ABSTRACT
Social networking sites (SNS) have created a new social dimension where individuals can develop increased levels of their social awareness by keeping in touch with old friends, making new friends, dispense new data or product, and getting information in many more aspects of everyday lives, making one to become more knowledgeable which is very beneficial especially for students. The purpose of this research is to obtain students perceptions on how their use of social networking sites influence their academic performance. A preliminary survey was conducted to a group of student from a Malaysian university to gather initial findings on their use of social networking sites and the influence towards their academic performance. Statistical Package for Social Sciences (SPSS) software was used in analyzing the data collected. Findings from this study confirm that majority of the respondents agreed that social networking sites have a positive impact on their academic performance. Keywords: Social Networking Sites, Academic performance, Malaysia.
1. INTRODUCTION
The Internet is more than just a means of seeking information. People discovered that the Internet could be used to connect with other people, whether for business or commercial purpose, make new friends, reawaken old friends and long lost relatives. The emergence of social networking sites (SNSs) simplify the whole process as majority of them are free to use, they are easier to use and navigate, because it does not require advanced knowledge and experience of the internet and are made up of a wide array of different formats and topics; this means that just about anyone can connect. Currently, there are hundreds of SNSs that can draw millions of people, with diverse technological affordances. Nearly all sites enable persons to avail pre-existing connections and initiate friendships between strangers. With a rush in the number of people who use or have access to the Internet, SNSs are a must for the Internet community to stay in touch with each other. There are SNSs that have a specific focus. This focus may be on a particular
religion, political following, or hobby. Most specialized SNSs restrict the individuals that can take part in their network; thus, making your experience more pleasurable [10]. While nearly all SNSs center on rising broadly and exponentially, these restricted SNSs clearly seek limited audiences and some like little world with beautiful people and deliberately confining access to come out carefully and selected. With such extensive acceptance, it is no surprise that social networks have impacted the way people live and socialize [7]. SNSs are also being used by teachers and students especially in the West as a communication tool. Professors and teachers use forums and groups to extend classroom deliberations. Some of them usually use Twitter to communicate announcements and information to their students. It is a bi-directional process as students too are using these mediums to share comments to their teachers [7]. Nearly all SNSs are often designed to include certain type of community for instance the college community being emulated by Facebook.com or a music/party community emulated by MySpace.com. This study is aimed to answer these questions; what are the reasons students engage in the use of SNSs? And how does the use of SNSs impact on students academic performance?
content and media with those contacts. Friendster.com is also used for dating and discovering new events, bands and hobbies. Users may share videos, photos, messages and using their profile and their network to comments on each other. MySpace was launched in 2003. The users can create profile, list school friends in which they attend, upload photos and develop a calendar. Additionally, it intends bringing various users together for personal and professional interaction. This network distinguished itself by frequently creating new ideas as clients continue to ask for innovative introduction and became the most talk about in the United States in June 2006 [2]. Today, Facebook is one of the most popular SNSs for students and even the general public. It was developed by sophomore Mark Zuckerberg of Harvard University in 2004. The site was originally developed for college and university students as a way to attach with one another. Users spend about 20 minutes a day on the site and two-thirds of users log in at least once a day [5]. In the year 2010 Facebook has more than 500 million active users, attracted 450 visitors and 22,000 photo-views in its first four hours online [5]. Orkut.com was designed by a key staff of Google and allows Google to take charge of its administration, it was however, named after him; Orkut Buyukkokten. The essentials of this novel innovation are to allow members interact with new acquaintances while still maintaining their offline dealings. It does go further by authorizing the adoption of easyto-set-up forum of members. From year 2006, Orkut has permitted its members to develop accounts without been invited. In Brazil, this is the most popular website, even more popular than Google Brazil. Although, at the global ranking Google is the seventh in position whereas in Brazil it is trailing behind Orkut [14].
What is left is for management to engage in a well thought out strategy to inculcate this technology as an official way of communicating with students and faculties. However, SNSs technology is similar to webmail communication technology.
3. RESEARCH METHODOLOGY
A set of preliminary questionnaires which consist of 31 questions were randomly distributed to 30 undergraduate and postgraduate students of the Universiti Teknologi Malaysia. The questionnaires were distributed randomly in the computer library during the academic hours. This particular university was chosen because of its strategic importance as a world class research university in the country and it is the second best university in Malaysia. The university wide range of specialized courses and subjects at the professional diploma, undergraduate and post graduate levels, large number of students population which comprises of international students from across continent such as Africa(Nigeria, Chad, Somalia), Asia (Indonesia, Singapore, China), Middle East(Iran, Iraq, Yemen) and many other countries with diverse range of culture and religion which could reflect the diversity of SNSs users. However, as indicated earlier this is just a preliminary round of the questionnaire to test the instrument and also to gather initial findings of the study. The actual set of questionnaires will be distributed to other institute of higher learning in Malaysia. The questionnaire was divided into two broad sections (A and B) which are aimed at answering the two research questions; what are the reasons students engage in the use of SNSs? And how does the use of SNSs impact on students academic performance? Questions in the survey were adapted from the literature review and previous surveys [6, 8, 14]. The questions also elicited perceptual responses and certain specific responses which can be useful to add specificity to the findings. After the data were collected, SPSS 16 Software was use for the analysis.
4. FINDINGS
The questionnaire starts with demographic questions such as age, gender, academic level and nationality. The responses showed that 37% of those who participated were male while 63% were female. 43% of them were undergraduate respondents and 57% were postgraduate respondents. The higher percentage of graduate students is not surprising because the sample institution chosen is a research university which boasts of a large number of postgraduate students. It was found that majority of students who immersed in online study were graduate students, hence we can also conclude that they are more academically focused than the youthful under graduates. Age group of those who participated in the survey are from; 16-21years old (43%), 22-27 old (27%), 28 years old and above (30%).
Figure 1: Students use of SNSs Figure1 indicates the reasons the student use SNSs. Majority of the respondents use SNSs for making friends and chatting with each having a percentage of 21%. Respondents also use SNSs for receiving and sending messages (17%). 8% use SNSs for playing games and 7% use SNSs to share files. Total 26% of the respondents indicated that they do use SNSs for academic purposes like communicating with their supervisors and lecturers, conducting academic related discussions, which is less than the time they spend on other activities unrelated to academics. Table 2 and Table 3 show the analysis on the average response on a 5-point scale to questions on the negative and positive impact of SNSs to students academic performance.
No 1 2 3 4 5 6
Table 2: Negative impacts of SNSs on students academic performance Questions Mean These networking sites influence my academic performance negatively, because they distract me from my studies. Using SNSs require spending money and are wastage of time and by this way it will affect my academic life. Addiction to SNSs is problematic issue that affects my academic life. I find it hard concentrating on study knowing that I can play online games and visit these sites just by logging into them. I compare my grades before I become engaged into these SNSs and after I became involved. I see a drop in my academic performance. SNSs are personal/ social-cant be used for education. 2.73 2.67 3.00 2.93 2.40 2.40
No 7 8 9 10 11 12 13
Table 3: Positive impacts of SNSs on students academic performance The Question Mean The usage of SNSs is useful in higher educational institutions, because they are an effective communication application. Group discussions can be arranged with my classmates using SNSs. An appointment can be fixed with my lecturer through SNSs. Social networking site is helpful in my studies because I can receive announcements from lecturers and faculty. The SNSs help in my studies because I can discuss my assignments with friends. Using SNSs improves my interaction with classmates and lecturers I use SNSs to facilitate academic activities and coordinate with friends 3.40 3.70 3.20 3.30 3.40 3.30 3.20
In general, responses on the negative impacts of SNSs to student academic performance have lower means which range from 2.40 to 3.00. There were no significant differences in the students grades, before and after their involvement with SNSs and they also believe the SNSs are not only for personal use but also suitable for education where both of this items only show mean of 2.40. The highest mean for the negative impacts is on addiction of SNSs which affect their academic life (3.00). Responses on the positive impacts of SNSs to student academic performance have higher means which range from 3.20 to 3.70 for all the questions. Majority of the respondents clearly indicated that SNSs can be used to discuss assignments (3.40), group discussions (3.70) and also to improve interaction between lecturers and classmates (3.30). 6
6. ACKNOWLEDGEMENT
This paper is funded by Research University Grant of Universiti Teknologi Malaysia (Project No. is QJ13000.7128.03J32).
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