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FOOD REVOLUTION AMBASSADOR TOOLKIT

We want to empower volunteers who love food to become Ambassadors for the Food Revolution. Ambassadors will share information, talents and resources, pass on their knowledge and work together to make a difference by connecting with their community through schools, restaurants, local businesses, farmers markets and beyond. Food Revolution is about inspiring change in peoples food habits and promoting the mission for better food and food education for everyone. Our Ambassadors are integral to growing the Food Revolution from the ground up, within the communities who need it the most. Thank you for joining us!

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HERES WHATS INCLUDED:

3 Welcome Ambassador! 4 - Your goals as an Ambassador 5 - Who we are and how well support you 6 Food Revolution Day 7 - Our pledge to you 8 - Your pledge to us 9-13 - Guidelines to make your life easier

ADDITIONAL RESOURCES
Alongside this toolkit there are also other useful resources to help you in your role as a volunteer for the Food Revolution. These are outlined below: General Press Kit Local Press Guide for Ambassadors Press releases Food Revolution Factsheet Logo guidelines Posters and infographics School Food Toolkits and support tools, with more toolkits to inspire change, coming soon! Food Revolution Day Factsheet Food Revolution Day eBooks and one pagers COMING SOON: Exclusive digital space just for our ambassadors.

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WELCOME AMBASSADOR
We are so excited that you have joined us as a Food Revolution Ambassador! As a voluntary leader you are the spark of enthusiasm that can turn the Food Revolution into a local movement by connecting supporters together and working to bring back better food education. We want to give you a platform to share your knowledge with the local community and open up opportunities for even more people to learn about real food. The Food Revolution is the rally cry to unite all of the amazing work going on out there.

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A MESSAGE FROM JAMIE

Hi guys, Since launching the Food Revolution back in 2010, our campaign to fight the obesity epidemic and get people cooking again has been growing from strength to strength. The Food Revolution began in Huntington, West Virginia, where we opened a community kitchen for people to come and learn to cook from scratch. It wasnt always easy at first but the center had a great response and since then, weve been taking the movement across America and the world. I have to say, Ive been overwhelmed by how many have supported us and all the effort and love each and every one of you have given to getting people cooking from scratch and eating fresh, real food. I honestly cant put into words just how much we owe to all the dedicated, passionate people like you, giving up your time to help spread the Food Revolution message its all about bringing communities together and creating a unified voice, and the level of support were getting from guys like you is just incredible. For me, the future for the Food Revolution lies in creating a global army of volunteers to make sure the campaign and the amazing progress weve made can continue growing across the world. While weve come a long way, theres still lots to do and build upon, from tackling school food and campaigning against sugared milk to simply making a noise and getting people talking about good, real food. If we can combine our efforts and unify our expertise, together we can continue the Food Revolutions amazing work in getting food education at the top of everyones agenda. The Food Revolution team are a really solid bunch and will be there for you at every step to offer any advice or guidance you need, as well as challenging you to keep things fresh and exciting in your communities along the way. Massive shout out to you for all your brilliant hard work and dedication. Keep it up and good luck! Jamie O xx VOLUNTARY AMBASSADOR RESOURCE 4

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YOUR GOALS AS AN AMBASSADOR

1. Work together and be creative. Work with the Food Revolution team

and other Ambassadors to find new and exciting ways to reach out to and interact with your community. Every month, the Food Revolution will give you suggestions and ideas to help grow the movement in your town or city, but we need your help to implement them.

2. Talk and listen to your local community. Get out there and make sure
you understand what is already going on, and work with local businesses, farmers markets, schools, community groups and organizations to offer them any additional support they need.

3. Inspire change in your local community. Use your knowledge, skills and

passion to help inspire others in your community to make small changes that will lead to big differences. Reach out to restaurants, gardeners, farmers markets, schools, local businesses, friends and family to get involved and help make a difference - particularly if they have special food skills and knowledge that they could pass on to others. The resources listed on page 2 are there to help you be proactive in your city and reach out to these different groups.

4. Spread the word and rally the troops. Youre the local representative of

the Food Revolution for those looking to get further involved in your community, you are the point of contact. Be a central point for answering questions from volunteers who are excited about getting involved in the Food Revolution or even looking for ways to lend a hand in their own communities.

5. Tell us the amazing things youve been doing. We want to know what is

going on in your city so please send us content and updates of all the interesting events and stories happening in your city. We want to know whats working and whats not, we want to shout about and share your great work through social media and blog posts. You can reach us through foodrevolution@jamieoliver.com or tweet us @foodrev.

6. Party with us on Food Revolution Day! Youre at the heart of this

Revolution so we want you to play an active role in engaging your community in this important annual global event. VOLUNTARY AMBASSADOR RESOURCE 5

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WHO WE ARE AND HOW WELL SUPPORT YOU

We, at the Jamie Oliver Food Foundation, want to change the way people eat by educating every child about food, empowering families by arming them with the skills and knowledge to cook again, and inspiring everyone to stand up for their rights to better food, which in turn, will fight the epidemic of diet-related diseases. Heres how were supporting you: Its likely that you have already been in contact with the wonderful Sarah Curl, our Community Manager. Sarah is your main point of contact and works with the rest of the Food Revolution team to ensure you are supported and that were up to date with all your great work. Listed on page 2 are the additional resources available for you to use. Sarah will send these to you and heres how you can use them: Press resources including a general kit, a press guide for you to use when talking to the local press and press releases that you can tailor to make them more locally relevant to you these will make sure you have the facts you need. Factsheets, posters and printable assets use them all year round in community hubs and for any Food Revolution events. Toolkits step-by-step information on how you can campaign to change school food in your area as well as support tools to help you along the way. Its best to use them during the school year so that you can engage directly with local schools. Food Revolution Day assets the eBooks, one pagers and infographics can be used year round and for our annual Food Revolution Day, along with the posters for any of your events. Every month, therell be different challenges to inspire you to further engage with your community. They are designed to make deeper connections with the thought leaders in the real food industry and connect with family and friends through fresh food. At the beginning of every month, the challenges will be announced through a blog post as well as email, Facebook and Twitter. The idea is to complete as many challenges as you can and for us to document your progress. Were excited about the exclusive digital space were creating for you, our Ambassadors once its live, youll be the first to know! VOLUNTARY AMBASSADOR RESOURCE 6

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FOOD REVOLUTION DAY

Our annual global day of action, Food Revolution Day, is a chance for people who love food to come together to share information, talents and resources, to pass on their knowledge. Food Revolution is about connecting with your community through events at schools, restaurants, local businesses, dinner parties and farmers' markets and standing up for real food. This is a key time for you as a Food Revolution Ambassador. You may have been involved in the first ever Food Revolution Day on May 19, 2012 which inspired global change in peoples food habits through community action. If you were, thank you! If not, dont worry, wed love you to get involved in 2013. Here are some stats about Food Revolution Day in 2012: Over 1000 events, (460 local food events and 541 dinner parties) took place in 664 cities spanning 62 countries worldwide. @FoodRev was the THIRD MOST MENTIONED twitter handle GLOBALLY. Our twitter reach was over 729,993,200 users, showing the strength of our awareness campaign.

We cant wait for Food Revolution Day 2013. Having learnt so much from 2012, plans are shaping up to make it an amazing event. We are working with inspiring and innovative partners to bring the best platform and resources to you and our supporters. We want to build from 2012 so youll be the first to know the details before we go live plus we want to give you as much time as possible to kick start your plans for 2013 to make it even bigger and better! COMING SOON: Well want you to do the honors in launching the 2013 Food Revolution date, so watch this space. http://foodrevolutionday.com VOLUNTARY AMBASSADOR RESOURCE 7

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OUR PLEDGE TO YOU

We, the Food Revolution team, pledge to support and honor the amazing work you do as a voluntary Ambassador for the Food Revolution. We truly appreciate your hard work, commitment and everything you do for the Food Revolution. You are helping us to change the way people think about the food they eat. Youre helping us to promote the transfer of skills and knowledge to get people cooking again and promoting a better understanding of the obesity epidemic and the role all of us need to play to tackle it. Through the Community Manager, Sarah Curl (Sarah.Curl@jamieoliver.com), we will maintain an honest and open dialogue with you on a regular basis, create and share monthly challenges specifically with you in mind, and promote your work through social media, blog posts and newsletters. We will ensure you have all of the resources and tools you need and continue to support you as the Food Revolution grows. We cant wait! PRINTED NAME: JOB TITLE: DATE: Sarah Curl, on behalf of JOFF JOFF Community Manager 26 September 2012

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YOUR PLEDGE TO US
As a voluntary Food Revolution Ambassador I, INSERT NAME HERE, pledge to uphold the mission of Jamie Olivers Food Revolution, the Jamie Oliver Food Foundation (JOFF) and Food Revolution Day, and give my spare time for free to further the mission. I am a volunteer for the Food Revolution. I am the eyes and ears on the ground, representing and connecting my community in order to run a local real food movement, inspired by Jamie and in collaboration with the JOFF Community Manager, Sarah Curl (Sarah.Curl@jamieoliver.com). I understand that all intellectual property that you share with me is property of or licensed to JOFF and can only be used as outlined in the guidelines of this toolkit. I understand that I need to keep an honest and open dialogue with the JOFF Community Manager and share my work as a voluntary Food Revolution Ambassador with her on a regular basis. I understand that I am not offered insurance or financial support throughout my time as a volunteer. If I organize a local event, I will be responsible for making sure this is in place and agree that neither JOFF, Jamie Oliver nor any of his organizations will be liable. I understand that failing to observe the above pledge will result in my dismissal of the voluntary Ambassador Program. PRINTED NAME: _______________________________________ SIGNATURE: __________________________________________ AMBASSADOR LOCATION: ____________________________ DATE: _______________________________________________
Please note Sarah can send you a word document to manually sign this, pledges can also be signed via email by responding to this with the text: I have read and understood the Voluntary Food Revolution Ambassador pledge and confirm my agreement to this. This pledge is not legally enforceable but shows our commitment to taking you seriously as an Ambassador and managing your expectations as a super volunteer. We need you to sign this to be approved as an Ambassador.

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GUIDELINES TO MAKE YOUR LIFE EASIER

Were sure youll agree that unifying expertise and collaborating with like-minded individuals is essential to finding solutions to modern day problems and the only way to achieve great results. We know that you, our Ambassadors, are integral to reaching our goals and creating change at a local level. To ensure that you, as a volunteer, can better understand us, and so we can work together more effectively to meet these goals, we like to be upfront about the way we work. Here are the guidelines we can all use: How to speak about your voluntary role this is how you should reference your volunteer role in relation to the foundation: "My name is INSERT NAME from INSERT PLACE and I volunteer for the Food Revolution. I give my spare time for free to further the mission of the Jamie Oliver Food Foundation. The Food Revolution has selected a number of volunteers from around the world who showed a deep commitment to real food and Im thrilled to be one of them. How to reference Jamie and the Food Revolution Food Rev and Food Revolution can be used in you social media accounts, email accounts and in your dialogue as a voluntary ambassador. Please dont use Jamies name within a social media account name, email address or blog title in reference to your work as a voluntary ambassador. We have to distinguish between JOFF and Jamies broader work so basically, anything you say is your opinion dont speak for us, speak in support of us. How to use Food Revolution logos all of our logos are trademarked so we need to be careful with how we use them make sure youre familiar with our logo guidelines to ensure youre using the right one. In brief, your Ambassador social media profiles can use the Food Revolution logo and/or fist and spoon logo, all without Jamies name. Posters and press releases we supply you with will have the approved logos included. No other use of logos is allowed. How to start your own non-profit organization/501c3 as a Food Revolution Ambassador we dont see any reason for you to set up a non-profit organization for your volunteering.

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JOFF is non-profit so should you want to fundraise you can do so and donate this directly to us and receive your tax deductible receipt. Should you still want to set up a nonprofit, please contact Sarah sarah.curl@jamieoliver.com, and understand that you will not be able to use any of our logos or branding to avoid any confusion between organizations. How to set up a website as above, we dont see any reason for you to set up a website for your voluntary role. We encourage you to use social media to spread the word and gather support. Should you still want to set up a website please contact Sarah sarah.curl@jamieoliver.com, and understand that you will not be able to use JOFF, Food Rev or Food Revolution in the domain name or any of our logos or branding to avoid any confusion between organizations. Remember that any opinions expressed on your website will be your own. If you already have a website that you want to incorporate your Ambassador work into, please make Sarah aware of all of the web spaces that you want to use for your Ambassador profile. How to blog if you have a blog already or want to set up a blog to document any of your voluntary work for the Food Revolution, please let Sarah sarah.curl@jamieoliver.com know. It must be clear that whatever you say is your own opinion and you are not speaking on JOFFs behalf. You will not be able to use any of our logos or branding in your blog design to avoid any confusion between organizations. Please contact Sarah for our blogging guidelines should you want further details. Cross promotion though our social media we regularly post across our 5 social media spaces Facebook, Twitter, YouTube, Pinterest and Google+. Well be shouting about your great work here too and tagging you in these posts so make sure youre following us. The quickest way for us to respond to you and help spread the word about what youre doing, is if you tag us through these spaces too. www.facebook.com/foodrevolution www.twitter.com/foodrev www.youtube.com/foodrevolution www.pinterest.com/foodrevolution www.google.com/+foodrevolutioncommunity You can also follow us on Instagram, by searching for Food Revolution. VOLUNTARY AMBASSADOR RESOURCE 11

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Ambassador social media Food Revolution Day 2012 saw local volunteer teams established in over 60 countries. You can find the details here: http://foodrevolutionday.com/teams. As an Ambassador, your contact information will also be visible here so if youre happy for it to be public, let us know, otherwise we will at least need to include your Twitter account and/or your Food Revolution Facebook page instead. We do this so Ambassadors are easily accessible to volunteers looking to get involved in the Food Revolution, as well as other Ambassadors looking to connect. Food Revolution social media city profiles city profiles have been running for up to 6 months now so there could already be an account for your community. If there is already an official Twitter account or Facebook group, please get in touch with the city Ambassador to let them know you are now part of the local team. If you would like help with this, please contact Sarah on sarah.curl@jamieoliver.com, and she will send out introduction emails to connect all team members. We encourage you to get your city up and running on social media so if your city needs an account, you can set this up see the Twitter and Facebook info below. Once youve done this, please let us know so that we can add it to our lists as a legitimate account linked to us this way we can differentiate between you and other people who create accounts that have no association to our campaign. Remember that you are responsible for these profiles your posts are your own opinions in support of promoting and growing the Food Revolution. Our team also monitors and supports your profiles via our social media well ask you to remove anything posted across them that we deem to be inappropriate. Similarly, if you see anyone posting inappropriate content from another Food Revolution account, please let us know. It is important we maintain consistency with the overall Jamie Oliver Food Foundation brand, the Food Revolution and Food Revolution Day to ensure our local awareness efforts have a truly global impact. Twitter: if there isnt an official Twitter account for your city, you can create one. Please make sure that your profile description is the following:

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I/We volunteer for @FoodRev and give up my/our spare time to further the #realfood mission. Everything I/we tweet is my/our opinion and in support of better #foodeducation. Food Revolution Twitter accounts should be in this format @FoodRevCITYNAME (i.e. @foodrevnyc or @foodrevlondon). We have a Food Revolution Twitter wallpaper and template for the profile image where the city name can be added underneath. Tweet us at @foodrev to let us know once your Twitter account is ready to go and we can send this to you. Well also make it official by adding it to our list on http://foodrevolutionday.com/teams and make sure were following you too. Facebook: The same goes for Facebook pages. Please check here to see if a Facebook page already exists for your city. Please make sure that your profile description is the following: I/We volunteer for the Food Revolution and give up my/our spare time to further the mission of the Jamie Oliver Food Foundation. Everything I/we post here is my/our opinion and in support of real food and better food education. All Facebook pages should be CITY NAME Food Revolution. We can also send you a profile image to use. When deciding if you are going to create a Facebook page, keep in mind that it must stay active and is checked regularly this is vital as many supporters use Facebook as a channel to get more involved in their community. To be featured on the community map we also need to be added as an admin member of your Facebook page, to show our united collaboration and better keep track of your great work. Check out our Facebook toolkit to start your page today. Your photos, videos and other collateral photos, videos and any other collateral are often the best way to catch peoples attention and are one of the ways wed love to share your great work. By sending them to us we will confirm that you are happy for us to do that. Should we want to use anything you send us beyond social media sharing and blogging, we will get in touch and make sure you are happy first so that everything is clear and understood.

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Note: Material in this Ambassador Toolkit is subject to change at any time. With any updates, we will send you the latest version and that will by default replace the previous version. Thanks for your understanding.

Feel free to email our Community Manager, Sarah Curl, with any questions you might have. Email: sarah.curl@jamieoliver.com Twitter: @sarahanncurl

We want to thank you in advance for your continued support of the Food Revolution and the Jamie Oliver Food Foundation. We rely on grassroots initiatives to make changes in communities around the world and we could not do it without each and every one of you. You are the reason we have been successful and we thank you. Sincerely, Sarah and The Food Revolution Team

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