Pages
Proposed Retail
Price ($)
Estimated national
enrollment
800
35
2.139
950
30
12.929
Robert Misner
450
25
30.544
Labor Hours and Material Costs (1981 dollars) for Recent AL Titles
Copies
Pages
Edit (hours)
2.525
1.552
1.539
1.967
3.043
2.081
3.034
3.075
3.010
3.025
2.046
3.048
2.025
1.015
1.400
328
734
1.328
1.352
656
1.176
944
960
1.156
520
872
440
1.218
1,002,00
159.7
480.1
680.4
620.6
456.3
737.1
312.1
453.9
701.5
223.7
844.1
326.4
1,017.3
9.009
262
193.1
2.042
704
499.8
2.067
752
510.7
3.654
368
202.1
1.091
344
231.1
2.083
1.583
1.080
2.046
2.105
1.031
532
1.236
376
998
672
960
337.8
915.8
266.4
507.2
559.4
842.2
Editorial :
Prepress :
Print/bind :
% of student with
opportunity
% of student
enrolling
AssumptionCo Editorial
pies
($)
Prepress ($)
Print/bind
($)
0.5816
0.0317
1.312
2.560
14.000
5.576
0.9269
0.1202
13.138
2.816
16.625
55.836
0.9407
0.2798
37.278
1.408
7.875
158.431
Press (hours)
Bindery
(hours)
Paper
(dollars)
Bindery
(dollars)
1,931.1
537.1
790.1
1,827.1
1,852.9
876.3
2,079.5
983.4
1,032.2
1,710.6
686.5
1,163.6
672.2
1,671.5
61.2
13.9
22.4
46.7
87.6
25.6
62.0
51.4
51.7
47.8
22.5
44.1
23.1
28.1
296.5
108.6
127.5
227.7
394.0
134.7
417.6
290.0
242.3
264.5
134.0
239.0
109.5
141.5
4,465.2
834.5
2,347.5
3,408.3
7,169.6
1,969.6
2,391.7
4,154.5
5,711.7
5,545.4
1,924.3
4,597.5
1,944.7
1,802.7
813.4
379.9
612.5
671.7
1,102.6
615.7
1,002.2
1,211.0
1,087.8
1,114.4
780.6
1,046.7
785.9
525.1
304.9
52.5
231.1
4,146.5
3672.5
1,015.2
27.4
130.5
3,854.2
797.2
1,100.1
36.9
138.3
5,043.7
859.7
772.1
28.4
206.8
3,081.0
1,386.4
736.1
10.4
67.5
504.7
349.5
969.0
1,424.4
665.3
1,457.3
863.5
1,971.2
20.2
32.0
23.5
44.5
19.0
30.9
128.0
194.8
83.5
204.8
121.9
107.4
1,999.9
4,948.2
892.5
4,197.3
2,278.0
2,437.2
841.8
705.3
442.2
876.1
849.8
571.6
Month (x)
1
2
3
4
5
6
7
8
9
10
11
12
6.5
Sales (y)
2.081
2.083
2.105
2.525
3.010
3.025
3.034
3.043
3.048
3.075
3.654
9.009
3.308
x2
x.y
1
4
9
16
25
36
49
64
81
100
121
144
650
Prediction
Error
Abosulute
Error
2.081
4.166
6.315
10.100
15.050
18.150
21.238
24.344
27.432
30.75
40.194
108.108
307.928
y = a + b.x
a = y - b.x
b=
x.y - nx.y
x2 -n.x2
307,928 - 258,024
650 - 12 (6.5)2
650- 507
49.904
143
= 348,98
Exhibit 5
Sales Data for Recent AL Titles
Estimated
Market
4909
13222
1510
2172
4945
192
750
25525
21259
3333
6294
19774
41405
5378
26510
2696
37460
1059
3938
4020
2628
8338
21505
5257
39892
School Enrollment
11607.87
116084.29
11597.9
11617.27
11607.26
1160.85
11614
116044.44
116065.78
11612.56
11606.57
116032.62
1160454.03
11604.04
116068.3
11687.76
116047.09
11606.11
11602.47
11607.26
11602.97
11606.4
116043.52
11606.15
116061.63
% Opportunity
0.7485
0.9744
0.269
0.6447
0.7817
0.0716
0.1172
0.9789
0.8983
0.3832
0.7399
0.9908
1
0.5918
1
0.4717
1
0.079
0.6565
0.6297
0.6701
0.9552
0.9652
0.8357
0.9874
% Enroll
0.0565
0.1169
0.0484
0.029
0.0545
0.0231
0.0551
0.2247
0.2039
0.0749
0.0734
0.172
0.3568
0.0783
0.2284
0.0311
0.3228
0.1155
0.0517
0.055
0.0338
0.0752
0.192
0.0542
0.3481
Number
Book
3
8
2
5
8
1
1
15
15
2
5
11
16
6
5
5
11
1
3
6
12
5
4
8
11
x
Months
16
14
12
21
18
17
16
12
11
11
10
20
16
16
15
15
15
14
12
11
11
20
18
18
17
y
Sales /
units
1324
946
667
471
2509
531
409
1547
1451
1151
310
3436
421
628
7198
977
497
2027
507
273
692
1612
1418
1401
1317
x2
xy
y -
Error
256
196
144
441
324
289
256
144
121
121
100
400
256
256
225
225
225
196
144
121
121
400
324
324
289
Abs Error
0.007485
0.009744
0.00269
0.006447
0.007817
0.000716
0.001172
0.009789
0.008983
0.003832
0.007399
0.009908
0.01
0.005918
0.01
0.004717
0.01
0.00079
0.006565
0.006297
0.006701
0.009552
0.009652
0.008357
0.009874
0.000565
0.001169
0.000484
0.00029
0.000545
0.000231
0.000551
0.002247
0.002039
0.000749
0.000734
0.00172
0.003568
0.000783
0.002284
0.000311
0.003228
0.001155
0.000517
0.00055
0.000338
0.000752
0.00192
0.000542
0.003481
SALES
Sales = 0.0423 Est. Market - 67.8 Number Books + 85.2 Month
S = 1432.74 R-Sq = 12.2% R-Sq(adj) = 0.0%
C2
C3
C4
C5
C6
C7
C2
C3
Est. Market
1
2
3
1
2
3
1,211.86
850.98
440.62
Estimated Market
% opportunity
% enroll
Number Books
Month
Sales
% opportunity
% enroll Number Books Month
0.5816 0.0317
3
12
0.9269 0.1202
13
12
0.9407 0.2798
20
12
516.4
609.1
300.1
6,609.9
7,796.5
3,841.3
COST (COMPOSITION)
C3 = 116 + 1.29 C2
S = 221.921 R-Sq = 82.1% R-Sq(adj) = 81.3%
C2
C3
Pages
Composition
1148
1341.5
696.5
14,694.4
COST (PRESS)
C3 = 9.40 + 0.0335 C2
S = 13.7523 R-Sq = 44.5% R-Sq(adj) = 42.0%
COST (BINDERY)
C3 = 57.4 + 0.163 C2
S = 72.1990 R-Sq = 40.8% R-Sq(adj) = 38.2%
C2
C3
C2
C3
Copies
Press
Copies
Bindery