KARINA ZALA
Target Audience
Who are the audience? Can you capture their attention? What sort of questions will they ask? Can you show that you are being innovative?
Impact
REMEMBER! First impression is the last impression. 3 seconds is the time needed to capture attention 30 seconds is the time needed to understand the essence of the project 60 seconds is the time needed for the entire detail of the project to be conveyed Overall, make it eye-catching!
Graphics
Create impact Dont make it cluttered Complement information Pleasurable visual experience Make sure the contrast levels are balanced Pastel background colours
Prominence of foreground text
Pictorial Graphics
Support text with:
Charts 3D generated graphics Photographs Graphs Annotated diagrams
Text
Make sure its easy to read Use sans serif texts (suggestions on hand-out)
Large size
Headings (project title) Section Headings Authors Name
Small size
Main body of text (readable from 1m away) Smallest to be 14 or 16
Readability
Text
Font colour (contrasting colours) Colour selection affects the mood of the poster Dont make it cluttered One or two text styles (professional)
One font for headings Another font for main body
Text Styles
Grammar
Layout
Treat it like a storyboard!
START
Layout
The whole poster can be split into thirds or halves vertically
Layout
The whole poster can be split into thirds or halves horizontally
Layout Style
INTRODUCTION AIMS
Layout
Layout
Layout Style
INPUT INPUT INPUT
INPUT
INPUT
INPUT
INPUT
INPUT
Layout
Layout Style (useful when multiple project strands can be applied
at the same time. Each strand is a design concept developed stage by stage)
INTRODUCTION AIMS
Checklist
Include: Your Name Your Institution Introduction Objectives Design Decisions Technical Data (minimum spec) Concept Benefits Conclusions Future Developments
General Planning
Planning: Evidence that the project has been thought out Progress: What has been done? What are the key stages to follow? Impact: Does the poster grab the viewers attention? Clarity: Is the poster easy to read / view?