SHAKTI SINGH

D-53, Dabri Extension (East) Near Janak Puri New Delhi-110045 http://absoluteshakti.wix.com/myresume (M) 9818711031 E-Mail: AbsoluteShakti@Hotmail.com Date of Birth: 05/02/1982 http://www.linkedin.com/in/shaktis

OBJECTIVE Seeking opportunity in Marketing/Sales Management/Promotion Planning/Business Analyis/Product Management with a reputed organization in Delhi & NCR preferably in the Media/Entertainment/FMCG industry.

PROFESSIONAL SYNOPSIS A competent professional with over 7 years of experience in Distribution, Marketing, Promotion Planning & Execution, Business Development, Client Servicing, BTL activities, Sales Forecasting, Budgeting, Vendor Management & Negotiation with industries like Publishing, Print Media and Entertainment. An M.B.A. in Marketing & Sales graduate from G.G.S. Indraprastha University, New Delhi, having acquired Bachelors Degree in Information & Technology from M.A.H.E. Presently associated with Living Media India Ltd. The India Today Group of companies and designated as Senior Manager Business Development. CORE COMPETENCIES Ensuring product aim for maximum market exposure by keeping a close look on distribution management and all intermediaries of sales channel. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share. Implementing sales promotional activities as a part of brand building and market development effort. Handling product development and new product launches to widen the product portfolio and generating exceptional sales volumes by correct marketing mix. Analyzing & reviewing the market response / trend and communicating the same to the sales teams for accomplishment of the business goals. DOMAIN KNOWLEDGE BTL / Branding / Channels of distribution / POS Merchandise / Forecasting / Key Account Management / New Business Development / Operations / Vendor Management / Barter / Pre &

Post Sales Analysis / Sales Literature / Rapport with Clients / Supply Chain Management / MIS / Data Mining & Analysis / Distribution.

CARRIER HIGHLIGHTS
The India Today Group (5 Years & 6 Months + ) Growth Path: a) Sr. Manager Business Development b) Manager Sales Support c) Trade Service Manager [April 2012 till today.] [April 2010 to March 2012 ] [July 2008 to March 2010]

Involved in strategizing, optimizing and reporting large clients. Evaluated industry trends to identify client opportunities. Led the implementation of promotional activities such as display of POS Merchandise, Product visibility drive, branding & availability of product all across the trade.

Managed large accounts for top brand publishers. Administered the creation of Sales Strategies/plans and endured operations within budget constraints.

Providing consulting services to clients to understand business need; send solutions for cost control & audience collaboration.

Liaisoning with Sales Force to ensure availability and visibility of products across the nation for an enhanced conversation ratio.

Designing of Sales Literature for sales team in consultation with the clients. Training and Briefing the on ground sales staff and non-sales staff for new launches, schemes and reporting schedules to follow.

Acquiring new business through getting new clients listed under existing channel of distribution.

Super Cassettes Industries Limited T-Series (2 Years & 2 Months) Growth Path: a) Assistant Manager Marketing b) Executive Retail Sales [April 2007 to July 2008] [June 2006 to April 2007]

Conceptualization of new products which comprises hint of current market trend, pricing and demographic elements.

Acquiring maximum shelf and window space in trade for organizations big release / product and production houses.

Planning and implementation of promotion activities at retail chain stores. Conduct in store product launches for the organization for new releases. Collecting order from organized retail market and servicing with utmost vigilance in coordination with sales staff.

Communicating new release/launch to business trade by way of creating presentation and hype.

PREVIOUS EXPERIENCE
3. Music World Entertainment Ltd. RPG Retail (1 Year ) [Sep 2003 to August 2004]

Worked as Customer Service Associate for second largest store of the retail chain entity. Handled International Music Division of the outlet. Best store in the Delhi NCR region in terms of earning per square feet (800 sq. ft store). Responsible for entire operation of the store from store closing to opening and P&L.

PROFESSIONAL QUALIFICATIONS

Master of Business Administration Marketing & Sales (M.B.A.) University: Guru Gobind Singh Indraprastha University (G.G.S.I.P.U.) Year of passing: 2006 Specialization: Marketing & Sales Bachelor of Information and Technology (B.I.T.) University: Manipal Academy of Higher Education (M.A.H.E.) Year of year of passing: 2003 Specialization: Information Technology PERSONAL INFORMATION Date of Birth: Fathers Name: Marital Status: Nationality: Languages Known: February 5th, 1982 Mr. Jagdish Singh Married Indian English, Hindi & Punjabi

REFRENCES AND DOCUMENTS Available on request