A STUDY ON SALES PROMOTION IN K.T.V. HEALTH FOOD PRIVATE LIMITED, CHENNAI.

Questionnaire
1) Name of the Retailer or Dealer-------------------------2) Address 3) Age : 4) Gender : Male Female

5) Educational Qualification a) SSLC c) Post Graduate b) 6 10 years b) Graduate d) Others___________

6) Since how long are you in this business? a)1-5 years c) more than 10 years

7) Name the oil (company) you stock a) Gold winner b) Sunflower c) Roobini d) Fortune e) Others f) All of these 8) Who influenced you to buy this Roobini oil particularly over other brands? a) Advertisement c) Friends & Relatives 9) Reason for buying Roobini oil a) Quality b) price c) Brand image d) High margin 10) How many boxes of oil did you purchase monthly? a) Less than 10 boxes b) 11-20 boxes c) 21-30 boxes d) above 30 boxes 11) What is your mode of payment? a) Cash b) Cheque c) Credit 12) What is your monthly net sale of Roobini oil? a) Below Rs 10,000 b) Rs 11,000-15000 c) Rs16000- 20000 d) above Rs 20,000 13) Do you aware about the sales promotion of Roobini oil? a) Yes b) No b) Family members d) other (please specify) _____________

13) a) If yes, please mention a) Cash discount b) Name board c) Free gift d) Extra units e) Tour arrangement f) Party 14) What was the sale of Roobini oil in year 2010-11? a) Excellent b) Very good c) Fair d) Poor e) Very poor 15) Who is the customer of Roobini oil? a) Low Income people b) Middle Income people c) High Income people 16. What is your opinion about customer service offered by the company to you? a) Excellent b) Very good c) Fair d) poor e) very poor

17. Do you suggest customers to purchase a certain brand? a) Yes b) No 17. a) If Yes, why? a) High margin b) Quality c) Customer Relationship d) No reason 18. Do customers expect for various schemes in the product? a) Yes b) No

18. a) If yes, which schemes? a) Coupon b) price off c) Lucky Draws d) Extra Quantity 19. Rank the following factors that customers expect for in the purchase of Oil. (Rank from 1 to 6) Factors Taste Quality Company Image Price Packaging 1 2 3 4 5 6

20. Is there any dealer meeting is conducted by the company? a) Yes b) No 20) a) If yes, please mention the period? a) Monthly once b) Monthly twice c) Six Months once d) Yearly once e) Never

21) Which Trade Promotions do various companies offer? (Please tick one of these) S.N BRAND NAME Extra margin 1 2 Roobini Gold winner 3 4 Sun drop Fortune Credit facility Extra units Promotional expenses Gifts PROMOTIONS

22. Satisfaction level of sales promotion of Roobini oil a) Highly satisfied d) Dissatisfied b) Satisfied c) Neither satisfied nor dissatisfied

e) highly dissatisfied

23) Sate your opinion towards sales promotion of Roobini oil

---------------------------------------------------------24) Give reasons for not stocking a particular brand.

25) Give your opinion towards sales promotion.

S.NO

PARTICULARS

Strongly Agree

Agree

Neither Agree nor Dis agree

Dis agree

Strongly Dis agree

The Sales promotion affect companys sales volume

The Sales promotion helps to increase the profitability of the organization.

The sales promotion helps to increase the market share of the company

The sales promotion enhances the organization to maintain relationship with the customers.

Degree of competitiveness determines the sales promotion of the company.

The sales promotion campaign create consumer awareness

Television advertising plays an important part in providing information of sales promotional activities.

26) Any Suggestions.

-------------------------------------------------------------------