From the office of Randall R. Evenson 24321 Fairway Lane Coto de Caza California 92 !9 "el# $ 1% &'9(9&)) ranevenson*aol.

com
____________________________

MISSION STATEMENT:
I will leverage my extensive qualifications and successes to grow a winning team toward higher achievement, and seize opportunities that lie hidden in all executive management problems and challenges -- to deliver significant profits as my track record proves.

POSITION: MARKETING / SALES / OPERATIONS BACKGROUND PROFILE :

21 Years . . . concentrated management success profiling

leadership in profit building, strategic marketing planning, direct marketing, offline and online strategic alliances, branding, -figure annual marketing budgets, e-!usiness, operations, systems enhancement and implementation, "#$, and corporate asset management and development. %uccessful track record includes& international contacts, start-up, 'oint venture, market maturity analysis, database management, list segmentation evaluations, %I( cross-tab penetration analysis, !)!, !)(, restructure, acquisition, Internet, reorganization, turn-around, licensing*intellectual property, +,- agreements, cost containment, capital budgeting, cash management, strategic planning, contract negotiations, finance, pricing, forecasting, sales, advertising, promotions, merchandising, key accounts, customer service, public relations, product design*development, prototype, packaging, ".+."., distribution, multi-sites, broker networks, re-engineering, .#/, production, scheduling*logistics, purchasing, inventory, 0I1, 12-, human resources, policies*procedures, recruiting, and training in diverse industries. Industries include& %porting goods, music, retail, lawn and garden, non-profit, publishing, automotive, and others 3eographic locations include 4orth 5merica, %outh 5merica, ,urope, 0apan, 5ustralia, %outh 5frica, and others. $ed key management in operations ranging from 6).7 to 689 million annual revenue.

ACHIEVEMENT SUMMARY :
: /eveloped ;outside-the-box< thinking marketing strategy to increase accounts from 7,9== to )9,=== accounts within )= months producing 6>? million revenue increase@ developed numerous successful online strategies. (onsistently created direct marketing programs generating up to .7A and >)A response when industry averages were =.9A to )A. %old key accounts ranging from 6)=,=== to 6>) million annually. 5chieved multi-million dollar sales increases in 8 companies by broadening customer base 8A, )?=A, and 99?A@ analyzed new concepts and developed various channels of new product marketing@ defined and set optimum product pricing. ,xtensive high-level strategic marketing planning, consultative, and analytical skills

including& B -acro and -icro -arket 5ssessments, B -arket -aturity (urve Csaturation analysisD, B (ompetitive 5nalysis& "rofit-cycle, B (ompetitive 5nalysis& Industry*(ompany %ales -ix, B Euture "rofit& $ifecycles evaluation, B -arketing +pportunity& (ost of %ale analysis, B -arket +pportunity& "rospects per (ompetitor vs. -ark-Fps, B $ong 1erm %trength of +pportunity study, B +ptimal "ricing study B ,xcessive (apitalization due to %ales (ycle 1ime, B Gnock-off "robability evaluation, B (ompetitive 5dvantage study, B /efensive - $everage "osture& Hou vs. (ompetition, B ,xpected Ialue vs. !uying !ehavior analysis, B ,xpected Ialue vs. .isk of 4ot !uying evaluation, B 2ualified !uyers& /isc. Income vs. "rice "oint, B "rofit-cycle& -ark-ups*-argins to 5vg. +rder, B "rospects .esistance $evel& Fnderstanding vs. Fse, B Ialue vs. "ayback for (ustomer study, B /emand*Frgency ,valuation : : /iagnosed marketing oversights to consistently save up to 6J==,=== quarterly. .ecognized for advanced accomplishments@ goal directed team player and strategic marketing visionary, diversified achiever and innovator. "roven ability to provide key executives with vital financial information on a timely basis. /elivered presentations to groups up to )== people.

CAREER RECORD :
>KKK - )=== increased revenue 8>A .F%% .,I/ (+. * /III%I+4 +E +-4I(+- "5%5/,45 (5 Direct marketing, advertising, fundraising, public relations, and government relations company with $43 million annual revenue.

Vice President
B B B B

-anaged largest division representing 87A of agencyLs annual income. !uilt existing clientsL market share that increased multi-million dollar revenue )8A within K months. Identified emerging technologies and structured relationships to pro'ect )=A net profit on multi-million dollar revenue@ initial test revealed 9A over pro'ections without additional capital investment. (o-wrote 6)7 million strategic marketing launch plan for a ma'or new family-based portal and I%". /eveloped direct marketing and branding strategies, plus more than )= offline and online cross-promotional strategies, researched the top strategic alliances targets and crafted the complete marketing tactical plans for each of these alliances.

>KK? - >KKK grew revenue 7J?A in first year

(((, International * 0I" -5.G,1I43 I.II4, (5 Non-profit organi ation with $3!" million annual revenue

Senior Director of Marketing

B B

(reated and implemented ;outside-the-box< thinking marketing strategy to increase accounts from 7,9== to )9,=== accounts within )= months. %uccessfully developed entire marketing strategy program including direct marketing and branding campaigns, plus various online push and

B B B B >KK8 - >KK? increased .+I J>?A

pull marketing components. %eparately developed offline direct mail, space media and outbound telesales components that realigned organization to increase )7=,=== annual unit sales to over >= million units cumulative within 8 years. /eveloped )8 person telesales team to increase closing rate from industry average of 89A to achieve ?A closing rate. (reated and implemented ma'or qualified lead generation program, and directed design of e-commerce !)! web site for increased sales. 3rew division from 6>.J million to 6 .K million within >9 months, then double 6 .K million revenue to over 6>? million within next >) months. !udgeted pro'ects within estimate@ forecasted purchasing up to 6>) million.

(((, Intl. * G,H4+1, (+--F4I(51I+4% /II. I.II4, (5 Non-profit organi ation with $3!" million annual revenue.

Senior Director of Marketing

B

Increased .+I on divisional multi-million dollar revenue over J==A from 9A to 8>A within 8 years@ eliminated low-profit new product development investments, added continuous high-profit premium product sales program, and increased trade distribution. %uccessfully developed and implemented over >== direct marketing campaigns, several e-commerce web sites, plus created direct email campaigns, banner ads, media placement, branding and (.- e-zine programs that increased revenues more than 9=A.

>K 9 - >KK8 consistently increased clientsL profits

,I,4%+4 # 5%%+(I51,% (+1+ /, (5M5 (5 #arketing management consulting company generating $$4% million cumulative revenue.

President
B B B

(onceived and implemented successful multi-million dollar breakthrough marketing and advertising programs for 8=N clients including local, national, and international arenas. -a'or participant in preparation of successful 68) million contract bid. ,valuated and defined agreements for foreign licensing@ reorganized and expanded import * export plus Fnited %tates distribution business.

>K? - >K 9 rapid advancement

O-( $+43 !,5(O (5 #arketing organi ation with $3! million annual revenue.

Vice President / International Marketing

B

3rew export sales division from 68 =,=== to 6 .> million annually@ grew personal sales 69= million.

COLLEGE: COMPUTER :

P,%1-+41 (+$$,3, %5415 !5.!5.5 (5 Bachelor of Arts Degree - Philosophy "( * -5(& -icrosoft +ffice, Internet