SALES FORECAST Business Model: Events-based Mobile Bar (2nd year of operations onwards) ***Mobile Bar Services will

start on Jan. 01, 2015 1. Estimating the Size of the Market / Market Opportunity / Size of the Prize ***insert short description/paragraph here (guide: Sirs template on Sales Forecast) Table A. Computation of Market Size Remarks/Source Total Population of Metro Manila as of 2010 Source: www.census.gov.ph/sites/default/files/attachme nts /ird/quickstat/ncr_14.pdf Actual growth rate factor (in 2010) = 1.78% Source: nso-ncr.ph-Welcome to NSO-NCR, Philippines Growth rate factor = (1+0.0178)5 = 1.0922 Data 11,855,975

Growth rate factor to adjust 2010 data to 2015 (5years)

x 1.0992

Estimated Population of Metro Manila in 2015 Conservative Assumption: No change Source: www.indexmundi.com/philippines/age_structure .html - Philippine Age Structure - Demographics

12,949,396

% of 15-24 years old in total Metro Manila population (as of 2012)

x 19.10%

Estimated population of 15-24 years old in Metro Manila in 2015

2,473,335

Estimated % of ABC families to total Philippine population, in 2010

Conservative Assumption: No change Source: http://www.sws.org.ph/pr20110321%20%20Family%20Income%20Distribution%20by%20 Mr%20Tomas%20Africa_FINAL.pdf

x 9.0%

Estimated population of 15-24 years old belonging to ABC classes in Metro Manila in 2015

222,600

2. Estimating our Share in the Total Market ***insert short description/paragraph here (guide: Sirs template on Sales Forecast) Table B. Likelihood of Purchase of Target Market (Source: Field Survey; n=203) (n = 203 survey respondents) % of Respondents Very Likely to Purchase Likely to Purchase Neutral / Dont Know Unlikely to Purchase Very Unlikely to Purchase 16.0% 62.0% 17.0% 2.0% 3.0% 100.0% Our survey shows that 16.0% of the total market size of 222,600 or 35,616 people from Metro Manila are Very Likely to Purchase our products. Table C. Number of People who will Purchase our Products (Source: Field Survey; n=203) Market Size (computed in #1) Very Likely to Purchase 16.0% 222,600 35,616

3. Estimating our Sales for the 1st Year ***insert short description/paragraph here (guide: Sirs template on Sales Forecast) Table D. Target Markets Frequency of Utilizing our Mobile Bar Services Pessimistic Very Likely to Purchase Average number of social events per year (in general)1 Total prospective number of events to be catered in a year 35,616 x3 Realistic 35,616 x3 Optimistic 35,616 x3

106,848

106,848

106,848

Common social events in the life of the target market (e.g. junior-senior promenade, graduation balls, debuts, college parties, birthday parties, etc.)

Estimated % of events to be ACTUALLY catered in a year2 Estimated number of events catered in a year

x 0.05%

x 0.10%

x 0.15%

53

107

160

***insert short description/paragraph here (guide: Sirs template on Sales Forecast) Table E. Computation of Estimated Total Sales for the 1st Year Pessimistic Estimated number of events catered in a year Average number of guests per event Estimated number of guests catered in a year Average number of persons included in a mobile bar package3 Estimated number of mobile bar packages to be availed Average price of a nonalcoholic mobile bar package4 Total Estimated Sales 53 Realistic 107 Optimistic 160

x 200

x 200

x 200

10,600

21,400

32,000

/ 50 pax

/ 50 pax

/ 50 pax

212

428

640

x Php 9,500.00 Php 2,014,000

x Php 9,500.00 Php 4,066,000

x Php 9,500.00 Php 6,080,000

Takes into account possible circumstances such as two or more simultaneous events, cancelled/postponed contracts/events, etc. 3 Based on Party Fuel Mobile Bar Packages (Source: http://www.partyfuelmobilebar.com/#!packages/vstc2=freshn-funky) 4 Based on Party Fuel Mobile Bar Packages (Source: http://www.partyfuelmobilebar.com/#!packages/vstc2=freshn-funky)