RAHUL VARANDANI

Address : ***, ****** ******, *** ******** Nagar, New Delhi 60, India.
Mob (India) 989*******.
Date of Birth: 28th July, 1975 Age - 34
Male, Single
SUMMARY : An entrepreneurial professional with over 14 years of experience in
different channels of marketing, sales and project management.
In the previous few years I have had the advantage of having worked in the Digital
sphere, with some of the best brands on the globe. I have done projects in South East
Asia and Europe and I am well versed with different economies of the world.
The net has evolved in front of our eyes and this generation has seen it grow by the
minute. I find the enigmatic world of the Internet extremely intriguing, and Im extremely
passionate about it.
OBJECTIVE : Senior level positions in the Internet Division of leading Companies.
I am well experienced in different channels of Marketing, with Specializations in Digital
Marketing and BTL, and I want to enhance my knowledge and experience in these
fields.
AREAS OF EXPERTISE
DIGITAL MARKETING
Search Engine Marketing SEO, PPC and Organic
Social Media Marketing, Reputation Management
Web Design and Development,
E Mail Marketing, Banner Marketing, Affiliate Marketing
Online media planning and buying,
Mobile marketing platforms such as SMS, WAP, Mobile games/ content,
Bluecasting, data capture and analytics, viral marketing, video virals,
Data collection, refining and utilization
BTL
Brand Activation, Direct Marketing, Sales Promotions,
Retail Marketing, Rural Marketing,
Contact Center, CRM.
Events, Exhibitions
PROJECTS UNDERTAKEN IN
Europe London and Amsterdam
South East Asia - India
FEW CLIENTS I HAVE WORKED WITH EXTENSIVELY
Sony, Microsoft, Intel, Maruti, Icici, Times of India, Bharat Petroleum, Hewlett Packard,

HCL, Air Tel

PREVIOUS EXPERIENCE
EVERGREEN SOFTWARE SILICON VALLEY FEB 2010 PRESENT
DIGITAL MARKETING HEAD/ CONSULTANT
Currently working as a Project based, full time consultant with Evergreen Software LLC,
based out of San Jose California, with an Operations center in Noida, India. Evergreen
Software is a Digital Marketing Company that offers a gamete of services in the Digital
Arena.
I help create Internet Marketing Strategies for their clients, and detail out different SEM
and SMM techniques appropriate for different accounts, I also help create a team of
specialists in the Digital space for different accounts in accordance with the requirement.
I specialize in giving a 360 degree plan using all aspects of Digital Marketing like SEM,
Affiliate Marketing, SMM, Reputation Management, Banner Marketing and E Mail
Marketing.
JOB RESPONSIBILITY/ FUNCTION
Creating Annual Digital Marketing Strategy for clients (using all effective relevant
mediums like SEO, SMM, Affiliate, Email and Banner Marketing) and ensuring quality
execution of the same, as per laid down Company guidelines.
Identifying all modes of SEO/ SMM relevant for different clients, defining strategy,
creating teams and ensuring implementation short listing relevant social media and
business sites, blogging, video postings, directory listings, content generation/ posting,
link submissions, social bookmarking submissions, community building and interaction.
Help clients finalise their concepts and give them successful models on the net. We
have launched various internet products and helped multiply traffic on them; we manage
all high traffic portals for our clients.
Digital Market budget allocation for different accounts (optimum split between different
medium like SEO/ SMM etc), culminating around sales/ ROI.
Conceptualising, creating and maintaining websites for clients, ensuring appropriate
communication to target audience and ROI based ecommerce.
Create Special offers on the sites, Create exclusive campaign sites and landing pages.
Collect quality email data and continuous up gradation, monitor well drafted e mail
campaigns for clients, with the email team.
Work towards Customer retention and acquisition for clients, Work towards increasing
the demos and trials taken by customers on site, for main clients.
Understand the Clients overall Marketing Strategy thoroughly and ensure appropriate
campaigns and advertising on the sites, in alignment with the same.
Traffic monitoring, evaluation and reporting.
Interdepartment co ordination for all main clients, understanding requirement and
incorporating the same on the Company website and other modes of Digital
communication. Communication with the Sales and marketing teams, aligning strategy
and campaigns, ensuring eventual sales.
Identifying and finalising external agencies when the scale of the campaign is big.

Organization Rupiz Infotech Private Limited London

Duration 2008 Feb to 2010 Jan
Department Digital Marketing and BTL Division UK and India
Company Profile, Individual Profile and growth within the Organization
RUPIZ INFOTECH PRIVATE LIMITED
Rupiz Infotech is a UK registered Internet Company with various businesses. The main
arms of Rupiz Infotech are:
1 RUPIZ MEDIA Marketing and Strategizing- DIGITAL, BTL and Events.
http://www.rupizmedia.com/, http://www.epurplemedia.co.uk/
2 ICG - Voip - http://www.icallglobe.com/, http://www.youtring.com/
ICG is in the Telecom vertical and provides VOIP services to companies
3 Portals Rupiz Infotech owns various portals and web sites in different industry
verticals, it aims to be the biggest internet house of the world by 2015.
http://www.rupizcompare.co.uk/, http://www.shakespearefinance.co.uk/,
http://www.shopcorn.co.uk/, http://www.paisawaisa.com/, http://www.latestt.com/,
http://www.koffii.com/, http://www.bunnyconnect.co.uk/, http://www.rupizinfotech.com/
JOB PROFILE
Head of the media agency of Rupiz Infotech RUPIZ MEDIA.
Rupiz Media is a Marketing Agency, specializing in Digital Marketing and BTL
Activities. As head of the agency I was responsible for business generation, managing
teams and ensuring smooth and quality execution.
Key Responsibilities:
BUSINESS DEVELOPMENT - New business procurement- Procuring new clientele and
business; set up the account and transfer to account managers.
Enhancing business with key accounts. Personally heading teams servicing key business
accounts.
Target achievement.
BUSINESS RESPONSIBILITIES - Develop marketing/sales collateral.
Strategizing and implementing business growth plans.
Lead in corporate presentations and main client meetings.
Writing, pitching and presenting business cases, plans and on line marketing concepts
and innovative BTL techniques, penetration into the market, sales led promotions, ROI
etc.
Develop tactical sales promotion plans across products and geographies. Continuously
develop value proposition for all products
INTERNAL RESPONSIBILITIES - Ensure successful marketing budget allocation.
Brain storm and conceptualize with the team and make presentations for main business
pitches.
EXTERNAL RESPONSIBILITIES - I am a catalyst between the Company and the
external accounts. I also act as the company spokesperson for any external
communication.
RESEARCH - Develop a robust and continuous research roadmap across

geographies/products
Researching existing clientele, prospective clients and the respective industry.
Track competition and develop and disseminate competitor information
TEAM MANAGEMENT (TEAM HEAD) - Handling teams, defining targets, smooth
work flow and team appraisals. I am also looking at the teas bidding on portals like
elance and guru.
Market Mapping and work distribution amongst team. Prepare the presentations for
quarterly strategies and targets, and download them to the lower staff.
UK PROFILE RM is a UK registered Company with its Corporate Office in UK, and
operational backend in India. Most of its clients are in Europe, and 80% of current
revenue comes from Europe. My profile involved frequent trips to London, once every 2
months.
Organization Impact
Duration Apr 2006 Feb 2008
Department Marketing North India
Profile and growth within the Organization
Impact Marketing Services Private Limited (www.impactmarketingservice.com)
Impact is a full service integrated marketing services agency that offers all kinds of
marketing solutions to Companies. Impacts range of services includes direct
marketing, on-line marketing, promotions, events, telemarketing, exhibitions and call
centre operations.
Impact Marketing Services helps brands build sustainable marketing and sales impact
on the ground, using cut through below the line techniques.
Job profile :
Business Development North India region.
Impact was the on board agency for Sony and Microsoft, I was the head of the teams for
key business Accounts Microsoft, Sony etc.
Digital marketing Concept planning and execution of digital marketing campaigns for
existing and new clients. Email blasts, upgrading and maintaining sites for dealers of
main accounts etc, PPC, SEO and online marketing.
Some marketing activities that we conceptualized and executed
SONY
Sony pavilion on wheels A tempo traveler designed as a Sony Sales showroom, moving
around the target client areas in B and C class towns in India.
Mall Activity - Creating flamboyant sales pavilions in Malls and Corporate Houses.
Launch of Sony Playstation in India. Promotion in Various college Festivals by creating
a Playstation Zone and giving the user a hands on experience.
Managing Dealers Sales enhancing programmes in dealer stores, at ground level.
Incentive programs for in store executives. Providing complete integrated Internet
Marketing Services to A Grade Dealers, across the country - Web designing, content
development, creating and maintaining partner sites, search engine optimisation etc. All e

sales to be coordinated by our agency, at ground level.

Sony Digital Cams and Handy Cams - Procuring and filtering a Prospective Client
database for different states.
Creating a Digital Sales Offer, E mail blasts to the filtered database across India, and
subsequent sales follow ups.
Launch of Sony Alpha Camera in India- Press and Dealers Meet at Taj Mumbai.
MICROSOFT
MEDIA CENTER
Demo and Sales Activities in call centres and Malls across India, Promoting media
centre software by targeting the yahoo database.
WINDOWS
Cut Piracy, Strategize and Increase original windows usage in the small business segment
in India for Microsoft, through a complete 360 degree Campaign with various
marketing channels.
Executing the entire activity from conceptualization to sales conversions.
Data gathering - We filtered a database of 1,00,000 small and medium business houses
with 10+ computers
Tele calling through Call Center Aggressive database calling detailing special schemes
on purchase of original software, for at least 1 pc.
Direct marketing Teams visiting small business houses personally.
In Store Activities Merchandise publicizing the campaign in store , combined with
daily activities and prizes.
Online marketing Email Blast - sending e mails to complete the cycle.
Final follow ups - conversions.
Achieved a 22 % growth rate in industrial clusters like The Bicycle Segment in
Ludhiana, registering quarterly sales amounting to Rs. 1.5 crores.
AIR TEL ENTERPRISE
Dealers meet at Taj Delhi, Organizing plays and high profile events for their clientele.
Job Profile 1999-2006 TRJS Entertainment Agency The Rave Junction
Learnings TRJS is an Entertainment Agency specializing in events, promotions,
Company Launches, Road Shows and Car Rallys.
JOB PROFILE :
Business Development.
Handling major accounts in Auto and Electronics sector.
Execution of events.
Exhibitions, and client based events like Car Rallies.
Road shows, Concerts, Launches, Promotions
Set Designing for Studios/Serials.
Artist Management.
Festivals.
Job Profile 1997-1999 - Birla Paper division
Marketing Division - Institutional Sales
Learnings A trainee in the Marketing Department.

I was later promoted to an Asst. Manager in the Marketing team.

My responsibilities were to assist my Senior managers in making presentations, and
generate business.
Client meetings.
Internal and External communication.
Media interaction.
ACADEMIC CREDENTIALS
School : ST. Columbas School Year of Passing - 1993
10+2 Subject ; Commerce with Maths, Board : CBSE
Aggregate : Class 10 - 77% Aggregate : Class 12 - 67%
College : B Com, Sheheed Bhagat Singh, Delhi University.
Graduation : B Com Hons, Aggregate : 57% Year of Passing - 1996
Post Graduation : MBA(Marketing),NMIMSNarsee Munjee Institute of Management
Studies.
Masters : Marketing, CGPA 3.09 Year of Passing - 2005
Additional Courses
Digital Marketing, Event Management and Exhibitions
Interiors and Window display, Animation and graphic design course
EXTRA CURRICULAR ACTIVITIES & INTERESTS
Cultural : Dance performances at school level
Sports : Enjoy Swimming, badminton, Gym
Hobbies Traveling, Theatre, Cycling.
References available on request.
Thanks,
Rahul Varandani
989*******