Major Buttons Categories

Variables
Due Date
Simulated Year

Starting
Week 5
Week 6
2/28/2002
2/3/2002
2/10/2002
1998
1999
2000

Marketing
Products (Adv3)

Specifications
Retail Price
Planned Production
Planned Safety Stock
Advertising TV
Advertising Newspaper
Advertising Magazines
Public Relat TV
Public Relat Newspaper
Public Relat Magazines

Products (KidRocket)

Specifications
Retail Price
Planned Production
Planned Safety Stock
Advertising TV
Advertising Newspaper
Advertising Magazines
Public Relat TV
Public Relat Newspaper
Public Relat Magazines

Products (LarryLeisure) Specifications

Retail Price
Planned Production
Planned Safety Stock
Advertising TV
Advertising Newspaper
Advertising Magazines
Public Relat TV
Public Relat Newspaper
Public Relat Magazines
Products (CharieCommuter)
Specifications
Retail Price
Planned Production
Planned Safety Stock
Advertising TV
Advertising Newspaper
Advertising Magazines
Public Relat TV
Public Relat Newspaper
Public Relat Magazines

(50,60)
1,700
15,000
4
480,000
80,000
240,000
400,000
25,000
75,000

(50,60)
1,800
15,000
1
200,000
0
250,000
200,000
0
250,000

(50,60)
1,690
25,000
1
0
0
450,000
200,000
0
250,000
(76,10)
190
125,000
1
650,000
0
0
0
0
0

Not
Available
Yet

Not
Available
Yet

Not
Available
Yet

Not
Available
Yet

Not
Available
Yet

Not
Available
Yet

Not
Available
Yet

Not
Available
Yet

Distribution
Bike Shops
Extra Support
Retail Margins

100,000
50

200,000
50

250,000
55

Sports Stores
Extra Support
Retail Margins

100,000
50

150,000
40

200,000
45

Extra Support
Retail Margins

100,000
50

50,000
30

75,000
35

Brand Advertising

100,000

600,000

600,000

80
25,000
200
20,000
30,000
1

92
29,000
300
35,000
300,000
9

212
33,000
1,200
25,000
350,000
4

25,000
40
500,000
150,000
15

25,000
40
850,000
1,500,000
14

26,000
38
800,000
1,000,000
15

0
0
0

0
0
0

0
0
0

0
0
0

1,800,000

400,000

2,700,000

Department Stores

Branding
Operate
Products
Manufacturing
Responsiveness

(See Above)

Workforce
Plant Size (SCU)
Batch Size
Setup Time Reducation
Supplier Relations
Raw Materials Inventory
Quality
Average Salary
Training
Preventative Maintenance
Quality Systems Technology
Inspection %
Finance
Equity
Issue Amount
Repurchase Amount
Dividend
Debt
Raise LTD
Repay LTD
Owed to Owners

(n/a)

Investor Relations
Investor Relations

300,000

Investments
Takeover
DISABLED

(n/a)

Project Name
Design/Style
Tech Specs
Prime Cost per Unit
Expenditure Next period

(n/a)

Develop
New

Management Dashboard Numbers

Kids1

Adv3Proj2

76
10
34
2,525,000

55
59
258
142,000

10.82

25.14

NetMike Play

Financial Results
Share Price

7.97

Profit
Cash

1,747,715
5,375,388

1,850,280
6,475,420

6,133,843
13,007,151

23,929
63.50
1

27,421
83.60
1

48,950
87.60
2

13,151,200 19,689,400
1.30
0.50

37,389,641
0.40

Internal Results
Capacity
Production Efficiency
Number of Products
Customer Satisfaction
Sales ($)
Warranty Rate
Innovation & Learning
Training Time %
Number of D&D Projects

2.20
0

2.10
1

2.40
1

Bike Shops
Sports Stores
Department Stores

54
128
65

65
124
48

89
173
74

Distributors

Market Position
Adv3 Units Sold
15,472
19,738
28,064
KidRocket Units Sold
(n/a)
(n/a)
135,840
LarryLeisure Units Sold
(n/a)
(n/a)
(n/a)
CharlieCommuter Units Sold
Market Share %
25
27.2
37

Management Dashboard Numbers

Off-Line Simulation of Move

Financial Results
Share Price
Profit
Cash

7.97
1,747,715
5,375,388

12.41
3,201,810
8,367,080

25.11
6,121,648
12,988,951

23,929
63.50
1

27,421
81.50
1

48,950
87.60
2

13,151,200 22,571,114
1.30
0.50

37,358,285
0.40

Internal Results
Capacity
Production Efficiency
Number of Products
Customer Satisfaction
Sales ($)
Warranty Rate
Innovation & Learning
Training Time %
Number of D&D Projects

2.20
0

2.10
1

2.40
1

Bike Shops
Sports Stores
Department Stores

54
128
65

65
123
47

89
173
74

22,643

28,973
127,717

Distributors

Market Position
Adv3 Units Sold
KidRocket Units Sold
LarryLeisure Units Sold
CharlieCommuter Units Sold
Market Share %

15,472
(n/a)

(n/a)
25

33.6

45.9

Week 7
Week 8
Week 9
Week 10
2/17/2002
2/24/2002
3/3/2002
3/10/2002
2001
2002
2003
2004

Strategy Statement

(55,59)
1,710
35,000
2
0
0
600,000
300,000
0
350,000

(55,59)
1,690
34,000
3
0
0
1,800,000
2,000,000
0
2,500,000

(55,59)
1,690
40,000
3
0
0
1,800,000
2,000,000
0
2,500,000

(58,63)
1,670
40,000
10
0
0
1,800,000
2,000,000
0
2,500,000

Constantly improve this bike to make it hit the preferred specs. This wi
Keep price high. Focus on highest quality.
Very competitive segment. Produce as many as we can sell.
Kept low initially to reduced cost. Later raised to improve availability
Ineffective
Ineffective
This is where the Adventure market gets their info.
Curious that TV PR would be effective. I construe this as sponsorship o
Ineffective
Magazine reviews magnify the quality and specifications of the bike.

(76,10)
210
150,000
2
400,000
0
0
0
0
0

(76,10)
210
143,000
1
400,000
0
0
0
0
0

(76,10)
250
146,000
2
400,000
0
0
0
0
0

(76,10)
250
146,000
2
400,000
0
0
0
0
0

Hit the specs right on. They moved slightly, but not enough to justify a
We set this to make 65% profit margin. We could have gone higher sin
Produced as many as the market would take.
Safety stock was not very significant here.
This is where you capture the Kid buyers.
Kids dont read newspapers.
Kids dont read magazines.
Kids dont get PR.
Kids dont get PR.
Kids dont get PR.

(52,11)
250
60,000
1
600,000
0
0
0
500,000
0

(52,11)
270
75,000
2
600,000
0
0
0
500,000
0

(52,11)
270
80,000
2
800,000
0
0
0
500,000
0

Hit the specs. They do not change much.

Price to beat out the one competitor.
Produce all we can sell.
Safety stock is less important on larger production runs.
Important to beat the competition

(27,12)
400
45,000
1
200,000
0
0
0
200,000
0

(27,12) Hit the specs.

400 We own this market so we produce all it will buy.
45,000
2
200,000
0
0
0
200,000
0

Not
Available
Yet

Not
Available
Yet

250,000
55

Not
Available
Yet

75,000
25

75,000
25

Buyers want to see the bike in the newspaper.

75,000 As we moved more solidly into the low-end market, we did not have to p
25

200,000
35

100,000
28

100,000
28

100,000
28

75,000
22

75,000
22

75,000
22

75,000
22

600,000

800,000

800,000

230
48,000
1,300
25,000
350,000
4

230
73,000
1,300
25,000
850,000
1

230
88,000
2,200
25,000
1,400,000
3

230
88,000
2,200
10,000
800,000
0

We could never figure out the right level of employees. We moved it up

Continuous expansion, but always careful not to over expand too soon.
Moving into low-end bikes allowed larger batch sizes.
Not clear how this value effects production. Suspect it is more importan
Spend generously here. Increase when the factory is running at high p
Keep as low as possible, it costs money to store them. Last week we w

26,000
36
800,000
1,200,000
14

26,000
36
800,000
3,700,000
11

26,000
34
1,500,000
3,700,000
16

26,000
34
900,000
1,500,000
18

Learned not to give raises. Raising salary never improved profits.

Training at 34 is very small, but high enough to keep employee compet
Always keep this above 850,000, more when the factory is running hot
Buy this high and lower inspections.
Inspection is very expensive, buy it down with investment in Quality Sys

0
1,000,000
0

0
10,000,000
0

0
20,000,000
0

0
0
0

0
0
0

0
0
0

2,000,000

4,200,000

6,800,000

900,000 We found the optimum numbers and stayed near there.

0
0 When you have cash apply it to stock buy-back. Negative imact the im
0 Never pay dividend. It always drops the stock price. Investors want com
0
0 Pay-off the LTD as soon as possible.
0 What was this variable anyway?

6,500,000 When the stock price is headed up, spend generously here to insure th

We would have purchased Bike Quest around 2001 if this had been en

Leisure1
52
11
38
324,000

45.1

Commuter1 Adv3Proj3
none
27
58
12
63
36
258
320,000
250,000

83.65

127.77

Every year develop a new bike or create a new design for the Adventur

179.18

14,548,719
28,289,707

26,632,110
49,817,206

33,752,340
64,149,712

26397012
86255292

54,364
89.80
2

65,536
84.70
3

79,864
91.50
4

87301
83.9
4

83,611,550 100,286,942
0.30
0.30

83998855
0.3

49,764,071
0.40
1.90
1

1.80
1

1.70
1

1.7
0

125
221
245

58
173
251

86
267
351

103
303
470

30,089
38,926
145,831
136,403
(n/a)
70,195
(n/a)
(n/a)
32
41.9

39,412
135,992
72,515
34,928
45.9

34724
139692
69905
1087
37.9

51.13
17,800,017
33,041,962

81.7
25,547,472
47,412,059

54,364
89.20
2

65,536
84.70
3

55,527,647
0.40

141.31
212.30
40,724,050 40,226,286
75,268,556 108,783,100
79,864
90.80
4

87,522
81.80
4

81,357,676 113,262,670 107,654,996

0.30
0.30
0.30

1.90
1

1.80
1

1.70
1

1.70
0

121
208
239

58
167
247

76
246
343

91
296
468

34,336
142,167
(n/a)

36,609
145,965
65,148

49,089
135,948
77,578
34,459
50.5

44,172
139,621
73,493
38,239
47.1

(n/a)
46.1

45.6

e preferred specs. This will allow us to keep the price high. Near the end we also learned the value of PR in this market and the importance

y as we can sell.
d to improve availability

strue this as sponsorship of Extreme Sports and Triathalons.

ecifications of the bike.

but not enough to justify a redesign.

could have gone higher since no competition emerged in this segment.

market, we did not have to pay high margins because we generated high volume. Also, Bike Shops became less important in our distribution.

mployees. We moved it up until it was not a limiting factor.

t to over expand too soon. Just enough to produce the next line.

Suspect it is more important up in the Racer market.

actory is running at high percentages (running hot).
ore them. Last week we went to zero (JIT) because it was a good trade off for Idle Time.

ever improved profits.

to keep employee competence growing.
the factory is running hot (> 90%).

h investment in Quality Systems

ck. Negative imact the immediate year, but a huge improvement the following year.
k price. Investors want company profits and internal investment in production, not dividends.

enerously here to insure that investors know it and bid the stock price up.

d 2001 if this had been enabled.

ew design for the Adventure bike. Always spend the righ amount to hit the specs at 100%

PR in this market and the importance of high reserve stock.

me less important in our distribution.

Sim Year
1999
1999
1999
1999
1999
1999
1999
1999
1999
1999
1999
1999
1999
1999
1999
1999

OMBA Section
Section 9005
Section 9005
Section 9005
Section 9005
Section 9006
Section 9006
Section 9006
Section 9006
Section 9007
Section 9007
Section 9007
Section 9007
Section 9008
Section 9008
Section 9008
Section 9008

Company Name and Number

Firm1:WhirlWind Cycling
Firm2:Transcendental Cycles
Firm3:WheelerDealers
Firm4:Freedom Bikes
Firm1:MMEMI
Firm2:Pedal Foot
Firm3:Global Changers
Firm4:Mad Lizzard Bike Company
Firm1:BIKE QUEST
Firm2:FRONTIER'S CYCLES
Firm3:SNR2 Bikes
Firm4:Universal Cycles
Firm1:Real Cool Cycles
Firm2:Milano Cycles
Firm3:Super Cycles
Firm4:Xtreme Cycle

Share Price
15.06
17.47
8.44
8.25
6.51
6.21
7.77
13.47
6.44
9.10
10.82
11.05
0.01
8.78
8.31
2.85

Capacity
39,289
29,796
25,254
23,416
27,925
27,497
35,336
33,491
30,498
24,583
27,421
27,313
33,601
25,093
24,512
36,472

Sales
25,756,625
25,521,370
14,810,740
11,683,100
10,991,700
10,886,709
19,012,800
21,648,000
15,379,050
14,247,007
19,689,437
19,104,468
0
13,876,152
10,556,824
21,532,427

Profit
975,738
2,689,231
103,263
296,647
-1,432,748
-1,506,114
57,638
936,692
218,889
227,510
1,850,284
2,584,351
-11,575,989
755,316
625,866
-5,500,562

Sim Year
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000

OMBA Section
Section 9005
Section 9005
Section 9005
Section 9005
Section 9006
Section 9006
Section 9006
Section 9006
Section 9007
Section 9007
Section 9007
Section 9007
Section 9008
Section 9008
Section 9008
Section 9008

Company Name and Number

Firm1:WhirlWind Cycling
Firm2:Transcendental Cycles
Firm3:WheelerDealers
Firm4:Freedom Bikes
Firm1:MMEMI
Firm2:Pedal Foot
Firm3:Global Changers
Firm4:Mad Lizzard Bike Co
Firm1:BIKE QUEST
Firm2:FRONTIER'S CYCLES
Firm3:SNR2 Bikes
Firm4:Universal Cycles
Firm1:Real Cool Cycles
Firm2:Milano Cycles
Firm3:Super Cycles
Firm4:Xtreme Cycle

Share Price
41.57
41.91
9.15
10.36
0.33
8.73
9.93
34.95
0.01
24.18
25.14
10.81
0.01
15.07
6.77
19.15

Capacity
47,326
39,102
28,222
26,893
34,158
31,325
39,661
44,527
38,500
38,607
48,950
32,751
43,758
32,593
25,701
63,120

Sales
48,198,800
51,798,890
14,134,297
18,558,300
9,515,564
18,181,474
28,676,400
47,851,956
9,819,200
35,429,496
37,389,641
17,651,545
3,131,000
28,817,280
9,439,331
73,468,111

Profit
14,740,076
13,881,111
1,853,700
2,220,664
-4,591,101
3,163,620
3,246,479
14,107,991
-4,947,894
8,435,358
6,133,843
1,244,216
-15,702,629
5,889,462
152,439
23,053,922

Sim Year
2001
2001
2001
2001
2001
2001
2001
2001
2001
2001
2001
2001
2001
2001
2001
2001

OMBA Section
Section 9005
Section 9005
Section 9005
Section 9005
Section 9006
Section 9006
Section 9006
Section 9006
Section 9007
Section 9007
Section 9007
Section 9007
Section 9008
Section 9008
Section 9008
Section 9008

Company Name and Number

Firm1:WhirlWind Cycling
Firm2:Transcendental Cycles
Firm3:WheelerDealers
Firm4:Freedom Bikes
Firm1:MMEMI
Firm2:Pedal Foot
Firm3:Global Changers
Firm4:Mad Lizzard Bike Company
Firm1:BIKE QUEST
Firm2:FRONTIER'S CYCLES
Firm3:SNR2 Bikes
Firm4:Universal Cycles
Firm1:Real Cool Cycles
Firm2:Milano Cycles
Firm3:Super Cycles
Firm4:Xtreme Cycle

Share Price
43.50
47.53
11.32
13.39
0.36
17.97
15.18
38.28
0.01
27.95
45.10
24.67
0.22
10.78
2.55
46.80

Capacity
47,881
52,231
28,661
34,970
40,726
29,402
40,294
45,843
41,058
53,317
54,364
40,342
51,454
38,236
30,971
101,661

Sales
55,125,420
53,047,886
24,200,698
22,779,913
12,465,000
25,206,479
33,498,720
50,115,214
11,250,000
41,555,480
49,764,071
35,511,657
3,056,899
14,220,953
6,612,570
95,556,857

Profit
10,057,571
11,783,806
2,585,185
1,677,715
-23,089,233
4,364,188
8,705,945
13,833,537
-3,450,332
6,346,931
14,548,719
5,776,442
-9,582,301
-3,893,576
-2,543,441
23,536,932

Sim Year
2002
2002
2002
2002
2002
2002
2002
2002
2002
2002
2002
2002
2002
2002
2002
2002

OMBA Section
Section 9005
Section 9005
Section 9005
Section 9005
Section 9006
Section 9006
Section 9006
Section 9006
Section 9007
Section 9007
Section 9007
Section 9007
Section 9008
Section 9008
Section 9008
Section 9008

Company Name and Number

Firm1:WhirlWind Cycling
Firm2:Transcendental Cycles
Firm3:Wheeler Dealers
Firm4:Freedom Bikes
Firm1:MMEMI
Firm2:Pedal Foot
Firm3:Global Changers
Firm4:Mad Lizzard Bike Company
Firm1:BIKE QUEST
Firm2:FRONTIER'S CYCLES
Firm3:SNR2 Bikes
Firm4:Universal Cycles
Firm1:Real Cool Cycles
Firm2:Milano Cycles
Firm3:Super Cycles
Firm4:Xtreme Cycle

Share Price
69.57
67.64
15.57
16.78
0.40
30.03
21.76
70.26
0.01
42.96
83.65
29.48
0.01
49.27
0.01
54.91

Capacity
74,183
53,182
30,735
47,273
41,711
41,642
48,506
51,417
40,244
53,862
65,536
44,144
16,089
48,384
27,007
113,708

Sales
77,090,341
58,205,550
26,900,785
30,624,400
17,974,782
44,843,725
34,094,120
61,980,260
1,707,300
42,838,313
83,611,550
35,385,054
86,995
62,227,165
4,254,742
74,597,969

Profit
15,367,013
12,617,034
1,848,032
4,413,407
-14,831,494
10,481,740
8,251,932
14,627,421
-5,792,309
9,916,532
26,632,110
6,686,523
-24,297,540
9,874,052
-11,015,838
18,340,119

Sim Year
2003
2003
2003
2003
2003
2003
2003
2003
2003
2003
2003
2003
2003
2003
2003
2003

OMBA Section
Section 9005
Section 9005
Section 9005
Section 9005
Section 9006
Section 9006
Section 9006
Section 9006
Section 9007
Section 9007
Section 9007
Section 9007
Section 9008
Section 9008
Section 9008
Section 9008

Company Name and Number

Firm1:WhirlWind Cycling
Firm2:Transcendental Cycles
Firm3:Wheeler Dealers
Firm4:Freedom Bikes
Firm1:MMEMI
Firm2:Pedal Foot
Firm3:Global Changers
Firm4:Mad Lizzard Bike Company
Firm1:BIKE QUEST
Firm2:FRONTIER'S CYCLES
Firm3:SNR2 Bikes
Firm4:Universal Cycles
Firm1:Real Cool Cycles
Firm2:Milano Cycles
Firm3:Super Cycles
Firm4:Xtreme Cycle

Share Price
79.27
77.99
24.28
0.97
0.44
49.15
28.18
99.41
0.01
58.34
127.77
39.34
1.63
25.14
0.85
73.90

Capacity
73,087
55,160
52,061
48,291
41,517
69,689
50,901
72,293
41,656
50,460
79,864
58,848
6,170
16,395
19,665
116,828

Sales
77,124,205
55,978,500
41,665,603
15,512,022
20,180,422
68,735,429
26,694,248
84,294,263
1,063,000
49,433,282
100,286,942
48,422,979
419,744
17,691,180
3,702,273
91,877,706

Profit
9,946,455
11,266,435
4,239,146
-21,027,183
-23,643,777
12,392,021
2,576,289
15,849,639
-13,059,602
12,932,354
33,752,340
6,775,722
-12,495,025
685,527
-6,589,714
15,275,109