Question 2
3 out of 3 points The goal of distribution strategy is to Answer Selected Answer: get the right product to the right person at the right place and time. Correct Answer: get the right product to the right person at the right place and time.
Question 3
3 out of 3 points _____ utility adds value by making it easier for customers to actually possess the goods and services that they purchase. Answer Selected Answer: Ownership Correct Answer: Ownership
Question 4
3 out of 3 points A firms distribution strategy is concerned with two key elements: Answer Selected Answer:
the channel of distribution and physical distribution. Correct Answer: the channel of distribution and physical distribution.
Question 5
3 out of 3 points After years of healthy growth, Costco began to see sales soften on non-good items, suggesting that ______ may be most effective for less upscale products. Answer Selected Answer: everyday-low pricing Correct Answer: everyday-low pricing
Question 6
3 out of 3 points _____ dominate the market by offering a huge variety of one type of product. Answer Selected Answer: Category killers Correct Answer: Category killers
Question 7
3 out of 3 points Independent wholesalers fall into two categories: Answer Selected Answer: merchant wholesalers and agent/brokers. Correct Answer: merchant wholesalers and agent/brokers.
Question 8
3 out of 3 points A firms _____ is the percent of the total market for a product that is controlled by that company. Answer Selected Answer: market share Correct Answer: market share
Question 9
3 out of 3 points _____ aims to price a handful of items temporarily below cost to drive in-store traffic. Answer Selected Answer: Loss leader pricing Correct Answer: Loss leader pricing
Question 10
3 out of 3 points _____ are marketing intermediaries that sell directly to final consumers. Answer Selected Answer: Retailers Correct Answer: Retailers