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FANTASY FLIGHT GAMES

C a r d G a m e s , B o a r d G a m e s ,

1975 West Cty Rd. B2 Roseville, MN 55113 Ph. 651 639 1905 www.FantasyFlightGames.com R o l e p l a y i n g G a m e s

Introducing the

FANTASY FLIGHT MEDIA CENTER


www.ffmediacenter.com Dear Hobby Games Retailer, On November 1st, 2010, Fantasy Flight Games introduced a unique new tool to revolutionize how a publisher is able to directly support the hobby games retailer. The Fantasy Flight Media Center (FFMC) is an exciting and powerful sales tool that sits on your retail shelf, surrounded by the very products it promotes. Since its launch last November, the FFMC has proven to be a resounding success for retailers just like you. Today, over 100 FFMCs are helping retailers sell FFG products in hobby game shops across North America and more are being shipped out every week. The FFMCs custom chassis is built around an iPad running proprietary software coded from scratch by Fantasy Flight Games Interactive Department. Its purpose is simple: to help you consistently sell more FFG products by empowering and informing customers and staff. The stunning, high-denition device displays an ongoing showcase of FFGs spectacular game trailers, product news, game tutorials, and more. Simply tap its screen to navigate through the extensive list of product-specic videos. The FFMC will convert your store into a hub of up-to-the-minute product updates direct from Fantasy Flight Games, as well as seamlessly and automatically refresh its content with zero effort on your part. This unprecedented functionality means your customers will be among the rst in the world to experience late-breaking news and visual interactive content from FFG, keeping your store on the cutting edge of technology. Here are just a couple of comments from fellow retailers about their experiences with this device. Youll nd more testimonials and information on the website! http://www.ffmediacenter.com.

Its led to increased product knowledge for both my staff and customers, which has led directly to increased sales. Steve Ellis, Rainy Day Games It has consistently sold games for us since the very rst day we put it up. Pat Fuge, Gnome Games

An Imagination Company Since 1995

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FANTASY FLIGHT GAMES


Why would you want a Fantasy Flight Media Center in your store? Here are a few good reasons
Directly harness FFGs most powerful promotional tool Unlike any other publisher in the hobby games industry, FFG maintains an internal media department that continually creates top-notch video trailers, late-breaking announcements, and informative tutorials for FFGs products. In the past, your customers would have been required to visit FFGs website to view these remarkable creations. No more! The FFMC brings our compelling visual content into your store, right onto the shelf where your customers and FFGs products meet. The FFMC is easy-to-use and low maintenance Our proprietary software includes an interface designed to be intuitive and unobtrusive. The result? It just works. Via the multi-touch interface, your customers and staff can easily navigate the application with a tap, viewing content on demand. It places your store on the cutting edge of game retailing and FFG news The attractive and interactive FFMC terminal will give your store increased energy, while contributing to its modern and professional atmosphere. Whats more, since your FFMC can be updated with new content hourly, your store will be broadcasting the latest and greatest news from FFG (including new videos, news, and attractive graphics) on an ongoing basis. Your shelf will become an exciting hub of late-breaking FFG news, including exclusive sneak peeks and scheduled product announcements. We want your customer to tell you: I saw it here rst. It sells games like an extra employee When not in direct use, the FFMC automatically broadcasts an FFGdesignated playlist of game trailers, news, and exciting visuals. When youre busy with other customers or tending to the register, your general customer trafc will surely be attracted to the content and games advertised, and informed by the easy-to-use software. Content updates are automatic Via your WiFi connection, the FFMC will check in with FFGs central servers on a frequent basis (several times an hour). If new content on our servers is available, the FFMC will start downloading that content behind the scenes. When ready for consumption, the new content is seamlessly integrated into the browsing and playlist experience. Can enhance your staffs product knowledge During both initial eld testing and in the subsequent months, we have discovered that not only does the terminal entice and inform customers, but it quickly broadens the retail staffs product knowledge. Armed with this information, retail staff were able to speak with more authority and detail about FFG products, an important step to increasing sales results.

An Imagination Company Since 1995

Do business on the cutting edge!

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FANTASY FLIGHT GAMES


C a r d G a m e s , B o a r d G a m e s , R o l e p l a y i n g G a m e s

Q: How do I qualify for a FFMC terminal? To be considered for a FFMC placement in your store, youll the need following: a) A broadband WiFi connection in your store. b) Willingness and ability to run the device during all retail hours. c) Well stocked FFG product shelving with an accessible power source. d) A one-time FFG restock order of $999 or more (wholesale) from one of the following participating distributors: ACD Distribution Aladdin Distribution Alliance Distribution Fantasy Flight Games B2B Store GTS Distribution Hamps Supply Lion Rampant Distribution (Canada) Mad Al Distribution PHD Southern Hobby Distribution Warpath Distribution Once youre able to meet these requirements, the next step is to ll out an application and placement contract found at www.ffmediacenter.com. Q: Is there any direct cost to me? A: Other than the points listed above, and the daily use of your electricity and WiFi connection, theres no further cost to you.

Q: What constitutes the necessary qualifying restock order? A: As outlined above, as part of the FFMC placement qualication process, youll need to place a one-time FFG restock order of $999+ wholesale (in addition to the other requirements mentioned earlier). This order must be for available product (no backorders, no pre-orders). Q: Who owns the FFMC Terminal? A: FFG owns of the device. It will be placed in your store under the terms of the placement contract. Q: If I agree to the above and sign the placement contract, will I qualify? The FFMC devices are very expensive. FFG needs to ensure that you stock FFG products and that you have a good plan for the placement of the device. To this end, youll be asked to ll out an application form along with signing the placement contract. Q: So, after I ll out the application form and sign the placement contract, then what? Within 7 days of FFG receiving your application form and placement contract, youll be contacted by a FFG representative. They will let you know whether youve qualied for the device. Once weve conrmed that your restock order has been placed and shipped, your FFMC will be cleared to ship. Q: When should I expect to have it in my store? You can expect delivery of your FFMC within two to four weeks of the approval of your application.

An Imagination Company Since 1995

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FANTASY FLIGHT GAMES


C a r d G a m e s , B o a r d G a m e s , R o l e p l a y i n g G a m e s

Q: What if the device is stolen or harmed? A: Other than normal wear and tear, youre responsible for the safety of the terminal (as indicated in the placement contract). The replacement cost is $649. To help with security, the iPad is locked securely inside the chassis, and the chassis itself can be bolted to the retail shelf. Q: How will you know Im using the device for its intended purpose? The device checks in with FFG multiple times every hour so we can update the content when needed. This contact also allows us to ensure that the device is used appropriately within the terms of the placement contract. If FFG determines a device is not used appropriately, or fails to make contact with us, well contact you to help x any problems. Ultimately, if the device is not exclusively used for its agreed purpose, you will be required to return it.

Q: Will I get help setting up the device? What if theres technical trouble later on? A: In addition to the instruction manual that comes with the device, FFG has full-time dedicated staff ready to help you with setup or any other issues that may arise during active use. Q: What if, for any reason, I dont like the device? If you are not completely satised with the FFMC, well have UPS retrieve the device from your store and return it at no cost to you (your $999 initial restock is, of course, non-refundable). Q: What about international retailers? A: We are happy to accept applications from international retailers. Q: What are the physical dimensions of the device? A: The FFMC terminal is roughly the same size as a copy of the Arkham Horror board game. Exact dimensions can be found below.

Fantasy Flight Media Center Dimensions w.11.5 d.4

(Front)

Side View Front View d.7

Please direct any questions regarding this initiative to Mark Schmidt at Fantasy Flight Games.
mediacenter@fantasyightgames.com http://www.ffmediacenter.com
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