Kevin 1 Kevin Mild College Writing 1 9/30/13 AT&T Commercial It's Not Com licated More !

!ave "o# ever $een %atc&ing T'( and an advertisement comes on and "o#'re )#st t&in*ing to "o#rsel+, %&at %ere t&e" going +or %it& t&is- I *no% I &ave' .i++erent com anies #se di++erent a roac&es and tec&ni/#es to ortra" t&eir ideas to%ards to t&e cons#mer and ma*e t&em %ant t&eir rod#ct' Advertisements not onl" rovide #s %it& in+ormation on rod#cts and %&at t&e" can do +or #s, $#t t&e" also rovide dee er meanings t&e" are tr"ing to get across' T&e intended a#dience o+ t&is advertisement is arents %it& *ids as %ell as an"$od" %&o &as a di++erent ca$le, cell &one, or internet service rovider t&an AT&T' We *no% t&is $eca#se in t&e ad, AT&T states t&at 0more is $etter1 and also t&at t&e" &ave t&e 0largest 23 net%or*1 4AT&T). T&e" #se %ords li*e 0largest1 and 0more1 $eca#se t&e" %ant to ma*e t&e a#dience +eel li*e AT&T &as a lot to o++er to t&em' Also, t&e" %ant to ma*e t&e a#dience t&in* a$o#t %&at t&e" c#rrentl" &ave and &o% AT&T can rovide $etter and more e++icient service to t&em as a c#stomer' T&e #r ose o+ t&e advertisement is to in+orm c#stomers a$o#t t&e services AT&T rovides' T&e" #se c&ildren in t&e ad as a %a" o+ e5 ressing 0more is $etter1' T&e little girl tal*ing *ee s stressing 0%e %ant more %e %ant more $eca#se %e reall" li*e it1 4AT&T)' AT&T #ses t&is as a %a" o+ getting t&e cons#mers %atc&ing t&in*ing a$o#t &o% &aving more o+ somet&ing "o# reall" li*e as $eing a good t&ing' AT&T also #ses t&is advertisement as a %a" o+ getting t&eir name o#t t&ere and letting cons#mers *no% t&e" &ave good service as a com an"' T&e" #se t&is as a %a" to &o e+#ll" e5 and t&eir c#stomer $ase as %ell' T&e advertisement #tili6es et&os, logos, and at&os' It #tili6es et&os $eca#se in t&is da" and age, %e nat#rall" %ant more' I +eel li*e %e're all $orn %it& t&e desire to ac/#ire more o+ somet&ing %e

Kevin 1 reall" li*e and %e contin#e t&ro#g&o#t o#r lives to tr" and ac/#ire t&ese t&ings' It ma" seem sel+is&, $#t I +eel t&at's )#st &#man nat#re is no% a da"s' It #tili6es logos $" stating AT&T &as 0t&e largest 23 net%or*1 4AT&T). T&is is logical to cons#mers $eca#se since AT&T &as t&e largest net%or*, t&e" also %o#ld $e a$le to rovide e5cellent service to t&eir millions o+ c#stomers' T&e" %ant t&e cons#mers to logicall" t&in* a$o#t t&e sit#ation t&e" are in %it& t&eir c#rrent &one, ca$le, or internet com an" and address i+ AT&T %o#ld $e a $etter o tion +or t&em' 7inall", it #tili6es at&os $" #sing c&ildren in t&e advertisement' T&is dra%s on emotion $eca#se t&e little girl tal*ing in t&e commercial is so "o#ng, $#t s&e is addressed %it& a /#estion s&e doesn't +#ll" *no% &o% to ans%er correctl"' It's c#te $eca#se &er ans%er is ver" vag#e, $#t s&e ans%ers it to t&e $est o+ &er a$ilit" $" re eatedl" sa"ing 0%e %ant more %e %ant more $eca#se %e reall" li*e it1 4AT&T). T&e #se o+ c&ildren in t&e advertisement can also dra% on emotion +or some cons#mers $eca#se t&e" +eel li*e AT&T is reac&ing o#t to all ages $eca#se t&e" reall" care a$o#t t&eir c#stomers and t&eir satis+action %it& t&e service t&e" are $eing rovided %it&' T&e advertisement re resents t&e com an" AT&T %&ic& stands +or American Tele &one & Telegra &' T&e im ression o+ AT&T in t&e ad is one o+ a com an" %&o cares a$o#t t&eir c#stomers' Also, it leaves t&e im ression o+ AT&T $eing a &#ge com an" %it& a $road variet" o+ o++ered services' AT&T %ants to come across as a %ell *no%n &#ge cor oration %&o rovides &one, ca$le, and internet services' T&e #r ose o+ t&is advertisement is to s read t&e %ord a$o#t AT&T's services' 8#st li*e man" ot&er com anies, AT&T #ses advertisements to s read %ord a$o#t t&eir cor oration to modern da" America and &o e+#ll" increase t&eir c#stomer $ase' T&e" also tr" to leave a lasting im ression $eca#se t&e" are com eting %it& ot&er com anies' AT&T %ants to leave t&e im ression t&at t&e" are one o+ t&e $iggest com anies in t&e 9nited :tates and t&at t&e" &ave t&e 0largest 23 net%or*1 4AT&T) coverage availa$le to date' 7or t&e most art, )#st li*e man" ot&er advertisements, AT&T is tr"ing to : read t&eir name to as man" eo le as t&e" can +or $#siness #r oses'

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T&e design o+ t&e advertisement gives t&e im ression o+ AT&T caring a$o#t c#stomer +eed$ac*' It leaves t&is im ression $eca#se t&ere is a man %&o seems to $e an AT&T re resentative as*ing t&e gro# o+ *ids 0%&o t&in*s more is $etter t&en less1 4AT&T)' It leaves t&e im ression o+ c#stomer +eed$ac* $eing im ortant $eca#se t&e man is sitting do%n ta*ing time to tal* to t&e *ids' ;es I *no% *ids aren't t&e ideal c#stomers $eca#se t&eir arents %o#ld o$vio#sl" $e a"ing +or t&e services, $#t t&e oint tr"ing to get across is 0more is $etter1. It also s&o%s AT&T cares $eca#se +rom c#stomer +eed$ac*, t&e" are a$le to $etter t&eir services and contin#e to $e t&e com an" %&o &as t&e 0largest 23 net%or*1 4AT&T) availa$le to t&e #$lic' As I stated $e+ore, AT&T is a $#siness and mar*eting is im ortant +or a $#siness' <ver" advertisement a com an" ma*es is designed to ma*e t&e com an" loo* li*e t&e" are t&e $est at %&at t&e" do' T&is advertisement &el s ortra" t&at $eca#se as stated in t&e ad, t&e" &ave 0t&e largest 23 net%or*1 4AT&T)' Also, t&e environment t&at t&e advertisement ta*es lace in is a calm, &a ", and laid $ac* lace' It leaves t&e im ression t&at AT&T is o++icial, and t&e" ta*e t&eir $#siness serio#s so t&ere is no c&aos or ro$lems +or t&eir c#stomers' Man" di++erent advertisements are rod#ced in t&is da" and age +or di++erent #r oses and rod#cts' We as cons#mers need to loo* dee er into t&e meaning o+ %&at is act#all" tr"ing to $e said as %ell as see %&at tec&ni/#es and a roac&es com anies #se to resent t&eir ad's to #s' Advertisements not onl" rovide #s %it& in+ormation on rod#cts and %&at t&e" can do +or #s, $#t t&e" also rovide dee er meanings t&e" are tr"ing to get across'

Kevin 1 Wor*s Cited =AT&T T( Commercial > It's Not Com licated =More==YouTube' ;o#T#$e, ?? 7e$' ?013' We$' :e t'30 ?013'