Name: Faizan Zahoor I.

D:113230 Subject: International Business

FARUKI PULP MILLS LIMITED Faruki Pulp Mills Limited was incorporated as a public limited company under the Companies Ordinance, 1984 on October 20, 1991. The Company is engaged in the manufacturing of wood pulp from Eucalyptus for consumption in local and foreign paper industry. This project was started in early 1990 but due to various reasons could not be completed on time. This will be first of its kind project in Pakistan based on 100% supply of all raw materials locally. Due to its technical and professional viability, JDW Group has chosen this business for strategic investment with an objective of diversification. This is an agro based industry using local raw materials. The company has commenced its commercial production on October 1, 2011. JDW Sugar manufacturing is the core business of the Group and is also renowned for support of innovative farming techniques which augment the core business. The Group takes immense pride in social responsibility activities (social mobilization, women enterprise development, support to technical and primary education, micro credit for the poor, infrastructure development, livestock development etc.) all aimed at ameliorating social and economic conditions of the poor people in rural areas.

VISION We look forward to facilitate paper and similar industries in the region, being an industry leader, by providing them quality Total Chlorine Free Bleached Eucalyptus Kraft Pulp, primarily as an import substitute. Mission: We will strive continuously, being the pioneers of this industry in region, to facilitate paper and other industries consuming wood pulp as a key raw material. We will continue to provide them high quality import substitute. Being the pioneers in this industry we will develop new ways of doing business with our stakeholders and strive to be the industry leader, at the same time caring for environment will be on priority. Business Activity: To set up, manage operate and run Pulp manufacturing unit under rural industrialization scheme and to do all acts directly or indirectly related with manufacturing of Pulp, Pulp-Products and Pulp by-products, singly and in joint venture, with local and foreign companies collaboration.

Financial report of company states that the company is in a state of a mess They are running into losses, their net loss for the year is Rs. 24053061 Their expenses are more than their revenues during the year.

Subsidiaries of JDW JK Dairies (Pvt) Ltd The Company was incorporated in Pakistan on 26 February 2007 as a Private Limited Company under the Companies Ordinance, 1984. It is the first modern Dairy Farm in the private sector. At present the herd consists of 1500 Friesian, Jersey & AFS imported cows. It is principally engaged in production and supply of milk. Faruki Pulp Mills Limited Mr. Shahid works with FPMs CFO and financial consultants in preparation and presentation of FPMs financial plans. He has also handled dismantling, packing and shipping of the FPM pulp making machinery and equipment in record time of six months with the help of 39 workers from FPM. Mr. Shahid has also undergone one practical year training with Korsnos, Sweden in Pulp and Paper and has worked closely with CTS Engineering in project design, machine selection and project planning process. He has also been acting as the Company Secretary for FPM. Apart from FPM, Mr. Shahid has been executive director in Cotton Tree (Pvt.) Limited, a company sourcing textiles and related products representing global textile brands such as UNIFI, Scovill etc. Mr. Shahid holds an MBA in Project Finance from Richmond University, London.

Sugar Mills The Group comprises of three sugar mills Units, JDW Unit-I (20,500 TCD), JDW Unit-II (8,500 TCD) and JDW Unit-III (11,000 TCD) in the districts of Rahim Yar Khan, Punjab and Ghotki, Sindh. With its combined crushing capacity of 40,000 TCD, it is one of the largest group in the sugar sector and contributes approximately 9-10% of countrys sugar production.

Strategies for location selection Firstly FPM should look at the needs of the target market, will their product satisfy the needs and demands of that country After Initial Screening they should have a look at financial and economic conditions of the country Then, the paper pulp mill should look at political and legalities of that country. They should look at socio cultural forces that what are the sources driving the culture of that country. Then they should check competitive enviorment of that targeted country. Sixth and final step is selection where fpm will select their desired market.

MARKETING STRETEGIES: Four ps help you in selecting marketing strategy. Marketing strategy is designed by marketing mix. Fpm should make quality and cost efficient product because product is the most important p in marketing mix Fpm should select a convenient place for marketing their products- wood pulp. Your product should always be available for customers. Promotion triggers demands for the companys products so fpm should focus on its promotions. Promotion, advertisements has great influence on customers. Price today the prices of raw materials are increasing like patrol and because of it end product cost is also increasing