l efile

Form

GRAPHIC

p rint

- DO NOT PROCESS

As Filed Data -

DLN: 93493043018000
OMB No 1545-0047

990

Return of Organization Exempt From Income Tax

Under section 501 (c), 527, or 4947 (a)(1) of the Internal Revenue Code ( except black lung benefit trust or private foundation)

2008

Department of the Treasury Internal Revenue Service A For the 2008 -The organization may have to use a copy of this return to satisfy state reporting requirements ca lendar yea r, or tax year beginning 07 - 01-2008 Please use IRS label or print or type . See Specific Instruc tions. C Name of organization BIG TWELVE CONFERENCE INC Doing Business As and ending 06 - 30-2009

Open to Public

D Employer identification number 75-2604555 E Telephone number (469) 524-1000

B Check if applicable F Address change F Name change fl Initial return F_ Termination 1 Amended return F_ Application pending

N um b er an d s t ree t (or P 0 b ox i f mai l is no t d e l ivere d t o s t ree t a dd ress) R oom/sui t e 400 E JOHN CARPENTER FREEWAY City or town, state or country, and ZIP + 4 IRVING, TX 75062

G Gross receipts $ 144 , 018 , 095

F Name and address of Principal Officer DAN BEEBE 400 EAST JOHN CARPENTER FREEWAY IRVING,TX 75062 I 3 Tax - exempt status F 501( c) ( 3 ) -4 (insert no 1 4947(a)(1) or F_ 527

H(a)

Is this a group return for affiliates? F-Yes Are all affiliates included ?

F No F No

H(b)

F Yes

(If "No," attach a list See instructions H(c) Group Exemption Number 0-

Web site:- Bigl2sports com

K Type of organization F Corporation 1 trust F association F other 1-

L Year of Formation

1996 1 M State of legal domicile

DE

Summar y
1 Briefly describe the organization's mission or most significant activities
ADVANCE STANDARDS OF SCHOLARSHIP, SPORTSMANSHIP AND EQUITY CONSISTENT WITH THE HIGHEST IDEALS OF CONFERENCE MEMEBERSHIP ORGANIZE, PROMOTE AND ADMINISTER INTERCOLLEGIATE ATHLETICS AMONGS ITS MEMBER INSTITUTIONS OPTIMIZE REVENUES AND PROVIDE SUPPORTING SERVICES COMPATIBLE WITH BOTH ACADEMIC AND COMPETITIVE EXCELLENCE

2
3 r;} 4 5

Check this box F- if the organization discontinued its operations or disposed of more than 25% of its assets
Number ofvoting members of the governing body (Part VI, line 1a) . 3 4 5 12 0 33

Number of independent voting members of the governing body (Part VI, line 1b) Total number of employees (Part V, line 2a)

Total number of volunteers (estimate if necessary)

6
7a 7b Prior Year Current Year

0
0 0

7a Total gross unrelated business revenue from Part VIII, line 12, column (C) b Net unrelated business taxable income from Form 990-T, line 34 .

8 9 10
13-

Contributions and grants (Part V III, line 1h) Program service revenue (Part VIII, line 2g)

. . . . .

214,548 127,802,107 683,037 1,168,186 129,867,878 103,123,700

248,968 142,350,940 249,228 1,168,959 144,018,095 121,192,164 0

Investment income (Part VIII, column (A), lines 3, 4, and 7d)

11 12

Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) Total revenue-add lines 8 through 11 (must equal Part VIII, column (A), line 12) Grants and similar amounts paid (Part IX, column (A), lines 1-3) Benefits paid to or for members (Part IX, column (A), line 4) Salaries, other compensation, employee benefits (Part IX, column (A), lines 510) Professional fundraising fees (Part IX, column (A), line 11e) (Total fundraising expenses, Part IX, column (D), line 25 0 Other expenses (Part IX, column (A), lines 11a-11d, 11f-24f) Total expenses-add lines 13-17 (must equal Part IX, line 25, column (A)) Revenue less expenses Subtract line 18 from line 12

13 14 15 16a b 17 18 19

3,124,826

3,642,825 0

22,214,955 128,463,481 1,404,397 Beginning of Year

22,833,422 147,668,411 -3,650,316 End of Year 8,350,094 1,060,202 7,289,892

4- "c
ED Z

20 21 22

Total assets (Part X, line 16) Total liabilities (Part X, line 26) Net assets or fund balances Subtract line 21 from line 20

12,470,239 1,530,031 10,940,208

Signature Block
Under penalties of perjury, I declare that I have examined this return, including a and belief, it is true, correct, and complete Declaration of preparer (other than o

Please
Sign Signature of officer STEVE PACE CFO Type or print name and title Preparer ' s 111, signature Paid Preparers Firm's name (or yours addres, and y Z IP) + 4 I CARROLLCATON & GREENWAY PC 600 E CARPENTER FREEWAY SUITE 160 IRVING, TX 750623900 Date 2010-02-11

Here

William Caton

Use Only

May the IRS discuss this return with the preparer shown above ? (See instructs

Form 990 (2008) MUMTStatement of Program Service Accomplishments (See the instructions.)
1 Briefly describe the organization's mission ADVANCE STANDARDS OF SCHOLARSHIP, SPORTSMANSHIP AND EQUITY CONSISTENT WITH THE HIGHEST IDEALS OF CONFERENCE MEMEBERSHIP ORGANIZE, PROMOTE AND ADMINISTER INTERCOLLEGIATE ATHLETICS AMONGS ITS MEMBER INSTITUTIONS OPTIMIZE REVENUES AND PROVIDE SUPPORTING SERVICES COMPATIBLE WITH BOTH ACADEMIC AND COMPETITIVE EXCELLENCE

Page 2

Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990 -EZ'' . . . . . . . . . . . . . . . . . . . . fl Yes F No If "Yes," describe these new services on Schedule 0

Did the organization cease conducting or make significant changes in how it conducts any program services? If "Yes," describe these changes on Schedule 0

F Yes

F No

Describe the exempt purpose achievements for each of the organization ' s three largest program services by expenses Section 501 ( c)(3) and ( 4) organizations and 4947( a)(1) trusts are required to report the amount of grants and allocations to others, the total expenses , and revenue , if any, for each program service reported

4a

(Code

) ( Expenses $

121,192,164

including grants of $

(Revenue $

DISTRIBUTIONS MADE TO EACH OF THE BIG 12 CONFERENCE'S SCHOOLS

4b

(Code

) (Expenses $

14,933,609

including grants of $

) (Revenue $

MEMBER PARTICIPATION SUBSIDIES PAID TO THE SCHOOLS FOR THEIR PARTICIPATION IN BIG 12 CONFERENCE CHAMPIONSHIPS AND BOWL GAMES

4c

(Code

) (Expenses $

1,200,000

including grants of $

) (Revenue $

MEMBER LIGHTING PAYMENTS MADE TO EACH SCHOOLTO ASSIST WITH THE LIGHTING EXPENSES OF REGULAR SEASON FOOTBALL GAMES

(Code

) (Expenses $

5,697,050

including grants of $

(Revenue $

4d

Other program services (Expenses $

(Describe in Schedule 0 ) including grants of $ 143,022,823 ) (Revenue $ Must equal Part IX, Line 25, column (B). Form 990 (2008)

4e

Total program service expenses $

Form 990 (2008) Li^ Checklist of Required Schedules

Yes 1 Is the organization described in section 501(c)(3) or4947(a)(1) (other than a private foundation)? If "Yes," Yes

Page 3

No

complete Schedule As . 2 3
4

. .

. .

. .

. . . .

1 2 3
No 4

Is the organization required to complete Schedule B, Schedule of Contributors? IN .

Yes No

Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If "Yes,"complete Schedule C, Part I . . . . . . . . . .
Section 501(c)(3) organizations Did the organization engage in lobbying activities? If "Yes,"complete Schedule C, Part II . . . . . . . . . . . . . . . . . . . . . . . . . . . . Section 501(c)(4), 501(c)(5), and 501(c)(6) organizations Is the organization subject to the section 6033(e) notice and reporting requirement and proxy tax's If "Yes,"complete Schedule C, Part III . . . Did the organization maintain any donor advised funds or any accounts where donors have the right to provide

advice on the distribution or investment of amounts in such funds or accounts? If "Yes,"complete

Schedule D, Part Is 7 . . . . . . . . . . . . . . . . . . . . . . 6 No Did the organization receive or hold a conservation easement, including easements to preserve open space,

the environment, historic land areas or historic structures? If "Yes,"complete Schedule D, Part II 8
9 complete Schedule D, Part III . . . . . . . . . . . . . . . . . . .

.
.

7
8

No
No

Did the organization maintain collections of works of art, historical treasures, or other similar assets? If "Yes,"
Did the organization report an amount in Part X, line 21, serve as a custodian for amounts not listed in Part X, or

provide credit counseling, debt management, credit repair, or debt negotiation services? If "Yes,"
complete Schedule D, Part IV' 10 11 . 9 10 No

Did the organization hold assets in term, permanent,or quasi-endowments? If "Yes,"complete Schedule D, Part 1/' Did the organization report an amount in Part X, lines 10, 12, 13, 15, or 257 If "Yes,"complete Schedule D, . . . . . . . . . . . . . . . . . Did the organization receive an audited financial statement for the year for which it is completing this return that was prepared in accordance with GAA P7 If "Yes," complete Schedule D, Parts XI, XII, and XIII 19

No

Parts VI, VII, VIII, IX, orXas applicable 12

11

Yes

12 13

Yes

13

Is the organization a school as described in section 170(b)(1)(A)(ii)'' If "Yes,"completeScheduleE No No No

14a b

Did the organization maintain an office, employees, or agents outside of the U S 7

14a

Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, and program service activities outside the U S 7 If "Yes,"complete Schedule F, Part I . Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or assistance to any organization or entity located outside the United States? If "Yes,"complete Schedule F, Part II Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or assistance to individuals located outside the United States? If "Yes,"complete Schedule F, Part III . . Did the organization report more than $15,000 on Part IX, column (A), line lle'' If "Yes,"complete Schedule G, Part I Did the organization report more than $15,000 total on Part VIII, lines 1c and 8a'' If "Yes, "complete Schedule G, Part II . . . . . . . . . . . . . . . . . . . . . . . . . Did the organization report more than $15,000 on Part VIII, line 9a'' If "Yes," complete Schedule G, Part III Did the organization operate one or more hospitals? If "Yes, "complete Schedule H .

14b

15

15

No

16

16 17

No No

17

18

18 19 20 21 Yes

No No No

19 20 21

Did the organization report more than $5,000 on Part IX, column (A), line 1'' If "Yes, "complete Schedule I, Parts 1 and II

22

Did the organization report more than $5,000 on Part IX, column (A), line 2'' If "Yes, "complete Schedule I, Parts 1 and III 9

22

No

23

Did the organization answer "Yes" to Part VII, Section A, questions 3, 4, or 57 If "Yes,"complete Schedule J . S 23 Yes

24a

Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 20027 If "Yes," answer questions 24b-24d and complete Schedule K. If "No, "go toques tion 25 . . . . . . . . . . . . . . Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception? .

24a 24b

No

c
d 25a

Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds? . 24c 24d Did the organization act as an "on behalf of" issuer for bonds outstanding at any time during the year? Section 501(c)(3) and 501(c)(4) organizations Did the organization engage in an excess benefit transaction with . . . . . . . . . 95 25a No

a disqualified person during the year? If "Yes,"complete Schedule L, Part I b

Did the organization become aware that it had engaged in an excess benefit transaction with a disqualified person from a prior year? If "Yes, "complete Schedule L, Part I . . . . . . . . . . . . . 25b No

26

Was a loan to or by a current or former officer, director, trustee, key employee, highly compensated employee, or disqualified person outstanding as of the end of the organization's tax year? If "Yes,"complete Schedule L, Part II . . . . . . . . . . . . . . . . . . . . . . . . . . .

26

No

27

Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, or substantial contributor, or to a person related to such an individual? If "Yes,"complete Schedule L, Part IIIIE^

27

No

Form 990 (2008)

Form 990 (2008)

Page 4

Li^

Checklist of Required Schedules (Continued)

Yes No

28

During the tax year, did any person who is a current or former officer, director, trustee, or key employee

Have a direct business relationship with the organization (other than as an officer, director, trustee, or employee), or an indirect business relationship through ownership of more than 35% in another entity (individually or
collectively with other person(s) listed in Part VII, Section A)? If "Yes,"complete Schedule L, Part IV . . . . . . . . . . . . . . . . . . . . . . . . . IN 28a Yes No

b c
29

Have a family member who had a direct or indirect business relationship with the organization? If "Yes,"
complete Schedule L, Part IV . . . . . . . . . . . . . . . . . . . c 28b Yes No No

Serve as an officer, director, trustee, key employee, partner, or member of an entity (or a shareholder of a professional corporation) doing business with the organization? If "Yes,"complete Schedule L, Part IV
Did the organization receive more than $25,000 in non-cash contributions? If "Yes,"complete Schedule M

1^g

28c
29

30 31 32
33

Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified
conservation contributions? If "Yes,"complete Schedule M . . . . . . . . . . . 30

Did the organization liquidate, terminate, or dissolve and cease operations? If "Yes,"complete Schedule N,
Part I . . . . . . . . . . . . . . . . . . . . . . . . . . 31 32 No

Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If "Yes,"complete
Schedule N, Part II . No Did the organization own 100% of an entity disregarded as separate from the organization under Regulations section 301 7701-2 and 301 7701-3? If"Yes,"complete Schedule R, PartI . . . . . . . 33 Yes No

34

Was the organization related to any tax-exempt or taxable entity? If "Yes, "complete Schedule R, Parts II, III, IV, and V, line l . . . . . . . . . . . . . . . . . . . . . . . 95 34

35

Is any related organization a controlled entity within the meaning of section 512(b)(13)? If "Yes,"complete Schedule R, Part V, line 2 . . . . . . . . . . . . . . . . . . . 35 No

36

501(c)(3) organizations

Did the organization make any transfers to an exempt non-charitable related . 36 No

organization? If "Yes, "complete Schedule R, Part V, line 2

37

Did the organization conduct more than 5 percent of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If "Yes,"complete Schedule R,
Part VI .

37

No

Form 990 (2008)

Form 990 (2008)

Page 5

Statements Regarding Other IRS Filings and Tax Compliance

Yes la Enter the number reported in Box 3 of Form 1096, Annual Summary and Transmittal of U.S. Information Returns. Enter -0- if not applicable . . la b Enter the number of Forms W-2G included in line la Enter -0- if not applicable lb c Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? Enter the number of employees reported on Form W-3, Transmittal of Wage and Tax Statements filed for the calendar year ending with or within the year covered by this return b 0 840 No

1c

2a

2a

33

If at least one is reported in 2a, did the organization file all required federal employment tax returns'

Note :If the sum of lines la and 2a is greater than 250, you may be required to e-file this return. 3a b 4a Did the organization have unrelated business gross income of $1,000 or more during the year covered by this return? If "Yes," has it filed a Form 990-T for this year? If "No,"provide an explanation in Schedule 0 . . . . .

2b

Yes

3a

No

3b

At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account, securities account, or other financial account)? . b If "Yes," enter the name of the foreign country
See the instructions for exceptions and filing requirements for Form TD F 90-22 .1, Report of Foreign Bank and Financial Accounts.

4a

No

5a

Was the organization a party to a prohibited tax shelter transaction at any time during the tax year?

5a 5b

No No

b
c

Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?
If "Yes," to 5a or 5b, did the organization file Form 8886-T, Disclosure by Tax-Exempt Entity Regarding Prohibited Tax Shelter Transaction? . Did the organization solicit any contributions that were not tax deductible? . .

5c 6a No

6a

b 7
a

If "Yes," did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible? . Organizations that may receive deductible contributions under section 170(c).
Did the organization provide goods or services in exchange for any quid pro quo contribution of $75 or more? . .

6b

7a

No

b
c

If "Yes," did the organization notify the donor of the value of the goods or services provided?
Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 82827 .

7b

7c

No

d e f g h
8

If "Yes," indicate the number of Forms 8282 filed during the year

I 7d

Did the organization, during the year, receive any funds, directly or indirectly, to pay premiums on a personal benefit contract? Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract? For all contributions of qualified intellectual property, did the organization file Form 8899 as required? .

7e 7f 7g

No No No

For contributions of cars, boats, airplanes, and other vehicles, did the organization file a Form 1098-C as required?
Section 501(c)(3) and other sponsoring organizations maintaining donor advised funds and section 509(a)(3) supporting organizations. Did the supporting organization, or a fund maintained by a sponsoring organization, have excess business holdings at any time during the year? . Section 501(c)(3) and other sponsoring organizations maintaining donor advised funds.

7h

No

9 a b 10 a b

Did the organization make any taxable distributions under section 49667 Did the organization make a distribution to a donor, donor advisor, or related person Section 501(c)(7) organizations. Enter Initiation fees and capital contributions included on Part VIII, line 12 Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities Section 501(c)(12) organizations Enter

11

a b

Gross income from members or shareholders Gross income from other sources (Do not net amounts due or paid to other sources against amounts due or received from them ) . . . . . . . . . .
Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 it If "Yes," enter the amount of tax-exempt interest received or accrued during the year

12a b

Form 990 (2008)

Form 990 (2008)

Page 6

L&ILM

Governance , Management, and Disclosure (Sections A, B, and Crequest information about po licies not required by the Internal Revenue Code.) Section A . Governin g Bod y and Mana g ement
Yes For each "Yes "response to lines 2-7 below, and for a "No"response to lines 8 or 9b below, describe the circumstances, processes, or changes in Schedule 0. See instructions. No

la b 2

Enter the number of voting members of the governing body Enter the number of voting members that are independent .

la lb

12 0

Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? Did the organization make any significant changes to its organizational documents since the prior Form 990 was filed? .

2
3

o
No

4 5 6
7a

No No Yes
Yes

5 6
7a

Did the organization become aware during the year of a material diversion of the organization's assets? Does the organization have members or stockholders?

Does the organization have members, stockholders, or other persons who may elect one or more members of the governing body? . . . . . . . . . . . . . . . . . . . . . . . .

b Are any decisions of the governing body subject to approval by members, stockholders, or other persons?
8 Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following a the governing body? . . . . . . . . . . . . . . . . . . . . . . . .

7b

No

8a

Yes

b 9a b
10

each committee with authority to act on behalf of the governing body? Does the organization have local chapters, branches, or affiliates? If "Yes," does the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with those of the organization? .
Was a copy of the Form 990 provided to the organization's governing body before it was filed? All organizations must describe in Schedule 0 the process, if any, the organization uses to review the Form 990 . Is there any officer, director or trustee, or key employee listed in Part V II, Section A, who cannot be reached at the organization's mailing address? If"Yes," provide the names and addresses in Schedule 0

8b 9a 9b
10

Yes No

Yes

11

11

Yes

Section B. Policies
Yes 12a Does the organization have a written conflict of interest policy? If "No", go to line 13 . 12a Yes No

b Are officers, directors or trustees, and key employees required to disclose annually interests that could give rise to conflicts? . . . . . . . . . . . . . . . . . . . . . . . . . . c
13 14 15

12b 12c
13 14

Yes Yes
Yes Yes

Does the organization regularly and consistently monitor and enforce compliance with the policy? If "Yes," describe in Schedule 0 how this is done
Does the organization have a written whistleblower policy? Does the organization have a written document retention and destruction policy? Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision

The organization's CEO, Executive Director, or top management official?

15a

Yes

Other officers or key employees of the organization? Describe the process in Schedule 0

15b

Yes

16a

Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? . . . . . . . . . . . . . . . . . . . . . If "Yes," has the organization adopted a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable Federal tax law, and taken steps to safeguard the organization's exempt status with respect to such arrangements?

16a

No

16b

Section C. Disclosure
17
18

List the States with which a copy of this Form 990 is required to be filed
Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (50 1(c) (3)s only) available for public inspection Indicate how you make these available Check all that apply

19
20

(- own website fl another's website F upon request Describe in Schedule 0 whether (and if so, how), the organization makes its governing documents, conflict of interest policy, and financial statements available to the public See Additional Data Table
State the name, physical address, and telephone number of the person who possesses the books and records of the organization STEVE PACE 400 E JOHN CARPENTER FREEWAY IRVING,TX 75062 (469) 524-1018 Form 990 (2008)

Form 990 (2008) 1:M.lkvh$ Compensation of Officers , Directors,Trustees , Key Employees, Highest Compensated

Page 7

Employees , and Independent Contractors

Section A Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees
la Complete this table for all persons required to be listed Use Schedule J-2 if additional space is needed
* List all of the organization' s current officers, directors, trustees (whether individuals or organizations) and key employees regardless of amount of compensation, and current key employees Enter -0- in columns (D), (E), and (F) if no compensation was paid * List the organization's five current highest compensated employees (other than an officer, director, trustee or key employee) who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the organization and any related organizations

* List all of the organization's former officers, key employees, or highest compensated employees who received more than $100,000 of reportable compensation from the organization and any related organizations
* List all of the organization' s former directors or trustees that received, in the capacity as a former director or trustee of the organization, more than $10,000 of reportable compensation from the organization and any related organizations

List persons in the following order individual trustees or directors, institutional trustees, officers, key employees, highest compensated employees, and former such persons fl Check this box if the organization did not compensate any officer, director, trustee or key employee
(C) Position (check all that apply) (B) C, 3

(F)

A) Name and Title

A v e ra g e hours
per

(D L m -0 E

week

CD 0 J in

Reportable compensation from the or anization Wg ( 2/1099MISC)

(D )

Reportable compensation

Estimated

from related
organizations (W- 2/1099MISC)

amount ofother compensation from the or anization and

g related organizations

it,

Form 990 (2008)

Additional Data

Software ID: Software Version: EIN: Name : 75 -2604555 BIG TWELVE CONFERENCE INC

Form 990, Part VII - Section Aaa

(c)
Position ( check all
that apply) (B) Z CL :I v 3 (F) Estimated

( A) Name and Title

Avera g e hours
per

S7
^ 1

..
ca CD

7^ U (D ru
ru -0 C. (D J m

-n
o =

week

Reportable compensation from the or anization Wg ( 2/1099MISC)

(D )

Repo r table compensation

from related
organizations (W- 2/ 1099MISC )

amount of other compensation from the or anization and

related organizations g

&
WILLIAM POWERS UNIVERSITY OF PRESIDENT, 1 00 1 00 1 00 1 00 1 00 1 00 1 00 1 00 1 00 1 00 1 00 1 00 X X X X X X X X X X X X X

it,
0 0 0 0 0 0 0 0 0 0 0 0 0 0 X X X X X X X X 485,055 139,230 167,077 150,462 150,133 115,383 134,497 106,146 587,433 379,985 15,625 425,504 347,350 313,636 457,014 306,516 136,871 340,000 165,539 415,299 0 315,962 0 0 0 0 0 0 0 0 147,203 0 1,533 40,759 38,669 64,920 29,718 135,202 38,760 44,000 70,767 122,524 0 24,259 176,843 32,360 41,639 26,878 37,259 28,898 37,081 20,769

DAVID BOREN , PRESIDENT, UNIVERSITY OF R BOWEN LOFTIN , PRESIDENT, TEXAS A&M UNI ELSA MURANO , PRESIDENT,TEXAS A&M UNI BURNS HARGIS , PRESIDENT, OKLAHOMA STAT ROBERT H EM EN WAY , CHANCELLOR, UNIVERSITY 0 HARVEY S PERLMAN , CHANCELLOR, UNIVERSITY 0 BRADY DEATON , CHANCELLOR, UNIVERSITY 0 GUY BAILEY , PRESIDENT, TEXAS TECH UN PHIL DESTEFANO , CHANCELLOR, UNIVERSITY 0 DAVID GARLAND , INTERIM PRESIDENT, BAYLO GREGORY L GEOFFROY , PRESIDENT, IOWA STATE UN KIRK SCHULZ , PRESIDENT, KANSAS STATE JOE WEFALD , PRESIDENT, KANSAS STATE DAN BEEBE , COMMISSIONER STEVE PACE , CFO TIM WEISER , DEPUTY COMMISSIONER DRU HANCOCK , SR ASSOC CO MM TIM ALLEN , SR ASSOC CO MM BOB BURDA ,ASSOC COMM JOHN UNDERWOOD,ASSOC COMM LORI EBIHARA , ASSOC COMM

1 00 40 00 40 00 40 00 40 00 40 00 40 00 40 00 40 00

Form 990 (2008) Continued

Page 8

(c) Position (check all that apply)

(B) Average c 3 (D ) Reportable Reportable compensation

(F) Estimated amount of other

(A) Name and Title

'D ID
D -0 Q Q

a J m a
1

hpers week

compensation from the or anization Wg ( 2/1099MISC)

from related organizations

(W- 2/1099MISC)

compensation from the or anization and

related organizations g

+a

lb

Total

1,447,983 1

4,206,734

1,160,041

Total number of individuals (including those in 1a) who received more than $100,000 in reportable compensation from the organization-8

No

Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on l i n e la's If "Yes,"complete ScheduleI forsuch individual . . . . . . . . . . . .
For any individual listed online 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If "Yes," complete ScheduleI for such individual . . . . . . . . . . . . . . . . . . . . . . . . . .

No

Did any person listed on line la receive or accrue compensation from any unrelated organization for services rendered to the organization ? If "Yes, "complete ScheduleI for such person . . . . . . . . .

No

Section B. Independent Contractors

1 Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization (A) Name and business address POLISNELLI SHALTON FLANIGAN SUELTHAS 700 W 47TH ST SUITE 1000 KANSAS CITY, MO 64112 DONNIE DUNCAN 9028 GUNNISON DALLAS, TX 75231 RISING CREEK PICTURES 18508 HIGHLAND CREEK LANE DALLAS, TX 75252 LEGAL (B) Description of services (C) Compensation 235,000

DIRECTOR OF FOOTBALL CHAMPIONSHIP

146,000

MARKETING PRODUCTION

107,330

Total number of independent contractors ( including those in 1) who received more than $ 100 , 000 in compensation

from the organization

.
Form 990 (2008)

Form 990 (2008) Statement of Revenue

Page 9

(A)

(B)

(C)

(D)

Total Revenue

Related or Exempt
Function Revenue

Unrelated Business
Revenue

Revenue Excluded from

Tax under IRC 512, 513, or 514

la

Federated campaigns

la

b
c +1 {G

Membership dues lb
Fundraising events . 1c

d
e f

Related organizations

.1d
le 248,968

Government grants (contributions)

All other contributions, gifts, grants, and similar amounts not included above

`^C} 0

g h

if Noncash contributions included in lines la-1f $ Total ( Add lines la-1f ) . . . . . 10Business Code

248,968 -

CD
2a b C
U

TELEVISION CONTRACTS BOWL GAMES NCAA REVENUE TICKET SALES

711,210 711,210 711,210 711,210

69,980,000 31,748,762 28,972,134 11,650,044

69,980,000 31,748,762 28,972,134 11,650,044

e f O g 3 Total . Add lines 2a-2f

0- $ 142,350,940

All other program service revenue . . . . . . . .

Investment income (including dividends, interest

other similar amounts) . 249,228 249,228

4 5

Income from investment of tax-exempt bond proceeds Royalties . . . . . . . . . 216,184 216,184

(i) Real
6a b c Gross Rents Less rental expenses Rental income or (loss)

(ii) Personal

Net rental income or (loss)

.
(ii) Other

(i) Securities 7a Gross amount from sales of assets other than inventory Less cost or other basis and sales expenses Gain or (loss)

d 8a

Net gain or (loss) Gross income from fundraising events (not including $ of contributions reported on line
1c) See Part IV, line 18

4} >

Attach Schedule G if total exceeds

$15,000 . . . . . . . a

qy

b c
9a

Less

direct expenses

Net income or (loss) from fundraising events

Gross income from gaming activities See part IV, line 19

Complete Schedule G if total

exceeds $15,000

a b
c 10a

Less

direct expenses

Net income or (loss) from gaming activities

Gross sales of inventory, less

returns and allowances

. a

b c

Less

cost of goods sold

b . .0-

Net income or (loss) from sales of inventory

Miscellaneous Revenue

Business Code 711,210 711,210 925,725 27,050 925,725 27,050

11a b

OTHER REVENUE RADIO

C d
e 12

All other revenue

Total . Add lines 11a-11d . . . . . . . $ 952,775 144,018,095 142,350,940 0 1,418,187

Total Revenue . Add lines 1h, 2g, 3, 4, 5, 6d, 7d, 8c, 9c, 10c, and 11e . . . . . .

Form 990 (2008)

Form 990 (2008) 1:Me Statement of Functional Expenses

Page 10

Section 501(c)(3) and 501(c)(4) organizations must complete all columns.

All other or g anizations must com p lete column ( A ) but are not re q uired to com Do not include amounts reported on lines 6b, 7b , 8b , , and 10b of Part VIII . i 9b i
1 Grants and other assistance to governments and organizations in the U S See Part IV, line 21 Grants and other assistance to individuals in the U S See Part IV, line 22 Grants and other assistance to governments, organizations and individuals outside the U S See Part IV, lines 15 and 16

lete columns ' 13 ) , ( C ) , and

(B) Program service expenses (C) Management and general expenses

D .
(D) Fundraising expenses

( A) Total expenses

121,192,164

121,192,164

4
5

Benefits paid to or for members

Compensation of current officers, directors , trustees, and key employees Compensation not included above, to disqualified persons (as defined under section 4958 ( f)(1)) and persons described in section 4958 ( c)(3)(B) . Other salaries and wages Pension plan contributions ( include section 401(k) and section 40 3(b) employer contributions ) Other employee benefits Payroll taxes . . . . . . . . . . 1,253,612 1,269,800 1,269,800

7 8

402,604 555 ,746 161,063

402,604 555,746 161,063

9 10 11 a b c

Fees for services ( non-employees) Management Legal Accounting . . 251,209 28,746 171,107 80,102 28,746

d
e

Lobbying

.
See Part IV, line 17

Professional fundraising

f
g 12 13 14 15 16 17 18

Investment management fees

Other Advertising and promotion Office expenses Information technology Royalties Occupancy Travel Payments of travel or entertainment expenses for any Federal, state or local public officials Conferences , conventions and meetings Intere st Payments to affiliates Depreciation , depletion, and amortization Insurance Other expenses - Itemize expenses not covered above ( Expenses grouped together and labeled miscellaneous may not exceed 5% of total expenses shown on line 25 below ) a b MEMBER PARTICIPATION SU MEMBER LIGHTING 14,933,609 1,200,000 14,933,609 1,200,000 195,152 184,822 88,331 195,152 96,491 . 32,920 32,920 . . . . . . . . . . . 164,316 434,662 434,662 164,316 490 ,729 589,390 465,994 48,717 377,794 589,390 266,429 14,540 199,565 34,177 112,935

19 20 21 22 23 24

c d e d e e
f 25 26 All other expenses Total functional expenses . Add lines 1 through 24f Joint Costs . Check F- if following SOP 98-2 Complete this 3,813,156 147,668,411 3,754,797 143,022,823 58,359 4,645,588 0

line only if the organization reported in column ( B) joint costs from a combined educational campaign and fundraising solicitation Form 990 (2008)

Form 990 (2008)

Page 11

Balance Sheet
(A) Beginning of year 1 2 Cash-non-interest-bearing Savings and temporary cash investments 5,024,749 1 2 (B) End of year 2,397,320

3
4

Pledges and grants receivable, net

Accounts receivable, net 2,673,461

3
4 1,041,969

5 6 7
8 + 9 10a

Receivables from current and former officers, directors, trustees, key employees or other related parties Complete Part II of Schedule L Receivables from other disqualified persons (as defined under section 4958(f)(1)) and
persons described in section 4958(c)(3)(B) Complete Part II of Schedule L .

5
6

Notes and loans receivable, net

Inventories for sale or use Prepaid expenses and deferred charges 3,300

7
8 9 17,816

+6
b

Land, buildings, and equipment cost basis

10a Less accumulated depreciation Schedule D . Complete Part VI of 10b 538,466 3,753,729 10c 11 Complete Part VII of 1,000,000 12 See Part IV, line 11 Complete Part VIII 1,145,664 3,732,325 4,270,791

11 12

Investments-publicly traded securities Investments-other securities Schedule D . . Investments-program-related See Part IV, line 11

13

of Schedule D
14 15

13
14 Complete Part IX of Schedule 15,000 15 12,470,239 281,063 16 17 18 248,968 19 20 . 21 233,774 8,350,094 826,428 15,000

Intangible assets Other assets D . See Part IV, line 11

16 17 18 19 20 } 21

Total assets . Add lines 1 through 15 (must equal line 34) Accounts payable and accrued expenses Grants payable Deferred revenue Tax-exempt bond liabilities Escrow account liability Complete Part IVof ScheduleD

22

Payable to current and former officers, directors, trustees, key employees, highest compensated employees, and disqualified
persons Complete Part II of Schedule L . 1,000,000 22 23 24 . 1,530,031 25 26 1,060,202

23 24 25 26

Secured mortgages and notes payable to unrelated third parties Unsecured notes and loans payable Other liabilities Complete Part X of Schedule D .

Total liabilities . Add lines 17 through 25

Organizations that follow SFAS 117, check here - 7 and complete lines 27
through 29, and lines 33 and 34. 27 M ca 28 29 Unrestricted net assets Temporarily restricted net assets Permanently restricted net assets 10,940,208 27 28 29 7,289,892

u_
30

Organizations that do not follow SFAS 117 , check here

lines 30 through 34. Capital stock or trust principal, or current funds

F- and complete
30

31 32

Paid-in or capital surplus, or land, building or equipment fund Retained earnings, endowment, accumulated income, or other funds
Total net assets or fund balances Total liabilities and net assets/fund balances 10,940,208 12,470,239

31 32
33 34 7,289,892 8,350,094

33 34

K&UM

Financial Statements and Reporting

Yes No

Accounting method used to prepare the Form 990

fl cash

F accrual

fl other

2a b c 3a b

Were the organization's financial statements compiled or reviewed by an independent accountant's Were the organization's financial statements audited by an independent accountant? .

2a 2b 2c Yes Yes

No

If "Yes" to lines 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant? . As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the
Single Audit Act and 0MB Circular A-133? . . . . . . . . . . . . . . . . . .

No
3a

If "Yes," did the organization undergo the required audit or audits?

3b

Form 990 (2008)

l efile GRAPHIC p rint - DO NOT PROCESS

As Filed Data -

DLN: 93493043018000
OMB No 1545-0047

SCHEDULE A
(Form 990 or 990EZ)
Department of the Treasury Internal Revenue Service

Public Charity Status and Public Support

2008
To be completed by all section 501(c )(3) organizations and section 4947(a)(1) nonexempt charitable trusts. Attach to Form 990 or Form 990-EZ. See separate instructions . . -

Name of the organization BIG TWELVE CONFERENCE INC

Employer identification number

75-2604555 M:M-611111111 Reason for Public Charity Status (to be comDleted by all oraanlzatlons) (See Instructions) The organization is not a private foundation because it is (Please check only one organization )
1 2 3 1 1 1 A church, convention of churches, or association of churches described in Section 170 ( b)(1)(A)(i). A school described in Section 170 (b)(1)(A)(ii). (Attach Schedule E ) A hospital or a cooperative hospital service organization described in Section 170 (b)(1)(A)(iii). (Attach Schedule H

4
5

1
1

A medical research organization operated in conjunction with a hospital described in Section 170 (b)(1)(A)(iii). Enter the
hospital's name, city, and state A n organization operated for the benefit of a college or university owned or operated by a governmental unit described in Section 170(b)(1)(A)(iv ). (Complete Part II )

6
7

1
1

A federal, state, or local government or governmental unit described in Section 170 ( b)(1)(A)(v).
An organization that normally receives a substantial part of its support from a governmental unit or from the general public described in Section 170 ( b)(1)(A)(vi ) (Complete Part II )

A community trust described in Section 170 ( b)(1)(A)(vi ) (Complete Part II )

An organization that normally receives

(1) more than 331/3% of its support from contributions, membership fees, and gross

receipts from activities related to its exempt functions-subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses acquired by the organization after June 30, 1975 10 11 1 F See Section 509 (a)(2). (Complete Part III ) See Section 509(a )(4). (See instructions

An organization organized and operated exclusively to test for public safety

An organization organized and operated exclusively for the benefit of, to perform the functions of, or to carry out the purposes of one or more publicly supported organizations described in section 509(a)(1) or section 509(a)(2) See Section 509 (a)(3). Check the box that describes the type of supporting organization and complete lines 11e through 11h a F Type I b 1 Type II c 1 Type III - Functionally Integrated d 1 Type III - Other By checking this box, I certify that the organization is not controlled directly or indirectly by one or more disqualified persons other than foundation managers and other than one or more publicly supported organizations described in section 509(a)(1) or section 509(a)(2) If the organization received a written determination from the IRS that it is a Type I, Type II or Type III supporting organization, check this box (Since August 17, 2006, has the organization accepted any gift or contribution from any of the

(-

f g

following persons? (i) a person who directly or indirectly controls, either alone or together with persons described in (ii) and (iii) below, the governing body of the the supported organization? (ii) a family member of a person described in (i) above? (iii) a 35% controlled entity of a person described in (i) or (ii) above? h Provide the following information about the organizations the organization supports
(i) Name of Supported O rganization (ii) EIN (iii) Type of organization (described on lines 1- 9 above or IRC section ( See Instructions )) (iv) Is the organization in col (i) listed in your governing document? Yes No (v) Did you notify the organization in col (i) of your support? Yes No (vi) Is the organization in col (i) organized in the U S 7 Yes No

Yes 11g(i) 11g(ii) 11g(iii)

No No No No

(vii) Amount of support?

See Additional Data Table

Total
For Paperwork Red uchonAct Notice , seethe In structons for Form 990 Cat No 11285F Schedule A (Form 990 or 990 - EZ) 2008

Additional Data

Software ID: Software Version: EIN: Name : 75 -2604555 BIG TWELVE CONFERENCE INC

Form 990, Schedule A, Part I, Line 11h - Provide the following information about the organizations the organization supports.
(iv) Is the
M Name of Supported Organization (ii) EIN (iii) Type of organization (described on lines 1- 9 above or IRC section organization in (1) listed in your governing document? Yes Baylor University 741159753 10 Yes No

()
Did you notify the organization in (i) of your support? Yes No No

(vi)
Is the organization in ( i) organized in the U 5 7 Yes Yes No 0 (Vii) Amount of support?

The University of Colorado- Boulder

846000555

10

Yes

No

Yes

Iowa State University

426004224

10

Yes

No

Yes

The University of Kansas

486033929

10

Yes

No

Yes

Kansas State University

486098838

10

Yes

No

Yes

The University of Missouri- Columbia

436003859

10

Yes

No

Yes

The University of Nebraska- Lincoln

470049123

10

Yes

No

Yes

The University of Oklahoma

736017987

10

Yes

No

Yes

Oklahoma State University

736017987

10

Yes

No

Yes

The University of Texas

746000203

10

Yes

No

Yes

Texas A&M University

746000531

10

Yes

No

Yes

Texas Tech University

756002622

10

Yes

No

Yes

Schedule A (Form 990 or 990-EZ) 2008

Page 2

Support Schedule for Organizations Described in IRC 170(b )( 1)(A)(iv) and 170(b)(1)(A)(vi) (Complete only if you checked the box on line 5, 7, or 8 of Part I.)

Public Support
Calendar year (or fiscal year beginning in) (a) 2004 (b) 2005 (c) 2006 (d) 2007 (e) 2008 (f) Total

Gifts, grants, contributions, and membership fees received (Do not include any "unusual grants ") Tax revenues levied for the organization's benefit and either paid to or expended on its behalf The value of services or facilities furnished by a governmental unit to the organization without charge
Total .Add line 1-3

The portion of total contribution by each person (other than a government unit or publicly supported organization) included on line 1 that exceed 2% of the amount shown on line 11, column (f) Public Support subtract line 5 from line
4

Total Support
Calendar year (or fiscal year beginning in) Amounts from line 4 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources Net income from unrelated business activities, whether or not the business is regularly carried on
10 Other income Do not include gain or loss from the sale of capital assets (Explain in Part IV ) Total Support (Add lines 7 through 10) Gross receipts from related activities, etc (See instructions ) 12 a) 2004 b) 2005 1 (c) 2006 1 (d) 2007 1 (e) 2008

f) Total

11 12 13

First Five Years . If the Form 990 is for the organization 's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization , check this box and stop here

Ilk-F

Com p utation of Public Su pp ort Percenta g e

14 15 16a b 17a Public Support Percentage for 2008 (line 6 column (f) divided by line 11 column (f)) Public Support Percentage for 2007 Schedule A, Part IV-A, line 26f 14 15

33 1 / 3% Test - 2008 . If the organization did not check the box on line 13, and line 14 is 33 1/3% or more, check this box and stop here . The organization qualifies as a publicly supported organizationF 33 1 / 3% Test - 2007 . If the organization did not check the box on line 13 or 16a, and line 15 is 33 1/3% or more, check this box and stop here . The organization qualifies as a publicly supported organizationF 10 % Facts and Circumstances Test - 2008 . If the organization did not check a box on line 13, 16a, or 16b and line 14 is 10% or more, and if the organization meets the "facts and circumstances" test, check this box and stop here . Explain in Part IV how the organization meets the "facts and circumstances" test The organization qualifies as a publicly supported organizationF 10% Facts and Circumstances Test - 2007 . If the organization did not check a box on line 13, 16a, 16b, or 17a and line 15 is 10% or more, and if the organization meets the "facts and circumstances" test, check this box and stop here . Explain in Part IV how

18

the organization meets the "facts and circumstances" test The organization qualifies as a publicly supported organization Private Foundation . If the organization did not check the box on line 13, 16a, 16b, 17a or 17b, check this box and see instructions

lk^F_ lk^F_

Schedule A (Form 990 or 990-EZ) 2008

Schedule A (Form 990 or 990-EZ) 2008 IMMOTM Support Schedule for Organizations Described in IRC 509(a)(2)

Page 3

(Complete only if you checked the box on line 9 of Part I.) Section A . Public Support
Calendar year (or fiscal year beginning in) (a) 2004 (b) 2005 (c) 2006 (d) 2007 (e) 2008 (f) Total

Gifts, grants, contributions, and membership fees received (Do not include any "unusual grants ")
Gross receipts from admissions,

merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax3 exempt purpose Gross receipts from activities that are

not an unrelated trade or business under

section 513

Tax revenues levied for the organization's benefit and either paid to or expended on its behalf The value of services or facilities furnished by a governmental unit to the organization without charge
Total Add lines 1-5

7a b

Amounts included on lines 1, 2, and 3 received from disqualified persons Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of 1% of
the total of lines 9, 10c, 11, and 12 for the year or $5,000

c Total of lines 7a and 7b

8 Public Support (Substract line 7c from

line 6)

Total Su pp ort
Calendar year 9 (or fiscal year beginning in) (a) 2004 (b) 2005 (c) 2006 (d) 2007 (e) 2008 (f) Total Amounts from line 6

10a

Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources
Unrelated business taxable income (less section 511 taxes) from businesses acquired after 30 June, 1975

c 11

Add lines 10a and 10b Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on
Other income Do not include gain or loss from the sale of capital assets (Explain in Part IV ) Total Support (Add lines 9, 10c, 11 and 12)

12

13

14

First Five Years If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization, check this box and stop here lk^F_

Com p utation of Public Su pp ort Percenta g e

15 16 Public Support Percentage for 2008 (line 8 column (f) divided by line 13 column (f)) Public Support Percentage for 2007 Schedule A, Part IV-A, line 27g 15 16

Com p utation of Investment Income Percenta g e 17 18 19a b Investment Income Percentage for 2008 (line 10c column (f) divided by line 13 column (f)) Investment Income Percentage from 2007 Schedule A, Part IV-A, line 27h 17 18

33 1 / 3% Tests - 2008 . If the organization did not check the box on line 14, and line 15 is more than 33 1/3%, and line 17 is not more than 33 1/3%, check this box and stop here . The organization qualifies as a publicly supported organization 33 1 / 3% Tests-2007 . If the organization did not check a box on line 14 or line 19a, and line 16 is more than 33 1/3% and

lk^F_

20

line 18 is not more than 33 1/3%, check this box and stop here . The organization qualifies as a publicly supported organization Private Foundation If the organization did not check a box on line 14, 19a or 19b, check this box and see instructions

lk^F_ lk^F_

Schedule A (Form 990 or 990-EZ) 2008

Schedule A (Form 990 or 990-EZ) 2008 MOW^

Page 4

Supplemental Information . Complete this part to provide the information required by Part II, line 10;

Part II, line 17a or 17b, or Part III, line 12. Provide and any other additional information. (see instructions)

Facts and Circumstances Test

Schedule A (Form 990 or 990-EZ) 2008

l efile GRAPHIC p rint - DO NOT PROCESS SCHEDULE D (Form 990)

As Filed Data -

DLN: 93493043018000 OMB No 1545-0047

Supplemental Financial Statements

1- Attach to Form 990 . To be completed by organizat ions t hat answered " Yes," to Form 990, Part IV , line 6, 7, 8, 9, 10 , 11, or 12.

2008

Department of the Treasury Internal Revenue Service Name of the organization BIG TWELVE CONFERENCE INC

Employer identification number

75-2604555 Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts . Complete if the or g anization answered "Yes" to Form 990 Part IV , line 6. (a) Donor advised funds (b) Funds and other accounts 1
2 3 4

Total number at end of year

Aggregate Contributions to (during year) Aggregate Grants from (during year) Aggregate value at end of year

5 6

Did the organization inform all donors and donor advisors in writing that the assets held in donor advised funds are the organization's property, subject to the organization's exclusive legal control? Did the organization inform all grantees, donors, and donor advisors in writing that grant funds may be used only for charitable purposes and not for the benefit of the donor or donor advisor or other impermissible private benefit?

1 Yes

1 No

1 Yes

1 No

Conservation Easements . Complete if the organization answered "Yes" to Form 990, Part IV, line 7. 1 Purpose(s) of conservation easements held by the organization (check all that apply) 1 Preservation of land for public use (e g , recreation or pleasure) 1 Preservation of an historically importantly land area 1
1

Protection of natural habitat

Preservation of open space

Preservation of certified historic structure

Complete lines 2a-2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year Held at the End of the Year a b c d Total number of conservation easements Total acreage restricted by conservation easements Number of conservation easements on a certified historic structure included in (a) N umber of conservation easements included in (c) acquired after 8 / 17/06 2a 2b 2c 2d

N umber of conservation easements modified, transferred , released, extinguished , or terminated by the organization during the taxable year 0-

4
5

Number of states where property subject to conservation easement is located 0Does the organization have a written policy regarding the periodic monitoring , inspection , violations, and

enforcement of the conservation easements it holds ? 6

7 8

fl Yes

fl No

Staff or volunteer hours devoted to monitoring , inspecting and enforcing easements during the year 0A mount of expenses incurred in monitoring , inspecting , and enforcing easements during the year -$ Does each conservation easement reported on line 2 ( d) above satisfy the requirements of section 170(h)( 4)(B)(i) and 170 (h)(4)(B)(ii)''

fl Yes

fl No

In Part XIV, describe how the organization reports conservation easements in its revenue and expense statement, and balance sheet, and include, if applicable, the text of the footnote to the organization's financial statements that describes the organization's accounting for conservation easements

Organizations Maintaining Collections of Art, Historical Treasures , or Other Similar Assets. ComDlete if the oraanization answered "Yes" to Form 990. Part IV. line 8.
la If the organization elected, as permitted under SFAS 116, not to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education or research in furtherance of public service, provide, in Part XIV, the text of the footnote to its financial statements that describes these items If the organization elected, as permitted under SFAS 116, to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide the following amounts relating to these items
(i) Revenues included in Form 990, Part VIII, line 1 00 Assets included in Form 990, Part X 2

0- $
$

If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the following amounts required to be reported under SFAS 116 relating to these items a b Revenues included in Form 990, Part VIII, line 1 Assets included in Form 990, Part X Cat No 52283D Schedule D (Form 990) 2008

For Paperwork Reduction Act Notice , see the Intructions for Form 990

Schedule D (Form 990) 2008

Page 2

Organizations Maintaining Collections of Art , Historical Treasures , or Other Similar Assets (continued) 3 a b c
4

Using the organization's accession and other records, check any of the following that are a significant use of its collection items (check all that apply) d 1 Loan or exchange programs F_ Public exhibition 1 F Scholarly research Preservation for future generations e F Other

Provide a description of the organization ' s collections and explain how they further the organization ' s exempt purpose in Part XIV

During the year, did the organization solicit or receive donations of art, historical treasures or other similar assets to be sold to raise funds rather than to be maintained as part of the organization's collection?

1 Yes

1 No

Trust , Escrow and Custodial Arrangements . Complete if the organization answered "Yes" to Form 990, Part IV, line 9, or reported an amount on Form 990, Part X, line 21. la b Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X'' 1 Yes fl No

If "Yes," explain why in Part XIV and complete the following table

Beginning balance

d e f
2a b

Additions during the year Distributions during the year Ending balance
Did the organization include an amount on Form 990, Part X, line 21'' If "Yes, " explain the arrangement in Part XIV fl Yes l No

Endowment Funds . Complete if the organization answered "Yes" to Form 990, Part IV, line 10.
(a)Current Year la b c d e Beginning of year balance Contributions Investment earnings or losses Grants or scholarships . (b)Prior Year (c)Two Years Back (d)Three Years Back (e)Four Years Back

Other expenditures for facilities and programs

f g 2 a b c 3a

Administrative expenses End of year balance Provide the estimated percentage of the year end balance held as Board designated or quasi-endowment 0Permanent endowment 0Term endowment 0Are there endowment funds not in the possession of the organization that are held and administered for the
organization by (i) unrelated organizations (ii) related organizations 3a(i) 3a(ii) . . I 3b Yes No

b 4

If "Yes" to 3a(ii), are the related organizations listed as required on Schedule R'' Describe in Part XIV the intended uses of the organization's endowment funds

1:M-4VJ@

Investments - Land . Buildinas . and Eauioment . See Form 990. Part X. line 10.
Description of investment (a) Cost or other basis (investment) 888 ,030 2 ,530,831 248,031 (b)Cost or other basis (other) (c) Depreciation (d) Book value 888,030 2,282,800

la

Land

b Buildings

c Leasehold improvements
d Equipment 851,930 290,435 561,495

e Other
Total . Add lines la -le (Column (d) should equal Form 990, Part X, column (B), line 10 (c).) . I 3,732,325

Schedule D ( Form 990) 2008

Schedule D (Form 990) 2008

Page 3

Investments - Other Securities . See Form 990, Part X, line 12.

(a) Description of security or cateory (including name of security) Financial derivatives and other financial products Closely-held equity interests
Other CHARLES SCHWAB - MUTUAL FUNDS 145,664 1,000,000 F F

( b)Book value

( c) Method of valuation Cost or end -of-year market value

Other JP MORGAN CHASE - CERTIFICATE OF DEPOSIT

Total . (Column (b) should equal Form 990, Part X, col (8) line 12)

1,14 5,664

In Part XIV, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 Schedule D (Form 990) 2008

Schedule D (Form 990) 2008

Page 4

Reconciliation of Chan g e in Net Assets from Form 990 to Financial Statements

1 2 3 4 Total revenue (Form 990, Part VIII, column (A), line 12) Total expenses (Form 990, Part IX, column (A), line 25) Excess or (deficit) for the year Subtract line 2 from line 1 Net unrealized gains (losses) on investments 1 2 3 4 144,018,095 147,668,411 -3,650,316

5
6 7 8 9 10

Donated services and use of facilities

Investment expenses Prior period adjustments Other (Describe in Part XIV) Total adjustments (net) Add lines 4 - 8 Excess or (deficit) for the year per financial statements Combine lines 3 and 9

5
6 7 8 9 10 0 -3,650,316

Reconciliation of Revenue p er Audited Financial Statements With Revenue p er Return

1 Total revenue, gains, and other support per audited financial statements Amounts included on line 1 but not on Form 990, Part VIII, line 12 a b c d e 3 4 a b c 5 Net unrealized gains on investments Donated services and use of facilities Recoveries of prior year grants Other (Describe in Part XIV) Add lines 2a through 2d Subtract line 2e from line 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2a 2b 2c 2d . . . . . . . . . . . . 173,214 . e 3 73,214 144,018,095 144,191,309 1

Amounts included on Form 990, Part VIII, line 12, but not on line 1 Investment expenses not included on Form 990, Part VIII, line 7b Other (Describe in Part XIV) Add lines 4a and 4b . . . . . . . . . . . . . . . . . 4a 4b . . . . . . . . . . .

c
5

0
144,018,095

Total Revenue Add lines 3 and 4c. (This should equal Form 990, Part I, line 12

Reconciliation of Ex p enses p er Audited Financial Statements With Ex p ense s p er Return

1 2 a Total expenses and losses per audited financial statements Amounts included on line 1 but not on Form 990, Part IX, line 25 Donated services and use of facilities . 1 147,841,625

2a 2b
. 2c 2d 173,214 . . . . . . . . . . . . 2e 3 173,214 147,668,411

b
c d e 3 4 a b c 5

Prior year adjustments

Losses reported on Form 990, Part IX, line 25 Other (Describe in Part XIV) Add lines 2a through 2d . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Subtract line 2e from line 1

Amounts included on Form 990, Part IX, line 25, but not on line 1: Investment expenses not included on Form 990, Part VIII, line 7b Other (Describe in Part XIV) Add lines 4a and 4b Total expenses . . . . . . . . . . . . . . . . 4a 4b . . . . . . .

c
5

0
147,668,411

Add lines 3 and 4c. (This should equal Form 990, Part I, line 18

Su pp lemental Information
Complete this part to provide the descriptions required for Part II, lines 3, 5, and 9, Part III, lines la and 4, Part XIV, lines lb and 2b, Part V, line 4, Part X, Part XI, line 8, Part XII, lines 2d and 4b, and Part XIII, lines 2d and 4b Identifier Return Reference Explanation ADJUSTMENT RECLASS TO REFLECT REIMBURSEMENT OF PROGRAM EXPENSES INCURRED

Schedule D (Form 990) 2008

l efile GRAPHIC p rint - DO NOT PROCESS Schedule I

As Filed Data -

DLN: 93493043018000 OMB No 1545-0047

(Form 990 )
Department of the Treasury Internal Revenue Service Name of the organization BIG TWELVE CONFERENCE INC

Grants and Other Assistance to Organizations,

Governments and Individuals in the U.S.

Complete if the organization answered " Yes," on Form 990, Part IV, lines 21 or 22 . Attach to Form 990.

2008
Employer identification number 75-2604555

General Information on Grants and Assistance

1
2

Does the organization maintain records to substantiate the amount of the grants or assistance , the grantees ' eligibility for the grants or assistance, and
the selection criteria used to award the grants or assistance ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Yes Describe in Part IV the organization ' s procedures for monitoring the use of grant funds in the United States

F No

Grants and Other Assistance to Governments and Organizations in the United States . Complete if the organization answered "Yes" on Form 990, Part IV, line 21 for any recipient that received more than $ 5,000 . Check this box if no one recipient received more than $ 5,000. Use Part IV and Schedule I - 1 if additional space is needed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ^ F
1(a) Name and address of ( b) EIN (c) IRC section ( d) Amount of cash ( e) Amount of non(f) Method of (g) Description of (h) Purpose of grant

organization
or government

if applicable

grant

cash
assistance

valuation (book, FMV,

appraisal, other)

non -cash assistance

or assistance

BAYLOR UNIVERSITYPat Neff Hall WACO,TX 76798 IOWA STATE UNIVERSITY Hall 117 AMES,IA 50011 KANSAS STATE UNIVERSITY110 Anderson

74-1159753

9,068,351

ANNUAL DISTRIBUTION

62-6004224

8,913,045

ANNUAL DISTRIBUTION

48-6098838

8,374,959

ANNUAL DISTRIBUTION

Hall
MANHATTAN,KS 66506 73-6017987 10,026,603 ANNUAL DISTRIBUTION OKLAHOMA STATE UNIVERSITY107

Whitehurst
STILLWATER,OK 74078 74-6000531 10,180,582 ANNUAL DISTRIBUTION TEXAS A&M UNIVERSITY Rudder Tower M S1246 COLLEGE STATION,TX 77843 TEXAS TECH UNIVERSITY 150 Admin Bldg LUBBOCK,TX 79409 THE UNIVERSITY OF CO LO RA DO -BO U LDER3O 1 Regent Admin Center BOULDER,CO 80309 THE UNIVERSITY OF KANSAS230 Strong Hall LAWRENCE,KS 66045 UNIVERSITY OF MISSOURI105 Jesse Hall COLUMBIA,MO 65205 THE UNIVERSITY OF NEBRASKA-LINCOLNAdmin 201 LINCOLN,NE 68588 THE UNIVERSITY OF OKLAHOMA660 Parrington Oval 110 NORMAN,OK 73019 THE UNIVERSITY OF TEXASMain 400 AUSTIN,TX 78712 2

75-6002622

9,195,931

ANNUAL DISTRIBUTION

84-6000555

9,767,426

ANNUAL DISTRIBUTION

48-6033929

11,494,441

ANNUAL DISTRIBUTION

43-6003859

10,449,437

ANNUAL DISTRIBUTION

47-0049123

9,728,502

ANNUAL DISTRIBUTION

73-6017987

12,209,800

ANNUAL DISTRIBUTION

74-6000203

11,783,087

ANNUAL DISTRIBUTION

Enter total number of section 501(c)(3) and government organizations . . . . . . . . . . . . .

Enter total number of other organizations .

^
Schedule I (Form 990) 2008

For Paperwork Reduction Act Notice, see the Instructions for Form 990 .

Cat No 50055P

Schedule I (Form 990) 2008 Grants and Other Assistance to Individuals in the United States . Complete if the organization answered "Yes" on Form 990, Part IV, line 22.

Page 2

Use Schedule I-1 (Form 990) if additional space is needed.

(a)Type of grant or assistance
(b)N umber of recipients (c)Amount of cash grant (d)Amount of non-cash assistance (e) Method of valuation (book, FMV, appraisal, other)

(f)Description of non-cash assistance

n Identifier

Supplemental Information . Complete this part to provide the information required in Part I, line 2, and any other additional information. Return Reference Explanation

Schedule I (Form 990) 2008

l efile

GRAPHIC p rint - DO NOT PROCESS

As Filed Data -

DLN: 93493043018000
OMB No 1545-0047

Schedule J
(Form 990)

Compensation Information
For certain Officers, Directors, Trustees , Key Employees, and Highest Compensated Employees 1- Attach to Form 990 . To be completed by organizations that answered "Yes" to Form 990, Part IV , line 23.

2008

Department of the Treasury Internal Revenue Service Name of the organization BIG TWELVE CONFERENCE INC

t o Pu b lic ' Inspection

Employer identification number

75-2604555

llll^
la

Questions Regarding Compensation

Yes I No

Check the appropiate box(es ) if the organization provided any of the following to or for a person listed in Form 990, Part VII, Section A, line la Complete Part III to provide any relevant information regarding these items F F 1 First class or charter travel Travel for companions Tax idemnification and gross - up payments 1 1 F Housing allowance or residence for personal use Payments for business use of personal residence Health or social club dues or initiation fees

Discretionary spending account

Personal services ( e g , maid, chauffeur, chef)

b 2

If line la is checked, did the organization follow a written policy regarding payment or reimbursement or provision of all the expenses described above? If "No," complete Part III to explain Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all officers, directors, trustees, and the CEO/Executive Director, regarding the items checked in line 1a?

lb 2

Yes Yes

Indicate which, if any, of the following the organization uses to establish the compensation of the organization 's CEO/ Executive Director Check all that apply fl fl F Compensation committee Independent compensation consultant Form 990 of other organizations F F F Written employment contract Compensation survey or study Approval by the board or compensation committee

4 a b c

During the year, did any person listed in Form 990, Part VII, Section A, line la Receive a severance payment or change of control payment? Participate in, or receive payment from, a supplemental nonqualified retirement plan? Participate in, or receive payment from, an equity-based compensation arrangement? If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III 4a 4b 4c Yes No No

501(c )( 3) and 501 ( c)(4) organizations only must complete lines 5-8. 5 For persons listed in form 990, Part VII, Section A, line la, did the organization pay or accrue any compensation contingent on the revenues of a b The organization? Any related organization? If "Yes," to line 5a or 5b, describe in Part III 6 For persons listed in form 990, Part VII, Section A, line la, did the organization pay or accrue any compensation contingent on the net earnings of a b The organization? Any related organization? If "Yes," to line 6a or 6b, describe in Part III 7 For persons listed in form 990, Part VII, Section A, line la, did the organization provide any non-fixed payments not described in lines 5 and 67 If "Yes," describe in Part III Were any amounts reported in Form 990, Part VII, paid or accured pursuant to a contract that was subject to the initial contract exception described in Regs section 53 4958-4(a)(3)7 If "Yes," describe in Part III Cat No 50053T 6a 6b No No 5a 5b No No

No

No

For Privacy Act and Paperwork Reduction Act Notice, see the separate instructions .

Schedule 3 (Form 990) 2008

Schedule J (Form 990) 2008 VVITFIOfficers , Directors , Trustees , Key Employees, and Highest Compensated Employees . Use Schedule 3-1 if additional space needed.
For each individual whose compensation must be reported in Schedule J, report compensation from the organization on row (i) and from related organizations described in the instructions on row (ii) Do not list any individuals that are not listed on Form 990, Part VII Note . The sum of columns (B)(i)-(iii) must equal the applicable column (D) or column (E) amounts on Form 990, Part VII, line la

Page 2

(A) Name

(B) Breakdown of W-2 and/or 1099-MISC compensation (i) Base compensation (ii) Bonus & incentive compensation (iii) Other compensation

(C) Deferred compensation

(D) Nontaxable benefits

(E) Total of columns (B)(i)-(D)

(F) Compensation reported in prior Form 990 or Form 990-EZ

See Additional Data Table (i)

(ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) Schedule 3 (Form 990) 2008

Schedule J (Form 990) 2008

Page 3

EIRISTW

Supplemental Information

Complete this part to provide the information, explanation, or descriptions required for Part I, lines la, 1b, 4c, 5a, 5b, 6a, 6b, 7, and 8 Also complete this part for any additional information
Ret urn I

Identifier

Reference
Part I, Line la

Explanation ON OCCASION THE CONFERENCE CHARTERS A SMALL AIRCRAFT FOR THE COMMISSIONER TO TRAVEL TO SELECTED CONFERENCE EVENTS WHEN SCHEDULED AIR TRANSPORTATION IS NOT AVAILABLE IT IS PERMISSIBLE FOR A STAFF MEMBER TO BE ACCOMPANIED ON A BUSINESS TRIP BY A MEMBER OF HIS OR HER FAMILY FOR CERTAIN SPECIFIED EVENTS (I E CONFERENCE TOURNAMENTS AND CHAMPIONSHIP GAME, BOWLS, SPRING MEETINGS) SENIOR LEVEL STAFF ARE ENCOURAGED TO TRAVEL WITH THEIR SPOUSE AND THE CONFERENCE WILL PAY THEIR TRAVEL EXPENSES IN ALL OTHER CASES, UNLESS APPROVED BY THE COMMISSIONER, STAFF MEMBERS SHALL PAY THE COST OF SPOUSE AND FAMILY TRAVEL

Part I, Line 4a 1457(B) PLAN FOR COMMISSIONER DAN BEEBE

Schedule 3 (Form 990) 2008

l efile

GRAPHIC p rint - DO NOT PROCESS

As Filed Data -

DLN: 93493043018000
OMB No 1545-0047

Schedule L
(Form 990 or 990-EZ)

Transactions with Interested Persons

0- Attach to Form 990 or Form 990-EZ.

2008

1- To be completed by organizations that answered

Department of the Treasury Internal Revenue Service Name of the organization BIG TWELVE CONFERENCE INC " Yes" on Form 990, Part IV , lines 25a , 25b, 26, 27, 28a, 28b, or 28c, or Form 990 - EZ, Part V lines 38b or 40b. Open Insvection

Employer identification number

75-2604555 Excess Benefit Transactions (section 501(c)(3) and section 501 (c)(4) organizations only).
To be completed by organizations that answered "Yes" on Form 990, Part IV, line 25a or 25b, or Form 990-EZ, Part V, line 40b 1 (a) Name of disqualified person (c) Corrected? (b) Description of transaction Yes No

Enter the amount of tax imposed on the organization managers or disqualified persons during the year under section 4958 . . . . . . . . . . . . . . . . . . . . . . . . . ^

Enter the amount of tax, if any, on line 2, above, reimbursed by the organization . Loans to and / or From Interested Persons

To be completed by organizations that answered "Yes" on Form 990. Part IV. line 26. or Form 990-EZ. Part V. line 38a (b) Loan to or from the organization? To From (e) In ( Appfoved (g)Written

(a) Name of interested person and

purpose

(c)Original principal
amount

d Balance due
)

default?
Yes No

b board or a reement' y g committee ?

Yes No Yes No

Total Grants or Assistance Benefitting Interested Persons

To be com p leted b y or g anizations that answered "Yes" on Form 990 , Part IV , line 27.
(a) Name of interested person I (b)Relationship between interested person and the oraanization (c)Amount of grant or type of assistance

Business Transactions Involving Interested Persons To be completed by organizations that answered "Yes" on Form 990. Part IV. line 28a. 28b. or 28c.
(a) Name of interested person (b) Relationship between interested person and the
organization PAYOGFE CFO OWNS PAYOGFE 38,180 PROCESSING AND REPORTING OF PAYMENTS TO OFFICIALS, STAFF

( c) Amount of transaction

( d) Description of transaction

( e) Sharing of organization's revenues?

Yes No No

For Paperwork Reduction Act Notice , see the Intructions for Form 990

Cat No 50056A

Schedule L (Form 990 or 990-EZ) 2008

l efile GRAPHIC p rint - DO NOT PROCESS SCHEDULE 0

As Filed Data -

DLN: 93493043018000 OMB No 1545 0047

(Form 990)
Department of the Treasury Internal Revenue Service

Supplemental Information to Form 990

1- Attach to Form 990 . To be completed by organizations to provide additional information for responses to specific questions for the Form 990 or to provide any additional information .

2008
Open Inspection Employer identification number

Name of the organization BIG TWELVE CONFERENCE INC

75-2604555

Identifier

Return Reference

Explanation FORM 990 PART VI LINE 11 HARVEY PERLMAN, UNIVERSITY OF NEBRASKA, LINCOLN, NE DAVID BOREN, UNIVERSITY OF OKLAHOMA, NORMAN, OK BURNS HARGIS, OKLAHOMA STATE UNIVERSITY, STILLWATER, OK WILLIAM POWERS, UNIVERSITY OF TEXAS ATAUSTIN, AUSTIN, TX DAVID GARLAND, BAYLOR UNIVERSITY, WACO, TX PHIL DESTEFANO, UNIVERSITY OF COLORADO, BOULDER, CO ROBERT HEMENWAY, UNIVERSITY OF KANSAS, LAWRENCE, KS KIRK SCHULZ, KANSAS STATE UNIVERSITY, MANHATTAN, KS JOHN WEFALD, KANSAS STATE UNIVERSITY, MANHATTAN, KS R BOWEN LOFTIN, TEXAS A&M UNIVERSITY, COLLEGE STATION, TX ELSA MURANO, TEXAS A&M UNIVERSITY, COLLEGE STATION, TX GUY BAILEY, TEXAS TECH UNIVERSITY, LUBBOCK, TX GREGORY GEOFFROY, IOWA STATE UNIVERSITY, AMES, IA BRADY DEATON, UNIVERSITY OF MISSOURI, COLUMBIA, MO

Form 990, Part VI, Section A

Identifier Form 990, Part V I, Section A, line 6

Return Reference

Explanation EACH UNIVERSITY IS A MEMBER ORGANIZATION OF THE CONFERENCE

Identifier Form 990, Part V I, Section A, line 7a

Return Reference

Explanation EACH UNIVERSITY AS A MEMBER OF THE CONFERENCE ELECTS A MEMBER OF THE BOARD OF DIRECTORS

Identifier

Return Reference

Explanation THE CONFERENCES FORM 990 IS PREPARED BY MANAGEMENT, REVIEWED BY AN INDEPENDENT CPA FIRM AND PROVIDED TO THE BOARD OF DIRECTORS TO REVIEW AND APPROVE PRIOR TO FILING

Form 990, Part V I, Section A, line 10

Identifier

Return Reference

Explanation PROVISION OF THE CONFERENCES CONFLICT OF INTEREST POLICY ARE DETAILED IN THE CONFERENCE HANDBOOK ANNUALLY, EMPLOYEES ARE REQUIRED TO SIGN CONFLICT OF INTEREST STATEMENTS

Form 990, Part V I, Section B, line 12c

Identifier

Return Reference

Explanation THE BOARD OF DIRECTORS IN ACCORDANCE WITH AN EXECUTIVE COMPENSATION POLICY IS RESPONSIBLE FOR PREPARING AND APPROVING THE TOTAL COMPENSATION OF THE CORPORATION'S SENIOR EXECUTIVES TO ENSURE THAT COMPENSATION PAID TO SUCH EXECUTIVES IS REASONABLE AND DOES NOT RESULT IN EXCESSIVE AND [APPROPRIATE BENEFIT THE BOARD SHALL REVIEW AND APPROVE, ON AN ANNUAL BASIS, EXECUTIVE COMPENSATION THIS PROCESS IS INTENDED TO RESULT IN COMPENSATION DECISIONS THAT ARE CONSISTENT WITH THE CORPORATION'S FULFILLMENT OF ITS MISSION AS SET FORTH IN THE CORPORATIONS ARTICLES OF INCORPORATION, AS WELL AS THE CORPORATIONS'S COMPENSATION POLICY

Form 990, Part VI, Section B, line 15

Identifier Form 990, Part V I, Section C, line 19

Return Reference

Explanation THE CONFERENCE DETERMINES ON A CASE BY CASE BASIS EACH REQUEST BY THE PUBLIC FOR THE INFORMATION CONCERNING THE CONFERENCE

Identifier 990, PART XI, LINE 2C

Return Reference

Explanation THE PROCESS HAS NOT CHANGED

Cat No 51056K Schedule 0 (Form 990)2008

For Paperwork ReduchonActNohce , seethe Instructons forForm 990

l efile GRAPHIC p rint - DO NOT PROCESS

As Filed Data -

DLN:93493043018000
OMB No 1545-0047

SCHEDULE R (Form 990)

Department of the Treasury Internal Revenue Service Name of the organization BIG TWELVE CONFERENCE INC

Related Organizations and Unrelated Partnerships

Attach to Form 990 . To be completed by organizations that answerd "Yes" to Form 990, Part IV, lines 33 , 34, 35, 36, or 37. - See separate instructions.

zoos

Employer identification number 75-2604555

Identification of Disregarded Entities

(A) Name, address, and EIN of disregarded entity (B) Primary activity (C) Legal domicile (state or foreign country) (D) Total income (E) End-of-year assets (F) Direct controlling entity

Identification of Related Tax-Exempt Organizations

(A) Name, address, and EIN of related organization (B) Primary activity (C) Legal domicile (state or foreign country) (D) Exempt Code section (E) Public charity status (if section 501(c)(3)) (F) Direct controlling entity

See Additional Data Table

For Paperwork Reduction Act Notice , see the Instructions for Form 990 .

Cat No 50135Y

Schedule R (Form 990) 2008

Schedule R (Form 990) 2008 Identification of Related Organizations Taxable as a Partnership

(A) Name, address, and EIN of related organization (B) Primary activity Legal domicile (state or foreign country) (D) Direct controlling entity (E) Predominant income(related, investment, unrelated) (F) Share of total income (G) Share of end-of year assets Disproprtionate allocations? (I) Code V-UBI amount on Box 20 of K-I

Page 2

General or managing part ner?

Yes

No

Yes

No

Identification of Related Organizations Taxable as a Corporation or Trust

(A) Name, address, and EIN of related organization (B) Primary activity (C) Legal domicile (state or foreign country) (D ) Direct controlling entity (E) Type of entity (C corp, S corp, or trust) Share of total income (G) Share of end-of-year assets (H) Percentage ownership

Schedule R (Form 990) 2008

Schedule R (Form 990) 2008

Page 3

Transactions with Related Organizations

Note . Complete line 1 if any entity is listed in Parts II, III or IV 1 During the tax year, did the orgranization engage in any of the following transactions with one or more related organizations listed in Parts II-IV? Yes No

a b
c

Receipt of (i) interest (ii) annuities (iii) royalties (iv) rent from a controlled entity Gift, grant, or capital contribution to other organization( s)
Gift, grant, or capital contribution from other organization (s)

la lb
1c

No Yes
No

d
e

Loans or loan guarantees to or for other organization( s)

Loans or loan guarantees by other organization (s)

ld
le

No
No

f
g

Sale of assets to other organization( s)

Purchase of assets from other organization( s)

if
1g

No
No

h
i

Exchange of assets
Lease of facilities, equipment, or other assets to other organization( s)

1h
ii

No
No

Lease of facilities, equipment, or other assets from other organization( s)

1j

No

k I

Performance of services or membership or fundraising solicitations for other organization( s) Performance of services or membership or fundraising solicitations by other organization( s)

1k 11 1m
in

No No No
No

m Sharing of facilities, equipment, mailing lists, or other assets

n Sharing of paid employees

o p

Reimbursement paid to other organization for expenses Reimbursement paid by other organization for expenses

to 1p

Yes No

q r

Other transfer of cash or property to other organization (s) Other transfer of cash or property from other organization( s)

1q lr

No No

If the answer to any of the above is "Yes," see the instructions for information on who must complete this line, including covered relationships and transaction thresholds
Name of other organization(s) Transaction type(a-r) Amount C Involved

(1) See Additional Data Table (2)

(3)

(4)

(5)

(6)

Schedule R (Form 990) 2008

Schedule R (Form 990) 2008

Page

Unrelated Organizations Taxable as a Partnership

Provide the following information for each entity taxed as a partnership through which the organization conducted more than five percent of its activities (measured by total assets or gross revenue) that was not a related organization See instructions regarding exclusion for certain investment partnerships

(A) Name, address, and EIN of entity

(B) Primary activity

(C) Legal domicile (state or foreign country)

A(eall Partners section 501(c)(3) organizations? Yes No

( E) Share of end-of-year assets

(F) Disproprtionate allocations?

(G) Code V-UBI amount on Box 20 of K-I No

(H) General or managing pa rt ne r7

Yes

Yes

No

Schedule R (Form 990) 2008

Additional Data

Return to Form

Software ID: Software Version: EIN: Name : 75 -2604555 BIG TWELVE CONFERENCE INC

Form 990, Schedule R, Part II - Identification of Related Tax-Exempt Organizations

(A) Name, address, and EIN of related organization [B) Primary Activity (C) Legal Domicile (State or Foreign Country) (D) Exempt Code section (E) Public charity status (if 501(c)(3)) (F) Direct Controlling Entity

BAYLOR UNIVERSITY PAT NEFF HALL WACO, TX76711 74-1159753 UNIVERSITY OF COLORADO 301 REGENT ADMIN CENTER BOULDER, C080309 84-6000555 IOWA STATE UNIVERSITY HALL 117 AMES, IA50011 62-6004224 UNIVERSITY OF KANSAS 230 STRONG HALL LAWRENCE, K566045 48-6033929 KANSAS STATE UNIVERSITY 110 ANDERSON HALL MANHATTAN, K566506 48-6098838 UNIVERSITY OF MISSOURI 105 JESSE HALL COLUMBIA, M065205 43-6003859 UNIVERSITY OF NEBRASKA ADMIN 201 LINCOLN, NE68588 47-0049123 UNIVERSITY OF OKLAHOMA 660 PARRINGTON OVAL 110 NORMAN, OK73019 73-6017987 OKLAHOMA STATE UNIVERSITY 107 WHITEHURST STILLWATER, OK74078 73-6017987 UNIVERSITY OF TEXAS MAIN 400 AUSTIN, TX78713 74-6000203 TEXAS A&M UNIVERSITY RUDDERTOWER MS1246 COLLEGE STATION, TX77843 74-6000531 TEXAS TECH UNIVERSITY 150 ADMIN BLDG LUBBOCK, TX79409 75-6002622 UNIVERSITY TX UNIVERSITY TX UNIVERSITY TX UNIVERSITY OK UNIVERSITY OK UNIVERSITY NE UNIVERSITY MO UNIVERSITY KS UNIVERSITY KS UNIVERSITY IA UNIVERSITY CO UNIVERSITY TX

Form 990, Schedule R, Part V - Transactions with Related Organizations

(A) Name of other organization (B) Transaction type(a-r) (C) Amount Involved ($)

(1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (12) (13) (14) (15) (16) (17) (18) (19) (20) (21) (22) (23) (24)

BAYLOR UNIVERSITY BAYLOR UNIVERSITY UNIVERSITY OF COLORADO UNIVERSITY OF COLORADO IOWA STATE UNIVERSITY IOWA STATE UNIVERSITY UNIVERSITY OF KANSAS UNIVERSITY OF KANSAS KANSAS STATE UNIVERSITY KANSAS STATE UNIVERSITY UNIVERSITY OF MISSOURI UNIVERSITY OF MISSOURI UNIVERSITY OF NEBRASKA UNIVERSITY OF NEBRASKA UNIVERSITY OF OKLAHOMA UNIVERSITY OF OKLAHOMA OKLAHOMA STATE UNIVERSITY OKLAHOMA STATE UNIVERSITY TEXAS A&M UNIVERSITY TEXAS A&M UNIVERSITY UNIVERSITY OF TEXAS UNIVERSITY OF TEXAS TEXAS TECH UNIVERSITY TEXAS TECH UNIVERSITY

B 0 B

9,068,351 254,398 9,767,426 368,376 8,913,045 358,223 11,494,441 1,708,216 8,374,959 280,572 10,449,437 1,803,975 9,728,502 1,838,549 12,209,800 3,185,412 10,026,603 1,615,648 10,180,582 343,691 11,783,087 2,713,132 9,195,931 1,663,417

0 B

0 B

0 B

0 B

0 B

0 B

0 B

0 B

0 B

0 B

Additional Data

Return to Form

Software ID: Software Version: EIN: Name : 75 -2604555 BIG TWELVE CONFERENCE INC

Form 990 , Schedule J Part I I - Officers , Directors , Trustees , Ke y Em p lo y ees , and Hi g hest Com p ensated Em p lo y ees
(A) Name (B) Breakdown of W-2 and/or 1099-MISC compensation (i) Base Compensation WILLIAM POWERS (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) (ii) (i) 415,299 122,524 537,823 ii Bonus & ) incentive compensation ( (iii) Other compensation (C) Deferred compensation (D) Nontaxable benefits ( E) Total of columns (B)(i)-(D) ( F) Compensation reported in prior Form 990 or Form 990-EZ

587,433

147,203

734,636

DAVID BOREN

379,985

379,985

R BOWEN LOFTIN

15,625

1,533

17,158

ELSA MURANO

425,504

40,759

466,263

BURNS HARGIS

347,350

38, 669

386,019

ROBERT HEMENWAY

313,636

64,920

378,556

HARVEY S PERLMAN

457,014

29,718

486,732

BRADY DEATON

306,516

135,202

441,718

GUY BAILEY

136,871

38,760

175,631

PHIL DESTEFANO

340,000

44,000

384,000

DAVID GARLAND

165,539

70,767

236,306

GREGORY L GEO FFRO Y

KIRK SCHULZ

JOE WEFALD

(i) (ii) (i)

315,962 485,055

24,259 152,500 24,343

340,221 661,898 548,700

DAN BEEBE

STEVE PACE

(i)

139,230

17,550

14,810

171,590

130,200

TIM WEISER

(i)

167,077

20,890

20,749

208,716

55,000

DRU HANCOCK

(1)

150,462

19,045

7,833

177,340

135,532

TIM ALLEN

(i)

150,133

16,115

21,144

187,392

139,732

JOHN UNDERWOOD

(i) (H)

134,497

16,000

21,081

171,578

126,000