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POSTERS

KARINA ZALA

Target Audience
Who are the audience? Can you capture their attention? What sort of questions will they ask? Can you show that you are being innovative?

Impact
REMEMBER! First impression is the last impression. 3 seconds is the time needed to capture attention 30 seconds is the time needed to understand the essence of the project 60 seconds is the time needed for the entire detail of the project to be conveyed Overall, make it eye-catching!

Graphics
Create impact Dont make it cluttered Complement information Pleasurable visual experience Make sure the contrast levels are balanced Pastel background colours
Prominence of foreground text

Pictorial Graphics
Support text with:
Charts 3D generated graphics Photographs Graphs Annotated diagrams

Text
Make sure its easy to read Use sans serif texts (suggestions on hand-out)
Large size
Headings (project title) Section Headings Authors Name

Small size
Main body of text (readable from 1m away) Smallest to be 14 or 16

Readability

Text

Font colour (contrasting colours) Colour selection affects the mood of the poster Dont make it cluttered One or two text styles (professional)
One font for headings Another font for main body

Text Styles

Grammar

Make it punchy! Keep it simple Keep it short Use bullet points

Layout
Treat it like a storyboard!
START

CONCEPT CONCLUSIONS & FUTURE WORK

Layout
The whole poster can be split into thirds or halves vertically

Layout
The whole poster can be split into thirds or halves horizontally

Layout Style
INTRODUCTION AIMS

Layout

CONCEPT CONCLUSIONS & FUTURE WORK

Layout
Layout Style
INPUT INPUT INPUT

INPUT CONCEPT CONCLUSIONS & FUTURE WORK INPUT

INPUT

INPUT

INPUT

INPUT

INPUT

Layout
Layout Style (useful when multiple project strands can be applied
at the same time. Each strand is a design concept developed stage by stage)
INTRODUCTION AIMS

CONCEPT CONCLUSIONS & FUTURE WORK

Basic Poster Rules


Insert Title/author/ institution Create visual impact "Wow!" Readable simple font Make the text stand out from the background Bullet points where possible Uncomplicated text/grammar Plan the format Tell the story with a start point and a conclusion point Pastel colours for background Avoid deep vibrant colours for backgrounds 3 second rule: grab the reader's attention 30 second rule: the reader should understand the essence of the project 60 second rule: convey the overall detail of the project to the reader

Checklist
Include: Your Name Your Institution Introduction Objectives Design Decisions Technical Data (minimum spec) Concept Benefits Conclusions Future Developments

Subject: What is the project about?

General Planning

Planning: Evidence that the project has been thought out Progress: What has been done? What are the key stages to follow? Impact: Does the poster grab the viewers attention? Clarity: Is the poster easy to read / view?

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