Submitted in partial fulfillment of the requirement for the award of the degree of PGDM
By
ACC'RATE INSTIT'TE OF MANAGEMENT ( TEC)NOLOG*+PLOT NO &,+-no. ed/e Par0 1+GREATER NOIDA%"#$1#$ 2'P3 Septe45er "#$1
AC-NOWLEDGMENT
Fir t of all ! would li"e to than" the Management at #e thire $on ultant. for gi%ing me the opportunit& to do m& pro'e$t training in their e teemed organi(ation. ! am highl& obliged to Ms!Ananda pandey for gi%ing me to underta"e m& training at #e t )ire $on ultant* +oida. ,nd ! am highl& indebted to m& mentor Pro6! Pradeeep Ver4a and to m& $ollege fa$ult& member for their guidan$e and $on tant uper%i ion a well a for their upport in $ompleting the pro'e$t. Finall&* ! would li"e to than" m& friend and famil& member for gi%ing u $on tant upport and en$ouragement. P'S)PENDRA PRATAP
COMPAN* CERTIFICATE
-hi i to $ertif& that Mr. Pu hpendra Pratap tudent of PGDM of ,$$urate !n titute of Management . -e$hnolog& * Greater +oida ha underta"en the pro'e$t titled Pra$ti$e and performan$e of /etailer toward GSM and 0DM, er%i$e in +oida at #e t)ire 0on ultant From 14th Ma& 2113 to 12th 3ul& 2113 and ha $ompleted the pro'e$t u$$e full&. ! wi h him a u$$e in all hi future $areer endea%or .
CERTIFICATE
-hi i to $ertif& that Mr. Pu hpendra Pratap of ,007/,-8 !+S-!-7-8 5F M,+,G8M8+- . -80)+595G: ha u$$e full& $ompleted the pro'e$t wor"
titled ;Pra$ti$e and performan$e of /etailer toward GSM and 0DM, er%i$e in +oida< in partial fulfillment of requirement for the $ompletion PGDM a pre $ribed b& the ,!0-8.
Date:
TABLE OF CONTENTS Page No. 0),P-8/ 1 >>>>>>>>>>>>>>>>>>>>>>>>>>.. . 1 !+-/5D70-!5+ 1.1 -ele$om indu tr& profile 1.2 !ntrodu$tion to GSM 1.3 /elian$e 0ompan& Profile 1.4 /elian$e 0ompetitor 1.B !ntrodu$tion to 0DM, 2 9!-8/,-7/8 /8=!8C 0DM, 5perator SC5- ,nal& i of -ele$om !ndu tr& 5b'e$ti%e of /e ear$h S$ope of the Stud& /e ear$h Methodolog& Data ,nal& i and !nterpretation 0on$lu ion ba ed on ur%e& $ondu$ted /e$ommendation 9imitation of the tud& ,nneEure #ibliograph& 32 ? 43 44 ? B1 B1 ? B2 B3 ? B4 BB ? BA B2 ? AB AA ? A2 A2 ? AD 21 ? 21 22? 2B 2A 2 ? 11 11 ? 12 1@ ? 2A 22? 32 33 ? 3A
Introduction
Telecom Industry in India -he tele$om indu tr& i one of the fa te t growing indu trie in !ndia. !ndia ha nearl& 211 million telephone line ma"ing it the third large t networ" in the world after 0hina and 7S,. !ndian tele$om indu tr& ha the growth rate of 2AF. !ndia with it high population and de%elopment potential i ha%ing one of the fa te t growing tele$om networ" in the world. !ndia6 publi$ e$tor tele$om $ompan& #S+9 i the 2 th large t tele$om $ompan& in the world. /elian$e* #harti ,irtel* -ata !ndi$om* =odafone* !dea* =irgin* ,ir$el and 7ninor are other ma'or pla&er in !ndia. )owe%er* rural !ndia till la$" with trong infra tru$ture. -he tele$om
Author8ty o6 Ind8a3!
er%i$e
mar"et i
FiEed line
er%i$e
$on i t of ba i$
international long di tan$e er%i$e . -he tate operator G#S+9 and M-+9H* a$$ount for almo t D1 per $ent of re%enue from ba i$ er%i$e . Pri%ate e$tor er%i$e are pre entl& a%ailable in ele$ti%e urban area * and $olle$ti%el& a$$ount for le than B per $ent of ub $ription . )owe%er* pri%ate er%i$e fo$u on the bu ine I$orporate Se$tor* and offer reliable* high? end er%i$e * u$h a lea ed line * !SD+* $lo ed u er group and %ideo$onferen$ing. 0ellular er%i$e $an be further di%ided into two $ategorie 4 Global S& tem for Mobile 0ommuni$ation GGSMH and 0ode Di%i ion Multiple ,$$e G0DM,H. -he GSM e$tor i dominated b& ,irtel* =odafone and !dea 0ellular* while the 0DM, e$tor i dominated b& /elian$e* -ata !ndi$om and M-S. 5pening up of international and dome ti$ long di tan$e telephon& er%i$e are the ma'or growth dri%er for $ellular indu tr&. 0ellular operator get ub tantial re%enue from the e er%i$e * and $ompen ate them for redu$tion in tariff on airtime* whi$h along with rental wa the main source of revenue. The reduction in tariffs for airtime* national long di tan$e* international long di tan$e* and hand et pri$e ha dri%en demand.
&odern growt' , large population* low telephon& penetration le%el * and a ri e in $on umer J in$ome and pending owing to trong e$onomi$ growth ha%e helped ma"e !ndia the fa te t?growing tele$om mar"et in the world. -he fir t and large t operator i the tate?owned in$umbent #S+9* whi$h i al o the 2th large t tele$om $ompan& in the world in term of it number of ub $riber . #S+9 wa $reated b& $orporati(ation of the er twhile D-S GDepartment of -ele$ommuni$ation Ser%i$e H* a go%ernment unit re pon ible for pro%i ion of telephon& er%i$e . Sub equentl&* after the tele$ommuni$ation poli$ie were re%i ed to allow pri%ate operator * $ompanie till la$" u$h a #harti -ele$om* -ata !ndi$om* =odafone* M-+9* !dea* =odafone and #P9 ha%e entered the pa$e of ma'or operator in !ndia. )owe%er* rural !ndia trong infra tru$ture.
!n 2112* an arti$le b& Business week maga(ine reported that !ndiaJ mobile phone mar"et i the fa te t growing in the world* with $ompanie adding ome A million new $u tomer a month. -he total number of telephone in the $ountr& $ro ed the DD2 million mar" on ,pril 31 2113. -he o%erall tele?den it& ha in$rea ed to @1.21F in ,pril 2113. !n the wirele million ub $riber ha%e been added in ,pril 2113. -he total wirele tood at 31.@D million in ,pril 2113. egment* @.B1 ub $riber GGSM*
0DM, . C99 GFHH ba e i more than DD2 million now. -he wire line egment ub $riber ba e
(rowt' o) mobile tec'nology !ndia ha be$ome one of the fa te t?growing mobile mar"et in the world. -he mobile er%i$e were $ommer$iall& laun$hed in ,ugu t 1DDB in !ndia. !n the initial BA &ear the a%erage monthl& ub $riber addition were around 1.1B to 1.1 million onl& and the total mobile ub $riber ba e in De$ember 2112 tood at 11.B million . )owe%er* after the number of proa$ti%e initiati%e ta"en b& regulator and li$en or* the monthl& mobile ub $riber addition in$rea ed to around 2 million per month in the &ear 2113?14 and 2114?1B. ,lthough mobile telephone followed the +ew -ele$om Poli$& 1DD4* growth wa tard& in the earl& &ear be$au e of the high pri$e of hand et a well a the high tariff structure of mobile telephone . -he +ew -ele$om Poli$& in 1DDD* the indu tr& heralded e%eral pro $on umer initiati%e . Mobile ub $riber addition tarted pi$"ing up. -he number of mobile phone added
throughout the $ountr& in 2113 wa 1A million* followed b& 22 million in 2114* 32 million in 211B and AB million in 211A. -he onl& $ountr& with more mobile phone than !ndia with 24A million mobile phone i 0hina 41@ million. !ndia ha opted for the u e of both the GSM Gglobal & tem for mobile $ommuni$ation H and 0DM, G$ode?di%i ion multiple a$$e H te$hnologie in the mobile e$tor. !n addition to landline and mobile phone * ome of the $ompanie al o pro%ide the C99 er%i$e. -he mobile tariff in !ndia ha%e al o be$ome lowe t in the world. , new mobile $onne$tion $an be a$ti%ated with a monthl& $ommitment of 7SK1.1B onl&. !n 211B alone 32 million hand et were old in !ndia. -he data re%eal the real potential for growth of the !ndian mobile mar"et. !n ,pril 2113 the total GSM and 0DM, mobile ub $riber ba e in the $ountr& wa DD2 million. !n ,pril 211@ the !ndian Department of -ele$om GDo-H ha dire$ted all mobile phone er%i$e u er to di $onne$t the u age of unbranded 0hine e mobile phone that do not ha%e e$urit& !nternational Mobile 8quipment !dentit& G!M8!H number * be$au e the& po e a eriou 31 million mobile phone Gabout @ F of all mobile in the $ountr&H b& ,pril 31. Ne9t /enerat8on net.or0s !n the +eEt Generation +etwor" * multiple a$$e networ" ba ed on !P te$hnolog&. -he e a$$e networ" $an $onne$t $u tomer to a $ore
ri " to the $ountr&. Mobile networ" operator therefore planned to u pend the u age of around
networ" $onne$ted to fiEed lo$ation or $u tomer $onne$ted through Ci?Fi a well a to 3G networ" $onne$ted to mobile u er . , a re ult* in the future* it would be impo ible to identif& whether the neEt generation networ" i a fiEed or mobile networ" and the wirele a$$e broadband would be u ed both for fiEed and mobile er%i$e . !t would then be futile to differentiate between fiEed and mobile networ" both fiEed and mobile u er will a$$e er%i$e through a ingle $ore networ". !ndian tele$om networ" are not a inten i%e a de%eloped $ountr&6 tele$om networ" and !ndiaJ teleden it& i low onl& in rural area . A21*111 route "ilometer G41D*111 mile H of opti$al fiber ha been laid in !ndia b& the ma'or operator * e%en in remote area and the pro$e $ontinue . #S+9 alone ha laid opti$al fiber to 31*111 -elephone 8E$hange out of their 3A 8E$hange . Leeping in mind the %iabilit& of pro%iding er%i$e in rural area * an attra$ti%e olution appear to be one whi$h offer multiple er%i$e fa$ilit& at low $o t . , rural
networ" ba ed on the eEten i%e opti$al fibre networ"* u ing !nternet Proto$ol and offering a %ariet& of er%i$e and the a%ailabilit& of open platform for er%i$e de%elopment* %i(. the +eEt Generation +etwor"* appear to be an attra$ti%e propo ition. Fibre networ" $an be ea il& $on%erted to +eEt Generation networ" and then u ed for deli%ering multiple er%i$e at $heap $o t. Sco*e o) Telecom Industry -he tele$om indu tr& i growing at a great pa$e and the growth rate i eEpe$ted to double with e%er& pa ing &ear. -here are man& new de%elopment in the tele$omm e$tor* in$luding the ingre of 3G te$hnolog& that the !ndian mar"et i witne ing at pre ent.
&eaning o) (%S%&(Global System for Mobile) -he Global S& tem for Mobile 0ommuni$ation GGSM4 originall& from Grouped Spe$ial MobileH i the mo t popular tandard for mobile phone in the world. GSM er%i$e i u ed b& o%er 2 billion people a$ro tandard ma"e more than 212 $ountrie and territorie . -he ubiquit& of the GSM %er& $ommon between mobile phone operator * ignifi$antl& international roaming
enabling ub $riber to u e their phone in man& part of the world. GSM differ
from it prede$e or in that both ignaling and pee$h $hannel are Digital $all qualit&* whi$h mean that it i $on idered a e$ond generation G2GH mobile phone & tem. -he GSM tandard i more impro%ed after the de%elopment of third generation G3GH tandard de%eloped b& the 3GPP. GSM networ" will e%ol%e further a the& begin to in$orporate fourth generation G4GH tandard +istory o) (S& -he de%elopment and u$$e of GSM ha been an out tanding eEample of international
enterpri e in a$tion. #elow &ou will find a brief hi tor& of GSM* de $ribing how it all $ome about and how the , o$iation wa born* ha grown and e%ol%ed. Ce al o in$lude the man& people who $ontribute to the a o$iation6 tremendou growth and highlight the ma'or a$hie%ement and mile tone along the wa&. -hi hi tor& i $omplete from 1D@2 through 1DD2* a further update will be a%ailable in due $our e . -he ultimate out$ome of the battle for dominan$e between the e two $ompeting $ellular data tran mi ion te$hnologie ma& lie more in their hi tor& * one need of a foundation in the for$e that $on%erged to pu h one te$hnolog& ahead of their other. 5ne of the mo t $ontention battle being waged in the wirele two method 0ode Di%i ion Multiple ,$$e 0ommuni$ation GGSMH ha%e di%ided the wirele infra tru$ture indu tr& i the
debate o%er the effi$ient u e and allo$ation of finite airwa%e . For e%eral &ear * the world6 G0DM,H and Global S& tem for Mobile world into oppo ing $amp .
Advantages o) (S&: GSM i alread& u ed worldwide with o%er 421 million ub $riber . !nternational roaming permit popular 8uropean de tination . GSM i mature* ha%ing tarted in the mid?@1 . -hi maturit& mean a more table networ" with robu t feature . 0DM, i till building it networ". ub $riber to u e one phone throughout Ce tern
8urope. 0DM, will wor" in , ia* but not Fran$e* German&* the 7.L. and other
GSM6 maturit& mean engineer $ut their teeth on the te$hnolog&* $reating an un$on $iou preferen$e.
-he a%ailabilit& of ub $riber identit& module * whi$h are mart $ard that pro%ide e$ure data en$r&ption gi%e GSM m?$ommer$e ad%antage .
(LOBAL
S,STE&
FO-
&OBILE
"(S&#
TELE!+ON,
SO&E
SALIENT
FEAT.-ES: GSM er%i$e are a%ailable in more than 212 $ountrie networ" . #& 211B* GSM networ" a$$ounted for more than 2BF of the worldwide $ellular networ" mar"et* er%ing 1.B billion ub $riber . !n 211B* the fir t )SDP, $apable networ" al o be$ame operational. -he fir t )S7P, networ" wa laun$hed in 2112 and worldwide GSM ub $riber eE$eeded two billion in 211@. -he GSM , o$iation e timate that te$hnologie defined in the GSM tandard er%e @1F of the global mobile mar"et* en$ompa ing more than B billion people a$ro networ" . !n !ndia* the total number of GSM ub $riber in the $ountr& $ro ed A@D million b& 3une 2113. #),/-! ,!/-89 i the leading GSM operator of !ndia with 1@2 million Sub $riber . more than 212 $ountrie and territorie * ma"ing GSM the mo t ubiquitou of the man& tandard for $ellular
Advantages o) (S&
GSM i matureM thi maturit& mean a more table networ" with robu t feature . 9e ignal deterioration in ide building .
,bilit& to u e repeater . -al"time i generall& higher in GSM phone due to the pul e nature of tran mi ion. -he a%ailabilit& of Sub $riber !dentit& Module allow u er to wit$h networ" and hand et at will.
GSM $o%er %irtuall& all part of the world o international roaming i not a problem. -he mu$h bigger number of ub $riber globall& $reate a better networ" effe$t for GSM hand et ma"er * $arrier and end u er .
-ool for unlo$"ing GSM phone are widel& a%ailable. Meaning it i ea ier to "eep the ame phone and go with another $arrier u ing the ame te$hnolog&.
For Subscriber
For o*erators
9ow $o t 8ntr& )and et Cide 0hoi$e and a%ailabilit& of hand et !nternal /oaming 8a & Sub $ription
8$onomie of $ale due to dominant mar"et hare in !ndia 0hoi$e of multiple %endor 0apeE optimi(ation 9ower ub $riber a$qui ition $o t Seamle interoperabilit&
(S& /00 1 (S& 2300 &+4 is used in most parts of the world !urope" #sia" #ustralia" Middle !ast" and #frica. (S& 350 1 (S& 2/00 &+4 are used in the $nited States" %anada" Me&ico and most countries of S. #merica.
-he ub $riber growth aw a phenomenal in$rea e from 2112 onward . -hi wa mainl& due to lowered $all tariff and full? $ale implementation of SMS er%i$e all o%er !ndia. De$ember 2112* where !ndia tou$hed the 11 million mar" $ould be defined a a mile tone for !ndian wirele indu tr&.
Sub $riber growth $ontinued from 211D?12 and there were $lo e to 212 million ub $riber a of 3ul& 2113. -wo main element for thi phenomenal growth are 1. 9owered $all tariff . free in$oming $all 0on umer who were on$e relu$tant to ub $ribe to mobile ub $ription founded fea ible and $on%enient to a%ail a now there wa hardl& an& differen$e between the monthl& bill $ompared to fiEed line* and mobilit& wa definitel& a $ru$ial element. -he abo%e phenomenon in !ndia i ta"ing hape be$au e of the pre en$e of huge middle $la population. 5n an e timate there are ome 311 to 3B1 million people belonging to thi group in !ndia. 7nli"e a $ar or a tele%i ion et Gwhere one i enough in the famil&H with the lowered $all tariff it be$ame po ible e%en for famil& member to own a mobile phone ea$h.
COMPAN* PROFILE
Re 8an7e Co44un87at8ons L848ted
/elian$e $ommuni$ation *along with /elian$e -ele$om and Flag -ele$om* i part of /elian$e $ommuni$ation =entureG/05=9H.!t6 an !ndian -ele$ommuni$ation $ompan&. -he 9ate Dhirubhai ,mbani dreamt of a digital !ndia N an !ndia where the $ommon man would ha%e a$$e a earl& a 1DDD. !t wa with thi belief in mind that /elian$e 0ommuni$ation Gformerl& /elian$e !nfo $omH tarted la&ing A1*111 route "ilometer of a pan?!ndia fibre opti$ ba$"bone. -hi ba$"bone wa $ommi ioned on 2@ De$ember 2112* the au pi$iou o$$a ion of Dhirubhai6 21th birthda&* though adl& after hi uneEpe$ted demi e on A 3ul& 2112. /elian$e 0ommuni$ation ha a reliable* high?$apa$it&* integrated Gboth wirele and wire lineH and $on%ergent G%oi$e* data and panning the entire info %ideoH digital networ". !t i $apable of deli%ering a range of er%i$e enterpri e a well a to affordable mean of information and $ommuni$ation. Dhirubhai* who ingle?handedl& built !ndia6 large t pri%ate e$tor $ompan& %irtuall& from $rat$h* had tated
$om Ginformation and $ommuni$ationH %alue $hain* in$luding infra tru$ture and er%i$e N for indi%idual * appli$ation * and $on ulting. -oda&* /elian$e 0ommuni$ation i re%olutioni(ing the wa& !ndia $ommuni$ate and networ" * trul& bringing about a new wa& of life.
Na<8 Mu45a8+ Ind8a Cha8r4an; Mr! An8 D A45an8 CDMA+ GSM and Broad 5and ser<87es 'n 848ted
COMPAN* BAC-GRO'ND
A5out Re 8an7e Co44un87at8on /elian$e 0ommuni$ation 9imited founded b& the late Shari. Dhirubhai ) ,mbani G1D32? 2112H i the flag hip $ompan& of the /elian$e ,nil Dhirubhai ,mbani Group. !t ha a mar"et $apitali(ation of 7SK 1B billion* net a et 7SK 2 billion. -he ,D,G /elian$e Group ha a bu ine and a$ro pre en$e that eEtend to o%er 24*111 town and A la"h GA11*111H %illage in !ndia* the globe. -he hareholder ba e i o%er 12 million* among the large t in the world.
-he group i pre ent in man& e$tor in$luding -ele$om* 0apital* Power* !nfra tru$ture* 8ntertainment and )ealth. rated among O, iaJ -op B Mo t =aluable -ele$om 0ompanie O* /elian$e $ommuni$ation i !ndiaJ foremo t and trul& integrated tele$ommuni$ation er%i$e pro%ider. -he $ompan&* with a $u tomer ba e of o%er 12B million in$luding o%er 2.B million indi%idual o%er ea retail $u tomer * ran" among the -op B -ele$om $ompanie in the world b& number of $u tomer . /elian$e 0ommuni$ation J $orporate $lientele in$lude 2111 !ndian and multinational $orporation * and o%er 211 global $arrier . /elian$e 0ommuni$ation ha e tabli hed a pan?!ndia* neEt generation* integrated Gwirele and wire lineH* $on%ergent G%oi$e* data and %ideoH digital networ" that i $apable of upporting be t?of?$la er%i$e panning the entire info$omm %alue $hain* $o%ering o%er 1B*111 town and 411*111 %illage . /elian$e 0ommuni$ation own and operate the worldJ large t neEt generation !P enabled $onne$ti%it& infra tru$ture* $ompri ing o%er 1AB*111 "ilometer of fibre opti$ $able & tem in !ndia* 7S,* 8urope* Middle 8a t and the , ia Pa$ifi$ region. -he 9ate Dhirubhai ,mbani dreamt of a digital !ndia N an !ndia where the $ommon man would ha%e a$$e to affordable mean of information and $ommuni$ation. Dhirubhai* who ingle?handedl& built !ndia6 large t pri%ate e$tor $ompan& %irtuall& from $rat$h* had tated a earl& a 1DDD4 ;Ma"e the tool of information and $ommuni$ation a%ailable to people at an affordable $o t. -he& will o%er$ome the handi$ap of illitera$& and la$" of mobilit&.< !t wa with thi belief in mind that /elian$e 0ommuni$ation Gformerl& /elian$e !nfo$ommH tarted la&ing A1*111 route "ilometer of a pan?!ndia fibre opti$ ba$"bone. -hi ba$"bone wa $ommi ioned on 2@ De$ember 2112* the au pi$iou o$$a ion of Dhirubhai6 21th birthda&* though adl& after hi uneEpe$ted demi e on A 3ul& 2112.
and $on%ergent G%oi$e* data and %ideoH digital networ". !t i $apable of deli%ering a range of panning the entire info$omm Ginformation and $ommuni$ationH %alue $hain* in$luding infra tru$ture and er%i$e N for enterpri e a well a indi%idual * appli$ation * and $on ulting. -oda&* /elian$e 0ommuni$ation i re%olutioni(ing the wa& !ndia $ommuni$ate and
COMPAN* INFORMATION
-&pe Founded )eadquarter Le& People Pu5 87 2BSE; RCOM3 "##& Na<8 Mu45a8+ Maharashtra Ind8a $! Mr! An8 D A45an8 "! Sat8sh Seth+ V87e Cha8r4an !ndu tr& Produ$t Te e7o44un87at8ons CDMA Ser<87es+ GSM Ser<87es+ Broad5and+ Internet Ser<87es /e%enue 8mplo&ee Ceb ite 'S= &!$> B8 8on ",+### ...!r7o4!7o!8n
Few men in hi tor& ha%e made a dramati$ a $ontribution to their $ountr&6 e$onomi$ fortune a did the founder of /elian$e* Sh. Dhirubhai ) ,mbani. Fewer till ha%e left behind a lega$& that i more enduring and timele .
(illage of %horwad in Gu)arat ,irachand Govardhandas #mbani -amunaben ,irachand #mbani /o0ilaben 1hirubhai #mbani Two sons" Mu0esh #mbani and #nil #mbani. Two 1aughter" 1ipti Salgaocar and Nina /othari.
Anil :'irub'ai Ambani Born on: Birt'*lace: Fat'er@s name: <une ?7 2/5/ &umbai7 India :'irub'ai +irac'and Ambani
&ot'er@s name: Ao9ilaben :'irub'ai Ambani Education: Bac'elor o) Science )rom t'e .niversity o) &umbai and &BA )rom t'e B'arton Sc'ool7 .niversity o) !ennsylvania7 .SA Family: &arried to Tina and 'as two sons <ai Anmol and <ai Ans'ul Business address: -eliance Communications Limited7 I Bloc97 6nd Floor7 :'irub'ai Ambani Anowledge City7 Navi &umbai ; ?00C207 India Tele*'one: D/2 66 808C 55667 D/2 66 808C 558?7 Fa : D/2 66 808C 55CC Email: anil%ambaniErelianceada%com
C'airmanFs &essage
A Ne. Re 8an7e 6or a Ne. Wor d !f the la t $entur& wa about meeting human need * the new millennium i about mat$hing human a piration . Ce li%e in a world where the &oung are rea$hing higher* dreaming bigger and demanding moreM a world that i $hallenging the limit of hope and po ibilit&. +owhere i thi more tri"ingl& %i ible than in !ndia?a $ountr& that wa"e up e%er& morning a little &ounger in age* but infinitel& more ambitiou in pirit. !ndia6 demographi$ tran ition i an eEtraordinar& moment in world hi tor&. -oda&* o%er A11 million &oung people* or more than 1 in 2 !ndian are below the age of 2B.!n 1B &ear * thi number i et to tou$h 211 million* ma"ing !ndia the large t $ommunit& of &outh an&where in e$ond to none. -ran portation* $ommuni$ation* energ&* information* the world. +ew !ndia how the !mpatien$e of &outhM the de ire for real and rapid $hangeNfor a qualit& of life that i $la entertainment* te$hnolog&* edu$ation* health$are and per onal finan$e* +ew !ndia want world produ$t and er%i$e . /elian$e ,nil Dhirubhai ,mbani Group embodie the pirit of thi new re urgent !ndia. 5ur goal i not 'u t to build a great enterpri e for our ta"eholder * but more importantl&* to build a great future for our $ountr& and the whole at largeM to gi%e hundred of million of people the power to fulfill their dream * hape their own de tin&* and the mean to reali(e their true and di%er e potential. 8nerg& and $ommuni$ation * finan$ial er%i$e and infra tru$ture* new e$onom& and old???our bu ine will pan the entire %aried land $ape of emerging human a piration . Ce will wor" with $ommitment and re ol%e to $reate pathwa& that $onne$t ambition to a$hie%ement* promi e to performan$e* and potential to realit&. Ce will bridge the gap between quantit& and qualit&4 le%eraging our trength in managing large $ale operation e%en a we deli%er be t of?$la dri%ing %alue . Ce will rethin" e%er& bu ine produ$t and er%i$e to our $u tomer . Fo$u ing on the burgeoning a piration of our &oung $on umer will remain one of our "e& pro$e * produ$t and er%i$e from the tandpoint of the $on umer ?with a $ommitment to enhan$e eEperien$e at e%er& tou$h point. 5ur founder* the legendar& Dhirubhai ,mbani* ga%e u a imple mantra for entrepreneur hip4<-hin" #ig. -hin" Fa t. -hin" ,head<
Ce will thin" bigger. Ce will thin" fa ter. #ut* mo t important of all* we will thin" #etter?to ta& ahead of $ompetition and of our time . Cel$ome to the /elian$e ,nil Dhirubhai ,mbani Group. !t i the +ew /elian$e for the +ew CorldP Anil :'irub'ai Amban (rou* C'airman $ CEO
-ELIANCE CO&!ETITO-
A8rTe : ,ir-el i the large t GSM operator. ,ir-el i the mo t prominent of all the GSM networ" in !ndia. ,ir-el i owned b& #harti Group. ,ir-el number tart with JD@4DJ* JD@AAJ* JDD11J* JDD4DJ* JDD@DJ* JDDBDJ* J@11@J* JD122J* JDDA3J*JDAB2J*JDB23J*JD211J*JD111J*JDA1@J*JDBB1J*JDD1@J*JD214J*JDB33J*JDB12J*JDA2AJ*JDA11J*JD2@DJ* DAB1*D@11*DD11*D212*D22B*223@.
Voda6one: =odafone 8 ar group owned =odafone ha a prett& good u er ba e be$au e of the man& attra$ti%e pa$"age it offer . =odafone number tart with JD@@J or JDDAAJ or JD1A1J or JDB@1J or JD213J or JD1B2J or JDA42J* or JDB11J* or 2@3@.
Idea Ce u ar: !dea 0ellular 9imited i part of #irla 9imited. QPre%iou l& -,-, . ,-.- were al o partner R. !dea number tart with JD@4@J* JDD4@J* JDD12J* JDB1BJ* JDA1BJ* JDA13J*JDAAAJ* JD21BJ*JDA41J*JD111J*JDDB1J*J@1DDJ.
BSNL: #S+9J mobile arm 0ellone ha a %er& good rural and uburban u er ba e. Pre?paid $ard are old a 8E$el. #S+9 number tart with JD441J*JD441J*JD4D1J*JD4D1J*JD4D2J*JD442J.
A8r7e : ,ir$el i 0hennai?ba ed and the leader in -amil +adu. ,ir$el ha %er& good* $heap and inno%ati%e offer . ,ir$el number tart with JD211* @@11* @A@A1.
'n8nor; !+D!,JS 7nite$h Cirele 0ompan& in a o$iation with +orwa&J -elenor 0ompan& laun$hed 7+!+5/ in De$ember 211D.
>irgin: 2=irgin Mobile< brand i !ndia6 Sfir t6 national &outh?fo$u ed mobile er%i$e. ;=irgin Mobile< branded er%i$e are being offered to the !ndian $on umer b& -ata -ele er%i$e through a brand fran$hi e with =irgin Mobile.
V8deo7on: -he =ideo$on -ele$ommuni$ation 9td.* whi$h wa planning to laun$h it tele$om er%i$e in ,ndhra Prade h hortl&* i hutting down it ,P operation e%en a it remain un$ertain whether it would lo e it li$en e a re$omDeli%er a new world of $ommuni$ation to ad%an$e the rea$h and leader hip of our $u tomer. Deli%er a new world of $ommuni$ation to ad%an$e the rea$h and leader hip of our $u tomer .
New Entrants $! V8deo7on ? pro4oted Data7o4 "! 'n8nor -he abo%e mentioned pro%ider will be pro%ided 4.4 M)( pe$trum for tarting the GSM ba ed er%i$e . -he mo%e indi$ate that the 0ommuni$ation mini tr& i all et to allo$ate radio frequen$ie to the new pla&er in other $ir$le a well. +ew operator $ould re ult in lower tariff and better qualit& of er%i$e for $u tomer . -he Go%ernment ha introdu$ed mobile number portabilit& whi$h had made it ea & for eEi ting ub $riber to new operator without gi%ing up on their phone number .
'usiness strategy
#harti -ele?%enture trategi$ ob'e$ti%e i ;-o $apitali(e on the growth opportunitie that the er%i$e pro%ider in "e& mar"et in
$ompan& belie%e are a%ailable in the !ndian tele$ommuni$ation mar"et and $on olidate it po ition to be the leading integrated tele$ommuni$ation trategie to a$hie%e it trategi$ ob'e$ti%e4 !ndia* with a fo$u on pro%iding mobile er%i$e .< -he $ompan& ha de%eloped the following
Fo$u on maEimi(ing re%enue and margin . 0apture maEimum tele$ommuni$ation re%enue potential with minimum geographi$al $o%erage.
Po ition it elf to tap data tran mi ion opportunitie and offer ad%an$ed mobile data er%i$e .
Fo$u on ati f&ing and retaining $u tomer b& en uring high le%el of $u tomer ati fa$tion.
9e%erage trength of it
'usinesses
#harti -ele?%enture $urrent bu ine e in$lude Mobile er%i$e
FiEed line
0ompetiti%e trength 4
#harti -ele?%enture belie%e that the following element will $ontribute to the $ompan&6 u$$e a an integrated tele$ommuni$ation er%i$e pro%ider in !ndia and will pro%ide the trateg&4
+ationwide footprint a of September 31* 2114* approEimatel& DBF of !ndia6 total mobile ub $riber re ided in the $ompan&6 e%enteen mobile $ir$le . -he e 12 $ir$le
$olle$ti%el& a$$ounted for approEimatel& BAF of !ndia6 landma . Fo$u on tele$ommuni$ation to enable the $ompan& to better anti$ipate indu tr& trend and $apitali(e on new tele$ommuni$ation related bu ine opportunitie .
-he trong brand name re$ognition and a reputation for offering high qualit& er%i$e to it $u tomer .
LITERAT'RE REVIEW
-he report pro%ide a detail tud& of the pra$ti$e and performan$e of retailer toward relian$e g m and $dma er%i$e in noida. ,nd gi%e an anal& i of the $ompetiti%e en%ironment in the tele$om indu tr&. it gi%e an in ide into the g m and $dma er%i$e* retailer feedba$"* $eme and number of $ompetitor and hare in noida. the report al o di $u e the growth dri%er * opportunitie and future outloo" of the pra$ti$e and performan$e of retailer toward relian$e and $dma er%i$e in noida to help retailer growth opportunitie in the mar"et . Cith a population A423@1 la"h *noida i be$ome one of the mo t d&nami$ and promi ing relian$e g m and $dma er%i$e in mar"et in india * in re ent time the $it& ha emerged a one of the fa te t growing tele$om mar"et in !ndia * in the $it& no. of relian$e retailer open outlet -he ma'or "e& i ue and fa$t anal&(ed are follow
,nal& i the po itioning and trateg& of relian$e g m and $dma er%i$e tele$om indu tr& in +oida
er%i$e of
,nal& i the noida* retailer6 feedba$" about relian$e er%i$e of tele$om indu tr& and noida $it&
,nal& i the mar"et hare of Ma'or pla&er in g m and $dma er%i$e in +oida and tele$om indu tr&.
,nal& i the Sati fa$tion le%el of retailer from there relian$e er%i$e and their future in $it&.
Code d8<8s8on 4u t8p e a77ess 2CDMA3 i a form of multipleEing and a method of multiple a$$e that di%ide up a radio $hannel not b& time* nor b& frequen$& Ga in frequen$&?di%i ion
multiple a$$e H* but in tead b& u ing different p eudo?random $ode equen$e for ea$h u er. 0DM, i a form of O pread? pe$trumO ignaling* in$e the modulated $oded ignal ha a mu$h higher bandwidth than the data being $ommuni$ated. 0DM, al o refer to digital $ellular telephon& & tem that ma"e u e of thi multiple a$$e $heme* u$h a tho e pioneered b& Tual$omm* and C?0DM, b& the !nternational -ele$ommuni$ation 7nion or !-7. 0DM, ha been u ed in man& $ommuni$ation and na%igation & tem * in$luding the Global Po itioning S& tem and in the 5mni-/,0S atellite & tem for tran portation logi ti$ .
)8story o6 CDMA
0ode Di%i ion Multiple ,$$e and multiple a$$e /e ear$he $heme . G0DM,H i both a modulation
0laude Shannon and /obert Pier$e had pro%ided 0DM, framewor" in 1D4D. De?/o a?/ogoff defined the dire$t equen$e pread pe$trum method in 1DB1. /a"e re$ei%er wa fir t patented b& Pri$e and Green in 1DBA
!S?DB* the narrow band 0DM, mobile networ"* ha been Standardi(ed in 1DD3 and $ommer$ial networ" were introdu$ed in 1DDB. 3G wideband 0DM, & tem * u$h a 0DM,2111 in 7.S. and 8uropean C0DM, de%eloped from 1DD1 and till ongoing. ,t pre ent* 0DM, $ommer$ial networ" are e tabli hed in about 41 $ountrie . ,lmo t 21F of all u er in the world.
CDMA /ro.th dr8<ers +ationwide roaming #undled internet fa$ilit& 0DM, phone $ome with a data port where $on umer $an $onne$t to internet at 144 "bp to 3.1mbp . 8a & ub $ription a%ailabilit&* tarting from 8uro 11 onl& )uge %ariet& of $ontent
-here wa a big debate in !ndia 'u t before the laun$h of 0DM, er%i$e that will it Su$$eed or notU /e$ent trend re%eal that 0DM, i here to ta&* but that doe nJt mean that it i going to o%erpower GSM. +ationwide roaming helped to boo t ub $riber ba e* option of $onne$ting to !nternet u ing a imple data $able pro%ed a a $atal& t in promoting 0DM, er%i$e in !ndia. -he $all tariff o%er 0DM, were initiall& lower a $ompared to GSM but toda& 0DM, and GSM $all tariff are moreo%er ame. -he $all are tariffed again on the di tan$e parameter* whi$h i alread& eEplained earlier. /elian$e !nfo$omm wa the fir t pri%ate operator to tart with the 0DM, er%i$e in !ndia. )owe%er* #S+9 and M-+9 offered 0DM, before /elian$e the& were unable to tap ub $riber . /elian$e6 trategi$ allian$e with 9G and Sam ung to offer their hand et along with their
ub $ription pro%ed to be a $atal& t in the pro$e . -ata !ndi$omm* whi$h wa the e$ond pri%ate operator to offer 0DM, er%i$e initiall&* failed to attra$t $on umer but in$e earl& 2114* it ha re%i%ed it trateg& and ha been able to gain ome mar"et hare.M-S the third pri%ate operator whi$h offer 0DM, er%i$e . M-S !ndia i the -ele$ommuni$ation 0ompan& of /u ian Mobile -ele & tem headquartered in +ew Delhi with 1A million ub $riber in 2111. M-S pro%ide te$hnolog& of 0DM,* 8=D5 to main tate of !ndia. -he owner hip hared to Si tema GBA.A@FH* Sh&am Group G23.D@FH* and /u ian Go%ernment G12.14FH. 0DM, operator hold about 21F mar"et hare of wirele million ub $riber in !ndia at a pre ent. ub $riber in !ndia and ha%ing 114
C:&A O!E-ATO-S
CDMA OPERATORS ;%
CDMA Operators ? RELIANCE
#rand +ame4 /!M? /elian$e !ndia Mobile +etwor"4 0DM, 2111?1E +etwor" 0o%erage4 22 -ele$om $ir$le Sub $riber ba e4 V 1B1.AB million Mar"et Share4 @1F Sub $ription 4 Po t Paid* Pre Paid
9ate Dhirubhai ,mbani built /elian$e from $rat$h to be in the re$"oning for a pla$e in the global fortune B11 li t the a$hie%ement i e%en more ignifi$ant due to the fa$t* that the entire growth wa a$hie%ed in an organi$ manner and in a pan of 'u t 2B &ear . Dhuribhai wa not 'u t firml& rooted in traditional !ndian %alue * but wa al o a
quinte entiall& modern man the man of the new millennium. -hi wa $learl& refle$ted in hi pa ion for mega? i(ed pro'e$t * the mo t ad%an$ed te$hnolog& and highe t le%el of produ$ti%it&. -he $orporate philo oph& he followed wa hort imple and u$$in$t? ;-hin" big. -hin"
differentl&. -hin" fa t. -hin" ahead. ,im for the be t.< )e in pired the /elian$e team to do better than the be t not onl& in !ndia but al o in the world. Dhirubhai ,mbani* Founder . 0hairman of the /elian$e Group* had an a$ute en e that edu$ation alone empower people. )e wa the great $ommuni$ator. )e $ommuni$ated to in pire* to guide* to edu$ate and to moti%ate. )e emplo&ed telephone a a powerful tool to a$hie%e the e goal . )e u ed telephone to defeat di tan$e* to $ompre time and to remain abrea t of e%ent . )e wa a$utel& aware of the power
of information and $ommuni$ation. )e would often a&4 ;ma"e the tool of info$omm a%ailable to people at an affordable $o t* the& will o%er$ome the handi$ap of illitera$& and la$" of mobilit&.< )e wanted a telephone $all to be $heaper than a po t$ard. -hi * he belie%ed* would tran form e%er& home* empower e%er& !ndian* remo%e the roadblo$" to opportunit& and demoli h the barrier that di%ide our o$iet&. Dhuribhai ,mbani wa of the $on%i$tion that info$omm would energi(e enterpri e * gal%ani(e go%ernan$e* ma"e li%elihood an en'o&ment* learning an eEperien$e* and li%ing an eE$itement. /elian$e info$omm i a fa $inating out$ome of thi $on%i$tion. !t i a ma'or initiati%e to tran late hi in piring dream into realit&.
-89805M #7S!+8SS /elian$e tele$om will offer a $omplete range of tele$om er%i$e * $o%ering mobile and fiEed line telephon& in$luding broadband* national and international long di tan$e er%i$e M data er%i$e and wide range of %alue added er%i$e and appli$ation that will enhan$e produ$ti%it& of enterpri e and indi%idual . /elian$e !ndia Mobile* the fir t of tele$omW initiati%e wa laun$hed on De$ember 2@* 2112 the 21th birthda& of the /elian$e group founder* Sh. Dhirubhai ). ,mbani. -hi ma"e the beginning of /elian$e6 dream of u hering in the digital re%olution in !ndia b& be$oming a ma'or $atal& t in impro%ing qualit& of life and $hanging the fa$e of !ndia. !t aim to a$hie%e thi b& putting the power of information and $ommuni$ation in the hand of the people of !ndia at affordable $o t . /elian$e tele$om will eEtend it effort be&ond the traditional %alue $hain to de%elop and deplo& tele$om olution for !ndia6 farmer * bu ine e * ho pital * go%ernment and publi$ e$tor organi(ation . -he /elian$e Group founded b& Dhirubhai ). ,mbani G1D32?2112H i !ndiaJ large t bu ine hou e with total re%enue of o%er / DD*111 $rore G7SK 22.A billionH* $a h profit of / 12*B11 $rore G7SK 2.@ billionH* net profit of / A*211 $rore G7SK 1.4 billionH and eEport of / 1B*D11
$rore G7SK 3.A billionH. -he GroupJ a$ti%itie pan eEploration and produ$tion G8.PH of oil and ga * refining and mar"eting* petro$hemi$al Gpol&e ter* pol&mer * and intermediate H* teEtile * finan$ial er%i$e and in uran$e* power* tele$om and info$om initiati%e . -he Group eEport it produ$t to more than 111 $ountrie the world o%er. /elian$e emerged a !ndiaJ Mo t ,dmired #u ine for the third u$$e i%e &ear in a -+S Mode ur%e& for 2113. /elian$e Group re%enue i equi%alent to about 3.BF of !ndiaJ GDP. -he Group $ontribute nearl& 11F of the $ountr&J indire$t taE re%enue and o%er AF of !ndiaJ eEport . ,n in%e tor famil& of o%er 3.1 million ? !ndia6 large t* tru t relian$e. /elian$e !ndu trie 9td. ? !ndiaJ large t pri%ate e$tor $ompan& /elian$e !ndu trie 9imited G/!9H i !ndiaJ large t pri%ate e$tor $ompan& on all ma'or finan$ial parameter with gro . !n 2111 it re%enue $ro ed / . 2*B1*111 $rore mar" G/ . 2*B@*AB1 $rore* 7SK B@.1 billionH* +et Profit $ro ed / . 21*111 $rore mar" G/ . 21*2@A $rore* 7SK 4.B billionH and -otal , et $ro ed / . 2*@1*111 $rore mar" G/ . 2*@4*21D $rore* 7SK A3.@ billionH* unparalleled in the !ndian Pri%ate e$tor. During the &ear 2111* /!9 and #P announ$ed a trategi$ partner hip in the oil and ga bu ine . -hi partner hip $ompri e #P ta"ing 31 per $ent ta"e in 23 oil and ga produ$tion haring $ontra$t that /elian$e operate in !ndia* in$luding the LG?DA blo$"* and the formation of a 'oint %enture GB14B1H for our$ing and mar"eting ga in !ndia. /!9 emerged a the onl& !ndian $ompan& in the li t of global $ompanie that $reate mo t %alue for their hareholder * publi hed b& Finan$ial -ime ba ed on a global ur%e& and re ear$h $ondu$ted b& Pri$e water hou e 0ooper in 2114. /!9 feature in the Forbe Global li t of worldJ 411 be t big $ompanie and in F- Global B11 li t of worldJ large t $ompanie . /!9 emerged a the J#e t Managed 0ompan&J in !ndia in a tud& b& #u ine o%er a B?&ear period in a tud& b& #u ine -oda& ? Stern Stewart in 2114. -oda& and ,.-. Learne& in 2113. -he $ompan& emerged J!ndiaJ bigge t wealth $reatorJ in the pri%ate e$tor )ou e*
5ne out of e%er& four in%e tor in !ndia i a /elian$e hareholder. Cith globall& $ompetiti%e $apital and operating $o t po ition * /elian$e Group dominate the rapidl& growing !ndian mar"et deri%ing o%er @1F of it re%enue from the dome ti$ mar"et.
/!9 alone a$$ount for4 12 per $ent of the total profit of the pri%ate e$tor in !ndia
2 per $ent of the profit of the entire $orporate e$tor in !ndia A per $ent of the total mar"et $apitali(ation in !ndia Ceight age of 1B per $ent in the #S8 Sen eE Ceight age of 12 per $ent in the +ift& !ndeE.
Mar"et Share4 @ F
MTS INDIA
X X X X X X #rand +ame4 M-S +etwor"4 0DM, 1E +etwor" 0o%erage4 1B -ele$om $ir$le Sub $riber ba e4 V 1A million Mar"et Share4 1.2@ F Sub $ription 4 Po t Paid* Pre Paid
Mar"et trongl& regulated b& Go%ernment bod& Go%erning #oth !SP and -ele$om e$tor
-oo man& authoritie ruling the e$tor )uge potential for low end and $heap hand et
Cide pread =,S deplo&ment i re tri$ted due to language and litera$& problem primaril& a %oi$e ba ed mar"et
Opportun8ty
torie
M?0ommer$e
Threats
Politi$al in tabilit&
/egulator& interferen$e
-o tud& and anal& i the po itioning and trateg& of relian$e er%i$e of tele$om indu tr& in +oida
-o anal& i the retailer6 feedba$" about relian$e er%i$e of tele$om indu tr&.
-o tud& and anal& i the mar"et hare of Ma'or pla&er in er%i$e pro%ider.
-o anal& i the Sati fa$tion le%el of retailer from there relian$e er%i$e
! met the people of all age group with an& t&pe of demographi$al profile be$au e mobile i toda& a er%i$e whi$h i u ed b& e%er&one for $on%enien$e of the tud&. M& re pondent are relian$e /etailer .
CDMA
-he finding of the ur%e& will be u eful for the abo%e mentioned er%i$e pro%ider . -he& will be able to "now about where the& tand in the mar"et and how to repo ition them to gain a differential ad%antaged.
Chapter %&
Resear7h Methodo o/y Sa4p 8n/ Des8/n Sampling de ign i a definite plan* whi$h i determined before an& data are a$tuall& $olle$ted for obtaining a ample from a gi%en population. ! ha%e u ed $on%enien$e? ampling te$hnique . !n thi t&pe of ampling te$hnique data i $olle$ted a per the $on%enien$e of the re ear$her.
Sa4p 8n/ un8t , de$i ion ha to be ta"en $on$erning a ampling unit before ele$ting ample ampling unit of m& tud& in$lude onl& retailer .
Sa4p e S8Ae Sample i(e refer to the number of time to be ele$ted from the uni%er e to $on titute a ample. !t hould be optimum and mu t lead to the population o that it lead to reliable re ult . !n our tud& the ample i(e of re pondent ! ha%e 111 retailer .
Pr84ary Data
!n our tud& the ample i(e of re pondent ! ha%e 111 retailer * to $olle$t retailer6 re pon e.
Se7ondary Data
to tud& the po itioning trateg& of leading pla&er in relian$e tele$om indu tr&! /eport abd publi$ation of tele$om a o$iation 3ournal *Maga(ine and periodi$al Publi hed report of tele$om indu tr& and lo$al retailer /eport ubmitted b& 8$onomi t * tele$om re ear$her
1. Do &ou ha%e new relian$e outletU Sr! No! 1 2 -no. ed/e :8S +5 Respondents 1B @B
-able +o. 4
Graph +o. 1
!nterpretation4 @BF retailer don6t ha%e ha%e new relian$e outlet and remaing 1BF are ha%ing new outlet.
bH +et Plan
$H-arrif
Sr! No! 1 2
Respondents 2B 2B
-able +o. B
Graph +o. 2
!nterpretation4 2BF retailer ha%ing the late t relian$e po ter and remaing 2BF are not ha%ing.
3. Do &ou ha%e fa$ilit& of 8-5PU Sr! No! 1 2 -no. ed/e :8S +5 Respondents A1 41
-able +o. A
Graph +o. 3
!nterpretation4 A1F retailer ha%ing the fa$ilit& of 8-5P and 41F are not ha%ing.
4. Do &ou ha%e all $heme of /elian$e $ommuni$ation in writingU Sr! No! 1 2 -no. ed/e :8S +5 Respondents BB 4B
-able +o. 2
Graph +o. 4
!nterpretation4 BBF retailer ha%ing the written $heme and 4BF are not ha%ing.
B. Do &ou remember all our $heme U Sr! No! 1 2 -no. ed/e :8S +5 Respondents 111 1
-able +o. @
Graph +o. B
A. ,re &ou ati fied from the F5SI er%i$e U Sr! No! 1 2 -no. ed/e :8S +5 Respondents @1 21
-able +o. D
Graph +o. A
2. Do &ou ha%e an& problem relating to /elian$e 0ompan& Idi tributorU Sr! No! 1 2 3 4 B A -no. ed/e Di pla& 0laim Sim ,$ti%ation #alan$e 0ut +etwor" Sale Man Respondents 2B 3B B B 2B B
-able +o. 11
Graph +o. 2
a& networ" and remaining 1B are equall& di tributed between im a$ti%ation* #alan$e $ut and ale man problem.
@. Mar" the point on $ale indi$ating the o%erall ati fa$tion le%elU
Respondents B B2 22
-able +o. D
Graph +o. @
a& o%erall good ati fa$tion le%el* BF a& eE$ellent* 22F a&
CONCLUSION
-ele$om e$tor i booming e$tor. !t mar"et i quite $ompetiti%e in +5!D, with o man& $ompanie %enturing here. /elian$e 0ompan& i ha%ing high brand image and large number of ub $riber * but retailer are not ati fied with it di tribution er%i$e. Mo t of the $u tomer are a o$iated with ,irtel due to it good $onne$ti%it& . $o%erage. =odafone . idea ha lo t it mar"et hare due to it low good $onne$ti%it& . $o%erage. Due to the growing need for mobile phone * it6 no wonder that er%i$e pro%ider are going all out to $apture* a mu$h mar"et pa$e a the& $an. , the number of mobile phone u er are e timated to ri e to about DF in 2113* it6 not urpri ing that mo t of the leading er%i$e pro%ider in !ndia ha%e tarted branding and mar"eting their er%i$e more aggre i%el& .!ndia6 tele$ommuni$ation e$tor ha been touted a one of the mo t lu$rati%e mar"et for mobile er%i$e pro%ider and al o for global mobile $ompanie .
RECOMMENDATION
+eed to loo" their $dma and g m retailer in noida to more ell $an be made par da& *utili(ing man?our more effi$ientl&* need to more ad%. -hrough retailer in noida. 9o$ation ba ed er%i$e 4 lo$ation ba ed $dma and g m er%i$e are $apable to pro%iding information to the retailer on their lo$ation..thi would help to relian$e tele$om pro%ide rele%ant and timel& information their retailer in noida a per their requirement. Mo t of the retailer i prefer the be t er%i$e to the relian$e $ompan&* whi$h pro%ide them better er%i$e than other. So it i the big weapon for the retailer to $dma and g m er%i$e that in order to in$rea e their mar"et hare the& ha%e to pro%ide the more a well a better er%i$e than the other 0ompetitor . Mo t of the relian$e retailer ha%e problem relating to deli%er& er%i$e . -he problem i non?time deli%er& and be$au e of that problem it put tre for in$rea ing mar"et hare. ,d%erti ement ha%e a huge effe$t on the per$eption of the retailer about the er%i$e of a relian$e $dma and g m in noida. S$am plan training help in $reating a brand image of the retailer in the mind of the relian$e tele$om o it affe$t their ell to g m and $dma . on retailer to ta"e produ$t of ome other brand . So* /elian$e 0ompan& hould impro%e it di tribution er%i$e
-he pro'e$t tud& i limited to +oida and hen$e generali(ation of finding $annot be done.
in quantitati%e term.
ANNEB'RE
:'ESTIONNAIRE FOR RETAILERS /etailer6 +ame>>>>>>>>>>. 0onta$t +o>>>>>>..................... ,rea>>>>>>>>>>>>>> 1. Do &ou ha%e new outlet. :e +o
bH +et Plan
$H-arrif
tore.
>>>>>>>>>>>>>>>>>.
D. Do &ou ha%e an& problem relating to /elian$e 0ompan& Idi tributorU Di pla& 0laim Sim ,$ti%ation #alan$e 0ut +etwor" Sale Man
11. Mar" the point on $ale indi$ating the o%erall ati fa$tion le%elU 1. 8E$ellent 2. Good 3. ,%erage 4. Poor B. =er& Poor ,n& feedba$" re$ommended b& &ouU >>>>>>>>>..
BIBLIOGRAP)*
BIBLIOGRAP)*
+8CS P,P8/4 Economic times * 8. G2113* mar$h 22H. /elian$e er%i$e and tele$om $on er%ationJ . 8$onomi$ time /etrie%ed from http4IIwww.8$onomi$ time .$om
Times of India time pe$ial* 8. G2113* feb 13H. -ele$om indu trie growth and GSM %er e 0DM, er%i$e . -he time of india -ime . /etrie%ed from http4IIwww.time ofindia.$om ?