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An Overview of The

Indian Tourism Industry


Tourism

Tourism is the temporary, short-term movement of people to destination


outside the places where they normally live and work and their activities
during the stay at each destination. It includes movements for all purposes.

India is poised to emerge as the 2nd fastest growing (8.8%) tourism


economy in the world over 2005-14 according to the World Travel &
Tourism

India is now recognized as a year round destination

According to World Tourism Organization estimates, India will lead in


South Asia with 8.9 million arrivals by 2020
New Up-coming Tourism Products

Monsoon magic - focus on months from April to October

Rural & village tourism - the tourism ministry is laying special emphasis on
infrastructure development in various rural destinations in India.

Medical tourism - the Indian Healthcare Delivery market is estimated at US$


18.7 billion. The industry is growing at about 13 per cent annually.

Wellness & Spa tourism – luxurious world class health spa’s are mushrooming
across the country.

Luxury tourism – e.g. Palace on Wheels, Palaces

Adventure tourism – with emphasis on eco-tourism

MICE – convention centers coming up in the metro cities


Government Policies

Goals and Objectives

• To increase the share in international tourist arrivals, which is estimated at


around 0.5 %.

• To have active participation and investment from private sector in


tourism industry.

• Special attention for infrastructure development in North East India and


Jammu & Kashmir.

• To have improvement and environmental up-gradation of the protected


monuments.

• To give greater focus to rural tourism with the objective of eliminating


poverty and creating employment, with specific emphasis on the status of
the women and to encourage tribal and local crafts.

• To impart a special thrust to eco tourism in all developmental activities.


• To give due importance to domestic tourism, particularly tourism
connected with pilgrimages.

• To encourage Adventure Tourism for the new class of young


tourists, having marked preference for adventure sports and distant
destinations.

• To effectively encourage special products that can attract tourists i.e.


Yoga, Siddha , Ayurveda, Indian cuisine etc.

• To conduct effective training programmes for capacity building of


tourism service providers and to increase employability of existing
tourism service providers.

• Training of State Police to act as „Tourist Police.‟

• To actively participate in activities of international organizations


related to tourism such as UN World Tourism Organisation and
World Tourism and Travel Council.
Reform measure and policy initiatives

• Travel & tourism industry in India is marked by considerable government


presence. Each state has a tourism corporation, while the central
government runs the India Tourism Development Corporation.

• In the year 2002, New Tourism Policy was launched. It was built around 7
mantras – Swagat (welcome), Suchna (information), Suvidha (facilitation),
Surakhsha (security), Sahyog (cooperation), Sanrachna (infrastructure)
and Safai (cleanliness).

Some salient features of tourism policy are –

• The policy proposes the inclusion of tourism in the concurrent list of the
Constitution to enable both the central and state governments to
participate in the development of the sector.
• No approval required for foreign equity of up to 51 per cent in tourism
projects. NRI investment up to 100% allowed.
• Concession rates on customs duty of 25% for goods that are required for
initial setting up, or for substantial expansion of hotels.

• 50% of profits derived by hotels, travel agents and tour operators in foreign
exchange are exempt from income tax.

• A multi-pronged approach has been adopted, which includes new


mechanism for speedy implementation of tourism projects, development of
integrated tourism circuits and rural destinations.

• In order to give greater impetus to development of tourism through public


partnership, a National Tourism Advisory Council has been constituted.

• The public private partnership is also being encouraged in the form of


capital subsidy.

• Several small schemes of 9th Plan have been merged into one scheme of
project/infrastructure development for destinations and circuits to create
world class tourism infrastructure in the identified destinations and circuits
all over the country.
Tourism sector towards globalization
• The Asian American Hotel Owners Association (AAHOA) has
committed to promote India as a tourist destination in the US through
its network of 22,000 member hotels. Strategic tie-ups with such
associations could be a significant factor in the years to come, since
over 40 per cent of American hotels are owned and operated by People
of Indian Origin (PIO).

International Recognition
• India has been elected to head the UN World Tourism Organisation
(UNWTO), the highest policy making world tourism body represented
by 150 countries.
• The world's leading travel and tourism journal, "Conde Nast Traveller",
ranked India as the numero uno travel destination in the world.
• The "Incredible India" campaign has been ranked as the Highest
Recall Advertisement worldwide by "Travel and Leisure".
• India was adjudged Asia's leading destination at the regional World
Travel Awards (WTA).
• India's Taj Mahal continues to figure in the seven wonders of the
world.
• Bangalore-based Leela Palace Kempinski has been rated as the
favourite business hotel in the world in a Readers' Choice Awards by
Conde Nast Traveller.
Technology
1. Database and computer reservation Sys (CRS): 'lost cities'
2. Home video and TV video texts: BBC's Ceefax Service "Travel
Advice Countries'
3. Transport innovations: high speed trains
4. 66% of American users believe that
eTourism web sites provide better
services than travel agents!

5. Samosa!!
Tourism Finance Corporation of India Ltd.
“ Helping Tourism Grow”
TFCI provides financial assistance to enterprises for setting up and/or development
of tourism-related projects, facilities and services, such as
• Hotels
• Restaurants
• Holiday Resorts
• Multiplexes and Entertainment Centers
• Education and Sports
• Safari Parks
• Convention Halls
• Transport Travel and Tour Operating Agencies
• Air Service
• Tourism Emporia
The coverage under project-related services and tourism-related studies by
TFCI include:
• Project-Related Services
• Tourism-Related Studies/ Services
• Govt Sector
• Private Sector
Suppliers Of Indian Tourism

• Lonely Planet Guidebooks


• Websites like www.incredibleindia.org,
• www.indiatourism.com, www.tourindia.com,
www.coxandkings.com, www.makemytrip.com ,
www.makemytrip.com , www.lonelyplanet.com ,etc.
• official websites like www.tourisminindia.com,
www.keralatourism.com, and other state websites
• Previous Travelers especially Hollywood personalities and
Statesmen
• Indian Consulates –besides their other functions also provide
information related to tourism in India.
Total Tourist Arrivals

2500000

2000000

1500000
Series1
1000000

500000

0
1 2 3
Scheme wise Government
Expenditure on Tourism
Total Revenue Earned
6000

5000

4000
Series1
3000 Series2
Series3
2000

1000

0
January February March April May
Customers
In tourism, customers are TOURISTS, the purview of tourists does not
only include ‘foreign’ tourists but also tourists from within India.

It has become a challenge to please customers. With extreme availability


of information and variety of options, it has become even more difficult
to please customers in tourism industry.

The customer satisfaction can be gauged on these parameters :

1. Infrastructural factors:
• Accommodation
• Transport
• Accessibility
• Shopping facilities
• Informative
2. Services and Safety factors:
• Catering
• Entertainment
• Local people
• Safety

3. Necessities:
• Food
• Water
• Amenities

4. Cost related factors:


• Prices
• Value for money

5. Natural or unique factors:


• Scenery
• Climate
• Overall satisfaction
SWOT ANALYSIS
Strengths:
• Rich culture heritage and colorful festivals.
• Scenic beauty of the country draws tourists from far off places.
• Terrain is ideally suited for various adventure activities.
• Well known Indian hospitality.

Weaknesses :
• Inadequate infrastructure to match the expectation.
• Restrictive Airline Policy of the Government of India.
• Overcrowding of popular tourist centres.
• Inadequate marketing and information channels.
• Some places are inaccessible, especially in winter.
Opportunities
• GOI is giving special attention to certain regions like Northeast India.
• Asian Development Bank is preparing a Sub- Regional Plan for
development of tourism in India.
• Potential for private sector's investment in tourism projects.
• Availability of high quality human resource.

Threats
• Strong Competition within states of India and abroad.
• Terrorism is a major setback of the region.
• Disorganized tourism development.
• Environmental factors also impose a threat.
Key Findings
• India is expected to see an influx of 10 Million international tourists by 2010, up
from just 5 Million in 2007

• Andhra Pradesh, Uttar Pradesh, Tamil Nadu, Karnataka and Rajasthan are the
leading tourism destinations in India in terms of total tourist arrivals

• India has been promoting its healthcare tourism by providing the visitors with
private healthcare facilities. It is expected that the total market for medical
tourism will reach US$ 2 Billion by 2012, representing a CAGR of 60.69%
• Indian outbound tourist flow is expected to increase at a CAGR of 13.30%
over the five-year period spanning from 2008 to 2012

• India’s share in the global tourism is expected to reach 1.5% by 2010

• The growth in India’s tourism market is expected to serve as a boon, driving


the growth of several associated industries, including hotel industry, medical
tourism industry and aviation industry

• Personal disposable income during 2002-2007 grew at a CAGR of 14.16%,


thereby driving domestic as well as outbound tourism
Incredible India Campaign

The ‘Incredible India’ Campaign implemented by the Government of


India has proved a catalyst in attracting record tourists into India.

Being the first B2C campaign of its kind, it has created a unique brand
and identity of India in the world travel & tourism space.
Presented By-
Pallavi Chaturvedi
Namrata Srivastava
Nishtha
Kavita
Abhishek Solanki
Ashish Agarwal
Manu Pant

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