Social Media Marketing

Training
Diplomas in Digital Marketing Mobile Marketing Metrics & Analytics

In-House/Consultancy

CAM Diploma One-day Workshops Executive Briengs Digital Strategy & Implementation

Digital Marketing Workshops Twitter Social Media Marketing Google AdWords Business Blogging

Cardi!

London

Across UK

Digital Media Touch points

Situation Analysis Objectives Strategy Tactics Action Control

Social Media Touch points

Social Media Buttons

Updates

Updates

Listening

UGC on Business Platforms

UGC on Business Platforms

Broadcast vs Engagement

Shouting Broadcasting Traditional Not Listening

Talking Engaging New Listening Helping Stimulating

As a business, what do you shout about? How can you engage with customers?

People Talk To People (not brands)

19

Blogging

Blogs ~ Examples

Blogs ~ Examples

Blogs ~ Deconstructing One

Headline & Date

Side bar ! items

Blogs ~ Ambassadors

Blogger outreach programme Passionate advocates write on their own blogs

Tumblr

Facebook

Facebook ~ Stats
Facebook account for 1 in 6 page views in the UK No 1 photo sharing application on the Web 250 million photos are uploaded per day!! Or 219 billion photos in total

1 billion active users more than 70% access it through mobile

Pages have created 5 3 billion fans

Average users spends 55 minutes on the site daily 81% of users outside US & Canada More than 1,220,000 people joined Facebook over last 6 months = over 30 million Facebook users in the UK alone

Since 2009 there have been 1.13 Trillion Likes

More than 550,000 applications have been built on Facebook Platform

Facebook ~ Overview

Facebook ~ Overview

Facebook ~ Overview

Facebook ~ Cover Photos

Facebook ~ Building a Fanbase

Google+

Google Plus

Google Plus

Twitter

Twitter ~ Organisations & Individuals

Twitter ~ Organisations & Individuals

Twitter ~ Reasons For Use

1. Branding" 2. Customer service" 3. Product development 4. User experience " 5. Scoping out new opportunities " 6. Ratings and reviews " 7.

14. Letting customers know about new product ranges 15. Driving direct online tra#c" 16. Driving foot tra"c and visits to the o#ine store 17. Surveys " 18. 19.

Crisis management " Recruitment "

For PR and media opportunities "

8. Feedback " 9.

20. Showcasing press mentions " 21. As an additional sales channel 22. As a search engine or for research " 23.
"

Special o!ers and competitions "

10. Keeping customers up-to-date and informed " 11. Getting testimonials " 12. Promoting specic products

Updating other social media channels

24. Boosting SEO

Econsultancy: Twitter for Business: A Best Practice Guide

13. For collaboration and networking

Twitter ~ Dashboard

Twitter ~ Dashboard

1 4 5 2 3

Twitter ~ Tweets

Shortened URL Hashtags

Replies

Retweet

Media

Media

Twitter ~ Tweets

Customer Replies

Twitter ~ Dashboard (Search)

Twitter ~ Backgrounds & Headers

LinkedIn

LinkedIn ~ Leveraging Your LinkedIn Network

Famil Past Colleagues

Alumni

Business Contacts

Friends

LinkedIn ~ Degrees of Separation

Degrees of Separation

LinkedIn ~ Connections
Build Connections

LinkedIn ~ Connections
Build Connections

LinkedIn ~ Building Connections

Company Page Leads

http://www.steveslaunwhite.com/how-to-write-a-linkedin-introduction-request/

LinkedIn ~ Recommendations
Recommendations

LinkedIn ~ Company Pages

Company Pages

LinkedIn ~ Company Pages

Company Pages

Thanks!

eMail: alun@marketingtom com Web: www marketingtom co uk