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How much time do you spend on using social media (on a daily basis)? 1) Less than 30 minutes 2) 30 minutes less than 1 hour 3) 1 hour less than 3 hours 4) 3 hours or more 2. Ads placed on social media are a good source of product information. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 3. Social media advertisements are a convenient source of sales information. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 4. Product information provided in social media ads is relevant. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 5. The information provided in social media ads is up-to-date. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 6. The advertisements on social media are consistent with your needs. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 7. Social networking sites are for personal use and not for advertisements(perception). 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 8. Advertisements on social media are irritating/annoying.( perception) 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 9. Ads on social media successfully convey the message they are intended to deliver. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 10. Which of the following groups do you spend the most time with? 1) Classmates 2) Family members 3) Friends besides schoolmates 4) Others 11. How many hours do you spend with the peer group selected in the above question? 1) Below 1 hour 2) 1 - less than 3 hours 3) 3 - less than 5 hours 4) 5 - less than 10 hours 5) More than 10 hours

12. How many friends (peers) do you have on social media? 1) Less than 100 2) 100 - less than 200 3) 200 - less than 300 4) 300 - less than 400 5) More than 400 13. My peers find it hard to change my mind. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 14. I offer my true opinion to my peers, even if they may not agree with me. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 15. I take the opinions of my peers before making a new purchase. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 16. I prefer to click on advertisements from companies I know. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 17. I prefer to click on advertisements from companies I trust. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 18. Advertisements from unknown companies may be fraud. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 19. I use some kind of advertisement blocker software to block unwanted ads.(rephrase) 1) Yes 2) No 20. Online order placement or purchase is a convenient process. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 21. Online purchases/order placement are followed by timely delivery. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 22. Online purchase/order placement process is reliable/ trustworthy. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree 23. The online purchase/order placement process is easy to understand and execute. 1) Strongly disagree

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2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree The post purchase follow ups by companies are helpful. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree The post purchase follow ups by companies are irritating/annoying. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree Online advertisements have the same acceptance as that of traditional media advertisements. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree Social media advertisements have the potential to increase sales. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree Customers note social media ads more than those using traditional marketing media. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree Customers today are more inclined to buy an online advertised brand than an offline advertised one. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree Online advertised products offer better opportunities for inter product comparison. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree Online advertisement increases the awareness of the advertised brand more than traditional media. 1) Strongly disagree 2) Disagree 3) Neither disagree nor agree 4) Agree 5) Strongly agree