GOOGLE CSR Since the inception of Google, the organisation has since then has been steadfastly devoted

to active philanthropy and also to tackle the worldwide challenges of education, climate change and poverty alleviation. From 2007, Google also begun numerous social initiatives in China. The organization is hoping that by leveraging their strengths and resources in-country, they will arouse awareness of the significance of corporate social responsibility, and urge society to take part in and add to the growth of social responsibility.

Main CSR Activities Google China Social Innovation Cup for College Students: This is a competition carried out across the country with the purpose of empowering Chinas youth in becoming representatives of social change. By tapping ideas of projects from the students in colleges and financially backing executable proposals, Google hopes to infuse into the future leaders in China the values of being socially responsible, the significance of the welfare of the community, and the spirit to empower themselves. Between all colleges and universities who take part in the contest, 100 of they that exceed in the total of proposal submission will benefit from 500 Google Campus Volunteer Stars Scholarships annually.

Supporting Earthquake Relief Efforts On 12th May, 2008, an 8.0 magnitude earthquake came upon Sichuan a state in West of China, taking the lives thousands of people. Amongst the topsy-turvyness and desperation, Googles several sections mobilized right away to aid rescue and relief exertions. To help the large and immediate call for material resources, Google with its workers raised over USD 2.6mm and presented over USD 1.02mm worth of free web based advertisement to earthquake relief bodies. Within the same period, Google also formulated a platform of communication that let in an information program for resource support, and also a search platform for households looking for lost family members, and a worldwide platform for people to make charitable donations. Google used their Google Maps to provide Chinas State Bureau of Surveying and Mapping with images from their satellite of regions affected by the earthquake to improve aid and also guide rescue efforts. At the beginning September 2008, the organization financed building of 15 Google Quake Relief Hope Schools in Mianyang city of in Sichuan state, assisting 18,184 primary and high school students to get back to the school. (Google, 2013)

The Culture Of Google In reality it is the employers of Google who makes it the kind of company it is today. The organization recruits people who are intelligent and determined to work to achieve the organizational goals, and the organization prefers the ability of an employee over experience they have. Although Googlers which is term full time google employees share mutual goals and similar visions for the organization, Google recruits from all walks of life and have translations as well as speak lots of languages, indicating the worldwide audience that is being served by the company. And when not doing active work or in time of idleness, Googlers engage in interests in choices ranging from cycling, beekeeping, and also other activities like Frisbee to foxtrot. Google as a very reputable organizations endeavour to preserve the open culture mostly related with start-ups, in which everybody in the company plays an active role and also contributes to the work and free to share idea and opinions comfortably. Every week the company holds a meeting called all-hands (TGIF) meeting, not to mention over email or in the cafethis meeting gives the opportunity to the employees to ask questions directly to the founders Larry, Sergey and also other executives regarding any of the company issues. The offices and cafes at Google are designed to promote or advocate reciprocal interactions between the employees inside and throughout the teams, and to bring conversations about work as well as pleasure. (Google , 2013)