Table of Contents
Chapter 1 Introduction and Highlights.5 Chapter 2 Demographics: Who Buys Books? ................ ............ 11 Chapter 3 Category: What Types of Books Are Bought? .............................................................29 Chapter 4 Channel: Where Are Books Bought?.................... 55 Chapter 5 Motivation: Why Do Consumers Buy Books?.............79 Chapter 6 Format: What Kinds of Books Are Purchased?..........................................................87 Chapter 7 E-Books: The U.S. E-Book Consumer ...................99 Chapter 8 Book Production: Statistics 20022012..............107 Methodology ............110