THE PLAN

30 WEST 22ND STREET

In order to create more exibility for the space, the architecture team devised what it calls a screenplay, a set of six screens to enable a variety of different scenarios, whether that is ofce space, exhibition space or event space. Initially proposed as translucent fabric, the architecture team is considering the development of each screen with a different material.

Housed on the top floors of 30 West 22nd Street for nearly 20 years, the Van Alen Institute, an organization dedicated to advancing innovation in architecture and design, began to imagine a more accessible space on the 1,620-square-foot ground floor of its Chelsea location. Earlier this year, the organization launched an international design competition, which was narrowed down to 24 and then three teams. The jury settled on a plan proposed by CollectiveLOK, which will allow the space to take on a variety of uses through a screenplay design. Construction is expected to begin in April of next year with a September 2014 opening planned. David van der Leer, executive director of the Van Alen Institute, and Jon Lott, architect with CLOK, spoke to The Commercial Observer last week about the plans unique design components and flexibility.

With a unique bell-shaped geometry, the architects wanted to make the space as wide open as possible in the entryway. Given the specic existing condition, we wanted to capitalize on the rear space for events, Mr. Lott described. It became a challenge to get the xed program tucked away neatly.

In order to create more exibility for the space, the architecture team devised what it calls a screenplay, a set of six screens to enable a variety of different scenarios, whether that is ofce space, exhibition space or event space. Initially proposed as translucent fabric, the architecture team is considering the development of each screen with a different material.

In cooperation with the New York City DOT, Van Alen has agreed to install Street Seats, temporary outdoor seating that can take the place of parking spaces, outside of the building. We wanted the exterior to feel like it captures the passerby, and Street Seats bring an anchor in the streets, Mr. Lott said. Perhaps the most exciting component for Van Alen is that for the rst time in nearly 20 years, visitors will be able walk directly into the organizations space, rather than take a slow elevator ride to the top oor. Having our audience come straight into the space will be a huge improvement, Mr. van der Leer said.

One of the most innovative components of the plan is the inclusion of projectors in the ceiling and a large content display on the far wall. The design will be exible to allow the two projectors to display two elements of content or, alternatively, one display across the whole wall. We want to commission a series of video works as a single display, Mr. van der Leer said.

Though the projectors will be present outside of the ceiling, a unique design will keep them out of the line of sight. We proposed coffering on the ceiling with many pyramidal pockets that allow you to tuck material or equipment in those pockets, Mr. Lott noted.

38|DECEMBER 3, 2013|COMMERCIAL OBSERVER