Moftt Cancer Center located in Tampa,

Florida, is the third-busiest by-volume

cancer center in the U.S. From research to
diagnosis, treatment to survivorship, Moftt
is focused solely on the prevention and
cure of cancer.
Their vision to transform cancer care
through service, science and partnership
is embodied through every aspect of
their institution, even to the AV technology
they use, which explains why Moftt was
one of the rst institutions in the country
to furnish their tumor boards, radiology
locations and conference rooms with the
most cutting-edge laser technology. And
the laser projector brand that delivered
those high-quality, high-contrast radiology
images was Sony.
The Search
Their projector quest, however, didnt
originate with laser. The lamp-based
projectors they had in place were
producing low-contrast images that didnt
meet the standards of their radiologists.
Their extensive search began for lamp-
based projectors that would provide the
image quality the radiologists demanded
at a price point the institution could
afford. After six months into the search,
Jake Gilray, account manager for AVI-SPL,
the systems integrator for Moftt, brought
in Sony Electronics to demo their lamp
projectors. Moftt not only purchased
three projectors right away but also
started the process of swapping out all
their lamp-based projectors for Sony
projectors. We brought in a couple of
doctors for the demo, said John Maass,
AV manager for Moftt. They were
overwhelmed by the showcasing of the
Customer:
Moftt Cancer Center
Industry:
Healthcare
Challenges:
Provide a projector that would
produce radiology images with
the high contrast and color
denition needed for case
review and discussion
Find an economical solution for
numerous meeting spaces
Reduce the maintenance and
labor costs needed to keep over
100 meeting spaces running
without interruption
Use technology that would
be more time-efcient for the
medical staff
Solution:
Replace current projectors with
VPL-FHZ55 Sony laser projectors
in high-use and off-site meeting
spaces
Benets:
Delivered the vivid color and
high-contrast images that the
radiology team required and
was also equipped with DICOM
GSDF Simulation Gamma mode
Provided cutting-edge technology
that resulted in less wait- and
down-time for the doctors
Eliminated lamp replacement
costs and reduced overall
maintenance and labor time
Was an affordable solution
with an immediate return on
investment
Supported the mission of the
institution from a technology
aspect
case study
Sony Laser Technology Projects the Mission
for Moftt Cancer Center
next
The great part about this
laser projector or any
of the Sony projectors is
we trust them, we know
theyre going to work.

John Maass, AV Manager,
Moftt Cancer Center
case study
next
product, and I was overwhelmed by the
affordable price point, he added.
The Laser WOW Factor
Shortly after, Maass attended InfoComm
where Sony premiered their game-
changing new VPL-FHZ55 laser projector
that upstaged them all. We had been
looking at laser projectors
for a whilebut when we
saw your product, we said,
Wow, its got everything weve
talked about: its got DICOM
GSDF Simulation Gamma
mode, image contrast plus
the vivid colors, which are
phenomenal, explained
Maass. When I saw this
projector at InfoComm, I just
said, We have to have this.
Because as soon as they
[the radiologists] realize the
capabilities and how great
this is, theyre all going to want
it. We love the rst ten, so were
ordering more!
An interesting note is that
several of Moftts high level
VPs happen to be color-blind
for specic colors. When they
demonstrate contrasts on
slides or graphs, they prefer
bright colors that make items
really pop, which their previous
projectors couldnt achieve
because they didnt have the
proper color scale. When they
saw the vivid color coming off
the Sony laser projectors, they
were blown away, said Maass.
While Moftt has 25-30 Sony
lamp-based projectors of
various models throughout
their facility, they are placing the laser ones
in the high-use and off-site locations. This
resulted in saving time for their doctors,
which can help save lives. For example, a
laser projector turns on and off instantly
with no delay, while a lamp-based
projector takes a few minutes to cool down
and come back up. A few minutes means
that doctors are not talking about patients,
which means theyre wasting their time,
which impacts the next level of care, said
Maass. So the laser projectors instant on/
off feature is incredible, he added. Maass
pointed out that saving doctors a few
When the doctors saw
the vivid color coming
off the Sony laser
projectors, they were
blown away.

John Maass, AV Manager,
Moftt Cancer Center
With 20,000 hours
of laser life, putting
these projectors
in Moftts remote
locations will
reduce the need
to have to go there
for maintenance
and support.

Jake Gilray,
Account Manager for AVI-SPL
On-screen images are simulated.
case study
minutes over the course of a day adds up
to many hours over the course of a year.
Thats a huge amount of time lost that
should be dedicated to the patient focus,
he explained.
Gilray found the projector effective not
only from the doctors point of view, but
also from reduction in maintenance time
and costs, which led him to propose the
projector to Moftt. Moftt has over 100
conference spaces with only four people
servicing them, and I have seen the
challenges Moftt has encountered to
keep them all running without interruption.
With 20,000 hours of laser projector life
and no lamps to replace, that is no
longer an issue. Especially putting these
projectors in Moftts remote locations will
reduce the need to have to go there for
maintenance and support, said Gilray.
From an integration standpoint, since
many of the conference rooms were
equipped with Sony lamp-based
projectors with the same body size and
type, the laser projectors were also easy
to install. We didnt have to relocate the
mounting, said Gilray. So it was just a
pretty easy swap. That parts been super-
simple, he added.
What Is the Professional Medical
Opinion?
When asked about the doctors reactions
to the laser projectors performance,
Maass replied, Theres one word that
comes to mind quite often. Its usually
Wow! Theres usually shock over how
quickly it turned on, or theyre talking about
the color, said Maass. The other thing we
love is the lumen output its at a perfect
next
The other thing we
love is the lumen
output its at
a perfect point
for our medium-
sized conference
spaces.

John Maass, AV Manager,
Moftt Cancer Center
We didnt have to relocate the mounting, so it was
just a pretty easy swap. The installation part has
been super-simple.

Jake Gilray, Account Manager for AVI-SPL
On-screen images are simulated.
case study
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Sony make.believe logo are trademarks of Sony.
(11/13)
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1 Sony Drive
Park Ridge, NJ 07656
sony.com/projectors
point for our medium-size conference
spaces, he added.
Moftts medical staff use the laser
projectors primarily for review in a tumor
board setting after the patient diagnosis
has been made, as well as in an
educational setting for training fellows and
residents. In a group setting is where they
need to be able to see that contrast, said
Maass. So having a projector with DICOM
GSDF Simulated Gamma mode, where
they can see [what youre talking about],
makes all the difference.
When it comes to Sony projectors, Maass
is a true believer. Weve got the backing
of this great electronics company thats
going to really push it, said Maass. Im a
big fan of a company that decides to get
into something in a big way, because thats
an opportunity for us to get involved at the
ground level and be a part of something
great. Not only because we know were
going to get the proper support from Sony.
When Im excited about a product, you
cant shut me up about it. Were one of
the rst in the country to have these laser
projectorshow great is that? he said.
Maass said it all comes down to Sonys
state of the art technology. Moftt is all
about being on the cutting edge, the
bleeding edge of everything, he stated.
And its all driven toward our mission for
contributing to the prevention and cure
of cancer. Throughout the institution, from
department to department, we all take
that mission and embody it and move
forward with it. Its our way of giving back to
the community. If we can use technology
that will save a doctor ve minutes in a
meeting so that he can talk about another
patient, thats another life thats gotten extra
support that they may not have gotten a
year ago. So thats huge, he added.
Maass is looking forward to the future of
laser technology and where its going. The
great part about this laser projector or any
of the Sony projectors is we trust them, we
know theyre going to work, said Maass.
And that was one of the great selling
features for Sony, he added.
VPL-FHZ55
True Laser Light Engine
Up to 20,000 Hours Maintenance
Free
Brightness: 4,000 lumens Color
Light Output
Resolution: WUXGA
(1,920 x 1,200)
Contrast: 8,000:1
(full white/black)
Flexible 1.6x Manual Zoom
Standard Lens
Vertical +60%, Horizontal +/-32%
Lens Shift
25lb Compact Format
Edge Blending
Picture-by-Picture Function
Network Control and Monitoring
As soon as they [the
radiologists] realize
the capabilities and
how great this is,
theyre all going to
want it. We love the
rst ten, so were
ordering more!

John Maass, AV Manager,
Moftt Cancer Center
If we can use technology that will save a doctor
ve minutes in a meeting so that he can talk about
another patient, thats another life thats gotten extra
support that they may not have gotten a year ago.

John Maass, AV Manager, Moftt Cancer Center
On-screen images are simulated.