Colors:

I chose this color scheme because Michigan is known for its Great Lakes, so I wanted to
include blue in it to represent the water. Blue and gray are calming colors, which makes
me feel better when thinking about health. Although I chose blue here, this logo can easily
use other colors

Typography
I chose Brittanic Bold because I want it to contrast with their old logo font. Brittanic Bold
looks modern and confident, while their old font looks boring and small. Brittanic Bold
makes me believe in the organization and believe that they are already successful in the
things that they do, so that I should place my confidence in them. The font makes me think
that they are technologically up to date, which is important for a health organization.

The other font I chose is Helonia because it looks professional and easy to read. It also
looks extremely similar to Helvetica, which has a good history of being a great font.

Design process
I wanted something simple and clean, but modern and very Michigan-based. I first looked
for fonts that I thought reflected the type of personality that I wanted the logo to have.
After finding fonts, I found an outline of the Michigan state because MPHTC wanted to keep
a picture of Michigan in their logo. Then I put the fonts and shapes together and picked the
colors.

MPHTC

Michigan Public Health Training Center

Style Guide

Sharon Lee
SI 520
10/31/13

Logotype Design

MPHTC

Michigan Public Health Training Center

Color Palette

CMYK:
88.73.0.0
RGB:
52.89.168

CMYK:
53.0.3.21
RGB:
84.169.197

CMYK:
0.0.0.46
RGB:
155.167.160

CMYK:
19.0.3.12
RGB:
181.210.218

Color Harmony: Monochromatic + Gray

Typography for Michigan Public Health Training Center

Logotype Font: Helonia
Helonia Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Helonia Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Helonia Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Typography for MPHTC

Logotype Font: Brittanic Bold
Brittanic Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Logotype Scalability

0.5

Michigan Public Health Training Center

MPHTC

Michigan Public Health Training Center

MPHTC

MPHTC

MPHTC

Free Space / Safety Area

1/6X

MPHTC

Michigan Public Health Training Center

Color Variants

MPHTC

Michigan Public Health Training Center

MPHTC

MPHTC

Michigan Public Health Training Center

MPHTC

MPHTC

MPHTC

Michigan Public Health Training Center

Michigan Public Health Training Center

Michigan Public Health Training Center

Michigan Public Health Training Center

T-Shirt Designs

Logotype width: 10.5

Logotype height: 3.63

Design 2

MPHTC

Michigan Public Health Training Center

MPHTC

Design 1

Design 3

Logotype width: 10
Logotype height: 10.73

MPHTC

Logotype width: 3.5

Logotype height: 3.63