GROUP MEMBERS
Muhammad Afzal Aftab Gilani Liaquat Mumtaz Naveed Iqrar Nasir Mehmood ME-07-04 ME-07-05 ME-07-09 ME-07-23 ME-06-04
PROFILE
Established in 1962 as private Ltd company. Joint venture with Honda motor co. Japan. Among top 25 companies in KSE. On top end in two wheeler industry. Largest assembly line in Pakistan. Three popular brands. CD-70 CG-125 CD-100
STATUS 2006-2007
Capacity Production Revenue Market share Export 650,000 units 460,000 units 10 billion Rs. 56% in industry 5000 units/year
GOAL 2010
TO ATTAIN
Sales Revenue
TO TRANSFORM
VISION
Market leader in motorcycle industry emerging as a globally competitive centre of production and exports
PURPOSE
To provide an economical and environment Friendly transportation to middle and low income citizens.
MISSION
To be a dynamic profitable and growth oriented company through market leadership excellence in quality and service optimizing value for shareholders and maximizing exports.
ORE BUSINESS
Prime focus on motorcycle business Group includes Atlas bank Atlas insurance Allwin engineering Atlas battery Honda Atlas cars
ORGANIZATIONAL CHART
PRESIDENT/ CEO
VP TECHNICAL
VP
GM HR & ADMIN
CFO
GM PLSNTD
GM IT
GM QUALITY ASSURANCE
GM MARKETING
SWOT ANALYSIS
STRENGTHS
Capacity of speedy response to changing market situation Developed R&D for innovation and technological enhancement Reduced 25% price and gained economies of scale Excellent goodwill/brand loyalty of Honda motorcycle
SWOT ANALYSIS
WEAKNESS
Bottleneck in production if demand increases Slow response time in high demand Relationship between managers and labor Customer services needs improvements Forecasting of demand needs improvements
SWOT ANALYSIS
OPPORTUNITIES
Industry growth is expected to be 70% Dynamics of market are changing Public transport conditions are miserable Teenagers shifting to adults @ 3% per year GDP growth rate is expected to be 6%
SWOT ANALYSIS
THREATS
More competition is expected in future Profitability will reduce due to price war More copy products from competitors Government policies may change Major players are expected from china and india
JOB CATEGORIES
Engineering & Projects Finance Human Resource & Admin Marketing Engineering & Projects Production Quality Assurance Research & Development Supply Chain
GRADING SYSTEM
GRADING 7, 6 8 10,9 11 12 13 15, 14 DESIGNATION General Manager,National Manager National Manager Regional Manager Regional in charge Asst. Manager Executive, Management trainee Executive
COMPANY STRENGTH
Total employee at Atlas Honda Management Non management Contract employees Labor 2999 324 1770 540 contractor
MARKET SHARE
Honda Yamaha Other
HR OBJECTIVE
To achieve the Companys objective the HR Department of AHL will recruit, developed, utilize, maintain and retain the number and types of employees to provide organization with an appropriate work force.
HR ORGANIZATIONAL CHART
Executive HR Training
Executive HR Training
JOB ANALYSIS
In AHL there is well-defined procedure for the Job Description. Human Resource Department has described clear guidelines to describe the position. Some of the guide lines/instruction is given below.
Recruitment Procedure
FLOW DIAGRAM
Requisition
Request to GDHR
Approval
Transfer
Interview
Transfer Order
RECRUITMENT
Written Test Interview
Preliminary Interview GMHR/GM MHR/Dept Manager Final Selection/Interview CEO/GDHR/GEC Member GMHR/GDHR/CEO Includes General Knowledge,Computer proficiency, Related subjects for Management
Orientation Policy
Up To Grade 13 Duration of orientation is 1-7 days Up To Grade 12 and above Duration of Orientation is 10-17
Orientation Process
Employee will get orientation plan on joining. Visit of all depts Visit of all Atlas Group of companies up G12 and above. After completion employee will submit report.
TRAINING AT AHL
The main purpose of these procedures is to provide a systematic support to the line management in implementation various aspects of company training policy.
TRAINING AT AHL
Objective The Line Managers effort to motivate his subordinates to make full use of training provided. The line Manager role in constantly monitoring the effectiveness of training being given and providing appropriate feed back to corporate HR Department.
TRAINING PROCESS
Departmental Head Fills TMS HR Prepares In-House & Out Sourced Training Calendar Preparation of training Calendar
Cost Analysis
Training Starts
Training Report
TRAINING
COMPANY HAS TRAINING AGREEMETN WITH LUMS AND PIMS TECHNICAL TRAINING AT COMPANY LEVEL AND ALSO OVERSEAS TRAINING PROGRAM A FEEDBACK FROM IS GIVEN TO TAINEE OFFICERS TO REPORT THE FEEDBACK OF TRAINING PROGRAM.
Employees Benefits
Car/Motorcycle
Grade 11& Above Grade 13 & 12 Grade 15& 14 Car Under Co Scheme Motorcycle Co Scheme Motorcycle under Installment Scheme
Bonus
Bonuses are allowed to Management staff as per target set in the annual budget Bonus are allowed to non management as per Management /CBA agreement
Employees Benefits
Gratuity
Gratuity equal 15 days basic salary for each year is allowed for management staff.
Provident Fund
11 % of basic salary is AZ as employee Contribution on a/c of Provident funds
Employee Benefits
Medical
12 % of basic salary is allowed to management staff up Grade 11as medical expenses. Grade 5 to 8 40,000 Pa Grade 9to 10 30,000 Pa
Personal Loan
Facility is allowed to management staff up to 45 % of basic salary
PROFORMANCE APPRAISAL
In order to measure the performance of an employee or for the appraisal purpose AHL has adopted a rating system. In this rating system there are four scales to measure the performance of the employee. The employees are rated on following parameters:
Up To GM Level
Analytical Thinking Innovativeness Positive Self Image Tenacity Independence Concern For Impact Rational Persuasion Imitative Efficiency Orientation
RATING SYSTEM
Outstanding 5 % Very Good 25% Good 65 % Fair 5 %
Promotion Policy
Vacancy Based Internal advertisement Candidates are Short listed on the basis of Experience and performance rating. Interviews are conducted as per interview policy above.
Suggestions
There should be the use of more motivational techniques other than in the monitory term. There is a severe need of the proper career planning and career counselling of the employees. The Working Environment should be more enhanced and must be come up with the other modern organization.
Suggestions
Training Programs should be offered more frequently. Training should be more relevant to the job of the employee. There is a need to enhance fairness in the appraisal system