over 800,000 subscribers. It has now migrated to unified access licenses, by
paying a Rs. 5.45 billion ($120 million) fee, which enables it to provide fully mobile services as
well.

The company is also expanding its footprint, and has paid Rs. 4.17 billion ($90 million) to DoT for
11 new licenses under the IUC (interconnect usage charges) regime. The new licenses, coupled
with the six circles in which it already operates, virtually gives the CDMA mobile operator a
national footprint that is almost on par with BSNL and Reliance Infocomm. The company hopes to
start off services in these 11 new circles by August 2004. These circles include Bihar, Haryana,
Himachal Pradesh, Kerala, Kolkata, Orissa, Punjab, Rajasthan, Uttar Pradesh (East) & West and
West Bengal.

VSNL

On April 1, 1986, the Videsh Sanchar Nigam Limited (VSNL) - a wholly Government owned
corporation - was born as successor to OCS. The company operates a network of earth stations,
switches, submarine cable systems, and value added service nodes to provide a range of basic and
value added services and has a dedicated work force of about 2000 employees. VSNL's main
gateway centres are located at Mumbai, New Delhi, Kolkata and Chennai. The international
telecommunication circuits are derived via Intelsat and Inmarsat satellites and wide band
submarine cable systems e.g. FLAG, SEA-ME-WE-2 and SEA-ME-WE-3.

The company's ADRs are listed on the New York Stock Exchange and its shares are listed on major
Stock Exchanges in India. The Indian Government owns approximately 26 per cent equity, M/s
Panatone Finvest Limited as investing vehicle of Tata Group owns 45 per cent equity and the
overseas holding (inclusive of FIIs ,ADRs, Foreign Banks) is approximately 13 per cent and the
rest is owned by Indian institutions and the public. The company provides international and
Internet services as well as a host of value-added services. Its revenues have declined from Rs.
70.89 billion ($1.62 billion) in 2001-02 to Rs. 48.12 billion ($1.1 billion) in 2002-03, with voice
revenues being the mainstay. To reverse the falling revenue trend, VSNL has also started offering
domestic long distance services and is launching broadband services. For this, the company is
investing in Tata Teleservices and is likely to acquire Tata Broadband.

HUTCH

Hutch’s presence in India dates back to late 1992, when they worked with local partners to
establish a company licensed to provide mobile telecommunications services in Mumbai.
Commercial operations began in November 1995. Between 2000 and March 2004, Hutch acquired
further operator equity interests or operating licences. With the completion of the acquisition of
BPL Mobile Cellular Limited in January 2006, it now provides mobile services in 16 of the 23
defined licence areas across the country.
Hutch India has benefited from rapid and profitable growth in recent years. it had over 17.5 million
customers by the end of June 2006.

IDEA

Indian regional operator IDEA Cellular Ltd. has a new ownership structure and grand designs to
become a national player, but in doing so is likely to become a thorn in the side of Reliance
Communications Ltd. IDEA operates in eight telecom “circles,” or regions, in Western India, and
has received additional GSM licenses to expand its network into three circles in Eastern India --
the first phase of a major expansion plan that it intends to fund through an IPO, according to parent
company Aditya Birla Group .

Telecom Policy Environment

Indian telecommunications today benefits from among the most enlightened regulation in the
region, and arguably in the world. The sector, sometimes considered the “poster-boy for economic
reforms,” has been among the chief beneficiaries of the post-1991 liberalization. Unlike electricity,
for example, where reforms have been stalled, telecommunications has generally been seen as
removed from “mass concerns,” and thus less subject to electoral calculations. Market oriented
reforms have also been facilitated by lobbying from India’s booming technology sector, whose
continued success of course depends on the quality of communications infrastructure.

Despite several hiccups along the way, the Telecom Regulatory Authority of India (TRAI), the
independent regulator, has earned a reputation for transparency and competence. With the recent
resolution of a major dispute between cellular and fixed operators (see below), Indian
telecommunications, already among the most competitive markets in the world, appears set to
continue growing rapidly. While telecom liberalization is usually associated with the post-1991
era, the seeds of reform were actually planted in the 1980s. At that time, Rajiv Gandhi proclaimed
his intention of “leading India into the 21St century,” and carved the Department of
Telecommunications (DOT) out of the Department of Posts and Telegraph. For a time he also even
considered corporatizing the DOT, before succumbing to union pressure. In a compromise, Gandhi
created two DOT-owned corporations: Mahanagar Telephone Nigam Limited (MTNL), to serve
Delhi and Bombay, and Videsh Sanchar Nigam Limited (VSNL), to operate international telecom
services. He also introduced private capital into the manufacturing of telecommunications
equipment, which had previously been a DOT monopoly.

These and other reforms were limited by the unstable coalition politics of the late 1980s. It was not
until the early 1990s, when the political situation stabilized, and with the general momentum for
economic reforms, that telecommunications liberalization really took off. In 1994, the government
released its National Telecommunications Policy (NTP-94), which allowed private fixed operators
to take part in the Indian market for the first time (cellular operators had been allowed into the four
largest metropolitan centres in 1992). Under the government’s new policy, India was divided into
20 circles roughly corresponding to state boundaries, each of which would contain two fixed
operators (including the incumbent), and two mobile operators.

As ground-breaking as NTP-94 was, its implementation was unfortunately marred by regulatory

uncertainty and over-bidding. A number of operators were unable to live up to their profligate bids
and, confronted with far less lucrative networks than they had supposed, pulled out of the country.
As a result, competition in India’s telecom sector did not really become a reality until 1999. At that
time the government’s New Telecommunications Policy (NTP-99) switched from a fixed fee
license to a revenue sharing regime of approximately 15%. This figure has subsequently been
lowered (to 10%-12%), and is expected to be reduced even further over the coming years. Still,
India continues to derive substantial revenue from license fees ($800 million in 2001-2002),
leading some critics to suggest that the government has abrogated its responsibilities as a regulator
to those as a seller.

Another, perhaps even more significant, problem with India’s initial attempts to introduce
competition was the lack of regulatory clarity. Private operators complained that the licensor – the
DOT – was also the incumbent operator. The many stringent conditions attached to licenses were
thus seen by many as the DOT’s attempt to limit competition. It was in response to such concerns
that the government in 1997 set up the Telecom Regulatory Authority of India (TRAI), the nation’s
first independent telecom regulator.

Over the years, TRAI has earned a growing reputation for independence, transparency and an
increasing level of competence. Early on, however, the regulator was beleaguered on all fronts. It
had to contend with political interference, the incumbent’s many challenges to its authority, and
accusations of ineptitude by private players. Throughout the late 1990s, TRAI’s authority was
steadily whittled away in a number of cases, when the courts repeatedly held that regulatory power
lay with the central government. It was not until 2000, with the passing of the TRAI Amendment
Act, that the regulatory body really came into its own. Coming just a year after NTP-99, the act
marks something of a watershed moment in the history of India telecom liberalization. It set the
stage for several key events that have enabled the vigorous competition witnessed today. Some of
these events include:

• The corporatization of the DOT and the creation of a new state-owned telecom company, Bharat
Sanchar Nigam Ltd (BSNL), in 2000;

• The opening up of India’s internal long-distance market in 2000, and the subsequent drop in
long-distance rates as part of TRAI’s tariff rebalancing exercise;

• The termination of VSNL’s monopoly over international traffic in 2002, and the partial
privatization of the company that same year, with the Tata group assuming a 25% stake and
management control;

• The gradual easing of the original duopoly licensing policy, allowing a greater number of
operators in each circle;

• The legalization, in 2002, of IP telephony (a move that many believe was held up due to lobbying
by VSNL, which feared the consequences on its international monopoly);

The introduction in 2003 of a Calling Party Pays (CPP) system for cell phones, despite
considerable opposition (including litigation) by fixed operators;

• And, more generally, the commencement of more stringent interconnection regulation by TRAI,
which has moved from an interoperated “negotiations-based” approach (often used by the stronger
operator to negotiate ad infinitum) to a more rules-based approach.

All of these events have created an impressive forward-momentum in Indian telecommunications,

resulting in a vigorously competitive and fast-growing sector.
India has also suffered from its fair share of regulatory hiccups. Many operators (mobile players in
particular) still complain about the difficulties of gaining access to the incumbent’s (BSNL)
network, and the government’s insistence on capping FDI in the telecom sector to 49% (a move
made in the name of national security) limits capital availability and thus network rollout. In
addition, ISPs, who were allowed into the market under a liberal licensing regime in 1998,
continue to haemorrhage money, and have been pleading with the government for various forms of
relief, including the provision of unmetered phone numbers for Internet access. Despite initially
impressive results, the growth of Internet in the country has recently stalled, with only 8 million
users. Broadband penetration, too, remains tiny.

Unified Licensing

But perhaps the biggest – and, until recently, most intractable – regulatory problem has been the
drawn-out battle over “limited mobility” telephony. This imbroglio began in 1999, when MTNL
sought permission from TRAI to provide CDMA-based WLL services with “limited mobility.”
GSM cellular operators were soon up in arms, arguing that “limited mobility” was simply a
backdoor entry into their business. Moreover, fixed operators had paid lower license and spectrum
fees than cellular one’s; were not required to pay access charges for cell-to-fixed calls (unlike their
cellular counterparts); and, amidst accusations of cross-subsidization, were charging considerably
lower rates than the cellular operators.

The resulting conflict dragged on in the courts and in the political arena for years. Fixed operators
including new entrants Reliance and Tata Teleservices claimed that they were being prevented
from providing a cheap service that would drive penetration and be of benefit to the “common
man”; cellular players bitterly opposed what they perceived as unequal regulatory treatment for
two kinds of operators who were in fact offering the same service. The real victim, of course, was
the Indian telecommunications market, which suffered from investor perceptions of regulatory
confusion and operator in-fighting. In late 2002, for example, thousands of mobile users in New
Delhi were for a time cut off from the fixed-line network when MTNL shut down interconnection
for cellular companies. (MTNL later attributed the incident to a “technical snag.”)

It was not until late 2003 that the issue was finally resolved, under considerable government
pressure, when cellular operators agreed to withdraw their many cases against the fixed-line
operators. Fixed operators would in effect be allowed to enter the mobile business; in return, the
government granted cellular players several concessions, including lower revenue-share
arrangements estimated to total over $210 million. Perhaps most notably, the government
announced its intention to adopt a “unified access licensing” regime, which would in the future
provide a single, technology-neutral license for fixed and cellular operators. The hope is that this
new license category will prevent a repeat of the recent controversy, and allow new technologies to
enter the Indian market without requiring a wholesale rewrite of licensing laws.

MAJOR MARKET TRENDS

The telecoms trends in India will have a great impact on everything from the humble PC, internet,
broadband (both wireless and fixed), and cable, handset features, talking SMS, IPTV, soft
switches, and managed services to the local manufacturing and supply chain.

This report discusses key trends in the Indian telecom industry, their drivers and the major impacts
of such trends affecting mobile operators, infrastructure and handset vendors.
Higher acceptance for wireless services

Indian customers are embracing mobile technology in a big way (an average of four million
subscribers added every month for the past six months itself). They prefer wireless services
compared to wire-line services, which is evident from the fact that while the wireless subscriber
base has increased at 75 percent CAGR from 2001 to 2006, the wire-line subscriber base growth
rate is negligible during the same period. In fact, many customers are returning their wire-line
phones to their service providers as mobile provides a more attractive and competitive solution.
The main drivers for this trend are quick service delivery for mobile connections, affordable
pricing plans in the form of pre-paid cards and increased purchasing power among the 18 to 40
years age group as well as sizeable middle class – a prime market for this service.

Some of the positive impacts of this trend are as follows. According to a study, 18 percent of
mobile users are willing to change their handsets every year to newer models with more features,
which is good news for the handset vendors. The other impact is that while the operators have only
limited options to generate additional revenues through value-added services from wire-line
services, the mobile operators have numerous options to generate non-voice revenues from their
customers. Some examples of value-added services are ring tones download, coloured ring back
tones, talking SMS, mobisodes (a brief video programme episode designed for mobile phone
viewing) etc. Moreover, there exists great opportunity for content developers to develop
applications suitable for mobile users like mobile gaming, location based services etc. On the
negative side, there is an increased threat of virus – spread through mobile data connections and
Bluetooth technology – in mobile phones, making them unusable at times. This is good news for
anti-virus solution providers, who will gain from this trend.

MERGERS

Demand for new spectrum as the industry grows and the fact the spectrum allocation in done on
the basis of number of subscribers will force companies to merge so as to claim large number of
subscribers to gain more spectrum as a precursor to the launch of larger and expanded services.
However it must also be noted that this may very well never happen on account of low telecom
penetration.

NEW CIRCLES

As mentioned earlier there is a significant number of tier-2 and tier 3 cities that can accommodate
more players we expect aggressive response by the companies to such opportunities as and when
they are created.
3.2 MATRIX CELLULAR SERVICES

Company Profile
Started in 1995, Matrix Cellular Services is a Delhi-based company providing complete
telecommunication solutions for Indian travelers going abroad. Their services include international
SIM cards, 3G data cards and wireless communication for use in India and abroad. Our vision and
effort to connect the Indian outbound traveler – individuals, students and corporate - with a
convenient, cost-effective mobile and data service have enabled us to become the undisputed
market leader.
Matrix introduced the concept of local connectivity in India, by offering country-specific
international SIM cards. We ensure that you stay in touch without paying huge mobile bills.
Moreover, since the cellular phone/data connections are local to the country you are travelling to,
you enjoy better coverage and connectivity.
They offer destination-specific SIM cards for Argentina, Australia, Austria, Belgium, Brazil,
Canada, China, France, Germany, Greece, Hong Kong, Holland, Israel, Italy, Japan, Malaysia,
Mauritius, Mexico, New Zealand, Singapore, South Africa, South Korea, Spain, Switzerland, Sri
Lanka, Taiwan, Thailand, U.A.E., U.S.A. and U.K.
Since inception, they have aimed to be the best in service, quality, innovation and choice. Even
today, they are dedicated to the same. They are also constantly increasing our portfolio of countries
and focusing on unique communication solutions. This way customers can stay connected
wherever they are and that too, without being concerned by exorbitant international roaming
expenses.
Services

Matrix is the perfect solution to escalating international mobile bills, poor connectivity and
unwanted calls from telemarketers while roaming abroad. Since it is a post paid mobile connection
it takes care of the recharging problems experienced with prepaid cards and the communication
problems faced with calling cards. One can also get itemized bills, to know exactly what they’ve
paid for. Matrix also offers the facility of viewing bills online.

International SIM cards

Matrix mobile connections enable customers to enjoy the services provided by the network of the
country they are visiting, at the most economical tariffs. They save the hassle of getting a mobile
connection on arrival in that country, and spending valuable foreign exchange on clearing mobile
bills. They act as a Telecom Consultants and suggest a communication solution that best suited.
Moreover, 24x7 customer care service is there for customers, always. No wonder then that they are
the preferred communication providers for a number of businesses, governments, individual
travelers and students.
Benefits of a Matrix SIM card

• Local post-paid mobile number of the country you are travelling to

• Offers up to 60% savings on international roaming bills
• Free incoming calls in most countries
• Free itemized bills or view your bills online
• Convenience of carrying a local number before you travel abroad
• Billing in Indian rupees
• Delivery anywhere in India

Roam free with Matrix international roaming SIM cards in the following countries - Argentina,
Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Greece, Hong Kong,
Holland, Israel, Italy, Japan, Malaysia, Mauritius, Mexico, New Zealand, Singapore, South Africa,
South Korea, Spain, Switzerland, Sri Lanka, Taiwan, Thailand, U.A.E., U.K. and U.S.A.

International 3G Data cards

Matrix 3G data cards offer instant access to the internet and corporate applications while travelling
abroad. International data card gives the freedom to work wherever and whenever you want.
3G data cards make it simple to access emails, the internet and also engage in video telephony at
mobile broadband speeds. Plug in and use the fastest available connection, at broadband speeds of
up to 1.8 Mbps. Its advanced, compact design is easy to use, and one can swap it between laptops
for use at work or on the move.

Matrix international 3G data cards are the perfect solution if a person:

• Travel regularly - get to hotel and check emails

• Study - get work done in the library or Wi-Fi hot spots
• Receive high internet usage bills while travelling abroad.

Benefits:

• Cost-effective: 75% cheaper than using Indian data cards abroad

• Convenience: Freedom to connect; anytime, anywhere
• Pay in Indian Rupees
• Get data card before departure

Indian Solutions
Matrix is associated with one of the most dynamic and efficient networks in India – Vodafone
Essar. They provide local post-paid mobile services, BlackBerry® solutions and data connections
for Delhi and the National Capital Region.
Their post-paid connections come with all the facilities namely, national and international roaming,
data cards, GPRS and other value-added services. One can also get access to 24x7 toll free
customer care, buy handsets at competitive rates, get a dedicated Account Manager, activate value
added services at minimal time and enjoy many more conveniences.
Features

• Hassle free connectivity

• No more call drops or patchy coverage while on the move
• Value for money
• Choose from a range of talk plans to suit the needs. Lifetime plan to high value plans with
inbuilt talk time.

Easy Payment options

One can choose from a range of convenient payment options. Avail services like Standing
Instructions to debit credit card account monthly and Electronic Clearing System (ECS) to directly
debit bank account for your monthly bill payments. Or just call matrix to get the payment collected
from doorstep.

Other services

Matrix also provides solutions for handsets, repairs and mobile accessories. Undertake collection,
repair of any faulty handset provided by Matrix and delivery of standby handsets for that period.

Excellent customer service : 24/7 toll free customer care with dedicated account managers.

Student Mobile Services

Matrix offer international SIM cards for students going to U.K., U.S., Australia, France, Singapore
and Germany.

Matrix offer post-paid local mobile numbers with excellent tariff plans and free minutes of talk
time. Payments can be made in Indian Rupees. They also offer special offers for parents going
abroad to visit their children.

Features

• Local post-paid mobile number

• Free incoming calls in some countries
• Better than using pre-paid/ calling cards
• Excellent tariff plans with free talk time
• Get the number before you leave India
• Payment in Indian rupees (save your foreign exchange!)
• Free itemized bills

Corporate Solutions

Matrix enables you to stay connected to the business when travelling overseas. They offer a full
range of voice and data communication solutions that are tailored to fit particular needs.
At the core of their approach is a commitment to simplicity. Simplicity drives down cost; it makes
it easier to keep everything working; it helps to stay connected in fast-changing world.

Benefits with Matrix

• Personalized account manager

• Range of customized tariff plans
• Economical – Up to 60% savings on international roaming expenses
• Free itemized billing
• Bill payment in Indian rupees
• Excellent quality of network coverage
• 24x7 customer support

Business-to-business (B2B) Solutions

Matrix Cellular International Services UK Ltd provides mobile and data communication services
for bulk buyers such as mobile rental companies, event organizers and telecom vendors.

After a decade of successful international SIM card retail business in India, Matrix started its bulk
reseller business in 2004. The goal is to meet the changing demands of international mobile rental
industry has fulfilled the demand for a single core provider of various international telecom
networks for small to medium sized rental companies; at the same time extending Matrix’s own
client base and geographical reach even further. They deal with the majority of the leading mobile
rental companies in the world.

Innovative Partnership

They strive to foster a working relationship where their success is measured by the client's success.
Feedback has emphasized satisfaction with the following aspects of their performance:

• Operational flexibility and excellent responsiveness

• Partnership approach fostering openness, integrity and trust
• They view themselves as a strategic extension of the client's capacity.

A Matrix bulk buyer is a business partner who collaborates with us to re-sell their product and
services to their own client base or establishes a client base with Matrix. Matrix and the partner
collaborate by identifying sales opportunities and improve product marketability and profitability.

Matrix aims to redefine the traditional role of a wholesaler from being a supplier to one of a true
partner; actively engaged in developing solutions to meet the challenges of the international
mobile rental industry.
Departments

• Matrix Cellular is a major player in the field of domestic and international mobile phone,
data and radio services; all of which are provided by the following departments:
• The efficient Sales force ensures that the clients’ needs are met in the best possible manner.

• Customer care handles complaints and queries as well as coordinates the activations and
deactivations of various value-added services offered by Matrix.
• Marketing endeavors to make aware of the ‘Brand Matrix’ , various products and services
on offer, collateral benefits, details of mutual alliances contracted by Matrix with other
service providers like airlines, banks and so on with the purpose of providing value to our
customers.
• Accounts and Billing handles the finances of the company, ensures timely auditing, tax-
related issues, and maintains accuracy and updating of all customer accounts. Timely
delivery of bills and handling of the received payments constitute a major part of the
department profile.
• Credit Control deals with collection of dues from our clients.
• Stocks handles inventory levels of phones, SIM/ 3G data cards and wireless sets and
coordinates with the dealers.
• IT team oversees all communications infrastructure including network access configuration,
setting up of workstations, and assigning access rights at various levels to key personnel
within the company.
• Human Resources deal with internal marketing, recruitment, training and retaining of staff
and initiatives for the employees.
• Administration looks after all aspects of Company's administration and support and
coordinates all liaison work. The team also provides support to all the departments to ensure
their smooth functioning.

Matrix Advantage

Total flexibility for your business

As mobile phone markets continue to change, retaining existing customers while adding new ones
requires intelligent, aggressive marketing strategies

Matrix can provide a company the backbone to expand the network coverage and help increase
SIM stocks of global networks which is required to enter the market as the low-cost player. This
will give the ability to deliver product to more people, faster and more reliably, and without
investment in any costly infrastructure.
Key benefits

o Worldwide coverage

Through direct operator relationships and partner channels, Matrix can provide country-
specific Post-Pay-SIMs for more than 25 networks around the world.

o Taking the cost out of your procurement system

Matrix covers the complete aspect of purchasing and supply management. Dealing with
various international networks is a time-consuming process that can run into months and
possibly with no contract at the end. They spend time and procurement expertise to source
SIMs for our multiple clients. In addition there is no minimum order quantity; you can order
either one or hundred.

o Low tariffs

The bottom line is lower calling costs. Understanding of the mobile rental industry enables
them to negotiate better tariffs suitable for customers. Due to the high volume of purchase, (in
most cases the rates they offer are cheaper than buying directly from the network) and low
operating costs (their back offices are in India), Matrix can offer you some of the cheapest call
rates. Call volume is also regularly analyzed to establish destination-specific rates, thus
lowering costs to the home country.

o No-tie-in contracts

Almost all networks require entering into a minimum of one or a two-year contract whereas
Matrix provides a Post-Pay-SIMs for as long as needed. Whether it is for a special event, a
specific client or a seasonal requirement, they can return the SIMs when the need or demand is
over, thus keeping the inventory costs low.
 3.3 SALES PROCESS AND TELEMARKETING

3.3.1 Sales Process

A sales process is a systematic approach to selling a product or service. A growing body of

published literature approaches the sales process from the point of view of an engineering
discipline

Reasons for having a well thought-out sales process include seller and buyer risk management,
standardized customer interaction in sales, and scalable revenue generation. A major advantage of
approaching the subject of sales from a "process point of view" is that it offers a host of well-tested
design and improvement tools from other successful disciplines and process oriented industries. In
turn, this offers potential for quicker progress. Quality expert Joseph Juran observed, "There
should be no reason our familiar principles of quality and process enginnering would not work in
the sales process"
Specific steps or stages in a sales process vary from company to company but generally include the
following elements
1. Initial Contact
2. Application of Initial Fit Criteria
3. Sales lead
4. Need identification
5. Qualified Prospect
6. Proposal
7. Negotiation
8. Closing
9. Deal Transaction.

SALES LEAD
A sales lead is the identity of a person or entity potentially interested in purchasing a product or
service, and represents the first stage of a sales process. The lead may have a corporation or
business associated (a B2B lead) with the person(s). Sales leads come from either marketing lead
generation processes such as trade shows, direct marketing, advertising, Internet marketing or from
sales person prospecting activities such as cold calling. For a sales lead to qualify as a sales
prospect, or equivalently to move a lead from the process step sales lead to the process sales
prospect, qualification must be performed and evaluated. Typically this involves identifying by
direct interrogation the lead's product applicability, availability of funding, and time frame for
purchase. This is also the entry point of a sales tunnel, sales funnel or sales pipeline.
Once a qualified lead exists, additional operations may be performed such as background research
on the lead's employer, general market of the lead, contact information beyond that provided
initially or other information useful for contacting and evaluating a lead for elevation to prospect,
the next sales step.
If a sales lead eventually makes a purchase, this is called conversion and a closed sale. The ratio of
sales leads that convert is often referred to as the conversion rate, a way to measure the
effectiveness of a sales process, sales team, or sales person.
Lead sources
Leads can be generated by many different marketing campaigns or can have many different
sources. Leads can be generated through mailings (fax, paper, and email), fairs and trade markets,
phone (call centers), database marketing and the websites. Leads from websites are often called
web leads.
A new lead source is called a live transfer lead. These leads are generated by a dialer that dials a
set of phone numbers, plays a message to the individuals and then those individuals have the
opportunity to press 1 to be connected to a live agent. Sometimes live lead transfers are sent to a
call center agent who then qualifies the individual before sending to the sales agent.

NEED IDENTIFICATION
In the art of selling, Need identification is one stage in a seven stage personal selling process.
In this stage the salesperson takes a qualified prospect through a series of question and answer
sessions in order to identify the requirements of the prospect. During this step, the salesperson will
attempt to help the buyer identify and quantify a business need or a "gap" between where the client
is today and where they would like to be in the future. Based on that gap, needs can be clarified to
determine if the solution will fill all, or part of the overall gap.
From this procedure the salesperson is able to come up with a proposal suggesting various
products/services that will suffice the need as presented by the prospect.
The full Selling Process consists of Seven Stages:
1-preapproach
2 -approach
3 -need identification
4 -presentation
5 -handling objections
6 -closing the sale
7 -post-sale follow-up.
PROPOSAL (BUSINESS)
Business proposal is a written offer from a seller to a prospective buyer. Business proposals are
often a key step in the complex sales process--i.e., whenever a buyer considers more than price in a
purchase
There are three distinct categories of business proposals: formally solicited, informally solicited,
and unsolicited. Solicited proposals are written in response to published requirements, contained in
a Request for Proposal (RFP), Request for Quotation (RFQ), or an Invitation for Bids (IFB). RFPs
provide detailed specifications of what the customers wants to buy and sometimes include
directions for preparing the proposal, as well as evaluation criteria the customer will use to
evaluate offers. Customers issue RFPs when their needs cannot be met with generally available
products or services. Proposals in response to RFPs are seldom less than 10 pages and sometimes
reach 1,000's of pages, with out cost data.
Customers issue RFQs when they want to buy large amounts of a commodity and price is not the
only issue--for example, when availability or delivering or services are considerations. RFQs can
be very detailed, so proposals written to RFQs can be lengthy but generally much short than an
RFP-proposal.RFQ proposals consist primarily of cost data, with small narratives addressing
customer issues, such as quality control.
Customers issue IFBs when they are buying some service, such as construction. The requirements
are detailed, but the primary consideration is price. For example, a customer provides architectural
blueprints for contractors to bid on. These proposals are be lengthy but most of the length comes
from cost-estimating data and detailed schedules.
Sometimes before a customer issues an RFP or RFQ or IFB, the customer will issue a Request for
Information (RFI). The purpose of the RFI is to gain "marketing intelligence" about what products,
services, and vendors are available. RFIs are used to shape final RFPs, RFQs, and IFBs, so
potential vendors take great care in responding to these requests, hoping to shape the eventual
formal solicitation toward their products or services.
Informally solicited proposals are typically the result of conversations held between a vendor and a
prospective customer. The customer is interested enough in a product or service to ask for a
proposal. Typically, the customer does not ask for competing proposals from other vendors. This
type of proposal is known as a sole-source proposal. There are no formal requirements to respond
to, just the information gleaned from customer meetings. These proposals are typically less than
25-pages, with many less than 5 pages.
Unsolicited proposals are marketing brochures. They are always generic, with no direct connection
between customer needs or specified requirements. Vendors use them to introduce a product or
service to a prospective customer. They are often used as "leave-behinds" at the end of initial
meetings with customers or "give-aways" at trade shows or other public meetings. They are not
designed to close a sale, just introduce the possibility of a sale.
A proposal puts the buyer's requirements in a context that favors the sellers products and services,
and educates the buyer about the capabilities of the seller in satisfying their needs. A successful
proposal results in a sale, where both parties get what they want, a win-win situation.
The professional organization devoted to the advancement of the art and science of proposal
development is The Association of Proposal Management Professionals.
Components of A Formally Solicited Proposal
Requirements Matrix, which matches customer requirements with the paragraph and page numbers
of where those requirements are addressed in the proposal
Executive Summary, which outlines the primary benefits of the vendors's solutions to the
customer's requirements
Technical Volume, which demonstrates how each requirement will be met
Management Volume, which describes how the program will be managed
Cost Volume, which provides all costing data, as well as implementation plans and schedules

Components of an Informally Solicited Business Proposal

• A description of the seller's capabilities or products

• A discussion of key issues

• A description of the buyer's specifications and how they will be met

• The cost of the offering

• A schedule for delivery of the products or services

• Proof of prior experience i.e. Testimonials from previous customers, Project descriptions of
previous projects

NEGOTIATION
Negotiation is a dialogue intended to resolve disputes, to produce an agreement upon courses of
action, to bargain for individual or collective advantage, or to craft outcomes to satisfy various
interests. It is the primary method of alternative dispute resolution.
Negotiation occurs in business, non-profit organizations, and government branches, legal
proceedings, among nations and in personal situations such as marriage, divorce, parenting, and
everyday life. The study of the subject is called negotiation theory. Professional negotiators are
often specialized, such as union negotiators, leverage buyout negotiators, peace negotiators,
hostage negotiators, or may work under other titles, such as diplomats, legislators or brokers.
Approaches to negotiation
Negotiation typically manifests itself with trained negotiator acting on behalf of a particular
organization or position. It can be compared to mediation where a disinterested third party listens
to each side’s arguments and attempts to help craft an agreement between the parties. It is also
related to arbitration which, as with a legal proceeding, both sides make an argument as to the
merits of their "case" and then the arbitrator decides the outcome for both parties.
There are many different ways to segment negotiation to gain a greater understanding of the
essential parts. One view of negotiation involves three basic elements: process, behavior and
substance. The process refers to how the parties negotiate: the context of the negotiations, the
parties to the negotiations, the tactics used by the parties, and the sequence and stages in which all
of these play out. Behavior refers to the relationships among these parties, the communication
between them and the styles they adopt. The substance refers to what the parties negotiate over: the
agenda, the issues (positions and - more helpfully - interests), the options, and the agreement(s)
reached at the end.
Another view of negotiation comprises 4 elements: strategy, process and tools, and tactics.
Strategy comprises the top level goals - typically including relationship and the final outcome.
Processes and tools include the steps that will be followed and the roles taken in both preparing for
and negotiating with the other parties. Tactics include more detailed statements and actions and
responses to others' statements and actions. Some add to this persuasion and influence, asserting
that these have become integral to modern day negotiation success, and so should not be omitted.
Skilled negotiators may use a variety of tactics ranging from negotiation hypnosis, to a straight
forward presentation of demands or setting of preconditions to more deceptive approaches such as
cherry picking. Intimidation and salami tactics may also play a part in swaying the outcome of
negotiations.
Another negotiation tactic is bad guy/good guy. Bad guy/good guy tactic is when one negotiator
acts as a bad guy by using anger and threats. The other negotiator acts as a good guy by being
considerate and understanding. The good guy blames the bad guy for all the difficulties while
trying to get concessions and agreement from the opponent.
The advocate's approach
In the advocacy approach, a skilled negotiator usually serves as advocate for one party to the
negotiation and attempts to obtain the most favorable outcomes possible for that party. In this
process the negotiator attempts to determine the minimum outcome(s) the other party is (or parties
are) willing to accept, then adjusts their demands accordingly. A "successful" negotiation in the
advocacy approach is when the negotiator is able to obtain all or most of the outcomes their party
desires, but without driving the other party to permanently break off negotiations, unless the best
alternative to a negotiated agreement (BATNA) is acceptable.
Traditional negotiating is sometimes called win-lose because of the assumption of a fixed "pie",
that one person's gain results in another person's loss. This is only true, however, if only a single
issue needs to be resolved, such as a price in a simple sales negotiation.

The "win/win" negotiator's approach

The new creative approach
Perhaps the most famous negotiation parable involves an argument over an orange. The most
obvious approach was to simply cut it in half, each person getting a fair share. But, when the
negotiators began talking to each other, exchanging information about their interests, a better
solution to the problem became obvious. The person wanting the orange for juice for breakfast
took that part and the person wanting the rind for making marmalade took that part. Both sides
ended up with more. Neither agreement is particularly creative. The parable of the orange becomes
a story about creativity when both parties decide to cooperate in planting an orange tree or even an
orchard. In a similar way, Boeing buys composite plastic wings for its new 787 Dream liner
designed and manufactured by Japanese suppliers, and then sells the completed 787s back to
Japanese airlines, all with a nice subsidy from the Japanese government. This is what is meant by
creativity in negotiations. At business schools these days much is being learned about creative
processes. Courses are offered and dissertations proffered with “innovation” as the key buzz word
at academic conferences and in corporate boardrooms. And, the more heard about innovation and
creative processes the greater is the appreciation that the Japanese approach to negotiations, by
nature, uses many of the techniques commonly emphasized in any discussion of creative
processes. Indeed, there appears to be a deeply fundamental explanation why the Japanese have
been able to build such a successful society despite their lack of natural resources and relative
isolation. While Japanese society does have its own obstacles to creativity – hierarchy and
collectivism are two – they have developed a negotiation style that in many ways obviates such
disadvantages. Indeed, the ten new rules for global negotiations advocated by Hernandez and
Graham nicely coincide with an approach that comes naturally to the Japanese:

• Accept only creative outcomes

• Understand cultures, especially your own.

• Don’t just adjust to cultural differences, exploit them.

• Gather intelligence and reconnoiter the terrain.

• Design the information flow and process of meetings.

• Invest in personal relationships.

• Persuade with questions. Seek information and understanding.

• Make no concessions until the end.

• Use techniques of creativity

• Continue creativity after negotiations.

CLOSING (SALES)
Closing is a sales term which refers to the process of making a sale. The sales sense springs from
real estate, where closing is the final step of a transaction. In sales, it is used more generally to
mean achievement of the desired outcome, which may be an exchange of money or acquiring a
signature. Salespeople are often taught to think of targets not as strangers, but rather as prospective
customers who already want or need what is being sold. Such prospects need only be "closed."

"Closing" is distinguished from ordinary practices such as explaining a product's benefits or

justifying an expense. It is reserved for more artful means of persuasion, which some compare
with confidence tricks. For example, a salesman might mention that his product is popular with a
person's neighbors, knowing that people tend to follow perceived trends.
In automobile dealerships, a "closer" is often a senior salesman experienced in closing difficult
deals.
The most common techniques include:
• Direct Close: Simply ask for the order!

"Do I have your authority to proceed with this order?" / "When would you like delivery?" / "Would
you sign this order form please?" / "May I confirm your delivery and invoice addresses are correct
for this order?"
• The either/Or Choice Close: "Would you like red or green?" / "Would you like the standard or
enhanced package?"
• The Half Nelson hold Close: Used to 'strong arm' a prospect after /he requests something. "Will
you go ahead if we can provide that?"
• Duke Of Wellington Close: Re-capping that there are ONLY benefits!. Make a list or table of
positive and negative points, then take each negative in turn and convert it:
"Yes it DOES LOOK expensive, I agree, but if you take into account the
durability/reliability/performance then OVER TIME this is actually a much cheaper option than
taking the cheap and cheerful rubbish produced by our competitors, that only..."

DEAL TRANSACTION
The deal transaction is the hub of global commerce. A deal transaction is a unique event where
money exchanges hands in return for a product or service. The “transaction experience” is the
buying, selling, and marketing cycle defined as the pre- and post-effects of that unique sale.
The transaction itself holds a key position as the hub of commerce. Each sale is identified and
handled separately as a unique transaction experience. Each time a signature is provided by the
buyer, and a sale is consummated by the buying organization, a single transaction has occurred, but
the transaction experience may only be half way over.
3.3.2 Telemarketing

Telemarketing is marketing conducted over the telephone. Most telemarketing calls are "cold
calls," meaning the recipient of the call has not requested that the telemarketer contact them.
Telemarketing is one of the most controversial types of marketing.

The purpose of telemarketing is to make a sale. Sometimes telemarketers have personal

information when they call a customer, knowing the person has purchased products similar or
related to theirs from other vendors or outlets.

History

Some people believe that in the 1950s, Dial America Marketing, Inc became the first company
completely dedicated to inbound and outbound telephone sales and services. The company, spun-
off and sold by Time, Inc. magazine in 1976, became the largest provider of telephone sales and
services to magazine publishing companies. The term telemarketing was first used extensively in
the late 1970s to describe Bell System communications which related to new uses for the outbound
WATS and inbound Toll-free services.

Categories

The two major categories of telemarketing are Business-to-business and Business-to-consumer.

Subcategories

Lead Generation: Lead generation is the process of the gathering of information

Sales, using persuasion to sell a product or service

Outbound, proactive marketing in which prospective and preexisting customers are contacted
directly
Inbound, reactive reception of incoming orders and requests for information. Demand is generally
created by advertising, publicity, or the efforts of outside salespeople.

Telemarketing may be done from a company office, from a call centre, or from home. It may
involve either a live operator or a recorded message, in which case it is known as "automated
telemarketing" using voice broadcasting. "Rob calling" is a form of voice broadcasting which is
most frequently associated with political messages.

An effective telemarketing process often involves two or more calls. The first call (or series of
calls) determines the customer’s needs. The final call (or series of calls) motivates the customer to
make a purchase.

Prospective customers are identified by various means, including past purchase history, previous
requests for information, credit limit, competition entry forms, and application forms. Names may
also be purchased from another company's consumer database or obtained from a telephone
directory or another public list. The qualification process is intended to determine which customers
are most likely to purchase the product or service.

Charitable organizations, alumni associations, and political parties often use telemarketing to
solicit donations. Marketing research companies use telemarketing techniques to survey the
prospective or past customers of a client’s business in order to assess market acceptance of or
satisfaction with a particular product, service, brand, or company. Public opinion polls are
conducted in a similar manner.

Telemarketing techniques are also applied to other forms of electronic marketing using e-mail or
fax messages, in which case they are frequently considered spam by other people.
 CUSTOMER SEGMENTATION

The purpose for segmenting a market is to allow your marketing/sales program to focus on the
subset of prospects that are "most likely" to purchase your offering. If done properly this will help
to insure the highest return for your marketing/sales expenditures. Depending on whether you are
selling your offering to individual consumers or a business, there are definite differences in what
you will consider when defining market segments.

Category of Need
The first thing you can establish is a category of need that your offering satisfies. The following
classifications may help.

For businesses:

• Strategic - your offering is in some way important to the enterprise mission, objectives and
operational oversight. For example, a service that helped evaluate capital investment
opportunities would fall into this domain of influence. The purchase decision for this category
of offering will be made by the prospect's top level executive management.
• Operations - your offering affects the general operating policies and procedures. Examples
might be, an employee insurance plan or a corporate wide communications system. This
purchase decision will be made by the prospect's top level operations management.
• Functional - your offering deals with a specific function within the enterprise such as data
processing, accounting, human resources, plant maintenance, engineering design,
manufacturing, inventory control, etc. This is the most likely domain for a product or service,
but you must recognize that the other domains may also get involved if the purchase of the
product or service becomes a high profile decision. This purchase decision will be made by the
prospect's functional management.

For the individual consumer:

• Social Esteem or Pleasure - your offering satisfies a purely emotional need in the consumer.
Examples are a mink coat or a diamond ring. There are some products that are on the boundary
between this category and the Functional category such as a Rolex watch (a Timex would
satisfy the functional requirement and probably keep time just as well).
• Functional - your offering meets a functional requirement of the consumer such as a broom,
breakfast cereal or lawnmower.

Segmentation of Needs

Then you should establish what the need is and who is most likely to experience that need. Your
segmentation will be determined by a match between the benefits offered by your offering and the
need of the prospect. Some "need" categories for segmentation include:
• Reduction in expenses
Prospects might be businesses that are downsizing (right sizing), businesses that have products
in the mature stage of their life cycle or individuals with credit rating problems.
• Improved cash flow
Prospects might be businesses that have traditionally low profit margins, businesses that have
traditionally high inventory costs or individuals that live in expensive urban areas.
• Improved productivity
Prospects might be businesses that have traditionally low profit margins, businesses that have
recently experienced depressed earnings or individuals with large families.
• Improved manufacturing quality
Prospects might be businesses with complex, multi-discipline manufacturing processes.
• Improved service delivery
Prospects might be service businesses in highly competitive markets, product businesses
requiring considerable post-sale support or individuals in remote or rural areas.
• Improved employee working conditions/benefits
Prospects might be businesses where potential employees are in short supply.
• Improvement in market share/competitive position
Prospects might be new entrants to a competitive market.
• Need for education
Prospects might be businesses or individuals looking for books on business planning, or
seminars on Total Quality Management.
• Involvement with social trends
Prospects might be businesses concerned with environmental protection, employee security,
etc. or individuals who believe in say 'no' to drugs, anti-crime, etc.
• Specific - relating to product/service characteristics
Prospects might be businesses or individuals interested in safety, security, economy, comfort,
speed, quality, durability, etc.

Factors that segment prospects

Having determined the more general segmentation characteristics you can proceed to a more
detailed analysis of the market. There are literally thousands of ways to segment a market, but the
following are some of the more typical segmentation categories.

For businesses:

• Industry by SIC code

This is especially beneficial for vertical market offerings.
• Size - revenues, # employees, # locations
In general if your offering is highly sophisticated, requires significant resources or provides
greater value based on volume, then the target should be the larger enterprises.
• Job position/responsibility
Examples of offerings might be planning software for managers or cleaning agents for
maintenance managers.
• Climate
Examples of offerings might be dehumidifiers in areas near the ocean or snow plows in
northern areas.
• Time related factors
Some services in this category are vacation related industries in summer and tax planners in the
spring.
• Language
An example of a language specific service is a Spanish TV channel.
• Status in the industry
You might want to target businesses that are the technology leader or revenue leader or
employee satisfaction leader, etc.
• Accessibility
To minimize promotion and sales expense you may want to target urban rather than rural or
local rather than national prospects.
• Future potential
A good example is how Apple Computer supplied products to schools at all levels to condition
students graduating into the marketplace.
• Ability to make a quick purchase decision
Targeting individual purchasers versus business committees can significantly reduce marketing
expense and increase the probability of a quick close.
• Access (or lack of access) to competitive offerings
Cable TV business's significant investment in their service delivery system has allowed a near
monopoly for some time. IBM's service reputation insured minimal competition during the
mainframe days.
• Need for customization
Offerings such as police cars, busses for municipalities and specialized computer systems fall
into this category.
• Product or service application to a business function
Examples are data processing, accounting, human resources and plant maintenance.

For Individual Consumers:

• Physical Size
Offerings might be big men's clothing, golf clubs for shorter players, etc.
• Creation of or response to a fad
Examples are hula hoops, Jurassic Park T-shirts, pet rock, physical fitness, etc.
• Geographic location
Marketers take advantage of location by selling suntan lotion in Hawaii,fur coats in Alaska,etc.
• Time related factors
You may be able to target vacationers in summer, impulse buyers during the holidays or
commuters at 7AM.
• Demographics/culture/religion
Ethnic products would fall into this category.
• Gender
Product examples are scarves for women, ties for men, etc.
• Age
Product examples are toys for children, jewelry for women, etc.
• Social status
This could include country club memberships, philanthropic contributions, etc.
• Education
Product and service examples are encyclopedias, scientific calculators, learning to read tools
and financial counseling.
• Avocation
This could include products for hunting, fishing, golf, art work, knitting, etc.
• Special Interests
You could target cat lovers, science fiction readers, jazz music collectors, etc.
• Accessibility
Because the individual is more difficult to reach you may want to segment by urban versus
rural, train commuters, people who read Wall Street Journal, etc.
• Access (or lack of access) to competitive offerings
Due to high investment capital requirements or timing of market entry you may be able to
capture a significant market share in a specific geographical area. Examples might be a trash
service, emergency medical support, etc.
• Need for specific information
Based on features or content of your offering you can target a market segment. A product might
be books on how to start a business or a service might be seminars on how to quit smoking.
• Need for customization
Product/service examples are home decoration, fashion wear, personal portraits, etc.
• Need for quality, durability, etc.
Product examples are mountain climbing gear, carpenter's tools, etc.
• Degree of a product/service ingredient
Segmentation based on prospect preferences is common. An example is dark chocolate for
some tastes, light chocolate for others.

Purchase decision influencers

Once you have isolated a specific segment of the market on which to focus, then you can consider
more subtle influences on the purchase decision. Some of these are:
• Preference for channel of distribution
Many prospects prefer to buy through a specific distributor or wholesaler. For individuals this
may be due to subtle, as well as, economic reasons. For example, an individual prospect may
immediately think of Wal-Mart or Home Depot when considering an offering like yours. A
business often has a preference so they can have a single communication point for all
purchases. This also often results in lower purchase prices.
• Number of decision makers
When selling to consumers or businesses, the more individuals or groups involved in the
purchase decision, the more difficult the sale. Marketing costs for selling bread can stay low
because one person normally makes the purchase decision. Car purchases are more complex
because the purchase decision normally involves a husband and wife. Business sales to
committees often require months to achieve a decision.
• Financial strength of the prospect
Less affluent prospects may desire time payments versus a cash purchase and Chevrolets
instead of Cedillas.
• Quantity/volume requirements
Restaurants will want large jars of pickles while individuals want small jars. Businesses use
large amounts of electricity at predictable times.
• Ability to use the offering
Trying to sell to a prospect that lacks either the knowledge or resources to properly benefit
from your offering will result in a 'no sale' situation or an unhappy customer. The prospect
should have knowledge and resources such as time, equipment, facilities, personnel and
complementary products/services.
• Commitment required
If the offering requires a high commitment in terms of time, resources or money by the
customer then the target should be prospects who 'really need' the offering rather than prospects
who get some, but not a lot, of benefits.
• Brand awareness/users
Examples are prospects who ask for IBM compatible PC's or Pitney Bowes mailing machines
or Winnebago R.V.s
• Attitude toward a personality or enterprise
Reputation helps sell AT&T long distance service, IBM computers, Michael Jordan tennis
shoes, etc.
• Attitude toward price versus value
For example, purchasers of collector’s items aren't price sensitive while purchasers of
commodity items are price sensitive.
• Experience with other products/services your enterprise has offered
You are looking for a reaction like "I liked your first product so I'll try your second."
• Prospect bias
Examples are, 'Buy USA', I want a car with a 'solid' feel, fast cars, sweet wines, large print
playing cards, etc.
• Affiliation with other organizations
Such as the U.S. Chamber of Commerce, AMA, IEEE, doctors, attorneys, pastors, franchisors,
entrepreneurs, etc.
• After sale support expectations
It is often beneficial to target prospects who have enough expertise that they will require a
minimum of after sale support.

Seller Characteristics that can influence purchase decision:

Another form of influence is how the prospect perceives your offering and/or enterprise. If you
can determine the characteristics your prospects most value in an enterprise they purchase
from, you can identify those your organization possesses and promote them to the prospect.
• Unique employee skills, knowledge
Extensive experience with a specific market segment or field of scientific inquiry can be a
powerful promotional tool. For example if an enterprise could sat, "Our scientists knows more
about corn silk genetic structures than anyone in the world" they would have a strong sales
statement.
• Special relationships with distribution channels
 Product or service accessibility is a critical factor in sales success. If an enterprise could say,
"Due to a unique relationship, the XYZ video stores give us more shelf space than any
competitor" prospects will likely respond positively.

• Customer service capabilities

Prospects like to know that they can depend on post sale support from the product or service
provider. A statement like, "We have more service outlets in New Hampshire than any
competitor" will help secure sales.
• Unique product forms
Credible uniqueness such as, "Our product is the only one that offers dynamic digi-whirling" is
appealing to the market.
• Manufacturing expertise
The market is always interested in purchasing from the "best". If an enterprise can confidently
state, "We are the only enterprise that can manufacture molecular engineered widgets", they
have created an image of being the "best".
• Longevity
Reliability is important. A statement like, "We have been in business for 50 years, so you can
count on us to be there when you need us" is usually a strong selling point.

Purchase Decision Makers

Finally, a point to consider is, given the characteristics of your offering, what type of decision
maker will most likely be interested in purchasing from you. It may be beneficial to rank your
prospects based on the following classifications. While you may not be able to make this
classification of the prospect prior to the first contact, if your sales personnel are sensitive to these
characteristics it can strongly influence your sales strategy.

Ultra Conservative - don't rock the boat, whatever they purchase must be consistent with their
current way of doing things.

• They are most likely interested in products/services that are improvements to existing offerings
rather than something new.
• Once established as a customer they are seldom inclined to review alternatives.
• Very negative to technically complex offerings or offerings requiring extensive user education.
• Cost effective offerings are only of interest if they don't disturb the status quo.
• They are likely to react positively to any volume purchasing opportunities.

Conservatives - are willing to change, but only in small increments and only in a very cost
effective manner.

• Will consider new products/services but only if related concept has been proven to be effective.
More likely to purchase improvements to existing offerings.
• Will probably want to review competitive offerings, but will gravitate to best known offering
with lowest risk decision.
• Negative to neutral when considering technically complex offerings or offerings requiring
extensive user education.
• Strongly influenced by cost effective offerings and/or 'best price' opportunities
Liberals - regularly looking for new solutions, willing to make change (even major change) if the
benefit can be shown.

• Will usually consider new products/services even if the related concept has not yet been proven
to be effective, but only if the potential benefits can be specified and understood.
• Wants offerings that make effective use of technology, but is not interested in offerings just
because they use a certain technology.
• Will always want to review competitive offerings, but will usually choose the one offering the
greatest benefit, even if there is some risk involved.
• Neutral to positive when considering technically complex offerings or offerings requiring
extensive user education.
• Usually concerned with keeping employees informed and educated, so will often consider
educational offerings.
• Strongly influenced by offerings that most closely delivers the 'end results' desired, even if they
are not the most cost effective.
• Often are on social trend bandwagons so react positively to offerings that address these needs.

Technical Liberals - enamored with the benefits provided by high tech solutions and any purchase
decision will be biased by the technical content of the offering.

• Usually consider new products/services even if the related concept has not yet been proven to
be effective.
• Often consider just because they use a certain technology.
• Will always want to review competitive offerings, but will usually choose the one offering the
most hi-tech features, even if there is some risk involved.
• Consider them technically competent and will expect leading edge use of technology.
• Positive to fanatic when considering technically complex offerings even when requiring
extensive user education.
• Conversion costs usually not a major concern if technical benefits are there.
• Not particularly concerned with keeping employees informed and educated, so educational
offerings are not of great interest.
• Strongly influenced by offerings that most closely delivers the 'end results' desired, even if they
are not the most cost effective.

Self Helpers - consistently defines/designs solutions to their problems, likes to acquire tools that
help in the innovation process.

• Will usually consider new products/services, but the related concept must have been proven to
be effective.
• Often consider just because they use a certain technology that is relevant to the development
program they have underway.
• Will always want to review competitive offerings, but will usually choose the one offering the
most effective 'do it yourself' features.
• Usually consider them technically competent and will expect very effective use of proven
technology.
• Not especially inclined toward technically complex offerings, would rather have user friendly,
but thought provoking, offerings.
• Conversion costs usually not a major concern if offering promises potential for innovation.
• Usually concerned with keeping employees informed and educated, so educational offerings
are of interest.
 4. RESEARCH DESIGN

EXPLORATORY AND DESCRIPTIVE RESEARCH

The research is primarily both exploratory and descriptive in nature. The sources of information
are both primary and secondary. The secondary data has been taken by referring to various
magazines, newspapers and journals online through the help of internet to get the figures required
for the research process

The objective of the exploratory research is to gain insights and ideas.

The objective of the descriptive research study is typically concerned with determining the
frequency with which something occurs.

A well structured questionnaire was prepared for the primary research and personal interviews
were conducted to collect the responses of the target population.
5. RESEARCH METHODOLOGY

Primary data was taken by customers before telling them about the product, which included certain
characteristics about them, like their age, gender, occupation, Frequency at which they travel
abroad and duration for which they are going abroad. The questions asked by each person were
recorded and a list of frequently asked question was prepared hence it was easy to evaluate that a
particular person with a particular characteristic was interested in a given set of information.

This information is extracted by doing thorough analysis, calculating various percentages for each
characteristic.

Each question is shown in a graph according to the number of people from a particular segment
asked that question.

In the later part, for each characteristics questions are also identified which are asked most often
by that segment.
6. DATA ANALYSIS

6.1 FREQUENTLY ASKED QUESTIONS IDENTIFIED

1. How much is the cost of a matrix sim card? 94

2. What are the roaming charges? 24

3. How much will it cost for people from India to call on my matrix number? 82

4. Can I use the matrix card in India? 14

5. How is matrix card different from Indian card? How is it better than my existing number? 71

6. Can I use my existing number with matrix? Can I keep my number? 14

7. What is authorization? Why is it taken? 87

8. Can payment be made by cash/cheque? 53

9. What is the security amount taken for the sim card? 84

10. Can I use my matrix number for other countries as well? 45

11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 6

12. What is the procedure of getting the matrix card? 65

13. Can I take more than one card on my name? 7

14. What would me authorization for more than one card? 37

15. What are the incoming, outgoing call charges? 94

16. Can one matrix card be taken to more than one country? 21

17. Does matrix provide prepaid cards? 12

18. How is matrix card better than calling cards? 32

19. What is the mode of payment? 88

20. How and when is the payment made? 59

21. How and where will I get my bill details? 38

22. Can I forward my calls to matrix number? 40

23. How many days does it take to get a new matrix number? 34

24. How much time does it take to get the matrix number activated? 27

25. Is there any discount for taking more than one matrix number? 13

26. What is the fine if the matrix card is lost? 4

27. Can I use my handset or do I need to take a matrix phone along? 36

28. Does matrix provide GSM or CDMA? 43

29. Why can’t I use my handset in US? 14

30. Why are incomings not free in US? 12

31. I am visiting more than 2-3 countries. Is it possible to carry one number to more than one
country, 72

32. Can I use my parents/friend/relative’s credit card? 49

33. What are the documents required? 87

34. Can I get matrix card one day before flight at airport? 4

35. Whom do I contact to incase of any further problems/technical support? 46

36. What are hidden charges? 35

37. Any taxes applicable or it is inclusive? 35

38. can I get the matrix card with passport only incase visa is awaited? 18

39. Where do I need to submit the card after returning back? 42

 6.2 DETAILED ANALYSIS OF FAQ

Question 1:

How much is the cost of a matrix sim card?

Detailed Analysis
• Numbers of ‘Females’ that asked this question = 24 out of 26, with a percentage of
92.3
• Numbers of ‘Males’ that asked this question = 70 out of 74, with a percentage of 94.6
• Numbers of ‘Businessmen’ that asked this question 37 = out of 38, with a percentage
of 97.3
• Numbers of ‘Doctors’ that asked this question = 16 out of 17, with a percentage of
94.11
• Numbers of ‘Engineers’ that asked this question = 21 out of 22, with a percentage of
91.45
• Numbers of ‘Housewives’ that asked this question = 6 out of 7, with a percentage of
85.71
• Numbers of ‘Retired men or women’ that asked this question = 4 out of 5, with a
percentage of 80
• Numbers of ‘Students’ that asked this question = 10 out of 11, with a percentage of
90.90
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
23 out of 25 with a percentage of 92
• Number of people that asked this question and are of a age group of ’35-50 years old’=
58 out of 61 with a percentage of 95.08
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 13 out of 14 with a percentage of 92.85
• Number of people ‘who are going out for less than a week’ and asked this question= 7
out of 8 with a percentage of 87.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question = 52 out of 54 with a percentage of 96.29
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 28 out of 29 with a percentage of 96.55
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 5out of 6 with a percentage of 83.33
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question =
41 out of 45 with a percentage of 91.11
• Number of people ‘who go abroad once in every six months’ and asked this question =
26 out of 26 with a percentage of 100
• Number of people ‘who go abroad every year’ and asked this question = 14 out of 15
with a percentage of 93.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 13 out
of 14 with a percentage of 92.85
Question 2:

What are the roaming charges?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 11 out of 26, with a percentage of
42.30
• Numbers of ‘Males’ that asked this question = 13 out of 74, with a percentage of 17.56
• Numbers of ‘Businessmen’ that asked this question = 10 out of 38, with a percentage of
26.31
• Numbers of ‘Doctors’ that asked this question = 5 out of 17, with a percentage of 29.41
• Numbers of ‘Engineers’ that asked this question = 6 out of 22, with a percentage of
27.27
• Numbers of ‘Housewives’ that asked this question 6 = out of 7, with a percentage of
85.71
• Numbers of ‘Retired men or women’ that asked this question = 0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 1 out of 11, with a percentage of
9.090
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
3 out of 25 with a percentage of 12
• Number of people that asked this question and are of a age group of ’35-50 years old’=
16 out of 61 with a percentage of 26.22
• Number of people that asked this question and are of a age group of ’50 years old or
above’= out 5 of 14 with a percentage of 35.71
• Number of people ‘who are going out for less than a week’ and asked this question=
2out of 8 with a percentage of 25
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 12 out of 54 with a percentage of 22.22
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 7 out of 29 with a percentage of 24.13
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3 out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question =
10 out of 45 with a percentage of 22.22
• Number of people ‘who go abroad once in every six months’ and asked this question =
8 out of 26 with a percentage of 30.76
• Number of people ‘who go abroad every year’ and asked this question = 4 out of 15
with a percentage of 26.67
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 2 out of
14 with a percentage of 14.28
Question 3.

How much will it cost for people from India to call on my matrix number?

Detailed Analysis
• Numbers of ‘Females’ that asked this question = 20out of 26, with a percentage of .
76.92
• Numbers of ‘Males’ that asked this question = 62 out of 74, with a percentage of 83.78
• Numbers of ‘Businessmen’ that asked this question = 32 out of 38, with a percentage of
84.21
• Numbers of ‘Doctors’ that asked this question = 15 out of 17, with a percentage of
88.23
• Numbers of ‘Engineers’ that asked this question = 18 out of 22, with a percentage of
81.81
• Numbers of ‘Housewives’ that asked this question = 5 out of 7, with a percentage of
71.42
• Numbers of ‘Retired men or women’ that asked this question = 3 out of 5, with a
percentage of 60
• Numbers of ‘Students’ that asked this question = 9 out of 11, with a percentage of 81.81
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
21 out of 25 with a percentage of 84
• Number of people that asked this question and are of a age group of ’35-50 years old’=
42 out of 61 with a percentage of 68.85
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 13 out of 14 with a percentage of 92.85
• Number of people ‘who are going out for less than a week’ and asked this question= 5
out of 8 with a percentage of 62.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 49 out of 54 with a percentage of 90.74
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 25 out of 29 with a percentage of 86.20
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question =
36 out of 45 with a percentage of 80
• Number of people ‘who go abroad once in every six months’ and asked this question =
23 out of 26 with a percentage of 88.46
• Number of people ‘who go abroad every year’ and asked this question = 12 out of 15
with a percentage of 80
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 11 out
of 14 with a percentage of 78.57

Question 4.

Can I use the matrix card in India?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 8 out of 26, with a percentage of
30.76
• Numbers of ‘Males’ that asked this question = 6 out of 74, with a percentage of 8.108
• Numbers of ‘Businessmen’ that asked this question = 9 out of 38, with a percentage of
23.68
• Numbers of ‘Doctors’ that asked this question = 2 out of 17, with a percentage of 11.76
• Numbers of ‘Engineers’ that asked this question = 1 out of 22, with a percentage of
4.545
• Numbers of ‘Housewives’ that asked this question 0 = out of 7, with a percentage of 0
• Numbers of ‘Retired men or women’ that asked this question = 0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 2out of 11, with a percentage of 18.18
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
3 out of 25 with a percentage of 12
• Number of people that asked this question and are of a age group of ’35-50 years old’=
10 out of 61 with a percentage of 16.39
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 1 out of 14 with a percentage of 7.142
• Number of people ‘who are going out for less than a week’ and asked this question= 4
out of 8 with a percentage of 50
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 8 out of 54 with a percentage of 14.81
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 2 out of 29 with a percentage of 6.896
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 0 out of 6 with a percentage of 0
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question = 6
out of 45 with a percentage of 13.33
• Number of people ‘who go abroad once in every six months’ and asked this question =
4 out of 26 with a percentage of 15.38
• Number of people ‘who go abroad every year’ and asked this question = 4 out of 15
with a percentage of 26.67
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 0 out of
14 with a percentage of 0
Question 5:

How is matrix card different from Indian card? How is it better than my existing number?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 22 out of 26, with a percentage of
.84.61
• Numbers of ‘Males’ that asked this question = 49 out of 74, with a percentage of
66.21
• Numbers of ‘Businessmen’ that asked this question = 32 out of 38, with a
percentage of 84.21
• Numbers of ‘Doctors’ that asked this question = 15 out of 17, with a percentage of
88.23
• Numbers of ‘Engineers’ that asked this question = 21 out of 22, with a percentage of
95.45
• Numbers of ‘Housewives’ that asked this question = 1 out of 7, with a percentage of
14.28
• Numbers of Retired men or women that asked this question=1 out of 5,with a
percentage of 20
• Numbers of ‘Students’ that asked this question = 1 out of 11, with a percentage of
9.09
• Number of people that asked this question and are of a age group of ’20-35 years old
’= 21out of 25 with a percentage of 84
• Number of people that asked this question and are of a age group of ’35-50 years
old’=39 out of 61 with a percentage of 63.93
• Number of people that asked this question and are of a age group of ’50 years old or
above’=11 out of 14 with a percentage of 78.57
• Number of people ‘who are going out for less than a week’ and asked this
question= 2 out of 8 with a percentage of 25
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question=39 out of 54 with a percentage of 72.22
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 28 out of 29 with a percentage of 96.55
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 2out of 6 with a percentage of 33.33
• Number of people ‘who are going out for more than 2 years’ and asked this
question= 0out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question
= 41 out of 45 with a percentage of 91.11
• Number of people ‘who go abroad once in every six months’ and asked this
question = 1 out of 26 with a percentage of 3.846
• Number of people ‘who go abroad every year’ and asked this question = 15 out of
15 with a percentage of 100
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 14
out of 14 with a percentage of 100

Question 6:

Can I use my existing number with matrix? Can I keep my number?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 6 out of 26, with a percentage of 23.07
• Numbers of ‘Males’ that asked this question = 8 out of 74, with a percentage of 10.81
• Numbers of ‘Businessmen’ that asked this question = 5 out of 38, with a percentage of
13.15
• Numbers of ‘Doctors’ that asked this question = 3 out of 17, with a percentage of 17.64
• Numbers of ‘Engineers’ that asked this question = 3 out of 22, with a percentage of
13.63
• Numbers of ‘Housewives’ that asked this question = 1 out of 7, with a percentage of
14.28
• Numbers of ‘Retired men or women’ that asked this question = 0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 2 out of 11, with a percentage of 18.18
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
2 out of 25 with a percentage of 8
• Number of people that asked this question and are of a age group of ’35-50 years old’=
9 out of 61 with a percentage of 14.75
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 3 out of 14 with a percentage of 21.42
• Number of people ‘who are going out for less than a week’ and asked this question= 4
out of 8 with a percentage of 50
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 8 out of 54 with a percentage of 14.81
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 2 out of 29 with a percentage of 6.89
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 0 out of 6 with a percentage of 0
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question = 8
out of 45 with a percentage of 17.78
• Number of people ‘who go abroad once in every six months’ and asked this question =
0 out of 26 with a percentage of 0
• Number of people ‘who go abroad every year’ and asked this question = 2 out of 15
with a percentage of 13.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 4 out of
14 with a percentage of 28.57

Question 7 :

What is authorization? Why is it taken?

Detailed Analysis
• Numbers of ‘Females’ that asked this question = 26 out of 26, with a percentage of 100
• Numbers of ‘Males’ that asked this question = 61 out of 74, with a percentage of 82.43
• Numbers of ‘Businessmen’ that asked this question = 31 out of 38, with a percentage of
81.57
• Numbers of ‘Doctors’ that asked this question = 16 out of 17, with a percentage of
94.11
• Numbers of ‘Engineers’ that asked this question = 18 out of 22, with a percentage of
81.81
• Numbers of ‘Housewives’ that asked this question = 6 out of 7, with a percentage of
85.71
• Numbers of ‘Retired men or women’ that asked this question =5 out of 5,with a
percentage of 100
• Numbers of ‘Students’ that asked this question = 11 out of 11, with a percentage of
100.
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
20 out of 25 with a percentage of 80
• Number of people that asked this question and are of a age group of ’35-50 years old’=
56 out of 61 with a percentage of 91.80
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 11 out of 14 with a percentage of 78.57
• Number of people ‘who are going out for less than a week’ and asked this question= 8
out of 8 with a percentage of 100
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 46 out of 54 with a percentage of 85.18
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 25out of 29 with a percentage of 86.20
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 5 out of 6 with a percentage of 83.33
• Number of people ‘who are going out for more than 2 years’ and asked this question=
3 out of 3 with a percentage of 100
• Number of people ‘who are going abroad for the first time’ and asked this question =
44 out of 45 with a percentage of 97.78
• Number of people ‘who go abroad once in every six months’ and asked this question =
16 out of 26 with a percentage of 61.53
• Number of people ‘who go abroad every year’ and asked this question = 14 out of 15
with a percentage of 93.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 13 out
of 14 with a percentage of 92.85

Question 8:

Can payment be made by cash/cheque?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 4 out of 26, with a percentage of
15.38
• Numbers of ‘Males’ that asked this question = 49 out of 74, with a percentage of 66.21
• Numbers of ‘Businessmen’ that asked this question = 29 out of 38, with a percentage of
76.31
• Numbers of ‘Doctors’ that asked this question = 11 out of 17, with a percentage of
64.70
• Numbers of ‘Engineers’ that asked this question = 5 out of 22, with a percentage of
22.72
• Numbers of ‘Housewives’ that asked this question = 2 out of 7, with a percentage of
28.57
• Numbers of ‘Retired men or women’ that asked this question = 2 out of 5, with a
percentage of 40
• Numbers of ‘Students’ that asked this question = 4 out of 11, with a percentage of 36.36
• Number of people that asked this question and are of a age group of ’20-35 years old
’=18 out of 25 with a percentage of 72
• Number of people that asked this question and are of a age group of ’35-50 years old’=
27 out of 61 with a percentage of 44.26
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 8 out of 14 with a percentage of 57.14
• Number of people ‘who are going out for less than a week’ and asked this question= 5
out of 8 with a percentage of 62.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 30 out of 54 with a percentage of 55.56
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 14 out of 29 with a percentage of 48.27
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3 out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
1 out of 3 with a percentage of 33.33
• Number of people ‘who are going abroad for the first time’ and asked this question =
30 out of 45 with a percentage of 66.67
• Number of people ‘who go abroad once in every six months’ and asked this question =
4 out of 26 with a percentage of 15.38
• Number of people ‘who go abroad every year’ and asked this question = 13 out of 15
with a percentage of 86.67
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 11 out
of 14 with a percentage of 78.57
Question 9:

What is the security amount taken for the sim card?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 11 out of 26, with a percentage of .
42.30
• Numbers of ‘Males’ that asked this question = 73 out of 74, with a percentage of 98.64
• Numbers of ‘Businessmen’ that asked this question = 36 out of 38, with a percentage of
94.73
• Numbers of ‘Doctors’ that asked this question =14 out of 17, with a percentage of
82.35
• Numbers of ‘Engineers’ that asked this question = 20 out of 22, with a percentage of
90.90
• Numbers of ‘Housewives’ that asked this question = 2 out of 7, with a percentage of
28.57
• Numbers of ‘Retired men or women’ that asked this question = 3 out of 5, with a
percentage of 60
• Numbers of ‘Students’ that asked this question = 9 out of 11, with a percentage of 81.81
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
22 out of 25 with a percentage of 88
• Number of people that asked this question and are of a age group of ’35-50 years old’=
50 out of 61 with a percentage of 81.96
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 12 out of 14 with a percentage of 85.71
• Number of people ‘who are going out for less than a week’ and asked this question= 3
out of 8 with a percentage of 37.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 51 out of 54 with a percentage of 94.44
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 25 out of 29 with a percentage of 86.20
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3 out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question
=37 out of 45 with a percentage of 82.22
• Number of people ‘who go abroad once in every six months’ and asked this question =
23 out of 26 with a percentage of 88.46
• Number of people ‘who go abroad every year’ and asked this question = 13 out of 15
with a percentage of 86.67
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 11 out
of 14 with a percentage of 78.57

Question 10.

Can I use my matrix number for other countries as well?

Detailed analysis:
• Numbers of ‘Females’ that asked this question = 2 out of 26, with a percentage of
7.692
• Numbers of ‘Males’ that asked this question = 43out of 74, with a percentage of 58.10
• Numbers of ‘Businessmen’ that asked this question = 19 out of 38, with a percentage of
50
• Numbers of ‘Doctors’ that asked this question 9 = out of 17, with a percentage of 52.94
• Numbers of ‘Engineers’ that asked this question = 12 out of 22, with a percentage of
54.54
• Numbers of ‘Housewives’ that asked this question = 0 out of 7, with a percentage of 0
• Numbers of ‘Retired men or women’ that asked this question = 1 out of 5, with a
percentage of 20
• Numbers of ‘Students’ that asked this question = 4 out of 11, with a percentage of 36.36
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
5 out of 25 with a percentage of 20
• Number of people that asked this question and are of a age group of ’35-50 years old’=
34 out of 61 with a percentage of 55.73
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 6 out of 14 with a percentage of 42.85
• Number of people ‘who are going out for less than a week’ and asked this question= 3
out of 8 with a percentage of 37.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 24 out of 54 with a percentage of 44.44
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 14 out of 29 with a percentage of 48.27
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3 out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
1 out of 3 with a percentage of 33.33
• Number of people ‘who are going abroad for the first time’ and asked this question =
29 out of 45 with a percentage of 64.44
• Number of people ‘who go abroad once in every six months’ and asked this question =
5 out of 26 with a percentage of 19.23
• Number of people ‘who go abroad every year’ and asked this question = 5 out of 15
with a percentage of 33.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 6 out of
14 with a percentage of 42.85

Question 11:

I am a frequent flyer. What is the cost of sim card, in case I want to keep it?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 1 out of 26, with a percentage of .
3.846
• Numbers of ‘Males’ that asked this question = 5 out of 74, with a percentage of 6.75
• Numbers of ‘Businessmen’ that asked this question = 2 out of 38, with a percentage of
5.26
• Numbers of ‘Doctors’ that asked this question = 2 out of 17, with a percentage of 11.76
• Numbers of ‘Engineers’ that asked this question = 1 out of 22, with a percentage of
4.54
• Numbers of ‘Housewives’ that asked this question = 0 out of 7, with a percentage of 0
• Numbers of ‘Retired men or women’ that asked this question = 1 out of 5, with a
percentage of 20
• Numbers of ‘Students’ that asked this question = 4 out of 11, with a percentage of 36.36
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
1 out of 25 with a percentage of 4
• Number of people that asked this question and are of a age group of ’35-50 years old’=
3 out of 61 with a percentage of 4.91
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 2 out of 14 with a percentage of 14.28
• Number of people ‘who are going out for less than a week’ and asked this question= 4
out of 8 with a percentage of 50
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 2 out of 54 with a percentage of 3.703
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 0 out of 29 with a percentage of 0
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 0 out of 6 with a percentage of 0
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question = 1
out of 45 with a percentage of 2.22
• Number of people ‘who go abroad once in every six months’ and asked this question
=2 out of 26 with a percentage of 7.69
• Number of people ‘who go abroad every year’ and asked this question = 2 out of 15
with a percentage of 13.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 1 out of
14 with a percentage of 7.14

Question 12:

What is the procedure of getting the matrix card?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 19out of 26, with a percentage of
73.07
• Numbers of ‘Males’ that asked this question = 46 out of 74, with a percentage of 62.16
• Numbers of ‘Businessmen’ that asked this question = 27 out of 38, with a percentage of
71.05
• Numbers of ‘Doctors’ that asked this question = 12 out of 17, with a percentage of
70.58
• Numbers of ‘Engineers’ that asked this question = 19 out of 22, with a percentage of
86.36
• Numbers of ‘Housewives’ that asked this question = 2 out of 7, with a percentage of
28.57
• Numbers of ‘Retired men or women’ that asked this question = 3 out of 5, with a
percentage of 60
• Numbers of ‘Students’ that asked this question = 2 out of 11, with a percentage of 18.18
• Number of people that asked this question and are of a age group of ’20-35 years old
’=19 out of 25 with a percentage of 76
• Number of people that asked this question and are of a age group of ’35-50 years old’=
33 out of 61 with a percentage of 54.09
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 13 out of 14 with a percentage of 92.85
• Number of people ‘who are going out for less than a week’ and asked this question= 3
out of 8 with a percentage of 37.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 24 out of 54 with a percentage of 44.44
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 24 out of 29 with a percentage of 82.75
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3 out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
1 out of 3 with a percentage of 33.33
• Number of people ‘who are going abroad for the first time’ and asked this question = 8
out of 45 with a percentage of 17.78
• Number of people ‘who go abroad once in every six months’ and asked this question =
0 out of 26 with a percentage of 0
• Number of people ‘who go abroad every year’ and asked this question = 2 out of 15
with a percentage of 13.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 4 out of
14 with a percentage of 28.57
Question 13 :

Can I take more than one card on my name?

Detailed Analysis:

• Numbers of ‘Females’ that asked this question = 1 out of 26, with a percentage of 3.84
• Numbers of ‘Males’ that asked this question = 6 out of 74, with a percentage of . 8.108
• Numbers of ‘Businessmen’ that asked this question = 3 out of 38, with a percentage of
7.89
• Numbers of ‘Doctors’ that asked this question = 1 out of 17, with a percentage of 5.88
• Numbers of ‘Engineers’ that asked this question = 1 out of 22, with a percentage of
4.545
• Numbers of ‘Housewives’ that asked this question = 0 out of 7, with a percentage of 0
• Numbers of ‘Retired men or women’ that asked this question = 0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 2 out of 11, with a percentage of 18.18
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
2 out of 25 with a percentage of 8
• Number of people that asked this question and are of a age group of ’35-50 years old’=
4 out of 61 with a percentage of 6.55
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 1 out of 14 with a percentage of 7.14
• Number of people ‘who are going out for less than a week’ and asked this question= 1
out of 8 with a percentage of 12.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 1 out of 54 with a percentage of 1.85
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 2 out of 29 with a percentage of 6.89
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 1 out of 6 with a percentage of 16.67
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question =
30 out of 45 with a percentage of 66.67
• Number of people ‘who go abroad once in every six months’ and asked this question =
13 out of 26 with a percentage of 50
• Number of people ‘who go abroad every year’ and asked this question = 12 out of 15
with a percentage of 80
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 10 out
of 14 with a percentage of 71.42

Question 14:

What would me authorization for more than one card?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 2 out of 26, with a percentage of 7.69
• Numbers of ‘Males’ that asked this question 35= out of 74, with a percentage of 47.29
• Numbers of ‘Businessmen’ that asked this question = 11 out of 38, with a percentage of
28.94
• Numbers of ‘Doctors’ that asked this question = 9 out of 17, with a percentage of 52.94
• Numbers of ‘Engineers’ that asked this question = 7 out of 22, with a percentage of
31.81
• Numbers of ‘Housewives’ that asked this question = 3 out of 7, with a percentage of
42.85
• Numbers of ‘Retired men or women’ that asked this question =5 out of 5,with a
percentage of 100
• Numbers of ‘Students’ that asked this question = 2 out of 11, with a percentage of
18.18
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
3 out of 25 with a percentage of 12
• Number of people that asked this question and are of a age group of ’35-50 years old’=
33 out of 61 with a percentage of 54.09
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 1 out of 14 with a percentage of 7.14
• Number of people ‘who are going out for less than a week’ and asked this question= 3
out of 8 with a percentage of 37.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 18 out of 54 with a percentage of 33.33
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 11 out of 29 with a percentage of 37.93
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 4 out of 6 with a percentage of 66.67
• Number of people ‘who are going out for more than 2 years’ and asked this question=
1 out of 3 with a percentage of 33.33
• Number of people ‘who are going abroad for the first time’ and asked this question = 1
out of 45 with a percentage of 2.22
• Number of people ‘who go abroad once in every six months’ and asked this question =
2 out of 26 with a percentage of 7.69
• Number of people ‘who go abroad every year’ and asked this question = 2 out of 15
with a percentage of 13.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 2 out of
14 with a percentage of 14.28

Question 15 :

What are the incoming, outgoing call charges?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 25out of 26, with a percentage of .
96.15
• Numbers of ‘Males’ that asked this question = 69 out of 74, with a percentage of 93.24
• Numbers of ‘Businessmen’ that asked this question = 37 out of 38, with a percentage of
. 97.36
• Numbers of ‘Doctors’ that asked this question 16 = out of 17, with a percentage of
94.11
• Numbers of ‘Engineers’ that asked this question = 22 out of 22, with a percentage of
100
• Numbers of ‘Housewives’ that asked this question =4 out of 7, with a percentage of
57.14
• Numbers of ‘Retired men or women’ that asked this question = 4 out of 5, with a
percentage of 80
• Numbers of ‘Students’ that asked this question = 11 out of 11, with a percentage of 100
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
22 out of 25 with a percentage of 88
• Number of people that asked this question and are of a age group of ’35-50 years old’=
60 out of 61 with a percentage of 98.36
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 12 out of 14 with a percentage of 85.71
• Number of people ‘who are going out for less than a week’ and asked this question= 7
out of 8 with a percentage of 87.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 52out of 54 with a percentage of 96.29
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 28out of 29 with a percentage of 96.55
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 5 out of 6 with a percentage of 83.33
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question =
23 out of 45 with a percentage of 51.11
• Number of people ‘who go abroad once in every six months’ and asked this question =
4 out of 26 with a percentage of 15.38
• Number of people ‘who go abroad every year’ and asked this question = 7 out of 15
with a percentage of 46.67
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 3 out of
14 with a percentage of 21.42

Question 16:

Can one matrix card be taken to more than one country?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question = 2 out of 26, with a percentage of 7.69
• Numbers of ‘Males’ that asked this question = 19 out of 74, with a percentage of 25.67
• Numbers of ‘Businessmen’ that asked this question = 9out of 38, with a percentage of
23.68
• Numbers of ‘Doctors’ that asked this question = 1 out of 17, with a percentage of 5.88
• Numbers of ‘Engineers’ that asked this question = 5 out of 22, with a percentage of
22.72
• Numbers of ‘Housewives’ that asked this question = 1 out of 7, with a percentage of
14.28
• Numbers of ‘Retired men or women’ that asked this question = 4 out of 5, with a
percentage of 80
• Numbers of ‘Students’ that asked this question = 1 out of 11, with a percentage of 9.09
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
4 out of 25 with a percentage of 16
• Number of people that asked this question and are of a age group of ’35-50 years old’=
11 out of 61 with a percentage of 18.03
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 12 out of 14 with a percentage of 85.71
• Number of people ‘who are going out for less than a week’ and asked this question= 3
out of 8 with a percentage of 37.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 11 out of 54 with a percentage of 20.37
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 4 out of 29 with a percentage of 13.79
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3 out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question =
45 out of 45 with a percentage of 100
• Number of people ‘who go abroad once in every six months’ and asked this question
=23 out of 26 with a percentage of 88.46
• Number of people ‘who go abroad every year’ and asked this question = 13 out of 15
with a percentage of 86.67
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 13 out
of 14 with a percentage of 92.85

Question 17:

Does matrix provide prepaid cards?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question = 6 out of 26, with a percentage of
23.07
• Numbers of ‘Males’ that asked this question = 6 out of 74, with a percentage of 8.108
• Numbers of ‘Businessmen’ that asked this question = 3 out of 38, with a percentage of
7.89
• Numbers of ‘Doctors’ that asked this question = 2 out of 17, with a percentage of 11.76
• Numbers of ‘Engineers’ that asked this question = 3 out of 22, with a percentage of
13.63
• Numbers of ‘Housewives’ that asked this question = 0 out of 7, with a percentage of 0
• Numbers of ‘Retired men or women’ that asked this question = 0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 4 out of 11, with a percentage of
36.36
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
1out of 25 with a percentage of 4
• Number of people that asked this question and are of a age group of ’35-50 years old’=
9 out of 61 with a percentage of 14.75
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 2 out of 14 with a percentage of 14.28
• Number of people ‘who are going out for less than a week’ and asked this question= 2
out of 8 with a percentage of 25
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 3 out of 54 with a percentage of 5.55
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 3 out of 29 with a percentage of 10.34
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 2 out of 6 with a percentage of 33.33
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question =
11out of 45 with a percentage of 24.44
• Number of people ‘who go abroad once in every six months’ and asked this question =
3 out of 26 with a percentage of 11.53
• Number of people ‘who go abroad every year’ and asked this question = 3 out of 15
with a percentage of 20
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 4 out of
14 with a percentage of 28.57

Question 18:

How is matrix card better than calling cards?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question = 1 out of 26, with a percentage of 3.846
• Numbers of ‘Males’ that asked this question = 31 out of 74, with a percentage of 41.89
• Numbers of ‘Businessmen’ that asked this question = 9 out of 38, with a percentage of
23.68
• Numbers of ‘Doctors’ that asked this question = 4 out of 17, with a percentage of 23.52
• Numbers of ‘Engineers’ that asked this question = 1 out of 22, with a percentage of
4.545
• Numbers of ‘Housewives’ that asked this question = 5 out of 7, with a percentage of
71.42
• Numbers of ‘Retired men or women’ that asked this question = 4 out of 5, with a
percentage of 80
• Numbers of ‘Students’ that asked this question = 9 out of 11, with a percentage of
81.81
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
2 out of 25 with a percentage of 8
• Number of people that asked this question and are of a age group of ’35-50 years old’=
27 out of 61 with a percentage of 44.26
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 3 out of 14 with a percentage of 21.42
• Number of people ‘who are going out for less than a week’ and asked this question= 5
out of 8 with a percentage of 62.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 14 out of 54 with a percentage of 25.92
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 13 out of 29 with a percentage of 44.82
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3 out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question =
23 out of 45 with a percentage of 51.11
• Number of people ‘who go abroad once in every six months’ and asked this question =
2 out of 26 with a percentage of 7.692
• Number of people ‘who go abroad every year’ and asked this question = 3 out of 15
with a percentage of 20
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 4 out of
14 with a percentage of 28.57
Question 19:

What is the mode of payment?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question =15 out of 26, with a percentage of
57.69
• Numbers of ‘Males’ that asked this question = 73 out of 74, with a percentage of 98.64
• Numbers of ‘Businessmen’ that asked this question = 31 out of 38, with a percentage of
81.57
• Numbers of ‘Doctors’ that asked this question = 15 out of 17, with a percentage of
88.23
• Numbers of ‘Engineers’ that asked this question = 21out of 22, with a percentage of
95.45
• Numbers of ‘Housewives’ that asked this question = 5 out of 7, with a percentage of
71.42
• Numbers of ‘Retired men or women’ that asked this question = 5out of 5,with a
percentage of 100
• Numbers of ‘Students’ that asked this question = 11 out of 11, with a percentage of 100
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
20 out of 25 with a percentage of 80
• Number of people that asked this question and are of a age group of ’35-50 years old’=
58 out of 61 with a percentage of 95.08
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 10 out of 14 with a percentage of 71.42
• Number of people ‘who are going out for less than a week’ and asked this question= 5
out of 8 with a percentage of 62.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 54 out of 54 with a percentage of 100
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 25 out of 29 with a percentage of 86.20
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 6 out of 6 with a percentage of 100
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question =
44 out of 45 with a percentage of 97.78
• Number of people ‘who go abroad once in every six months’ and asked this question =
9 out of 26 with a percentage of 34.61
• Number of people ‘who go abroad every year’ and asked this question = 15 out of 15
with a percentage of 100
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 14 out
of 14 with a percentage of 100

Question 20 :

How and when is the payment made?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 18out of 26, with a percentage of
69.23
• Numbers of ‘Males’ that asked this question = 41 out of 74, with a percentage of 55.40
• Numbers of ‘Businessmen’ that asked this question = 32 out of 38, with a percentage of
84.21
• Numbers of ‘Doctors’ that asked this question = 11 out of 17, with a percentage of
64.70
• Numbers of ‘Engineers’ that asked this question = 15 out of 22, with a percentage of
68.18
• Numbers of ‘Housewives’ that asked this question = 0 out of 7, with a percentage of 0
• Numbers of ‘Retired men or women’ that asked this question = 0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 1 out of 11, with a percentage of 9.09
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
11 out of 25 with a percentage of 44
• Number of people that asked this question and are of a age group of ’35-50 years old’=
41 out of 61 with a percentage of 67.21
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 7 out of 14 with a percentage of 50
• Number of people ‘who are going out for less than a week’ and asked this question= 5
out of 8 with a percentage of 62.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 31out of 54 with a percentage of 57.40
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 17 out of 29 with a percentage of 58.62
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 4 out of 6 with a percentage of 66.67
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question =
43 out of 45 with a percentage of 95.56
• Number of people ‘who go abroad once in every six months’ and asked this question =
3 out of 26 with a percentage of 11.53
• Number of people ‘who go abroad every year’ and asked this question = 5 out of 15
with a percentage of 33.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 8 out of
14 with a percentage of 57.14

Question 21:

How and where will I get my bill details?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 12out of 26, with a percentage of
46.15
• Numbers of ‘Males’ that asked this question = 26 out of 74, with a percentage of 35.13
• Numbers of ‘Businessmen’ that asked this question = 17 out of 38, with a percentage of
44.73
• Numbers of ‘Doctors’ that asked this question = 9 out of 17, with a percentage of 52.94
• Numbers of ‘Engineers’ that asked this question = 7 out of 22, with a percentage of
81.81
• Numbers of ‘Housewives’ that asked this question = 3 out of 7, with a percentage of
42.85
• Numbers of ‘Retired men or women’ that asked this question = 2 out of 5, with a
percentage of 40
• Numbers of ‘Students’ that asked this question = 2 out of 11, with a percentage of 18.18
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
8 out of 25 with a percentage of 32
• Number of people that asked this question and are of a age group of ’35-50 years old’=
27 out of 61 with a percentage of 44.26
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 3 out of 14 with a percentage of 21.42
• Number of people ‘who are going out for less than a week’ and asked this question= 1
out of 8 with a percentage of 12.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 8 out of 54 with a percentage of 14.81
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 20 out of 29 with a percentage of 68.96
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 0 out of 6 with a percentage of 0
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question =
22out of 45 with a percentage of 48.88
• Number of people ‘who go abroad once in every six months’ and asked this question =
8 out of 26 with a percentage of 30.76
• Number of people ‘who go abroad every year’ and asked this question = 2 out of 15
with a percentage of 13.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 4 out of
14 with a percentage of 28.57

Question 22:

Can I forward my calls to matrix number?

Detailed analysis :
• Numbers of ‘Females’ that asked this question = 11 out of 26, with a percentage of
42.30
• Numbers of ‘Males’ that asked this question = 29 out of 74, with a percentage of 39.18
• Numbers of ‘Businessmen’ that asked this question = 16 out of 38, with a percentage of
42.10
• Numbers of ‘Doctors’ that asked this question = 10 out of 17, with a percentage of
29.41
• Numbers of ‘Engineers’ that asked this question = 6 out of 22, with a percentage of
27.27
• Numbers of ‘Housewives’ that asked this question = 3 out of 7, with a percentage of
42.85
• Numbers of ‘Retired men or women’ that asked this question = 2 out of 5, with a
percentage of 40
• Numbers of ‘Students’ that asked this question = 3 out of 11, with a percentage of 27.27
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
12 out of 25 with a percentage of 48
• Number of people that asked this question and are of a age group of ’35-50 years old’=
19 out of 61 with a percentage of 31.14
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 9 out of 14 with a percentage of 64.28
• Number of people ‘who are going out for less than a week’ and asked this question= 8
out of 8 with a percentage of 100
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 28 out of 54 with a percentage of 51.85
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 4 out of 29 with a percentage of 13.79
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 0 out of 6 with a percentage of 0
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question =
28 out of 45 with a percentage of 62.22
• Number of people ‘who go abroad once in every six months’ and asked this question =
6 out of 26 with a percentage of 23.07
• Number of people ‘who go abroad every year’ and asked this question = 2 out of 15
with a percentage of 13.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 4 out of
14 with a percentage of 28.57

Question 23:
How many days does it take to get a new matrix number?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question = 3 out of 26, with a percentage of
11.53
• Numbers of ‘Males’ that asked this question = 31 out of 74, with a percentage of 41.89
• Numbers of ‘Businessmen’ that asked this question = 17 out of 38, with a percentage of
44.73
• Numbers of ‘Doctors’ that asked this question = 5 out of 17, with a percentage of 29.41
• Numbers of ‘Engineers’ that asked this question = 6 out of 22, with a percentage of
27.27
• Numbers of ‘Housewives’ that asked this question = 2out of 7, with a percentage of
28.57
• Numbers of ‘Retired men or women’ that asked this question = 1 out of 5, with a
percentage of 20
• Numbers of ‘Students’ that asked this question = 3 out of 11, with a percentage of 27.27
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
2 out of 25 with a percentage of 8
• Number of people that asked this question and are of a age group of ’35-50 years old’=
31 out of 61 with a percentage of 50.81
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 1 out of 14 with a percentage of 7.14
• Number of people ‘who are going out for less than a week’ and asked this question=
5out of 8 with a percentage of 62.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 14 out of 54 with a percentage of 25.92
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 13 out of 29 with a percentage of 44.82
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 2 out of 6 with a percentage of 33.33
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question =
16 out of 45 with a percentage of 35.56
• Number of people ‘who go abroad once in every six months’ and asked this question =
8 out of 26 with a percentage of 30.76
• Number of people ‘who go abroad every year’ and asked this question = 6 out of 15
with a percentage of 40
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 4 out of
14 with a percentage of 28.57

Question 24:

How much time does it take to get the matrix number activated?

Detailed Analyis :
• Numbers of ‘Females’ that asked this question = 3 out of 26, with a percentage of 11.53
• Numbers of ‘Males’ that asked this question = 31out of 74, with a percentage of 41.89
• Numbers of ‘Businessmen’ that asked this question = 9 out of 38, with a percentage of
23.68
• Numbers of ‘Doctors’ that asked this question = 1 out of 17, with a percentage of 5.88
• Numbers of ‘Engineers’ that asked this question = 8 out of 22, with a percentage of
36.36
• Numbers of ‘Housewives’ that asked this question = 3 out of 7, with a percentage of
42.85
• Numbers of ‘Retired men or women’ that asked this question = 2 out of 5, with a
percentage of 40
• Numbers of ‘Students’ that asked this question = 4 out of 11, with a percentage of 36.36
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
4 out of 25 with a percentage of 16
• Number of people that asked this question and are of a age group of ’35-50 years old’=
20 out of 61 with a percentage of 32.78
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 3 out of 14 with a percentage of 21.42
• Number of people ‘who are going out for less than a week’ and asked this question= 1
out of 8 with a percentage of 12.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 12 out of 54 with a percentage of 22.22
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 9 out of 29 with a percentage of 31.03
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 4 out of 6 with a percentage of 66.67
• Number of people ‘who are going out for more than 2 years’ and asked this question=
1 out of 3 with a percentage of 33.33
• Number of people ‘who are going abroad for the first time’ and asked this question =
12 out of 45 with a percentage of 26.67
• Number of people ‘who go abroad once in every six months’ and asked this question =
2 out of 26 with a percentage of 7.69
• Number of people ‘who go abroad every year’ and asked this question = 6 out of 15
with a percentage of 40
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 7 out of
14 with a percentage of 50

Question 25:

Is there any discount for taking more than one matrix number?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question = 1 out of 26, with a percentage of 3.84
• Numbers of ‘Males’ that asked this question = 12 out of 74, with a percentage of 16.21
• Numbers of ‘Businessmen’ that asked this question = 5 out of 38, with a percentage of
13.15
• Numbers of ‘Doctors’ that asked this question = 2 out of 17, with a percentage of 11.76
• Numbers of ‘Engineers’ that asked this question = 4 out of 22, with a percentage of
18.18
• Numbers of ‘Housewives’ that asked this question = 1 out of 7, with a percentage of
14.28
• Numbers of ‘Retired men or women’ that asked this question = 0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 1 out of 11, with a percentage of 9.09
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
1 out of 25 with a percentage of 4
• Number of people that asked this question and are of a age group of ’35-50 years old’=
9 out of 61 with a percentage of 14.75
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 3out of 14 with a percentage of 21.42
• Number of people ‘who are going out for less than a week’ and asked this question= 0
out of 8 with a percentage of 0
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 2 out of 54 with a percentage of 3.703
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 4 out of 29 with a percentage of 13.79
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 4 out of 6 with a percentage of 66.67
• Number of people ‘who are going out for more than 2 years’ and asked this question=
3 out of 3 with a percentage of 100
• Number of people ‘who are going abroad for the first time’ and asked this question = 5
out of 45 with a percentage of 11.11
• Number of people ‘who go abroad once in every six months’ and asked this question =
2 out of 26 with a percentage of 7.69
• Number of people ‘who go abroad every year’ and asked this question = 2 out of 15
with a percentage of 13.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 4 out of
14 with a percentage of 28.57

Question 26:

What is the fine if the matrix card is lost?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question = 3out of 26, with a percentage of 11.53
• Numbers of ‘Males’ that asked this question = 1 out of 74, with a percentage of 1.351
• Numbers of ‘Businessmen’ that asked this question = 2 out of 38, with a percentage of
5.26
• Numbers of ‘Doctors’ that asked this question = 1 out of 17, with a percentage of 5.88
 • Numbers of ‘Engineers’ that asked this question = 0 out of 22, with a percentage of 0
• Numbers of ‘Housewives’ that asked this question = 1 out of 7, with a percentage of
14.28
• Numbers of ‘Retired men or women’ that asked this question = 0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 0 out of 11, with a percentage of 0
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
1 out of 25 with a percentage of 4
• Number of people that asked this question and are of a age group of ’35-50 years old’=
2 out of 61 with a percentage of 3.27
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 1 out of 14 with a percentage of 7.14
• Number of people ‘who are going out for less than a week’ and asked this question= 0
out of 8 with a percentage of 0
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 0 out of 54 with a percentage of 0
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 0 out of 29 with a percentage of 0
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 2 out of 6 with a percentage of 33.33
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question = 3
out of 45 with a percentage of 66.67
• Number of people ‘who go abroad once in every six months’ and asked this question =
0 out of 26 with a percentage of 0
• Number of people ‘who go abroad every year’ and asked this question = 1 out of 15
with a percentage of 6.67
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 0 out of
14 with a percentage of 0

Question 27:

Can I use my handset or do I need to take a matrix phone along?

Detailed Analysis :

• Numbers of ‘Females’ that asked this question = 12out of 26, with a percentage of
46.15
• Numbers of ‘Males’ that asked this question = 24 out of 74, with a percentage of 32.43
• Numbers of ‘Businessmen’ that asked this question = 11 out of 38, with a percentage of
28.94
• Numbers of ‘Doctors’ that asked this question = 6 out of 17, with a percentage of 35.29
• Numbers of ‘Engineers’ that asked this question =9 out of 22, with a percentage of
40.90
• Numbers of ‘Housewives’ that asked this question = 2 out of 7, with a percentage of
28.57
• Numbers of ‘Retired men or women’ that asked this question = 2 out of 5, with a
percentage of 40
• Numbers of ‘Students’ that asked this question = 6 out of 11, with a percentage of 54.54
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
2 out of 25 with a percentage of 8
• Number of people that asked this question and are of a age group of ’35-50 years old’=
31 out of 61 with a percentage of 50.81
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 3 out of 14 with a percentage of 21.42
• Number of people ‘who are going out for less than a week’ and asked this question= 5
out of 8 with a percentage of 62.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 18 out of 54 with a percentage of 33.33
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 7 out of 29 with a percentage of 24.13
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3 out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question =
18 out of 45 with a percentage of 40
• Number of people ‘who go abroad once in every six months’ and asked this question =
3 out of 26 with a percentage of 11.53
• Number of people ‘who go abroad every year’ and asked this question = 6 out of 15
with a percentage of 40
 • Number of people ‘who go abroad once in 3-4 years’ and asked this question = 9 out of
14 with a percentage of 64.28

Question 28:

Does matrix provide GSM or CDMA technology?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question = 4 out of 26, with a percentage of
15.38
• Numbers of ‘Males’ that asked this question = 39 out of 74, with a percentage of 52.70
• Numbers of ‘Businessmen’ that asked this question = 24 out of 38, with a percentage of
63.15
• Numbers of ‘Doctors’ that asked this question = 9 out of 17, with a percentage of 52.94
• Numbers of ‘Engineers’ that asked this question = 5 out of 22, with a percentage of
22.72
• Numbers of ‘Housewives’ that asked this question = 1 out of 7, with a percentage of
14.28
• Numbers of ‘Retired men or women’ that asked this question = 1 out of 5, with a
percentage of 20
• Numbers of ‘Students’ that asked this question = 3 out of 11, with a percentage of 27.27
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
8 out of 25 with a percentage of 32
• Number of people that asked this question and are of a age group of ’35-50 years old’=
32 out of 61 with a percentage of 52.45
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 3 out of 14 with a percentage of 21.42
• Number of people ‘who are going out for less than a week’ and asked this question= 5
out of 8 with a percentage of 62.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 28 out of 54 with a percentage of 51.85
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 7 out of 29 with a percentage of 24.13
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3 out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question =
23 out of 45 with a percentage of 51.11
 • Number of people ‘who go abroad once in every six months’ and asked this question =
2 out of 26 with a percentage of 7.69
• Number of people ‘who go abroad every year’ and asked this question = 6 out of 15
with a percentage of 40
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 12 out
of 14 with a percentage of 85.71

Question 29:

Why can’t I use my handset in US?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 8 out of 26, with a percentage of 30.76
• Numbers of ‘Males’ that asked this question = 6 out of 74, with a percentage of 8.108
• Numbers of ‘Businessmen’ that asked this question = 6 out of 38, with a percentage of
15.78
• Numbers of ‘Doctors’ that asked this question = 3 out of 17, with a percentage of 17.64
• Numbers of ‘Engineers’ that asked this question = 4 out of 22, with a percentage of
18.18
• Numbers of ‘Housewives’ that asked this question = 1 out of 7, with a percentage of
14.28
• Numbers of ‘Retired men or women’ that asked this question = 0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 0 out of 11, with a percentage of 0
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
4 out of 25 with a percentage of 16
• Number of people that asked this question and are of a age group of ’35-50 years old’=
8 out of 61 with a percentage of 13.11
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 2 out of 14 with a percentage of 14.28
• Number of people ‘who are going out for less than a week’ and asked this question= 1
out of 8 with a percentage of 12.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 2 out of 54 with a percentage of 3.703
 • Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 4 out of 29 with a percentage of 13.79
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 4 out of 6 with a percentage of 66.67
• Number of people ‘who are going out for more than 2 years’ and asked this question=
3 out of 3 with a percentage of 100
• Number of people ‘who are going abroad for the first time’ and asked this question =
14 out of 45 with a percentage of 31.11
• Number of people ‘who go abroad once in every six months’ and asked this question =
0 out of 26 with a percentage of 0
• Number of people ‘who go abroad every year’ and asked this question = 0 out of 15
with a percentage of 0
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 0 out of
14 with a percentage of 0

Question 30:

Why are incomings not free in US?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 8 out of 26, with a percentage of
30.76
• Numbers of ‘Males’ that asked this question = 4 out of 74, with a percentage of 5.45
• Numbers of ‘Businessmen’ that asked this question = 5 out of 38, with a percentage of
13.15
• Numbers of ‘Doctors’ that asked this question = 2 out of 17, with a percentage of 11.76
• Numbers of ‘Engineers’ that asked this question = 3 out of 22, with a percentage of
13.63
• Numbers of ‘Housewives’ that asked this question = 1 out of 7, with a percentage of
14.28
• Numbers of ‘Retired men or women’ that asked this question =0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 1 out of 11, with a percentage of 9.09
 • Number of people that asked this question and are of a age group of ’20-35 years old ’=
6 out of 25 with a percentage of 24
• Number of people that asked this question and are of a age group of ’35-50 years old’=
4 out of 61 with a percentage of 6.55
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 2 out of 14 with a percentage of 14.28
• Number of people ‘who are going out for less than a week’ and asked this question= 2
out of 8 with a percentage of 25
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 3 out of 54 with a percentage of 5.56
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 3 out of 29 with a percentage of 10.34
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 2 out of 6 with a percentage of 33.33
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question =
12 out of 45 with a percentage of 26.67
• Number of people ‘who go abroad once in every six months’ and asked this question =
0 out of 26 with a percentage of 0
• Number of people ‘who go abroad every year’ and asked this question = 0 out of 15
with a percentage of 0
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 0 out of
14 with a percentage of 0

Question 31:

I am visiting more than 2-3 countries. Is it possible to carry one number to more than one
country?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 14 out of 26, with a percentage of
53.84
• Numbers of ‘Males’ that asked this question = 58 out of 74, with a percentage of 78.37
• Numbers of ‘Businessmen’ that asked this question = 35 out of 38, with a percentage of
92.10
• Numbers of ‘Doctors’ that asked this question =12 out of 17, with a percentage of 70.58
 • Numbers of ‘Engineers’ that asked this question = 19 out of 22, with a percentage of
86.36
• Numbers of ‘Housewives’ that asked this question = 3 out of 7, with a percentage of
42.85
• Numbers of ‘Retired men or women’ that asked this question = 1 out of 5, with a
percentage of 20
• Numbers of ‘Students’ that asked this question = 2 out of 11, with a percentage of 18.18
• Number of people that asked this question and are of a age group of ’20-35 years old
’=17 out of 25 with a percentage of 68
• Number of people that asked this question and are of a age group of ’35-50 years old’=
47 out of 61 with a percentage of 77.04
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 8 out of 14 with a percentage of 57.14
• Number of people ‘who are going out for less than a week’ and asked this question= 4
out of 8 with a percentage of 50
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 38out of 54 with a percentage of 70.37
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 23 out of 29 with a percentage of 79.31
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 5 out of 6 with a percentage of 83.33
• Number of people ‘who are going out for more than 2 years’ and asked this question=
2 out of 3 with a percentage of 66.67
• Number of people ‘who are going abroad for the first time’ and asked this question =
34 out of 45 with a percentage of 75.55
• Number of people ‘who go abroad once in every six months’ and asked this question =
19 out of 26 with a percentage of 73.07
• Number of people ‘who go abroad every year’ and asked this question = 9 out of 15
with a percentage of 60
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 10 out
of 14 with a percentage of 71.42

Question 32:
Can I use my parents/friend/relative’s credit card?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question = 19 out of 26, with a percentage of
73.07
• Numbers of ‘Males’ that asked this question = 30 out of 74, with a percentage of 40.54.
• Numbers of ‘Businessmen’ that asked this question = 22 out of 38, with a percentage of
57.89
• Numbers of ‘Doctors’ that asked this question = 9 out of 17, with a percentage of 52.94
• Numbers of ‘Engineers’ that asked this question = 7 out of 22, with a percentage of
31.81
• Numbers of ‘Housewives’ that asked this question = 2 out of 7, with a percentage of
28.57
• Numbers of ‘Retired men or women’ that asked this question = 4 out of 5, with a
percentage of 80
• Numbers of ‘Students’ that asked this question = 5 out of 11, with a percentage of 45.45
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
14 out of 25 with a percentage of 56
• Number of people that asked this question and are of a age group of ’35-50 years old’=
30 out of 61 with a percentage of 49.18
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 5 out of 14 with a percentage of 35.71
• Number of people ‘who are going out for less than a week’ and asked this question= 6
out of 8 with a percentage of 75
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 30 out of 54 with a percentage of 55.56
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 9 out of 29 with a percentage of 31.03
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 4 out of 6 with a percentage of 66.67
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question =
21 out of 45 with a percentage of 46.67
• Number of people ‘who go abroad once in every six months’ and asked this question =
4 out of 26 with a percentage of 15.38
 • Number of people ‘who go abroad every year’ and asked this question = 11 out of 15
with a percentage of 73.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 13 out
of 14 with a percentage of 92.85

Question 33:

What are the documents required?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question = 21 out of 26, with a percentage of
80.76
• Numbers of ‘Males’ that asked this question = 66 out of 74, with a percentage of 89.18
• Numbers of ‘Businessmen’ that asked this question = 35 out of 38, with a percentage of
92.10
• Numbers of ‘Doctors’ that asked this question = 14 out of 17, with a percentage of
82.35
• Numbers of ‘Engineers’ that asked this question = 19 out of 22, with a percentage of
86.36
• Numbers of ‘Housewives’ that asked this question = 5 out of 7, with a percentage of
71.42
• Numbers of ‘Retired men or women’ that asked this question = 4 out of 5, with a
percentage of 80.
• Numbers of ‘Students’ that asked this question = 10 out of 11, with a percentage of
90.90
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
21 out of 25 with a percentage of 84
• Number of people that asked this question and are of a age group of ’35-50 years old’=
55 out of 61 with a percentage of 90.16
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 11 out of 14 with a percentage of 78.57
• Number of people ‘who are going out for less than a week’ and asked this question= 8
out of 8 with a percentage of 100
 • Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 44 out of 54 with a percentage of 81.48
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 26 out of 29 with a percentage of 89.65
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 6 out of 6 with a percentage of 100
• Number of people ‘who are going out for more than 2 years’ and asked this question=
3out of 3 with a percentage of 100
• Number of people ‘who are going abroad for the first time’ and asked this question =
44 out of 45 with a percentage of 97.78
• Number of people ‘who go abroad once in every six months’ and asked this question =
19 out of 26 with a percentage of 73.07
• Number of people ‘who go abroad every year’ and asked this question = 11 out of 15
with a percentage of 73.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 13 out
of 14 with a percentage of 92.85

Question 34:

Can I get matrix card one day before flight at airport?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 0 out of 26, with a percentage of 0
• Numbers of ‘Males’ that asked this question = 4 out of 74, with a percentage of 4.405
• Numbers of ‘Businessmen’ that asked this question = 2 out of 38, with a percentage of
5.26
• Numbers of ‘Doctors’ that asked this question = 0 out of 17, with a percentage of 0
• Numbers of ‘Engineers’ that asked this question = 1 out of 22, with a percentage of
4.54
• Numbers of ‘Housewives’ that asked this question = 0 out of 7, with a percentage of 0
• Numbers of ‘Retired men or women’ that asked this question = 0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 1 out of 11, with a percentage of 9.09
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
2 out of 25 with a percentage of 8
 • Number of people that asked this question and are of a age group of ’35-50 years old’=
1 out of 61 with a percentage of 1.63
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 1 out of 14 with a percentage of 7.14
• Number of people ‘who are going out for less than a week’ and asked this question= 3
out of 8 with a percentage of 37.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 1 out of 54 with a percentage of 1.85
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 0 out of 29 with a percentage of 0
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 0 out of 6 with a percentage of 0
• Number of people ‘who are going out for more than 2 years’ and asked this question=
0 out of 3 with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question =
1 out of 45 with a percentage of 2.22
• Number of people ‘who go abroad once in every six months’ and asked this question =
1 out of 26 with a percentage of 3.46
• Number of people ‘who go abroad every year’ and asked this question = 1 out of 15
with a percentage of 6.67
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 1 out of
14 with a percentage of 7.14

Question 35 :

Whom do I contact to incase of any further problems/technical support?

Detailed Analysis
• Numbers of ‘Females’ that asked this question = 11 out of 26, with a percentage of
42.30
• Numbers of ‘Males’ that asked this question = 35 out of 74, with a percentage of 47.29
• Numbers of ‘Businessmen’ that asked this question =15 out of 38, with a percentage of
35.47
• Numbers of ‘Doctors’ that asked this question =7 out of 17, with a percentage of 41.17
• Numbers of ‘Engineers’ that asked this question = 11 out of 22, with a percentage of
50
• Numbers of ‘Housewives’ that asked this question = 3 out of 7, with a percentage of
42.85
• Numbers of ‘Retired men or women’ that asked this question = 4 out of 5, with a
percentage of 80
• Numbers of ‘Students’ that asked this question = 6 out of 11, with a percentage of 45.45
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
5 out of 25 with a percentage of 20
• Number of people that asked this question and are of a age group of ’35-50 years old’=
38 out of 61 with a percentage of 62.29
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 3 out of 14 with a percentage of 21.42
• Number of people ‘who are going out for less than a week’ and asked this question= 3
out of 8 with a percentage of 37.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 23 out of 54 with a percentage of 42.59
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 15 out of 29 with a percentage of 51.72
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 2 out of 6 with a percentage of 33.33
• Number of people ‘who are going out for more than 2 years’ and asked this question=
3 out of 3 with a percentage of 100
• Number of people ‘who are going abroad for the first time’ and asked this question =
20 out of 45 with a percentage of 44.44
• Number of people ‘who go abroad once in every six months’ and asked this question =
3 out of 26 with a percentage of 11.53
• Number of people ‘who go abroad every year’ and asked this question = 11 out of 15
with a percentage of 73.33
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 12 out
of 14 with a percentage of 85.71
Question 36:

What are hidden charges?

Detailed Analysis:

• Numbers of ‘Females’ that asked this question = 1 out of 26, with a percentage of 3.84
• Numbers of ‘Males’ that asked this question = 34 out of 74, with a percentage of 45.94
• Numbers of ‘Businessmen’ that asked this question = 13 out of 38, with a percentage of
34.21
• Numbers of ‘Doctors’ that asked this question = 6 out of 17, with a percentage of 35.29
• Numbers of ‘Engineers’ that asked this question = 9 out of 22, with a percentage of
40.90
• Numbers of ‘Housewives’ that asked this question = 4 out of 7, with a percentage of
57.14
• Numbers of ‘Retired men or women’ that asked this question = 2 out of 5, with a
percentage of 40
• Numbers of ‘Students’ that asked this question = 1 out of 11, with a percentage of 9.09
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
3 out of 25 with a percentage of 12
• Number of people that asked this question and are of a age group of ’35-50 years old’=
38 out of 61 with a percentage of 62.29
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 4 out of 14 with a percentage of 28.57
• Number of people ‘who are going out for less than a week’ and asked this question= 3
out of 8 with a percentage of 37.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 21out of 54 with a percentage of 38.89
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 7 out of 29 with a percentage of 24.13
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3 out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
1 out of 3 with a percentage of 33.33
• Number of people ‘who are going abroad for the first time’ and asked this question =
17 out of 45 with a percentage of 37.78
• Number of people ‘who go abroad once in every six months’ and asked this question =
1out of 26 with a percentage of 3.84
• Number of people ‘who go abroad every year’ and asked this question = 7 out of 15
with a percentage of 46.67
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 10 out
of 14 with a percentage of 71.42
Question 37:

Any taxes applicable or it is inclusive?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question = 1 out of 26, with a percentage of
3.846
• Numbers of ‘Males’ that asked this question = 34 out of 74, with a percentage of 45.94
• Numbers of ‘Businessmen’ that asked this question =14 out of 38, with a percentage of
36.84
• Numbers of ‘Doctors’ that asked this question = 5 out of 17, with a percentage of 29.41
• Numbers of ‘Engineers’ that asked this question = 8 out of 22, with a percentage of
36.36
• Numbers of ‘Housewives’ that asked this question = 5 out of 7, with a percentage of
71.42
• Numbers of ‘Retired men or women’ that asked this question = 2 out of 5, with a
percentage of 40
• Numbers of ‘Students’ that asked this question = 1 out of 11, with a percentage of .9.09
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
6 out of 25 with a percentage of 24
• Number of people that asked this question and are of a age group of ’35-50 years old’=
25 out of 61 with a percentage of 40.98
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 4 out of 14 with a percentage of 28.57
• Number of people ‘who are going out for less than a week’ and asked this question=
3out of 8 with a percentage of 37.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 21 out of 54 with a percentage of 38.89
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 7out of 29 with a percentage of 24.13
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 3out of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question=
1 out of 3 with a percentage of 33.33
• Number of people ‘who are going abroad for the first time’ and asked this question =
17 out of 45 with a percentage of 37.78
 • Number of people ‘who go abroad once in every six months’ and asked this question =
1 out of 26 with a percentage of.3.84
• Number of people ‘who go abroad every year’ and asked this question = 7 out of 15
with a percentage of 46.67
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 10 out
of 14 with a percentage of 71.42

Question 38:

Can I get the matrix card with passport only incase visa is awaited?

Detailed Analysis :
• Numbers of ‘Females’ that asked this question = 6 out of 26, with a percentage of 23.07
• Numbers of ‘Males’ that asked this question = 12out of 74, with a percentage of 16.21
• Numbers of ‘Businessmen’ that asked this question = 11 out of 38, with a percentage of
28.94
• Numbers of ‘Doctors’ that asked this question = 2 out of 17, with a percentage of 11.76
• Numbers of ‘Engineers’ that asked this question = 6 out of 22, with a percentage of
27.27
• Numbers of ‘Housewives’ that asked this question = 0 out of 7, with a percentage of 0
• Numbers of ‘Retired men or women’ that asked this question = 0 out of 5, with a
percentage of 0
• Numbers of ‘Students’ that asked this question = 0 out of 11, with a percentage of 0
• Number of people that asked this question and are of a age group of ’20-35 years old ’=
8 out of 25 with a percentage of 32
• Number of people that asked this question and are of a age group of ’35-50 years old’=
9 out of 61 with a percentage of 14.75
• Number of people that asked this question and are of a age group of ’50 years old or
above’= 1 out of 14 with a percentage of 7.14
• Number of people ‘who are going out for less than a week’ and asked this question= 2
out of 8 with a percentage of 25
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this
question= 10 out of 54 with a percentage of 18.51
 • Number of people ‘who are going out for a duration of 1-2 months’ and asked this
question= 4 out of 29 with a percentage of 13.79
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this
question= 1 out of 6 with a percentage of 16.67
• Number of people ‘who are going out for more than 2 years’ and asked this question=
1 out of 3 with a percentage of 33.33
• Number of people ‘who are going abroad for the first time’ and asked this question = 9
out of 45 with a percentage of 20
• Number of people ‘who go abroad once in every six months’ and asked this question =
2 out of 26 with a percentage of 7.69
• Number of people ‘who go abroad every year’ and asked this question = 5 out of 15
with a percentage of 46.67
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 2 out of
14 with a percentage of 14.28

Question 39:

Where do I need to submit the card after returning back?

Detailed Analysis:
• Numbers of ‘Females’ that asked this question = 12 out of 26, with a percentage of 46.15
• Numbers of ‘Males’ that asked this question = 30 out of 74, with a percentage of 40.54
• Numbers of ‘Businessmen’ that asked this question = 19 out of 38, with a percentage of 50
• Numbers of ‘Doctors’ that asked this question = 6 out of 17, with a percentage of 35.29
• Numbers of ‘Engineers’ that asked this question = 9 out of 22, with a percentage of 40.90
• Numbers of ‘Housewives’ that asked this question = 5 out of 7, with a percentage of 71.42
• Numbers of ‘Retired men or women’ that asked this question = 2 out of 5, with a percentage of 40
• Numbers of ‘Students’ that asked this question = 1 out of 11, with a percentage of 9.09
• Number of people that asked this question and are of a age group of ’20-35 years old ’= 4 out of
25 with a percentage of 16
• Number of people that asked this question and are of a age group of ’35-50 years old’= 30 out of
61 with a percentage of 40.98
• Number of people that asked this question and are of a age group of ’50 years old or above’= 8 out
of 14 with a percentage of 57.14
• Number of people ‘who are going out for less than a week’ and asked this question= 5 out of 8
with a percentage of 62.5
• Number of people ‘who are going out for a duration of 10-25 days’ and asked this question= 19
out of 54 with a percentage of 35.18
• Number of people ‘who are going out for a duration of 1-2 months’ and asked this question= 13
out of 29 with a percentage of 44.82
• Number of people ‘who are going out for a duration of 1-2 years’ and asked this question= 3 out
of 6 with a percentage of 50
• Number of people ‘who are going out for more than 2 years’ and asked this question= 0 out of 3
with a percentage of 0
• Number of people ‘who are going abroad for the first time’ and asked this question = 28 out of 45
with a percentage of 62.22
• Number of people ‘who go abroad once in every six months’ and asked this question = 4 out of 26
with a percentage of 15.38
• Number of people ‘who go abroad every year’ and asked this question = 6 out of 15 with a
percentage of 40
• Number of people ‘who go abroad once in 3-4 years’ and asked this question = 4 out of 14 with a
percentage of 28.57
 Analysis of sales process in Matrix Cellular Services [Year]

6.3 DETAILED ANALYSIS ACCORDING TO SEGMENTATION

Female
If we classify the market in female and male segments, then after analysis we can see that
following are the questions which Female segment asked more often

7. What is authorization? Why is it taken? , 100%

15. What are the incoming, outgoing call charges? , 96.15%
1. How much is the cost of a matrix sim card? , 92.3%
5. How is matrix card different from Indian card?How is it better than my existing number?,86.4%
33. What are the documents required? , 80.7%
3. Much will it cost for people from India to call on my matrix number? 76.9%
12. What is the procedure of getting the matrix card? 73.07%
32. Can I use my parents/friend/relative’s credit card? 73.07%

Following are the questions which this segment didn’t ask that often.
16 . Can one matrix card be taken to more than one country, 7.69%
11.I am a frequent flyer. What is the cost of sim card, in case I want to keep it ?, 3.84%
13. Can I take more than one card on my name? , 3.84%
18. How is matrix card better than calling cards? , 3.84%
25. Is there any discount for taking more than one matrix number?, 3.84%
36. What are hidden charges? , 3.84%
37. Any taxes applicable or it is inclusive? , 3.84%
34. Can I get matrix card one day before flight at airport?, 3.84%

Male
If we classify the market in female and male segments, then after analysis we can see that
following are the questions which Male segment asked more often
9. What is the security amount taken for the sim card? , 98.64%
19. What is the mode of payment? , 98.64%
1. How much is the cost of a matrix sim card? , 94.59%
15. What are the incoming, outgoing call charges? , 93.24%
33. What are the documents required?, 89.18%
3. How much will it cost for people from India to call on my matrix number? , 83.78%
7. What is authorization? Why is it taken?, 82.43%
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31. I am visiting more than 2-3 countries. Is it possible to carry one number to more than one
country?,78.37%

Following are the questions which this segment didn’t ask that often.
4. Can I use the matrix card in India?, 8.10%
13. Can I take more than one card on my name?, 8.10%
17. Does matrix provide prepaid cards?, 8.108108108
29. Why can’t I use my handset in US? , 8.108108108
11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it?, 6.756756757
30. Why are incomings not free in US? , 5.405405405
34. Can I get matrix card one day before flight at airport?, 5.405405405
26. What is the fine if the matrix card is lost? , 1.351351351

Age Group 20-35

If we classify the market according to the age group of customers, then after analysis we can see
that following are the questions which Age group 20-35 segment asked more often

1. How much is the cost of a matrix sim card? 92

3. How much will it cost for people from India to call on my matrix number? 92

9. What is the security amount taken for the sim card? 88

15. What are the incoming, outgoing call charges? 88

5. How is matrix card different from Indian card? How is it better than my existing number? 84

33. What are the documents required? 84

7. What is authorization? Why is it taken?80

19. What is the mode of payment? 80

Following are the questions which this segment didn’t ask that often.

1. How much is the cost of a matrix sim card? 92

3. How much will it cost for people from India to call on my matrix number? 92

9. What is the security amount taken for the sim card? 88

15. What are the incoming, outgoing call charges? 88

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5. How is matrix card different from Indian card? How is it better than my existing number? 84

33. What are the documents required? 84

7. What is authorization? Why is it taken?80

19. What is the mode of payment? 80

Age Group 35-50

If we classify the market according to the age group of customers, then after analysis we can see
that following are the questions which Age group 35-50 segment asked more often

1. How much is the cost of a matrix sim card? 95.08196721

15. What are the incoming, outgoing call charges? 98.36065574

19. What is the mode of payment? 95.08196721

7. What is authorization? Why is it taken?91.80327869

33. What are the documents required? 90.16393443

9. What is the security amount taken for the sim card? 81.96721311

31. I am visiting more than 2-3 countries. Is it possible to carry one number to more than one
country?77.04

3. How much will it cost for people from India to call on my matrix number? 68.85245902

Following are the questions which this segment didn’t ask that often.

33. What are the documents required? 14.75409836

7. What is authorization? Why is it taken?14.75409836

29. Why cant I use my handset in US? 13.1147541

30. Why are incomings not free in US? 6.557377049

13. Can I take more than one card on my name? 6.557377049

5. How is matrix card different from Indian card? How is it better than my existing number? 4.91

19. What is the mode of payment? 3.278688525

15. What are the incoming, outgoing call charges? 1.639344262

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 Analysis of sales process in Matrix Cellular Services [Year]

Age Group 50 and above

If we classify the market according to the age group of customers, then after analysis we can see
that following are the questions which Age group 50 and above segment asked more often

1. How much is the cost of a matrix sim card? 92.85714286

3. How much will it cost for people from India to call on my matrix number? 92.85

12. What is the procedure of getting the matrix card? 92.85

15. What are the incoming, outgoing call charges? 85.71

9. What is the security amount taken for the sim card? 85.71

7. What is authorization? Why is it taken?78.57

33. What are the documents required? 78.57142857

5. How is matrix card different from Indian card? How is it better than my existing number?78.57

Following are the questions which this segment didn’t ask that often.

5. How is matrix card different from Indian card? How is it better than my existing number?14.28

14. What would me authorization for more than one card? 7.14

3. How much will it cost for people from India to call on my matrix number? 7.14

4. Can I use the matrix card in India? 7.142857143

38. can I get the matrix card with passport only incase visa is awaited? 7.142857143

13. Can I take more than one card on my name? 7.142857143

19. What is the mode of payment? 7.142857143

15. What are the incoming, outgoing call charges? 7.142857143

Businessman

If we classify the market according to the occupation of customers, then after analysis we can see
that following are the questions which Businessman segment asked more often

1. How much is the cost of a matrix sim card? 97.36842105

15. What are the incoming, outgoing call charges? 97.36842105

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9. What is the security amount taken for the sim card? 94.73684211

31. I am visiting more than 2-3 countries. Is it possible to carry one number to more than one
country?92.10

33. What are the documents required? 92.10526316

3. How much will it cost for people from India to call on my matrix number? 84.21052632

5. How is matrix card different from Indian card? How is it better than my existing
number?84.21052632

20. How and when is the payment made? 84.21052632

Following are the questions which this segment didn’t ask that often.

6. Can I use my existing number with matrix? Can I keep my number? 13.15789474

25. Is there any discount for taking more than one matrix number? 13.15789474

30. Why are incomings not free in US? 13.15789474

13. Can I take more than one card on my name? 7.894736842

17. Does matrix provide prepaid cards? 7.894736842

11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 5.263157895

26. What is the fine if the matrix card is lost? 5.263157895

34. Can I get matrix card one day before flight at airport?5.263157895

Doctors

If we classify the market according to the occupation of customers, then after analysis we can see
that following are the questions which Doctor Segment asked more often

1. How much is the cost of a matrix sim card? 94.11764706

15. What are the incoming, outgoing call charges? 94.11764706

7. What is authorization? Why is it taken?94.11764706

3. How much will it cost for people from India to call on my matrix number? 88.23529412

5. How is matrix card different from Indian card? How is it better than my existing number? 88.23

19. What is the mode of payment? 88.23

9. What is the security amount taken for the sim card? 82.35294118

33. What are the documents required? 82.35294118

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 Analysis of sales process in Matrix Cellular Services [Year]

Following are the questions which this segment didn’t ask that often.

30. Why are incomings not free in US? 11.76470588

17. Does matrix provide prepaid cards? 11.76470588

11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 11.76470588

16. Can one matrix card be taken to more than one country? 5.882352941

24. How much time does it take to get the matrix number activated? 5.882352941

13. Can I take more than one card on my name? 5.882352941

26. What is the fine if the matrix card is lost? 5.882352941

34. Can I get matrix card one day before flight at airport? 0

Engineers

If we classify the market according to the occupation of customers, then after analysis we can see
that following are the questions which Engineer segment asked more often

15. What are the incoming, outgoing call charges? 100

1. How much is the cost of a matrix sim card? 95.45454545

19. What is the mode of payment? 95.45454545

5. How is matrix card different from Indian card? How is it better than my existing number? 95.45

9. What is the security amount taken for the sim card? 90.90909091

33. What are the documents required? 86.36363636

31. I am visiting more than 2-3 countries. Is it possible to carry one number to more than one
country? 86.36363636

12. What is the procedure of getting the matrix card? 86.36363636

Following are the questions which this segment didn’t ask that often.

30. Why are incomings not free in US? 13.63636364

17. Does matrix provide prepaid cards? 13.63636364

18. How is matrix card better than calling cards? 4.545454545

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4. Can I use the matrix card in India? 4.545454545

11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 4.545454545

13. Can I take more than one card on my name? 4.545454545

34. Can I get matrix card one day before flight at airport?4.545454545

26. What is the fine if the matrix card is lost? 0

Housewives

If we classify the market according to the occupation of customers, then after analysis we can see
that following are the questions which Housewives segment asked more often

1. How much is the cost of a matrix sim card? 85.71428571

7. What is authorization? Why is it taken? 85.71428571

19. What is the mode of payment? 71.42857143

33. What are the documents required? 71.42857143

3. How much will it cost for people from India to call on my matrix number? 71.42857143

39. Where do I need to submit the card after returning back? 71.42857143

37. Any taxes applicable or it is inclusive? 71.42857143

18. How is matrix card better than calling cards? 71.42857143

Following are the questions which this segment didn’t ask that often.

20. How and when is the payment made? 0

10. Can I use my matrix number for other countries as well? 0

38. can I get the matrix card with passport only incase visa is awaited? 0

17. Does matrix provide prepaid cards? 0

4. Can I use the matrix card in India? 0

11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 0

13. Can I take more than one card on my name? 0

34. Can I get matrix card one day before flight at airport? 0

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Retired Men or Women

If we classify the market according to the occupation of customers, then after analysis we can see
that following are the questions which Retired men or women segment asked more often

7. What is authorization? Why is it taken? 100

19. What is the mode of payment? 100

14. What would me authorization for more than one card? 100

1. How much is the cost of a matrix sim card? 80

33. What are the documents required? 80

18. How is matrix card better than calling cards? 80

15. What are the incoming, outgoing call charges? 80

35. Whom do I contact to incase of any further problems/technical support? 80

Following are the questions which this segment didn’t ask that often.

26. What is the fine if the matrix card is lost? 0

20. How and when is the payment made? 0

38. can I get the matrix card with passport only incase visa is awaited? 0

17. Does matrix provide prepaid cards? 0

4. Can I use the matrix card in India? 0

11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 0

13. Can I take more than one card on my name? 0

34. Can I get matrix card one day before flight at airport? 0

Students

If we classify the market according to the occupation of customers, then after analysis we can see
that following are the questions which Student segment asked more often

7. What is authorization? Why is it taken? 100

19. What is the mode of payment? 100

15. What are the incoming, outgoing call charges? 100

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1. How much is the cost of a matrix sim card? 90.9

33. What are the documents required? 90.9

18. How is matrix card better than calling cards? 81.81

3. How much will it cost for people from India to call on my matrix number? 81.81818182

9. What is the security amount taken for the sim card? 81.81818182

Following are the questions which this segment didn’t ask that often.

25. Is there any discount for taking more than one matrix number? 9.090909091

30. Why are incomings not free in US? 9.090909091

20. How and when is the payment made? 9.090909091

11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 9.090909091

34. Can I get matrix card one day before flight at airport? 9.090909091

29. Why cant I use my handset in US? 0

26. What is the fine if the matrix card is lost? 0

38. can I get the matrix card with passport only incase visa is awaited? 0

Duration

Less than a week:

If we classify the market according to the duration for which they are traveling, then after analysis
we can see that following are the questions which customer going for less than a week’s time
asked more often

7. What is authorization? Why is it taken?, 100

22. Can I forward my calls to matrix number?, 100
33. What are the documents required? , 100
1. How much is the cost of a matrix sim card? , 87.5
15. What are the incoming, outgoing call charges? , 87.5
32. Can I use my parents/friend/relative’s credit card? , 75
3. How much will it cost for people from India to call on my matrix number? , 62.5
8. Can payment be made by cash/cheque? , 62.5

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Following are the questions which this segment didn’t ask that often
17. Does matrix provide prepaid cards? , 25
30. Why are incomings not free in US? , 25
38. can I get the matrix card with passport only incase visa is awaited? , 25
13. Can I take more than one card on my name? , 12.5
21. How and where will I get my bill details? , 12.5
24. How much time does it take to get the matrix number activated? , 12.5
29. Why cant I use my handset in US? , 12.5
25. Is there any discount for taking more than one matrix number? , 0
26. What is the fine if the matrix card is lost?, 0

10-25 days:
If we classify the market according to the duration for which they are traveling, then after analysis
we can see that following are the questions which customer going for 10-25 days time asked more
often

19. What is the mode of payment? , 107.4074074

1. How much is the cost of a matrix sim card? , 96.2962963
15. What are the incoming, outgoing call charges? , 96.2962963
9. What is the security amount taken for the sim card? , 94.44444444
3. How much will it cost for people from India to call on my matrix number? , 90.74074074
7. What is authorization? Why is it taken?, 85.18518519
33. What are the documents required?, 81.48148148
5. How is matrix card different from Indian card? How is it better than my existing number? ,
72.22222222

Following are the questions which this segment didn’t ask that often
21. How and where will I get my bill details?, 14.81481481
17. Does matrix provide prepaid cards?, 5.555555556
30. Why are incomings not free in US? , 5.555555556
11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it?, 3.703703704
29. Why cant I use my handset in US?, 3.703703704
25. Is there any discount for taking more than one matrix number? , 3.703703704
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34. Can I get matrix card one day before flight at airport?, 1.851851852
13. Can I take more than one card on my name?, 1.851851852
26. What is the fine if the matrix card is lost? , 0

1-2months
If we classify the market according to the duration for which they are traveling, then after analysis
we can see that following are the questions which customer going for 1-2months time asked more
often
1. How much is the cost of a matrix sim card? , 96.55172414
15. What are the incoming, outgoing call charges?, 96.55172414
5. How is matrix card different from Indian card? How is it better than my existing number?,96.55
33. What are the documents required? , 89.65517241
19. What is the mode of payment? , 86.20689655
9. What is the security amount taken for the sim card? , 86.20689655
3. How much will it cost for people from India to call on my matrix number? , 86.20689655
7. What is authorization? Why is it taken?, 86.20689655

Following are the questions which this segment didn’t ask that often
25. Is there any discount for taking more than one matrix number? , 13.79310345
17. Does matrix provide prepaid cards? , 10.34482759
30. Why are incomings not free in US? , 10.34482759
4. Can I use the matrix card in India? , 6.896551724
6. Can I use my existing number with matrix? Can I keep my number?, 6.896551724
13. Can I take more than one card on my name? , 6.896551724
11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? , 0
34. Can I get matrix card one day before flight at airport? ,0
26. What is the fine if the matrix card is lost? , 0

1-2 years
If we classify the market according to the duration for which they are traveling, then after analysis
we can see that following are the questions which customer going for 1-2 years time asked more
often
33. What are the documents required?, 100
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21. How and where will I get my bill details?, 100

1. How much is the cost of a matrix sim card?, 83.33333333
15. What are the incoming, outgoing call charges? ,83.33333333
7. What is authorization? Why is it taken? , 83.33333333
31. I am visiting more than 2-3 countries. Is it possible to carry one number to more than one
country? ,83.33
19. What is the mode of payment? , 66.66666667
20. How and when is the payment made? , 66.66666667

Following are the questions which this segment didn’t ask that often
26. What is the fine if the matrix card is lost? 33.33333333
38. can I get the matrix card with passport only incase visa is awaited? 16.66666667
13. Can I take more than one card on my name? 16.66666667
22. Can I forward my calls to matrix number? 0
4. Can I use the matrix card in India? 0
6. Can I use my existing number with matrix? Can I keep my number? 0
11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 0
34. Can I get matrix card one day before flight at airport? 0

More than 2 years:

If we classify the market according to the duration for which they are traveling, then after analysis
we can see that following are the questions which customer going for more than 2 years time asked
more often
33. What are the documents required? 100
21. How and where will I get my bill details? 100
7. What is authorization? Why is it taken? 100
29. Why cant I use my handset in US? 100
25. Is there any discount for taking more than one matrix number? 100
35. Whom do I contact to incase of any further problems/technical support? 100
1. How much is the cost of a matrix sim card? 66.66666667
15. What are the incoming, outgoing call charges? 66.66666667

Following are the questions which this segment didn’t ask that often
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2. What are the roaming charges? 0

16. Can one matrix card be taken to more than one country? 0
5. How is matrix card different from Indian card? How is it better than my existing number? 0
23. How many days does it take to get a new matrix number? 0
22. Can I forward my calls to matrix number? 0
4. Can I use the matrix card in India? 0
6. Can I use my existing number with matrix? Can I keep my number? 0
11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 0
34. Can I get matrix card one day before flight at airport? 0

Frequency
1st time:
If we classify the market according to the frequency of traveling abroad of a customer, then after
analysis we can see that following are the questions which customer going for 1st time asked more
often
16. Can one matrix card be taken to more than one country? 100
7. What is authorization? Why is it taken? 97.78
19. What is the mode of payment? 97.78
33. What are the documents required? 97.78
20. How and when is the payment made? 95.56
1. How much is the cost of a matrix sim card? 91.11
5. How is matrix card different from Indian card? How is it better than my existing number? 91.11
9. What is the security amount taken for the sim card? 82.22

Following are the questions which this segment didn’t ask that often
38. can I get the matrix card with passport only incase visa is awaited? 20
6. Can I use my existing number with matrix? Can I keep my number? 17.78
12. What is the procedure of getting the matrix card? 17.78
4. Can I use the matrix card in India? 13.33
25. Is there any discount for taking more than one matrix number? 11.11
26. What is the fine if the matrix card is lost? 6.67
11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 2.22
14. What would me authorization for more than one card? 2.22
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34. Can I get matrix card one day before flight at airport?2.22

Once in 6 months
If we classify the market according to the frequency of traveling abroad of a customer, then after
analysis we can see that following are the questions which customer going for once in 6 months
asked more often
16. Can one matrix card be taken to more than one country? 88.46153846
7. What is authorization? Why is it taken? 61.53846154
19. What is the mode of payment? 34.61538462
33. What are the documents required? 73.07692308
20. How and when is the payment made? 11.53846154
1. How much is the cost of a matrix sim card? 100
5. How is matrix card different from Indian card? How is it better than my existing number? 3.846
9. What is the security amount taken for the sim card? 88.46153846

Following are the questions which this segment didn’t ask that often
38. can I get the matrix card with passport only incase visa is awaited? 7.692307692
6. Can I use my existing number with matrix? Can I keep my number? 0
12. What is the procedure of getting the matrix card? 0
4. Can I use the matrix card in India? 15.38461538
25. Is there any discount for taking more than one matrix number? 7.692307692
26. What is the fine if the matrix card is lost? 0
11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 7.692307692
14. What would me authorization for more than one card? 7.692307692
34. Can I get matrix card one day before flight at airport? 3.846153846

Once in a year
If we classify the market according to the frequency of traveling abroad of a customer, then after
analysis we can see that following are the questions which customer going for once in a year asked
more often
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19. What is the mode of payment? 100

5. How is matrix card different from Indian card? How is it better than my existing number? 100
7. What is authorization? Why is it taken? 93.33333333
1. How much is the cost of a matrix sim card? 93.33333333
16. Can one matrix card be taken to more than one country? 86.66666667
9. What is the security amount taken for the sim card? 86.66666667
3. How much will it cost for people from India to call on my matrix number? 80
13. Can I take more than one card on my name? 80

Following are the questions which this segment didn’t ask that often
12. What is the procedure of getting the matrix card? 13.33333333
25. Is there any discount for taking more than one matrix number? 13.33333333
11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 13.33333333
14. What would me authorization for more than one card? 13.33333333
26. What is the fine if the matrix card is lost? 6.666666667
34. Can I get matrix card one day before flight at airport? 6.666666667
29. Why cant I use my handset in US? 0
30. Why are incomings not free in US? 0

Once in 3-4 years:

If we classify the market according to the frequency of traveling abroad of a customer, then after
analysis we can see that following are the questions which customer going for once in 3-4 years
asked more often

19. What is the mode of payment? 100

5. How is matrix card different from Indian card? How is it better than my existing number? 100
7. What is authorization? Why is it taken? 92.85714286
1. How much is the cost of a matrix sim card? 92.85714286
16. Can one matrix card be taken to more than one country? 92.85714286
33. What are the documents required? 92.85714286
32. Can I use my parents/friend/relative’s credit card? 92.85714286
35. Whom do I contact to incase of any further problems/technical support? 85.71428571

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Following are the questions which this segment didn’t ask that often
38. can I get the matrix card with passport only incase visa is awaited? 14.28571429
2. What are the roaming charges? 14.28571429
14. What would me authorization for more than one card? 14.28571429
11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it? 7.142857143
34. Can I get matrix card one day before flight at airport?7.142857143
4. Can I use the matrix card in India? 0
26. What is the fine if the matrix card is lost? 0
29. Why cant I use my handset in US? 0
30. Why are incomings not free in US? 0

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7. CONCLUSION

As we can see from the analysis that few questions are asked more often than others, depending on
particular traits like occupation and frequency of travel of customers, we can identify the questions
they are going to ask and can prepare better pitch to tell about the product and can be ready to
answer their questions.

The findings of the project are:

1. A list of frequently asked questions is generated. (Section 6.1)

2. Depending on frequency each question was asked, we can deduce that different people are
interested in different things depending on their needs.

3. Customers were classified into different segments and analysis was done accordingly, I found
out that each trait stands for different questions being asked.

4. Frequently asked questions associated with each trait were identified. We can prepare before
dealing with a customer with a particular trait.

5. Different combinations of traits can be made to profile the customer and to find out types of
questions he will ask while contacting him through telemarketing.

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8. FUTURE SCOPE OF THE PROJECT

This project and customer segmentation like this for Matrix Cellular limited is done
first time and at a very small scale, in future more characteristics can be identified,
and a better analysis can be done taking other factors in account, which can factor
for a customer's actual need. There is a huge scope for further research in this field
taking new factors as well into account.

9. LIMITATIONS OF THE PROJECT

Our study was limited by the fact that our sample size was small and survey duration was less.
There can be a substantial change in result if the study is conducted for a larger sample size and
longer duration.

10. RECOMMENDATIONS
Depending on the list provided, a better approach to telemarketing can be used now. We can
combine segmentation before calling a potential customer to increase the efficiency of working
and converting a potential customer into a customer.

As per list, and segmentation, we can know certain fixed traits of a potential customer beforehand.
For example we can know beforehand that the customer is male or female and hence we can
prepare our pitch and answers to their questions earlier only.

A detailed and more statistical segmentation should be done by company to improve their sales by
telemarketing, because I believe a better and more thorough research can yield much better results.

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APPENDIX A

FAQ

1. How much is the cost of a matrix sim card?

2. What are the roaming charges?

3. How much will it cost for people from India to call on my matrix number?

4. Can I use the matrix card in India?

5. How is matrix card different from Indian card? How is it better than my existing number?

6. Can I use my existing number with matrix? Can I keep my number?

7. What is authorization? Why is it taken?

8. Can payment be made by cash/cheque?

9. What is the security amount taken for the sim card?

10. Can I use my matrix number for other countries as well?

11. I am a frequent flyer. What is the cost of sim card, in case I want to keep it?

12. What is the procedure of getting the matrix card?

13. Can I take more than one card on my name?

14. What would me authorization for more than one card?

15. What are the incoming, outgoing call charges?

16. Can one matrix card be taken to more than one country?

17. Does matrix provide prepaid cards?

18. How is matrix card better than calling cards?

19. What is the mode of payment?

20. How and when is the payment made?

21. How and where will I get my bill details?

22. Can I forward my calls to matrix number?

23. How many days does it take to get a new matrix number?

24. How much time does it take to get the matrix number activated?

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25. Is there any discount for taking more than one matrix number?

26. What is the fine if the matrix card is lost?

27. Can I use my handset or do I need to take a matrix phone along?

28. Does matrix provide GSM or CDMA?

29. Why cant I use my handset in US?

30. Why are incomings not free in US?

31. I am visiting more than 2-3 countries. Is it possible to carry one number to more than one country?

32. Can I use my parents/friend/relative’s credit card?

33. What are the documents required?

34. Can I get matrix card one day before flight at airport?

35. Whom do I contact to incase of any further problems/technical support?

36. What are hidden charges?

37. Any taxes applicable or it is inclusive?

38. can I get the matrix card with passport only incase visa is awaited?

39. Where do I need to submit the card after returning back?

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APPENDIX B

QUESTIONNAIRE

1. What is your name?

2. Age Group

(a) 20-35

(b) 35-50

(c) 50 and above

3. What is your occupation?

(a) Business

(b) Doctor

(c) Engineer

(d) Housewife

(e) Retired

(f) Student

4. How often do you travel abroad?

(a)Every month

(b)Once in 2-3 months

(c)Twice a year

(d)Once in a year or two

5. What is the purpose of travel

(a)Business tour

(b)Holiday/vacations

(c)Studies

(d)To meet relatives/friends

6. What is the duration of travel?

(a) Less than a week

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(b) 10-25days

(c) 1 -2 months

(d) 1-2 year

(e) More than 2 years

7.How many countries are you visiting ?

(a)One

(b)Two

(c)More than two

8. What are the countries you are visiting?

(a)UK

(b)US

(c)Western Europe

(d)UAE

(e)Others

9. Which mobile technology are you using?

(a)GSM

(b)CDMA

10. Do You Prefer carrying a mobile phone on your trip?

(a)Yes

(b)No

11. Do you take your phone on international roaming ?

(a)Yes

(b)No

12. have you used country specific card ?

(a)Yes

(b)No

13.Would you like to carry a country specific sim card ?

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(a)Yes

(b)No

14. If Yes, how many ?

(a)One

(b)Two

(c)More than two

15.If Not, what is the reason ?

16. Has your visa been finalized?

(a)Yes

(b)No

17. Do you have a laptop ?

(a)Yes

(b)No

18. Is there requirement for the internet on your visit ?

(a)Yes

(b )No

REFERENCES

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1. Successfully Using Telemarketing in Industrial Sales

By: Marshall, Judith J.; Vredenburg, Harrie. Industrial Marketing Management, Feb88,
Vol. 17 Issue 1, p15-22, 8p, 6 charts; (AN 7280238)

2. The basics of telemarketing

By: Beam, Cris. Folio: The Magazine for Magazine Management, 1999 Source Book,
Vol. 28, p156-157, 2p; (AN 23202420)

3. Ethical Telemarketing: Oxymoron Contested.

By: Vega, Gina. Review of Business, Fall98, Vol. 20 Issue 1, p17, 5p; (AN 2997144)

4. Telemarketing: Implementation of the National Do-Not-Call Registry: GAO-05-113.

By: Jones, Paul L.. GAO Reports, 1/28/2005, p1, 40p; (AN 18174585)

5. TELEMARKETING AS A PROMOTIONAL TOOL--ITS EFFECTS AND SIDE EFFECTS.

By: Schneider, Kenneth C.. Journal of Consumer Marketing, Winter85, Vol. 2 Issue 1,
p29-39, 11p, 3 diagrams; (AN 5389532)

6. Examining the Roles of Telemarketing in Selling Strategy.

By: Moncrief, William C.; Shipp, Shannon H.; Lamb Jr., Charles W.; Cravens, David W..
Journal of Personal Selling & Sales Management, Fall89, Vol. 9 Issue 3, p1, 12p; (AN
6654135)

7. International market segmentation: issues and perspectives.

By: Steenkamp, Jan-Benedict E. M.; Ter Hofstede, Frenkel. International Journal of Research in
Marketing, Sep2002, Vol. 19 Issue 3, p185-213, 29p, 2 charts, 2 diagrams; (AN 7482083)

8. Customer profiling in e-commerce: Methodological aspects and challenges.

By: Wiedmann, Klaus-Peter; Buxel, Holger; Walsh, Gianfranco. Journal of Database Marketing,
Jan2002, Vol. 9 Issue 2, p170, 15p; (AN 6769103)

9. Customer profiling resource.

Bank Marketing, Mar1996, Vol. 28 Issue 3, p48, 4p, 1 chart; (AN 9603141593)

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