Andreas Kurniadi Setiawan 22 2010 010 Task 1, Industrial Feasibility Study

Situation 1 If I have no money / sufficient capital but I had technical and marketing is good. So I will try to use all my skills for raising my money. I will use all of my ability to get some money to be collected piecemeal to become capital. Im doing my best and I must improve continuously my technical skills. I will market myself to companies to be able to working in the company. I must join a national company and International companies. In that company, I will improve continuously my skills and also learn positive things from the company where I work. Im not just working at the focus of my passion and I learned, but I want to learn in a variety of job and learn anything to open my insight in the work. So that I can see the world of work widely viewed from any aspect. As long as I work to get a money / capital, it will also improve my experience in the corporate world. That experience will become a capital for my future in entrepreneurship. During my work in a variety of companies, I will try to build a good working relationship with my co-workers. I will learn from people who are experts in their job to improve my knowledge, my skills, and my ability. By doing that, my job network will be large enough so my co - workers can support and facilitate me to open a business later. I will manage my money effectively and efficiently so that it can be used as capital for entrepreneurship me later. When the money / capital is adequate, I will open a business that I want and I will try to establish a cooperative relationship with other companies that can help to stabilize the financial condition of my business / my company. If one day my financial company declined and my company will go bankrupt, I will think some alternative solutions to make my company is not dead / bankrupt. Then, I will analyze factors - factors that influence financial company to be down. I would find the main issues / problems using fishbone diagrams. After that I will make improvements. Thus it will reduce the waste-waste that was not necessary in the company. All expenses must become reduce and my company must holding the purse strings with more effective and efficient. That it aims to increase the productivity of the company. The company also needs to make new concept, new product or technology innovations to improve a market share and can impact to profit. The company can using internal R&D. The company relies on its own human and technical resources to develop new products or new concept. The next alternative is doing joint venture company. Joint venture means two or more companies combine their interests in a business enterprise in

which they can share knowledge and resources to develop a technology, produce a new product, or use their respective know-how to complement one another for increase profit. If the company high profits, and the productivity of the company's high, so financial company will be healthy and stable. However, the company must still make innovation and continuous improvement. If that things / situation cant be done, so the last alternative is selling share company to large companies in order to keep the company alive but dont sell all of share company completely.

Situation 2 If my financial and my technically condition is good. But my marketing is so bad. I would do is analyze what causes marketing product is so bad. I will find cause of any factors causes marketing my product is less good and analyze factor - factor that influence marketing my products to be less good. Then, I will find main issue / problems using fishbone diagram. I also have to do market Analysis. So, I must defining the market, analysis of current and future need customer, know the customers, know the competitors, and the window of opportunity. Resources required, available resources, and time frames for development must also be considered. The company also needs to make a market plan, strategic marketing plans and tactical marketing plan. Market plan means planning, directing and coordinating the marketing effort. Strategic marketing plan means defining a target market and value proposition that will be offered by the company based on the analysis of the best market opportunities. And tactical marketing plan means that company must specified the marketing tactics, include production, promotion, pricing, marketing and service. My Company must doing a SWOT analysis. Overall evaluation of the strengths, weaknesses, opportunities, and threats is called SWOT analysis. SWOT Analysis (Strengths - Weaknesses - Opportunities Threats) is a way to observe the external and internal marketing environment. The company also needs to do market innovations to improve the market share of the product. After that, determine the right time to be release to the public or customers. Therefore, I have to do is recognition of need, alternative way to meet the need, analysis of alternative solutions, selection criteria and selection of best solution. I will set technical priorities, setting goals and expected performance. Then my company must measuring public response to a product innovation. If the public response is not good, then I have to do the evaluation. And my company must set of new plan for strategy market, and doing continuous improvement. After

that, do it again recognition of need, alternative way to meet the need, analysis of alternative solutions, selection criteria and selection of best solution. Then the company should implement the best solution

Situation 3 If my financial and my marketing is good, but my technically is less good. I will find cause of any factors causes my technically is bad. Then, I must analysis of alternative solutions, selection criteria and selection of best solution. My Alternatives solution is joint venture, turnkey project, promote education, company cooperate relations with university and vocational School, contracting out for R&D, technical consortium and joint D&D project. Joint Venture is two or more entities combine their interests in a business enterprise in which they can share knowledge, skills, ability and resources to develop a technology, produce a new product, or use their respective know-how to complement one another. Turnkey Project means my company buys a complete project an outside and the project is designed, implemented, and delivered ready to operate. Special provision for training or continued operational support may be included in the agreement between the parties. Promote education means if my employee have a good skill, good ability, good personality, good labor performance report, and he / she want learn anything to improve his / her capabilities. That employee will be promoted to study in one of the best university in this country or the world with free payment. All payments are borne by the company. But he / she must improving company and he / she can share knowledges or skills to other employee. Company cooperate relations with university and vocational School with a purpose to get the best student or fresh graduate for company. They will be trained to enhance the company's ability. So, they can become assets for company to next future. Contracting Out for R&D means my company contracting R&D from other company to improvement new product and new technology without having to invest expert employee in internal R&D effort. Technical Consortium and Joint D&D Project means here two or more companies collaborate in a large venture because the resources of one are inadequate to affect the direction of technological change. Example a consortium was formed between Indonesia and Japan. My Company also needs to do a SWOT analysis. After that, do it again recognition of need, alternative way to meet the need, analysis of alternative solutions, selection criteria and selection of best solution. Then the company should implement the best solution