APPRAISLY

Smart, social performance reviews

James Strickland

November 2013

EXECUTIVE SUMMARY

Appraisly is a business-to-business platform for conducting employee appraisals ! We have taken the business from idea to paying customer in 4 months Our beta was launched on the 15th of October this year We have 9 businesses currently sig ned up,with 1-2 legitimate new business sig n-ups per week We are busy rolling out our service to employees of these companies We are seeking seed investment of 100,000 from angels or early stage seed funds

THE PROBLEM
Employee performance management processes are outdated and old-fashioned

Overcomplicated

Costly & Outdated

Poor data

THE SOLUTION
Run a web-based service Provide a platform which requires no integration and links to other online services

Empower people Associate performance with professional background through LinkedIn and make the whole process easier for employees

Offer f lexibility Provide a customizable platform for each client to configure as per their business needs

THE TEAM
James Strickland

Nikoloas Lygkonis

Technical side - Ruby on Rails, Ang ular JS and others 7 years consulting experience with Accenture and EY Selling and implementing SaaS to big banks Passionate entrepreneur with +3 previous ventures Bachelor of Science - Finance & Statistics

Business development & customer service Product desig n and content marketing Business process desig n architect by trade Background at major corporates GE Capital & EY Masters in Finance & Accounting, CIMA

+3 years together working together on startups and commercial ventures

THE PRODUCT
For employees SMART goal setting, 360 feedback, extremely intuitive interface and profiles imported from LinkedIn

For managers Full reporting suite on every team member, org charts, team management and ad-hoc reviews

Try our demo!

The F at Fox Stationary Co.
UR L Email Password www.appraisly.com/sig n-in demo@example.com password

For businesses Integrated training and learning, digital signatures for compliance and full customization for brand identity

CURRENT SIGN-UPS

Interbrand (UK) 200+ employees Innitech (US) 25+ employees Potbelly (US) 500+ Employees Moneris Solutions (CA) 500+ employees ChaiOne (US) 65+ Employees Y ellow (NZ) 350+ Employees Arvixe (US) 85+ Employees Perkspot (US) 10+ Employees Think Brownstone (US) 40+ Employees

THE MARKET
24bn
Performance management market in 2017

100m
Employees in working in the US and UK

250k
SMEs = total addressable market

There have been 59 acquisitions in the talent management industry in the past 5 years

THE COMPETITION
Comparative Feature

Appraisly
Product Features

Integration with LinkedIn Analytical Dashboard Audit Trail User Interface/ intuitiveness Customizability Integration/set-up cost

No Y es No Average
Less customizable
High cost, long time

No No Y es Unfriendly
Customizable
High cost, long time

No Y es No Friendly
Less customizable
High cost, medium time

No No Y es Average
Very customizable
No cost, short time

Y es Y es Y es
Super Friendly
Very customizable
No cost, very short time

Business F acts & Figures

Price per user per month Location No. of customers Annual revenue No. employees

$20
United States

$15
Canada

$50
United States

$6
Germany

$5
United Kingdom

500
~$15m

1,500
~$38m

12
~$0-$1m

50
~$0.5 - $1.5m

9
$0m

150

300

10

12

GO TO MARKET STRATEGY
Off-site
5%

On-site
Extensive internal & external product tour Free one month trial for all sig n-ups Discounts for 1 year up-front Incredibly easy sig n-up for employees

30% 50%

15%

Referral HR experts

Social Content marketing

SALES PROCESS
Product demo Roll-out & minimal support

Content marketing & direct contact

BUSINESS MODEL
B2B model targeting SMEs with initial focus on tech & advertising industry
A tiered pricing plan based on a per-employee per month charge 20% discount for 1 year up-front No contracts
1-10 users 11+ users

Free for all users

$4.99 per user per month

whats next

Jul 14 Target 25+ customers 10,000+ users March 14 API development & expansion to rewards

Today Dec 14 Seed funding

Oct 13 Beta launch

Nov 13 Nine customers

Sep 13 Development Aug 13 Product Desig n

Jul 13 Idea

CONTACT US
James Strickland
Co-Founder ! !

Nik Lygkonis
Co-Founder ! !

james@appraisly.com +447545318570 www.appraisly.com

nik@appraisly.com +447717782988 www.appraisly.com