CHAPTER III RESEARCH METHOD

This chapter consists of the method that the writer used in collecting and investigating the data. There are four points presented in this chapter. The first one is the research design. The second is data sources. The third is method of data collection. The last is data analysis.

3.1. Research Design In this study, the writer used qualitative research method. There are many types of qualitative research; ethnography, case studies, document analysis, naturalistic observation, focused interviews, phenomenologic studies, grounded theory, and historical studies (Ary, et al, 2002, p. 25). For this research, the writer applied the third type of qualitative research. Which was document or content analysis. As this study was an attempt to describe the word formation processes of automotive jargons in Autoweek magazine and all the data was in the form of words, then qualitative approach was an appropriate one to be applied in this study. According to Ary et al., content analysis focuses on analyzing and interpreting recorded material within its own context. The material may be public records, textbooks, letters, films, tapes, diaries, themes, reports, magazines and so on. In brief, the writer applied document or content analysis technique since the writer analyzed document in the form of words which were automotive jargons found in the magazine.

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3.2. Data Sources Because the data was content analysis, the data sources were taken from a magazine. In this study the writer analyzed word formations processes of automotive jargons in Autoweek magazine published on Februay 18th 2013. The reason why she selected this edition was because the edition discusses about roadster car in 2013. She analyzed the opening article namely START from this edition in Autoweek magazine. This article contains six topics in sub articles, namely Geneva Show Preview, Chicago Auto Show, Roadster Renaissance, Alfas Other Sports Car, Tokyo Auto Salon 2013 and 2013 Grand National Roadster Show. The writer choosed those articles because they were related to the main theme.

3.3. Data Collection Since this study was a descriptive qualitative research, the main instrument of this research was the writer. The data that was collected by the writer was documentary notes taken from Autoweek magazine. The data were collected in the following steps: 1. Finding the magazine as a source of data for doing a research. 2. Choosing the articles from the magazine that related to the main theme. In this case the writer choosed the opening articles, namely START and it related to the main theme, they were about roadster car in 2013. 3. Reading the whole texts of the articles in Autoweek magazine published on February 18th 2013. 4. Identifying and underlining the automotive jargons found in the text. The writer identified the words whether they belonged to jargons or not by

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looking at the automotive dictionary and some related books.

3.4. Data Analysis The writer used some steps in analyzing the data such as: 1. Grouping and giving codes to the automotive jargons from three articles in Autoweek magazine published on February 18th 2013. In this case the writer gave codes based on the articles, the paragraphs of the articles, the lines of the paragraph and the order of word formation processes. No Code Automotive Jargons Word Formation Processes

Writing the code of automotive jargons as the following: For example: 1.2.3.D 1: number one refers to first sub article 2: second paragraph (refers to the paragraph of the article) 3: third line (refers to the line of the paragraph) D: Word formation process (Derivation) 2. Classifying the jargons and determining the word formation processes based on Brown & Attardos theory and Yules theory. 3. Identifying the meaning of Automotive Jargons. a. Identifying the meaning of automotive jargons found in the three articles in Autoweek magazines articles. In this case the writer used two automotive dictionaries. There are Kamus Teknik Lengkap (2007), and Kamus Otomotif (2010). The reason why the writer used those two dictionaries was that they could give correct definitions about the

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meaning of automotive jargons. So, they enabled the writer in understanding the meaning of automotive jargons. b. Identifying the meaning of automotive jargons based on co-text. By using co-text, the readers are able to know the meaning of automotive jargons. They could interpret the meaning of automotive jargons by paying attention to the surrounding text of the jargons. Co-text also helps the writer in giving the meaning and explanation of automotive jargons in her finding. c. Interviewing the peer checkers or the experts in automotive activities. As stated by Ari et al (2002, p. 434) interview provides information that cannot be obtained through observation or can be used to verify the observation . Related to Ari et als statement, this interview was aimed to verify and get the information about automotive jargons and the meaning of automotive jargons. In this case, the writer picked one student from Electronic Automotive major Politeknik Negeri Malang and one student from English Department, Faculty of Cultural Studies Universitas Brawijaya Malang. Since both of them had enough knowledge about automotive activities. The student majoring in Electronic Automotive of Politeknik Negeri Malang has already known and understood about automotive activities more than four years. He also has worked in PT. IPMOMI Paiton Probolinggo, PT United Tractor Rungkut Surabaya and PT. Trakindo Rungkut Surabaya. Based on his experienced, the writer assumed that he could give valid information about automotive jargons and also the meaning

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of automotive jargons. Besides, the writer picked one student from English Department, Faculty of Cultural Studies, Universitas Brawijaya since he also had enough knowledge concerning with automotive activities. He joined one of automotive clubs namely BYONIC (Byson Indonesia Club) Malang about two years. Thus, the writer assumed that he could give correct information related to automotive jargons in English version combined with valid information from the first peer checker. 4. Calculating each type of word formation processes to be described in the discussion in chapter IV. 5. Drawing Conclusion. Drawing the conclusion of the analysis based on the finding and discussion of the data.