PVLD Strategic Plan Board of Trustees Objectives, Goals, Strategies, and Measures May 14, 2009

Objectives
1. Developandimplementa comprehensivemarketing andpublicrelationsprogram incoordinationwiththe Friends/staff/volunteers.

Goals
>75%ofcommunity memberssurveyedidentify PVLDastheprimary communitycenterfor lifelonglearningand personalenrichmentbythe endof2011/2012.

Strategies
A. AuthorizeBoard CommunityRelations Committeetoserveas primaryliaisonwithstaff andPFLondevelopmentof plan B. Provideleadershipto ensureinvolvementofand coordinationwiththe PeninsulaFriendsofthe Library C. Ensurenecessary expenditures(e.g. consulting,staff,etc.)are includedinapproved budgets D.Developandimplementplan

09/10 Measures
A.1.Board/staff/PFLjointplanning processandmeetingschedule establishedby6/10/09 B.1.SameasA.1. C.1.Anticipated09/10expenditures incorporatedinto3rdreadingbudgetand approvednolaterthan6/30/09 C.2.Anticipated10/11expenditures incorporatedinto09/10midyear forecastinFebruary2010 D.1.PlanapprovedbyfullBoardby 9/30/09 D.2.Quantitativemeasuresfor10/11 andbeyonddevelopedby4/30/10

PVLD Strategic Plan Board of Trustees Objectives, Goals, Strategies, and Measures May 14, 2009
2. Leadthedevelopmentofa mutuallyagreedfundraising programwiththePeninsula FriendsoftheLibrary. Produceexternal fundraisingrevenueof: 09/10TBD 10/11TBD 11/12TBD Createendowmentbalance of: 09/10TBD 10/11TBD 11/12TBD A. AuthorizeBoardFundraising Committeetoserveas primaryliaisonwithstaff andPFLondevelopmentof plan B. Workwithstafftodevelop FriendsFundingRequest andshorttermfundraising strategiesfor09/10based onStrategicPlanand budgetprojections C. WorkwithPFLtodevelop longtermfundraisingplan tosupportexpansionof libraryservices,programs, facilities,technologyand endowment. D. Ensurenecessary expenditures(e.g. consulting,staff,etc.)are includedinapproved budgets . E. Developandapprove namingrightspolicies includingtargetask amounts A.1.Board/staff/PFLjointplanning processunderwaynolaterthan6/10/09 B.1.FriendsFundingRequestfor09/10 approvedbyBoardofTrusteesand submittedtoPFLnolaterthan5/31/09 B.2.Mutuallyagreed09/10fundraising strategiesandtargetsapprovedbyPVLD andPFLBoardsnolaterthan7/31/09 C.1.JointFundraisingPlanincluding annualgoalsfor10/1111/12approved bybothPVLDandPFLBoardsnolater than12/31/09 D.1.Anticipated09/10expenditures incorporatedinto3rdreadingbudgetand approvednolaterthan6/30/09 D.2.Anticipated10/11expenditures incorporatedinto09/10midyear forecastinFebruary2010 E.1.NamingRightspoliciesandtarget askamountsapprovedbyBoardof Trusteesnolaterthan9/30/09

PVLD Strategic Plan Board of Trustees Objectives, Goals, Strategies, and Measures May 14, 2009
3. DeterminePVLDsshortand longtermfacilitiesand technologyexpansionneeds. 3yearFacilitiesand TechnologyImprovement PlanapprovedbyPVLD Boardby3/31/10 A. Workwithstafftoidentify andauthorize implementationofneeded capitalexpansionprojects for09/10 B. Authorizeasurveyof communityneedsand prioritiesforlibraryservices C. Workwithstaffto incorporatecommunity needsandprioritiesinto3 yearFacilitiesand TechnologyImprovement Plan A.1.09/10capitalexpansionprojects identifiedandapprovedby7/31/09 B.1.Communityneedsassessment/input processcompletedby12/31/09 C.1.3yearFacilitiesandTechnology ImprovementPlanapprovedbyBoardno laterthan3/31/10

PVLD Strategic Plan Board of Trustees Objectives, Goals, Strategies, and Measures May 14, 2009
4.Developsuccessionstrategies fortheBoardofTrustees 5.Developsuccessionstrategies fortheDistrictDirector Successionstrategies developednolaterthan 6/30/10 A.Holdaworkshopmeetingfor communitymembersinterested inbecomingcandidatesfor BoardofLibraryTrustees B.DirecttheDistrictDirectorto identifyhighpotentialPVLD employeesanddirectthe Directortocreatetrainingand developmentplansforthose employees. C.DirecttheDistrictDirectorto identifyandmaintainalistof potentialexternalcandidates fortheDistrictDirectorposition. A.1.Boardworkshopconductednolater than7/31/09 B.1.Listsandplansfiledinthe confidentialHumanResourcesfilesno laterthan11/01/09 C.1.Sameasabove