SECTION A : Multiple Choice Questions (40 marks) Choose the most appropriate answer for each question and

write the letter representing it in the bracket on the right. Each question is worth 2 marks. 1. Which of the following is NOT part of the Porters five forces? a. Buyer Power b. Threat of change of the global economy c. Threat of new entrants d. Rivalry among existing competitors ( ) 2. Which of the following best describes Domain Name System? a. It is a protocol used for the processing of Web pages on the internet. b. It is an Internet standard for electronic mail (e-mail) transmission across the internet. c. It is a markup language for displaying web pages and other information that can be displayed in a web browser. d. It serves as a phonebook for the Internet by translating human-friendly computer hostnames or web addresses into IP addresses. () 3. 'Broadband' is a network connection that ___________________ a. Stores video and audio information by using laser technology. b. Allows for more information to be sent in a shorter period of time. c. Receives and sends information slower than other connections. d. None of the above. () 4. The Samsung Galaxy Note II has 2 GB of RAM and up to 64 GB of storage. The RAM of the device is __________. a. volatile b. non-volatile c. expandable d. none of the above ( ) 5. Each device on a Local Area Network has a hardware component known as ______ to connect the device to the network. a. MAC b. ISP c. NIC d. UTP ( )

6. Which of the following is NOT an example of e-Commerce? a. A backpacker booked air ticket via Jetstar website from Singapore to Melbourne, payment done via 7-ELEVEN to save the online processing fees. b. A student compared the configurations/prices of different brands/models of laptop by visiting the internet. He then went to IT Show at Suntec City to purchase the laptop. c. A teenager took a picture of his iPod and posted the picture on his Facebook page as an advert to seek for buyers. d. A wholesaler bought merchandise over a private network (not internet) from the supplier. () 7. Pick the odd one out. a. iOS6 b. Android c. Windows RT d. Adobe Photoshop ( ) 8. Abacus travel system is a global distribution system (GDS) widely used by travel agencies in Asia. The Abacus system is a (an) _____________. a. horizontal market software b. operating system c. vertical market software d. system software ( ) 9. Primary value chain activities include the following, except ____________ . a. Inbound logistics b. Technology development c. Operation d. Marketing and Sales ( ) 10. Which of the following is NOT a major characteristic of mobile commerce? a. Convenience b. Interactivity c. Personalisation d. Security ( ) 11. Which of the following are barriers to location-based mobile commerce? a. Accuracy of mobile device b. Limited network bandwidth c. Invasion of privacy d. All of the above ( )

12. Which of the following mobile platform has the largest number of Apps for download? a. Apple iOS b. Google Android c. Windows Phone d. Nokia Symbian ( ) 13. A substitute product or service is: a. A competitor's product or service. b. An alternative way of meeting the same need. c. A new entrant into the industry. d. A less attractive way of meeting the same need . ( ) 14. What is the smallest unit of computer information? a. Binary dot b. Bit c. Byte d. Word ( ) 15. ______________ marketing is the Internet version of word-of-mouth marketing. a. Direct b. Product c. Viral d. Virtual ( ) 16. What is the latest Operating System developed by Microsoft? a. Windows XP b. Windows Vista c. Windows 7 d. Windows 8 ( ) 17. A kind of memory used by the central processing unit of a computer to reduce the average time to access memory. What is it? a. Cache memory b. Random access memory c. Read only memory d. Video memory ( ) 18. Which of the following is NOT part of the Porters 5 forces competitive strategies? a. Broad cost leadership b. Broad differentiation c. Broad revenue leadership d. Narrow differentiation ( ) 19. In a VPN connection, the VPN client and the VPN server have a ________ connection. a. point-to-point b. one-to-many c. unsecured d. cluster ( ) 20. What is a Firewall in Computer Network? a. An Operating System of Computer Network. b. A system designed for unauthorised access.

c. The physical boundary of a network. d. A secure web browsing software. ( )

SECTION B : True or False Questions (10 marks) Indicate if the statement is true or false. Circle T for true and F for false. Each question is worth 1 mark. 1. Every electronic device connected to the internet directly, or indirectly via Internet Service Provider (ISP), will be assigned an Internet Protocol (IP) Address 2. Storage technology is any type of device or medium in which information can be maintained for later retrieval 3. In an online auction, many buyers bid for an item and the lowest bid wins. 4. Web 2.0 is a term used to describe major technological shifts or improvements in the Web. 5. Thick clients, also called heavy clients, are full-featured computers that are connected to a network. 6. Mobile commerce is any business conducted over a wired telecommunication networks or from mobile devices. 7. The unique advantage of SSD (Solid State Drive) over HDD (Hard Disk Drive) is that it can store lots of data at lower cost. 8. Company can gain competitive advantage by lock in customers and suppliers. 9. Wikis, Web forums, and social networking websites contain all types of user generated content (USG).
10. Google and eBay are companies do not sell software licenses. Instead they provide software as a service.

SECTION C : Short Answer Questions (50 marks) Answer ALL the following questions. Question 1 (14 marks) (a) What is disintermediation? Illustrate with a diagram, how does the introduction of eCommerce lead to disintermediation? (6 marks)

(b) Although there are tremendous advantages and opportunities for many organizations to engage in e-commerce, the economics of some industries may disfavor e-commerce activity. One economic factor to consider is Channel Conflict. i. Briefly explain what Channel Conflict is. ii. Illustrate with an example, how channel conflict will affect e-Commerce implementation. (8 marks)

Question 2 (16 marks)

(a) Discuss THREE major risks of using social Networking for Business. (6 marks) (b) Briefly discuss THREE factors that influence the rapid development of mobile-commerce. ( 6 marks) (c) List any 2 popular mobile devices and its operating system. (4 marks)

Question 3 (10 marks) Miss Chan, a housewife, has just bought her first laptop from the latest IT show. The laptop is pre-installed with Microsoft Windows 7 home edition. She has a few questions to find out from you, the IT sales support. (a) Miss Chan was confused about Windows 7 and Microsoft Office 2010. Briefly explain the difference to her. (4 marks) (b) One sales staff at the IT show suggested to Miss Chan to download and install OpenOffice, a free software suite. Miss Chan wonders why many companies preferred Microsoft Office Suite to OpenOffice. Please explain to her. (6 marks)

Question 4 (10 marks) Apple devices, including the iPad and the iPhone, dominated online buying during this holiday season on Thanksgiving Day and Black Friday in US, according to a report by IBM. Using Porter's Five Forces Model, briefly discuss Apple's buyers and competitors power?

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