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Introduction A long time ago it was already recommended that motion pictures might be used to approach entire courses to schools. It appears that this idea of a canned teacher who can bring a whole course into any well supervised anywhere holds great promise for small schools or remote communities where size, location or budget seriously limit the number of teachers or courses (Foy, 1957). Different researchers analyzed the possibilities of traditional educational videos (Ferrs, 1988; Cabero, 1989; Bravo, 1994). However there have been important advances since then, curricular tape videos were used as support for curricular contents with a limited impact, but today Internet is offering unprecedented possibilities. Innovative tools have been developed to allow the creation of more versatile products; video lectures must not be strict and boring. They even can reduce student isolation feelings, because they may become Rich Video Lectures using a wide range of interactive and/or social activities inserted in the lecture flow. In this way Rich Video Lectures break the monotony of the linear lecture, metaphorically releasing the teacher from its container: the teacher uncanned. In fact, every day more and more audio and video based contents are delivered through Internet, podcast, vodcast, vlogcast, screencast, webseminars, flipped classrooms, digital storytelling, etc. Elements of this list are only a few examples of contents which take advantage of the communication power of multimedia classical elements, in combination with the great progress in bandwidth and quality of current networks, which are capable of delivering rich contents almost instantaneously and without annoying transmission breaks. For example, at this time, every minute, 60 hours of video contents are uploaded to
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YouTube1. Today, Khan Academy2 has delivered over 155 million lessons (educational videos) worldwide and hundred thousands students are connecting monthly. The digits are simply impressive. In fact, mediatization of education is reaching all its aspects: lectures, textbooks, activities, collaboration, tutoring, assessment, etc. We share the definition of mediatization as a process through which core elements of a social or cultural activity (like work, leisure, play, etc.) assume media form (Hjarvard, 2007). Therefore it can be stated that delivering lectures through Internet should be considered as a strong form of mediatization of education. Students and teachers must assume, and we think at least the first ones do it kindly, they must increasingly access to online contexts and contents, study over and with them and make a more intensive use of learning environments capabilities. These whishes do not draw a harmful horizon for learning, on the contrary there are studies revealing good outcomes as a result of this change, as we will remark later. For us, Rich Video Lectures are an emerging technology. According to Veletsianos (2010) emerging technologies are referring to new tools with a promising potential. On the other hand the meaning of emerging itself holds the idea of increasing and Rich Video Lectures are being increasingly produced. Therefore, have Rich Video Lectures come to stay with us? The history is plenty of inventions which finally disappeared. Technological innovations and advancements have brought about massive societal changes. But in comparison, the impact of technology on education, teaching and learning has been rather limited (Bull et al., 2005). From Podcasts to Rich Video Lectures While podcasts (which surges from iPod broadcast) are based on voice recording, vodcasts (video on demand cast) and vlogcasts (videoblog broadcasting) are based on video. Although, in general use, podcasts often contain music, for learning purposes the primary component is usually speech. Podcasting uses voice as an alternative channel to text. There is much debate about possible benefits of podcasting in face-to-face education (McKinney, D. et al., 2009) but we are really interested in video contents. Educational videos have gone ahead audio podcasts and simple videos. Nowadays, conferences, lectures, practice activities, all of them in online streamed video format, are used with intentional learning objectives in the majority of colleges and universities. Alexander (2011, p.219) centers his research in the specific use of shorts videos (digital storytelling) in education, both by students and teachers. Many specific curricular situations call forth tailored uses of digital storytelling. First, teachers can create digital stories about the content they teach. A decade ago, this would have been considered producing learning objects; in 2010, these are simply content items, learning materials. However, from this paper vision, we are not focusing in the potential learning that would be acquired during the video composing process, but in subsequent phases of learning, when students are using the videos to study with them. Videos with a specific cultural or educational intention, with a curricular aim (Cebrin, 1987), which are often produced and delivered by teachers live through the Web, have made up a specific category. They are called webseminars, sometimes flipped classrooms or video lectures, and they are usually recorded and published online. Lets remember now the very successful example of Khan Academy, with several hundred thousands of users per month. Khan Academy videos are stored in YouTube and also in own Khans servers. But Kahn academy website adds extra assessment activities (called challenges) which are external to the video watching, that means, they are not intercalated in the video flow. This option complements videos but it is not synchronized with them and that is why they cannot be considered as rich videos. Apart from the most famous websites of video distribution, like YouTube, Vimeo, DailyMotion or Veoh, in which we can find learning videos as well, some specific educational video websites have emerged. Some examples are Videolectures, YouTube Education or the universities (MIT OpenCourseWare Video Lectures, Princeton Event Streaming WebMedia, Open Yale Courses, Stanfords Coursera or PoliTube at Polytechnic University of Valencia). Many of them are storing webinars.
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http://www.youtube.com/t/press_statistics http://www.khanacademy.org
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Sometimes instructors share their screen to show how to use specific software. Screencast is a digital recording of computer screen output, also known as video screen capture. Screencasts usually include audio narrations and are used to show software functionalities (Sun, 2009). They can be passive or active. In their passive form, the most likely strategy for the use of screencasts is exploration when screencasts are combined with other activities that allow the learner to practise what they have learned, they can also play a key role in an instructional strategy (Onlingnment, 2011). Screencast websites as Atomic Learning or Lynda are good examples of successful educational video based contents. Ahmad et al. (2011) made a pre-test post-test experimental design comparing screencast with narration and those without it. Screencast with narration was significantly more effective than screencast without narration in enhancing students learning performance. Moreover, from the observation, it was revealed that screencast with narration, published and shared online, can be a potential strategy in reducing learning duration. Carter (2009) offered the students a number of screencasts with programming concepts. Students were asked to watch and study them before attending the classes. Concepts included into the screencasts were after treated in class. As a result of this experience students understood the material more thoroughly (Carter, 2009). Thus, recorded video lectures may serve as a prior contact or for a later study session. Rich Video Lectures (or recorded webinars) are audio-video based lectures but in general they have the characteristic they are produced and delivered synchronously through Web, allowing the collaboration and interaction of participants. In realtime Rich Video Lectures teachers often have the added capability for sharing applications, drawing into a whiteboard, launching web URLs or proposing quiz activities. When the whole session is recorded the lesson can be put at the disposal of participants for future use. As it has been highlighted the complexity of different products varies substantially. They may contain from the teachers image and voice to even a blackboard (or whiteboard) in realtime, shared applications, interactive contents, quizzes, etc. Considering this little mess in terminology we consider necessary a short classification of these names from the semiotic viewpoint (type of media channel). This sorting will be useful to establish what differences between systems exist and how their evolution has been. In audio driven contents, like a podcast, the voice or narration constitutes the leading track of the message. In video driven contents audio and video are defining the pace of the user synchronously. Rich Video Lectures are multimedia contents in which audio and video is also driving the user but they sometimes include enriching tracks which add extra activities to the main discourse. The following diagram illustrates the process of enriching audio-video streams.