ABOUT THE COMPANY

SBL is the largest and well known Homoeopathic medicine manufacturing company
of Asia. SBL's first state-of-the-art Manufacturing unit was set up in 1983, in
collaboration with Laboratories Boiron of Lyon, France, the world leader in this line
since 1932. SBL's 2nd similar unit was put up in Jaipur and 3rd in Haridwar.

In India SBL is the first Homoeopathic company with ISO 9001: 2000
certification(Certified by TUVNORD of Germany, earlier which was known as
RWTUV) and the ONLY company having its R&D unit approved by Ministry of
Science & Technology, Govt. of India.

SBL is the leading homoeopathic medicines manufacturing company in India offering a

wide range of world-class homoeopathic remedies including generics, single remedies,
bio-chemic/combinations, as well as specialities.

The company started activities in 1983 as Sharda Boiron Laboratories Ltd. in

collaboration with Laboratories Boiron of Lyon, France, World Leader in the line since
1932. Boiron assisted in setting up state-of-the-art air-conditioned manufacturing
facilities at Sahibabad and establishing production and testing processes of
international standards.
SBL companies location.
SAHIBABAD WORKS

JAIPUR WORKS

HARIDWAR WORKS
The tradition of observing global benchmarks has been maintained and indeed
enhanced over the years.

Manufacturing facilities have been augmented with affiliate units at Jaipur and Haridwar,
matching and surpassing the standards already set.

The augmented SBL PVT. LTD. will continue to abide by the corporate motto:

The First Homoeopathic

Company in India with
ISO 9001:2000
Certification
India's only homoeopathic company whose Research & Development is
approved by Ministry of Science & Technology, Govt. of India.
Issued by
SBL PVT LIMITED, SBL House, 2 Commercial Complex, Shrestha Vihar,
Delhi-110092 Tel. : +91-11-22161934/35, 22165145, 22162239 Fax: +91-
11-22162353, 22149221
E-mail : sbl@vsnl.com
Visit us at www.sblglobal.com
 SBL-FOCUS ON QUALITY

What distinguishes SBL on India's

Homoeopathic scene is its :
NON- NEGOTIABLE FOCUS ON
QUALITY.

Efficacy of homoeopathic therapy

hinges on the integrity of the
producer of the medicine. SBL
excels on this parameter and
forever seeks to enhance its lead
through technology, Research & Development, and clinical trials.
Quality parameters of the official pharmacopoeia are surpassed by in-house
specifications, 'G.M.P. - grade' processing, and stringent testing at all stages. SBL
is the only homoeopathic pharmaceutical company in the country to have ISO
9001 : 2000 certification (Certified by TUVNORD of Germany, earlier which was
known as RWTUV).

The quality assurance system at SBL is constantly being upgraded for reaping
benefits in terms of quality, productivity, and lasting customer relationship.
The result is a product that delivers the healing that it promises.

AUTHENTIC FEEDSTOCK
Herbs, minerals and organic feedstock of stringent specifications are from quality
vendors in the country and abroad. Organic herbs (grown without the use of
fertilizer and pesticides), are collected at the appropriate time for maximum
richness in active constituents.

For maximizing efficacy of the medicines, stress is placed on using fresh herbs as
far as logistically feasible. This involves heavy investment in infrastructure for
procuring and processing herbs in bulk in season and storing the mother tinctures
in sterile condition. No cost or effort is spared for ensuring this.
EXTRA-NEUTRAL ALCOHOL

Extra Neutral Alcohol (ENA) has defined specification by Bureau of Indian

Standards (BIS is formerly known as ISI). The ENA procured by us is of highest
purity even beyond BIS specifications which is available with only selected few
distilleries.

The ENA is transported and stored in high grade stainless steel containers and
storage tanks to avoid any contamination or interaction with metal during
transportation or storage. Thereafter, this high grade ENA is further filtered
through 0.2 micron filters of millipore which are normally used by I.V. Fluid
manufacturers to eliminate all contamination and impurities if at all present.

DEMINERALIZED WATER
Demineralized water is used in the manufacturing process and for washing
bottles, tubes, micropipettes, etc.

STAINLESS STEEL VESSELS

Stainless steel containers, and weights for Hydraulic presses, are used as
safeguard against metallic contamination.

BOTTLING

Bottles made of neutral glass, washed with demineralized water, and dried at
150° Celsius for complete sterilization, are filled under dust-free laminar flow
housing. This ensures complete purity of the contents.

LABORATORIES

SBL's laboratories are equipped with sophisticated instruments for testing the
authenticity of raw materials and other inputs, for process control, and for
assurance of quality of the finished products.

Some of the instruments used are: Gas Liquid Chromatograph (GLC), Thin Layer
Chromatograph (TLC), Ultraviolet Spectrophotometer, High Performance Thin
Layer Chromatograph (HPTLC), KF (Karl Fischer), Polerimeter, Viscometer and
others.

A unique feature is microbiological laboratories for assuring absolute sterility of

medicinal products.

Microbiological testing of all liquid specialities are done for checking bacterial
contamination if any.

Gas Liquid Chromatograph

Microbiological Test
India's only homoeopathic company whose Research & Development is approved
by ministry of Science & Technology, Govt. of India
 .

FOCUS ON RESEARCH & DEVELOPMENT

Continuous Research & Development are the

backbone of SBL's product and process
development, testing methods and validation of
efficacy of existing and new products.

STANDARDIZATION

In-house specifications of herbs and other inputs and finished products are
developed and updated constantly for optimal advantage.

UPGRADATION OF EXISTING PRODUCTS

Efficacy of products in the company's portfolio is kept under constant review and
means are developed for enhancing the same.

NEW PRODUCT DEVELOPMENT

New remedies are developed for common and chronic diseases, wherever
appropriate.

PROCESS DEVELOPMENT
Manufacturing and testing methods are upgraded as an ongoing activity.

CLINICAL TRIALS

Clinical trials are conducted through well-known hospitals and independent

medical practitioners for existing products as well as those under development.

Clinical trials are not only time consuming but require complete infrastructure to
conduct and monitor them which is often neglected by many homoeopathic
companies. SBL spares no effort to subject its specialities to exhaustive clinical
trials at reputed hospitals / institutions through reputed doctors / professionals
before launching them in the market.

Detailed clinical trial reports are available on request.

NEW DRUG PROVING ( HOMOEOPATHIC PATHOGENIC TESTING )

New drugs and partially proved drugs are taken up for proving to find their
therapeutic action. 3 drugs have already been proved which are:
1. Azadirachta indica folia
2. House dust allergen
3. Moringa oleifera

Through its R&D effort, SBL is able to constantly enhance the efficacy of its
remedies, develop new remedies, utilize the curative qualities of new materials for
relief from sickness, and rationalize the composition and processing cost of inputs
as well as to keep costs and prices affordable.

In keeping with the company's motto :

India's only homoeopathic company whose Research & Development is approved

by Ministry of Science & Technology, Govt. of India.
SBL has a comprehensive product portfolio of Homoeopathic remedies.
It comprises :-

MOTHER TINCTURES
SBL offers more than 400 varieties of mother tinctures of different
categories in 30ml, 100ml & 500ml packs.

SBL's mother tinctures offer optimum concentration of active

substances. Selection of herbs / plant is done when they are rich in
their constituents and cultivated without the use of chemical fertilizers
or pesticides and processing them fresh (except for logistic
infeasibility). Stainless steel vessels and presses are used for ensuring
safety from contamination.

Multidisciplinary testing - physical, chemical, microbiological - ensure

the quality and time-stability of the product.

DILUTIONS

SBL Offers more than 1000 Dilutions in various potencies (3, 6,12, 30,
200, 1M, 10M, 50M, CM & LM).

Meticulous attention to input, processes, testing and packaging ensures

that SBL dilutions deliver the maximum therapeutic value.

All back potencies are prepared in-house in a computerized potentizer

to maintain the accuracy and precision while making high potencies
with exact measure of ENA (Extra Neutral Alcohol) free from all
impurities and odour. Dilutions are filled under laminar flow housing and
filtered through millipore micron filters ensuring no impurities and
contamination.

BIO-CHEMIC/ BIO-COMBINATIONS

In human body, there are certain essential salts (inorganic) that are
responsible for growth, development and repair of tissue cells. These
tissue cells constitute organs. Deficiency of any of these salts can
cause disorder and disease in a particular organ. As early as 1873,
Dr.W.H.Schuessler, M.D., an eminent German homoeopathic
physician, found 12 essential inorganic salts which are present in tissue
cells of human body, and discovered that the "presence of these 12
salts in the blood and tissues are sufficient to cure diseases caused by
AILMENT PRODUCT PACKS

Acidity, Flatulence Aciherb Capsules

Asthma Resipiwin Capsules

Cardiac problems
Convocard Drops
(Angina, Arrhythimia)

Constipation Laxoherb Capsules

Bronchoherb Cough
Cough (Dry and Productive)
Syrup

Diabetes mellitus - NIDDM Diaboherb

Difficult & delayed Oramil Suspension

dentition (Teething problems)
 Vital Plus (General
Lack of vigour and vitality
Tonic)

9. Leucorrhoea and associated

problems (Backache, Leukoherb Tablets
Itching, Redness)

Liver malfunctioning and O’Liver-T Syrup

related problems O’Liver-T Capsules

Haemoglow
Capsules
Pimples
(Potent blood
purifier)

ARNICA MONTANA OIL

Fortified with hair nourishing medicinal
herbs – Arnica, Jaborandi, Calendula, China
and Cantharis. Prevents dandruff,
premature graying and gives strength to the
hair. It is non-oily and has non-greasy base
that’s why can be used during daytime also.

External application of ARNICA MONTANA

OIL gives better results when it is applied
along with oral intake of SCALPTONE
TABLETS.

Available as : Bottle of 100ml & 200ml

ARNICA MONTANA SHAMPOO

Enriched with goodness of Arnica,

Jaborandi and Calendula. Clears dandruff
and gives bounce, shine and a pleasant
aroma.

Available as : Bottle 100ml, 200ml and

sachet 8ml

COCCONICA HAIR OIL

Unique combination of coconut oil with

extract of Arnica, Jaborandi, Calendula and
China. Gives strength, shine, healthy growth
to hair.

Available as : Bottle 100ml

SOAPS
SILK’ n STAY Calendula Soap
Calendula has strong antiseptic properties.
Therefore, it keeps skin infections away.

Available as : Pack 75gm

SILK’ n STAY Berberis Soap
Berberis is a native herb of USA (commonly
known as Mountain Grapes). Clears the
complexion, pimples, acne and makes the
skin smooth and rejuvenated.

Available as : Pack 75gm

SILK’ n STAY Soap with Glycerine (Berberis
& Calendula)
In addition to Berberis and Calendula, this
soap contains glycerine, which has
moisturizing properties, thus preventing the
skin from drying after washing. Keeps the
skin smooth, glowing and soft in all weather
conditions.

Available as : Pack 75gm

HOMEODENT – Toothpaste /Gel
Prevents caries and formation of tartar,
fights halitosis (bad breath), significantly
improves the condition of gums, reduces
bleeding, acts as antiseptic and anti-
inflammatory.

Available as : Pack 100gm tube available in

Gel form, saunf and mint
flavor.

Silk’ n Stay Aloe vera cream (Facial Cream)

Moisturizing, Anti-aging and Anti-wrinkle

Silk’ n Stay Aloe vera cream is a perfect

combination of Aloe vera and Calendula
herb which are well known for their
moisturizing and healing effect. Silk’ n Stay
Aloe vera cream rejuvenates the skin and
makes it smooth, supple and soft. It reduces
wrinkles & scars, improves complexion &
the skin’s ability to reduce loss of moisture
and results in better hydration.

Presentation : 50 gm and 100 gm

SBL's EUPHRASIA 10% EYE DROPS

 Euphrasia Officinalis (Common name- Eye Bright) is a
well known homoeopathic medicine used widely for its
therapeutic action in treating various problems related
to the eye.

Habitat:
Euphrasia Officinalis herb is a grown in Alpine pastures, grassy places
throughout Britain, Europe, Asia and parts of US.

SBL's Euphrasia 10% Eyedrops - used for the following problems:

EYE STRAIN- due to long hours of working on COMPUTER and TV

WATCHING

TIRED EYES

WHERE THERE IS DRYNESS OF EYES (in computer users)

COMBAT IRRITATION DUE TO AIR POLLUTION

FOR THE TREATMENT & PREVENTION OF CONJUNCTIVITIS

Pain
Redness
Lachrymation
Photophobia
Sand like sensation in eye

OTHER INDICATIONS:
 Accumulation of mucus on cornea.
Itching and inflammation along eye lid margins.
Swellings and agglutination of the eye lids.

OBJECTIVES:

Primary objectives:

To compare the credit policies of SBL,W.S.I & BAKESONS.

To find out the share of SBL in the market.

RESEARCH METHOLOGY

Type of Research – Exploratory Research

Size of sample: 5 Whole Sale dealers (provided by the company)

Few small retailers.

Area of research study: (DELHI & Meerut )

Sampling procedure: Convenient sampling .

METHOD FOR DATA COLLECTION

Primary Data:

Procedure of data collection: Survey.

Tools for data collection: Questionnaire and interview.

Secondary Data:
Information Brochures, Web Sites

Lifeline Homeopathic

Name: Mr. Surinder Dhawan Address:C-

21,Malviya Nagar, New Delhi

Contact No.:9811901545

Favorable Points:

Quality of Shampoo is good.

Oil products are catering good market.

SBL has a edge over WSI & BAKESON

Unfavorable points:

Packing should be improved: As it evaporates in one month.

It should improve in terms of Schemes.

Change in the yearly Bonus is required as Reckweg follows.

Quality should be controlled.

Sales:

SBL :15%

RECKWEG: 80%
WSI : 2%

BAKESON’S:3%

Conclusion:

Notepads, Envelopes, Paper bags should be introduced.

Attractive & informative brochures should be introduced for good marketing: as

reckweg

Packaging should be improved to raise the sales.

 Choudhary Homeo Pharmacy

Name: Mr. Sunil Kumar Address:C-

394,Mohan gali, Kotla, New

Delhi

Contact No.:24651294, 9899226831

Favorable Points:

Positive approach towards SBL.

Bio Chemicals are performing well.

SBL credit policies are good.

Unfavorable points:

Packing should be improved.

Change in the yearly Bonus is required as Reckweg follows.

Conclusion:

Banners & Boards should be introduced.

Packaging should be improved to raise the sales.

 Sunrise Medicos

Name: Mr.Akhilesh Address: C-

71,MalviyaNagar, New

D
elhi

Contact No.:26673233

Favorable Points:

Positive approach towards SBL.

Shampoos are in more demand

Unfavorable points:

Schemes are not attractive.

Less discounts on the products.

Conclusion:

Discount schemes should be introduced.

 Arif Homeo Pharmacy

Name: Mr. Sazid Address: 3/2 Zaki

Hotel,Nizamudin New Delhi

Contact No.:9811350114, 9811060469

Favorable Points:

Biochemics & mothertincher are catering good market.

SBL has a edge over WSI & BAKESON.

Unfavorable points:

Credit period should be taken care of.

Conclusion:

Advertisement should be done to increase the awareness among the people.

Credit period should be counted after delivering the products.

Days & timings of opening the dealers should be mentioned in booklet.

 Arora homeo pharmacy

Name: Mr. Rajesh Arora Address:C-4,Malviya

Nagar, New Delhi

Contact No.:26683748

Favorable Points:

Quality of Shampoo is good.

Oil products are catering good market.

Unfavorable points:

Attractive discounts are not there.

Sometimes problems related to credit policy occur.

There are problems with field staff.

Sales:

SBL :25%

RECKWEG: 25%

BAKESON’S:50%

OTHERS : 2%

Conclusion:

Attractive schemes should be introduced.

Attractive & informative brochures should be introduced for good marketing: as

reckweg

Packaging should be improved to raise the sales.

Field staff should be taken care of.
 Jain Homeopathic Store

Name: Mr. Satosh kumar jain Address:GF-2,kotla

mubarakpur, New

Delhi

Contact No.:24628620

Favorable Points:

Shampoos are catering good market

Unfavorable points:

Packing should be improved: as there is a problem of leakage.

It should improve in terms of Schemes.

Credit period is less:It should be 180 days.

No pouch packing should be there as it results in leakage.

Faulty field staff.

There is a dumping of products.

Improvement in schemes is not benefiting because of high dumping.

Conclusion:

Notepads, Envelopes, Paper bags, big cloth bags should be introduced.

Attractive & informative brochures should be introduced for good marketing: as

reckweg

Packaging should be improved to raise the sales.

Regular personal meetings should be conducted with the owner.

 Anukampa Homeo Store

Name: Mr. Shashank Agarwal Address:Tilak

Road, Begum Pul ,Meerut.

Contact No.:2646360

Favorable Points:

Productive & conscious about the health of the people.

Unfavorable points:

There are many dealers in one city.

Results in fluctuation of discounts.

Conclusion:

Attractive schemes should be introduced.

There should not be dumping of products.

 Mahadevi Homeopathic

Name: Mr. Aman Garg Address:Meerut

Contact No.:2662800

Favorable Points:

Heart tonic is catering good market.

Unfavorable points:

Packing should be improved:

It should improve in terms of Schemes.

Change in the yearly Bonus is required as Reckweg follows.

Credit period should be increased.

Conclusion:

Notepads, Envelopes, Paper bags should be introduced.

Packaging should be improved to raise the sales.

 Limitations

• Dealers are hesitant in giving the information.

• Area covered is not wide. As we have covered Delhi &
Meerut.
• Some Dealers were not at all ready to give the information.
•

Recommendations

• Field staff should be trained.

• Problem of dumping should be checked. Quantity order placed by the dealer
should be checked from the by the office before delivering it(initially for few
days).
• Advertising and sales promotional activities should be started as soon as
possible.
• Advertising can be done through sign boards, T-shirts, etc. can be done.
• Small gifts like the letter pads, pens, calendars, sign boards, small and big carry
bags for the retailer customers and big retailers should be given.(samples
attached at the end of the report)
• Complimentary gifts like the dinner sets etc. can be given to the dealers at the
time of the festivals like Diwali.
• Meeting should be hold with the dealers (preferably with 4-5 dealers at dinner
time) to build relation with the dealers and know their problems and try to solve it
out.
• There is a concern of packaging so new packaging should be used (especially
for the liquids) to ensure that there will be no evaporation. Dealers should also be
taken into the confidence that if any evaporation takes place in the sealed
medicine, it will be replaced.
• Good quality information booklet should be provided for the customers.
• Collection strategies should be modified. Like company is asking for the payment
of 12 lac from the Jain Homoeo pharmacy till 30 June 2009 at one go. it could be
modified like

If any dealer has placed an order of 5 lac in a month than company can ask for
the payment of 4 lac of this order and 2 lac of the previous balance.

By doing so the previous balance can take some time to end but rotation of
money can be achieved.

• Few people from the other companies can be recruited to take the competitive
edge over the others.
• Schemes should be launched for the small orders also. Like few free quantity of
medicine for the order of Rs20000
• Monthly feedback should be asked from the dealers via. Marketing executives.
• Communication can be started with the annoyed dealers. As they are dealing
with the SBL’s products but not directly dealing with the company.
 Conclusion

• SBL is considered as the No. 1 among the Indian companies.

• Demand of its product is always there in the market.
• SBL has an edge over WSI.
• Field executives of the company are not good. They are the major factor for the
dumping of its products. They also sell the samples much lower then the price
offered by the company. So because of this a dealer also has to decrease the
price and they don’t get the appropriate profits.
• Even the field staff says bad about the company to the dealers.
• Personal relation department in not working as per the requirement of the
market.
• There is no complimentary gifts given to the dealers nor is any meeting hold to
know the problems of the dealers.
• No sales promotion is done from the company’s side.
• There is always a pressure for the payments from the company’s side.
• Arya Homoeo pharmacy has quit selling SBL products and New Delhi Homoeo
Pharmacy, a big dealer of SBL, is also thinking of the same because of the
different problems mentioned above.
• CALFAS of Reckewg is more in demand (price 99) as compared to the SBL
(price 50) because of packaging as SBLs evaporate.
• There is a problem of packaging with the company. In the liquid medicines their
is a problem of evaporation because of bad packaging. Reckweg and other
German companies is good in this area.
• If there is a problem in any medicines like of the evaporation company, even if it
is sealed packed, company don’t take it back.
• Information booklet provided by the SBL is also very congested.
• Reckweg is expanding its market share through its new schemes and gifts.
• Mr.Arora, formerly associated with SBL is now working with Reckweg is also a
major factor for capturing the SBL’s market share for Reckweg as he knows the
short coming of the SBL.
• Measures has been taken by the company to check the problem of dumping by
taking back the goods from the market in the last date of june 2009 but after 3-4
days the goods are again sent to the dealers.
•

Poster used by the Reckweg for Advertising

Sample questionnaire:-

Your survey response will be strictly confidential and data from this research will be
reported only in the aggregate, which will be used solely for our project. Your
information will be coded and will remain confidential. We thank you for your effort
and time devoted to fill the questionnaire.

NAME OF THE DEALER:- ____________________________________________________________

PROP. NAME:- ____________________________________________________________

ADDRESS:- ____________________________________________________________

CONTACT NO.:- ____________________________________________________________

1. You deal with which company/companies product?

• Reckweg
• Sbl
• Wsi
• Bakeson’s
• Batra’s
• Others(Please specify)_________________

2. Which is the most demanded product of each compny?

• Reckweg ___________________
• Sbl ___________________
• Wsi ___________________
• Bakeson’s ___________________
 • Batra’s ___________________
• Others(Please specify)____________________

3. How much credit period is given by each company?

• Reckweg ___________________
• Sbl ___________________
• Wsi ___________________
• Bakeson’s ___________________
• Batra’s ___________________
• Others(Please specify) ___________________

4. How much the time period can be extend and on what grounds?
• Reckweg ___________________
• Sbl ___________________
• Wsi ___________________
• Bakeson’s ___________________
• Batra’s ___________________
• Others(Please specify) ___________________

5. Which company is most strict in terms of collection?

• Reckweg
• Sbl
• Wsi
• Bakeson’s
• Batra’s

6. What type of security/guarantee companies ask for?

• Reckweg ___________________
• Sbl ___________________
• Wsi ___________________
• Bakeson’s ___________________
• Batra’s ___________________

7. Did the amount of order have any effect on the credit period?
• Yes
• No

8. What is the credit ratio with respect to amount of order?

• Reckweg ___________________
 • Sbl ___________________
• Wsi ___________________
• Bakeson’s ___________________
• Batra’s ___________________

9. How much discount is offered by the companies?

• Reckweg ___________________
• Sbl ___________________
• Wsi ___________________
• Bakeson’s ___________________
• Batra’s ___________________

10. Which company you like the most and why?

• Reckweg ______________________________________
• Sbl ______________________________________
• Wsi ______________________________________
• Bakeson’s ______________________________________
• Batra’s ______________________________________

11. State the positive points of SBL?

_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________

12. State negative points of SBL?

_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________