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  • SS Plate Market India

    Diunggah oleh

    TEj RajPut
    60 tayangan18 halaman
    The document discusses the Indian stainless steel market and opportunities for Outokumpu. It notes that the western region accounts for 35% of India's 550,000 ton stainless steel market. The main competitors are Jindal Stainless, Salem Shah Alloys, and imports. Grade 304 is the most consumed. Major importers include Acerinox, Outokumpu, Thyssen, and Chinese producers. For 8mm plates, Jindal has the largest local market share. The document identifies growth areas and recommends establishing a stock center, mill visits, and increasing technical support and local representatives to better tap the Indian market.

    Deskripsi Asli:

    about steel

    Judul Asli

    stainless steel

    Hak Cipta

    © Attribution Non-Commercial (BY-NC)

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    The document discusses the Indian stainless steel market and opportunities for Outokumpu. It notes that the western region accounts for 35% of India's 550,000 ton stainless steel market. The main competitors are Jindal Stainless, Salem Shah Alloys, and imports. Grade 304 is the most consumed. Major importers include Acerinox, Outokumpu, Thyssen, and Chinese producers. For 8mm plates, Jindal has the largest local market share. The document identifies growth areas and recommends establishing a stock center, mill visits, and increasing technical support and local representatives to better tap the Indian market.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    60 tayangan18 halaman

    SS Plate Market India

    Diunggah oleh

    TEj RajPut
    The document discusses the Indian stainless steel market and opportunities for Outokumpu. It notes that the western region accounts for 35% of India's 550,000 ton stainless steel market. The main competitors are Jindal Stainless, Salem Shah Alloys, and imports. Grade 304 is the most consumed. Major importers include Acerinox, Outokumpu, Thyssen, and Chinese producers. For 8mm plates, Jindal has the largest local market share. The document identifies growth areas and recommends establishing a stock center, mill visits, and increasing technical support and local representatives to better tap the Indian market.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 18

    Saby Oommen ,Plate Product Specialists

    1 February 2011 | Saby Oommen Sales Manager (P & R) 1|| 22 February 28, 2008 | Outokumpu Brand Day

    www.outokumpu.com

    Current Consumption Pattern of SS Flats


    India Stainless Steel Market - 5,50,000 Tons
    North West
    35 %

    East South
    3%

    49 %

    13 %

    Major consumption center in the country is western region

    2 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    Total Market Main Players Total Market In IndiaIn India Main Players
    PLAYERS CONTRIBUTION

    Jindal Stainless Imports Salem Shah Alloys Others

    3,00,000 1,50,000 65,000 15,000 20,000

    3 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    GRADE : MIX UP
    Grades
    304 / 316 321 /347( Titanium) 309 / 310S 304H / 309H / MA 317 / 316 LN / 316 Ti 904L / 254 SMO / 725 LN Duplex 301 / 301LN Ferritic 409M/409L/410S/430

    Consumption MTS
    270000 20000 26000 12000 9000 3000 5000 5000 200000

    TOTAL

    550000

    4 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    GRADE : MIX UP

    5 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    MAJOR PLAYERS IN IMPORTS

    PLAYERS
    Acerinox Outo Kumpu Thyssen Arcelor Posco DKC Indu Steel Nippon Acroni Tisco/Chinese

    Quantity
    40000 25000 10000 15000 20000 12000 4000 5000 4000 15000

    TOTAL

    150000

    6 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    MAJOR PLAYERS IN IMPORTS

    7 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    LocalLOCAL Market MARKE share- Plates 8mm T SHARE Plates 8 mm

    PLAYERS
    Jindal Shah Allloys BRG/Soni/Salem DKC Korea Acroni Indu Steel Nippon Outokumpu Tisco/Chinese/etc

    Quantity
    50000 11000 15000 10000 4000 4000 4000 3000 9000

    TOTAL

    110000

    8 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    LOCAL MARKET SHARE Plates 8 mm

    9 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    MAJOR PLAYERS IN IMPORTS - PLATES

    DKC Korea- Mainly standard grades


    Acroni- East Europe- Standard and special grades Nippon Japan Special grades. Outokumpu Sweden, Mainly special grades

    Indu Steel- France/Belgeium- Special grades Tisco China Mainly standard grades
    10 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    Competitors- Activity
    DKCDKC -Korea

    Indenting Agents in India Flooding the market with stock lots. Selling Approx 12000 MTS of , namely standard grades
    ie 304 and 316L. Thickness rage 8mm to 80mm, width 3200mm

    Prices very competitive ,Freight very low, delivery within


    8 weeks.

    11 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    Competitor Activity
    NipponNippon -Japan

    Indenting Agent in India off let very aggressive in special grades Thickness rage 8mm to 150mm, width 3200mm Prices very competitive 2205- USD 5200/PMT. Selectively quoting depending upon qty/project

    12 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    INDU STEEL

    Selling through 2 Indenting agents in India. Having advantages of 14 Years. Already registered with EIL. Interested only in big projects Prices very competitive 2205- USD 5200/PMT. better product Mix /Carbon steel/Stainless steel,very good in proejct sales. Thcikness upto 175mm through casting route

    13 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    Market Opportunities India


    Growth DriversDrivers-Segment
    Nuclear segment. Railways Power segment Petrochemical / Fertilizers & General gabrication Pulp and Paper Food & Drinks

    14 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    HOW DO WE MOVE FORWARD ??


    Route to customer

    Trial supplies to key customers in all regions Warehousing- Stock centre for standard sizes. Need to approval of Llyods/ Inspection agency for
    accerdiation. Mill visit for key customers Customer meet in Western and northern region with potential customers.

    15 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    Challenges for Increasing Sales

    16 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    Conclusions
        
    We need to have practical solution to tap the Indian Market. Every market has its own way of working and for Indian market, we need the local base solution / strategy to get the bigger volume. We need to have at least two executive level people in North and South India to cater to this segment which has hundreds of small end users. Technical Support needs to be more visible in day to day business. We should be involved as a part of the team and we need to work-together to make positive developments happen.

    17 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

    THANK YOU

    18 | 22 February 2011 | Saby Oommen Sales Manager (P & R)

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